Yang Xiao didn't want to blame these two too much at this time.

Whether it is Zhang Yang or Wang Juntao, in his opinion, this is more a problem of their abilities.

It is true that they are a newcomer, but everyone is now engaged in a price war. They are even the ones who initiated the war, but they still cannot grab much market share.

You have to know that what [Food Benefit Group] is burning now is the money of Zhang Lei and his group of investors!
We must always speak with performance!

[Food Benefit Group] The situation in Shanghai is so bad that it is unbearable to watch!
This makes people wonder whether these people are just good-for-nothings.

What should they do if Ele.me launches an attack on their base in Shenzhen?
Of course, Yang Xiao came here this time to solve this problem.

"Zhang Yang, has everything been arranged in advance at the Xinhua Bookstore?"

"Mr. Yang, everything has been coordinated. The time is tomorrow. Including the food delivery riders, no one will have a day off tomorrow. We have even urgently transferred 30 riders from other districts to help, to ensure that nothing goes wrong." Zhang Yang nodded hurriedly.

"it is good."

Yang Xiao nodded and said nothing more.

[Food Benefit Group] The biggest problem we have at the moment in Shanghai is that we are not well known!

Although a large number of advertisements have been placed on places such as bus bodies, bus stop signs, and subway entrances.

However, due to poor visibility and little credibility, even if they use shocking slogans such as "dinner for one cent" and "free errands and meal delivery", they are no different from "scammers" in the eyes of the public, and the conversion rate is pitifully low!
This results in basically not many new users!

The method Yang Xiao could think of right now was his usual method, hype!

And the method of hype is also very simple.

Just like Dongzi who personally delivered the express to the door, Yang Xiao also delivered the takeaway food personally for a day!

Oh no, to be precise, it’s half a day.

He will spend half the day holding a book signing event for his book "The Ferryman"!

Strictly speaking, Yang Xiao has officially published two books in total, one is "Passing By Your World" and the other is "The Ferryman".

In fact, the two previous posts on the forum, "Xiao Zhang and Xiao Li" and "I Want Us to Be Together", were both reprinted in publications. The latter was authorized to a publisher called Jiangnan Literature and Art Publishing House, but that was two years ago. Yang Xiao was not yet famous, so he chose a one-time buyout.

Later, this publishing house contacted Yang Xiao and took the initiative to propose a profit-sharing model, hoping that Yang Xiao would help with promotion.

However, Yang Xiao didn't care about that little advertising fee at all and refused it directly.

Of course, Yang Xiao is not against money.

The main reason was that this story had already been made into a movie, and the original novel could be found on the Internet, which resulted in mediocre sales after publication, so I ignored the other party.

The only officially published books are the two mentioned above.

However, Yang Xiao, as an entrepreneur with the "title of writer", has never made any profit from this.

The publishing house had begged Yang Xiao several times before, asking him to hold a book signing event, but Yang Xiao always ignored them.

This time, he chose to hold his "first personal autograph session" in Shanghai, but it was actually just for hype.

It seems like there is no gain without hard work.

As for why hold a book signing event?
Since he is not a star and cannot show any talent, he can only use this method to gather local and surrounding fans.

In addition, these fans are generally very young.

Not only are young people easy to communicate with, it also makes it easier for him to bring in his own personal opinions and hype up the Food Benefit Group.

the next day.

A Xinhua Bookstore in the JA District of Shanghai.

The bookstore opens at nine o'clock, but a long line forms starting at half past eight.

There are both men and women in the team, and they are dressed quite fashionably, but there are more girls.

Three days in advance, Yang Xiao announced on Weibo that he would be holding a personal book signing event in Shanghai.

Some came in groups, and some came alone.

Some of those who came alone couldn't help themselves.

"Sister, where did you come from?"

“Hangzhou.”

"Aren't you a local from Modu?"

"no."

"Oh, I'm from Shanghai. What kind of fan are you of Mr. Shiguang? A fan of his books? A fan of Weibo? Or a fan of his products?"

"Neither. I got into his idol after seeing his posts on Tieba. Now he is my idol."

"What a coincidence! Me too! I plan to buy 5 books this time to show my support!"

“I want to buy ten copies!”

"Tsk tsk, good fellow, you bought ten books? Can you carry them with your small body?"

"It's so simple. I only need to keep two for myself and give the others to passers-by. I also learned this from others when I was chasing stars. There was a big sister who did the same thing. She would buy dozens or hundreds of albums every time. If she couldn't keep them, she would give them away. The main purpose was to support Mr. Shiguang."

"What a good idea! I'll buy ten of them too! There's a mall nearby, let's go in and pick out some girls together."

"it is good!"

"."

At nine o'clock, the bookstore door opened and the fans filed in.

Before nine o'clock, Yang Xiao walked in from the back door of the bookstore.

This Xinhua Bookstore is very large, and a specific area on the second floor has been specially designated for Yang Xiao's book signing event.

This time, the organizers underestimated Yang Xiao's fan base. From the time they lined up to the time they entered the bookstore, there was a huge crowd of at least two hundred people.

As a last resort, a large area was temporarily marked out and two additional staff members were dispatched to set up fences and help maintain order.

Fortunately, this bookstore is a big store, and Yang Xiao also thought that it was a wise move to choose here.

Yang Xiao did not expect that there would be so many people. He originally thought there would be about a hundred people. He also planned to hold a "salon" to chat with everyone face to face.

Now we can only find a microphone and a speaker. If you want to ask questions or interact, you need to raise your hand and the staff will hand you the microphone.

"Wow, do I have so many book friends in the Magic City?"

The fans were immediately excited and shouted:
"Boss Time! I finally see you in person! I've liked you for a long time!"

"thanks, thanks."

"I am a member of fan group 1, and I saw you speak before. My nickname in the group is Blue Moon."

"Oh? I have some impression."

"Mr. Yang, I'm a fan of your technology!"

“Will you buy books?”

“Haha, I will definitely buy it!”

Yang Xiao interacted briefly with the fans in the crowd, and then the host from the organizer began to control the pace.

"Please be quiet, everyone. I am the host of today's book signing event. Today's book signing event for "The Ferryman" will have two parts.

First, during the book signing session, please purchase in an orderly manner. Cash payment and Alipay payment are supported. Books can also be mailed, but you need to pay the courier fee for mailing.

Second, there will be a salon talk session. After the book signing session, everyone can stay where they are and our General Manager Yang will communicate with everyone and share his stories during the creation of "The Ferryman". If you have any questions you would like to ask, you can also raise them and let our General Manager Yang answer them.

In addition, I will reveal a little secret to you all. After the salon officially begins, Mr. Yang will have a surprise for everyone.”

The fans were also very receptive at this time and became quiet one by one.

The seat purchased was one, and the signing session was at another seat. Yang Xiao sat at the seat at the back.

Behind the purchased counter, there were two thousand copies of "The Ferryman" piled up, and about one thousand copies of "Passing by Your World".

Then, the first signing session began.

There are relatively few fans who buy a single copy of "The Ferryman". Most of them buy two copies together, mainly for Yang Xiao's signature.

There are also some fanatical fans, like the two women talking at the door before, who buy several books at one time.

It looked like it was taking a lot of effort.

"Boss, I love you!"

"Boss, I cried at least five times while reading the story you wrote."

"Boss, there has been no news about your new book for a long time. Will you write a new book?"

"Boss Yang, I'm from Shanghai. I saw your Weibo and took the subway to come here to meet you in person."

"Boss, I'm your fan, and I came here to get your autograph." "Boss, do you have a girlfriend?"

No matter what, Yang Xiao is still somewhat of a celebrity.

The main purpose of this group of fans who came to the signing event specially was to meet Yang Xiao in person and talk to him for a few words, and many of them were satisfied.

Yang Xiao responded to fans while signing autographs.

It was almost half past eleven, and took two and a half hours, to complete the signing.

During the signing session, time was very tight and people behind were also queuing up, so the fans didn’t have a chance to say a few words to Yang Xiao.

They were mostly talking to themselves, and Yang Xiao responded perfunctorily. No one left, waiting for the second part. Some were tired of standing, so they found a newspaper and sat on the ground in groups of three or four.

They were looking forward to this salon and wanted to interact more with Yang Xiao.

In addition, I am also curious about the so-called "surprise" mentioned by the host before.

Just before it started, more than 20 young men wearing yellow short-sleeved shirts and helmets came in from the stairs on the second floor at once. Their clothes were printed with three big words "Food Benefit Group" and they were holding several cups of "Dakoujiu" pearl milk tea in their hands.

The host picked up the microphone and said, "Do you know? [Shihuituan] is Mr. Yang's company. It is a food delivery platform. Mr. Yang just bought 200 cups of milk tea for everyone through this platform. One cup per person. There are iced and non-ice. Please come forward and pick it up."

"Wow! Thanks, boss!"

"The boss is mighty and domineering!"

"I love you, Boss!"

Upon hearing this, everyone cheered.

Many people were already thirsty. Although these fans had enough money to buy water, they felt that this was a token of their idol's love and consideration for them. So, regardless of whether they liked milk tea or not, they all went to get a cup.

Even this behavior made them talk about it with great relish, and spread it among the fan group, causing other fans who were not present to envy.

At the same time, some of them who had not known about it before also remembered the three words "Food Benefit Group" at this moment, and planned to go back and use this platform as a way to support Yang Xiao.

Yang Xiao didn't mind this expense, but this was just the beginning.

The salon process continued in an orderly manner.

It's simple, just chat.

Talk about topics that interest everyone.

It's nothing more than some fans asking questions like where his creative inspiration comes from.

"Boss, are you busy running a company now? Will you have no time to write books in the future?"

"It's not certain about writing a book. If I get inspiration, I will pick up the keyboard and write it."

"Boss, it seems you have your own film production company? Will those stories you write be made into movies?"

"Yes, my team will work hard on it, so please stay tuned."

"Boss, is your [Food Benefit Group] the same type of food delivery app as Shanghai's [Ele.me]?"

"."

As the salon session was coming to an end, suddenly, one of the people asking questions asked a completely unrelated question.

This person was naturally Wang Juntao's own employee arranged by him.

"Almost. However, [Food Benefit Group] has only just entered the Magic City. In fact, it is already a household name in Shenzhen."

"So what's the difference between it and [Ele.me]?"

Everyone didn't notice anything unusual and thought that the question asked by this fan was very strange. Who cares about these things?

It would be better to ask when the story of Boss Shiguang will be made into a movie.

However, it is everyone's right to ask questions. Although others may find it strange, they will not interrupt impolitely, but just listen quietly.

“There is no difference, but there is a difference.”

Yang Xiao smiled and said, "Although they are all food delivery platforms, our [Food Benefit Group] is more professional.

Our delivery riders will undergo special training to provide higher and better service quality!

[Food Benefit Group] has also launched the 'On-Time Treasure' service, which provides compensation to users if the delivery time is exceeded.

When everyone heard this, they all felt awe-inspiring.

"Well, today's book signing is almost over. Thank you all for coming and supporting us.

As everyone knows, writing books is just my side job. I am not short of money, and it is time for dinner.

How about this, I'll ask the staff to put 500 '25 yuan no-threshold coupons' on the [Shihuituan] platform. New users who download and register for [Shihuituan] today can use them unconditionally. Just order whatever you want to eat.

If you are already an old user of our [Food Benefit Group], you can come to the staff next to me to get the redemption code and you can still have this meal today.

In addition, you can also recommend this software to your friends in the future, there are many discounts and benefits! ”

"Wow! You're treating us to a meal, thank you, Boss! You're so thoughtful, you're even worried that we'll be hungry at noon."

"That's so sweet, Boss!"

"I'll go to the next one right now. There's WiFi in the bookstore."

“What’s the WiFi password?”

"8 8."

"Tsk, I already unlocked it, using the boss's WIFI master key."

"."

When many people heard that there were 500 coupons with no threshold, they immediately sent messages to tell their relatives and friends about this good thing!

[Sister, hurry up, download the Food Benefits Group APP, there is a 25 yuan no-threshold coupon today, you can buy whatever you want to eat! ]

[Students, there is a benefit! Hurry up! A meal worth 25 yuan! ]

【Everyone go download it now.】

Except for a few people who noticed something fishy and vaguely felt that something was wrong.

This "soft advertising marketing" was indeed very successful.

From these few hundred locals, the influence began to radiate to the surrounding population, instantly attracting nearly two thousand new users!
This move by Yang Xiao is a pure loss for him personally!

However, although it is a "losing-money-to-gain-publicity" business, for the [Food Benefit Group], this wave of hype is well worth it!

He even bought “same city” ads on Weibo.

[Mr. Shiguang, please treat his friends to a cup of summer iced milk tea~]

Only users in Shanghai who have authorized the location can see this Weibo post.

When the users who saw the link saw it, they were curious and clicked on it one after another.

His water army team also posted a message to prove the authenticity of this matter.

Yang Xiao’s hype this time was carefully planned!

Just like that, after a wave of book signings, several thousand new users came in within one day!

Moreover, because of the subsequent price war, they will all remain.

After all, there is still a long time to come and we can make the most of it!
"Hello, Mr. Yang, what is your schedule for the afternoon? Can you tell me?"

After seeing Yang Xiao leave, a fan looked at Zhang Yang, who was wearing the work clothes of the [Food Benefit Group] and was still cleaning up the mess, and asked curiously.

Zhang Yang was of course happy to answer: "Boss Yang is going to deliver takeout this afternoon to promote our [Food Benefit Group]. If you want to order takeout today, there may be a chance that he will personally deliver it to your door."

"Delivery?"

"good."

"Is it true? Can we follow and see?"

"I'm sorry, Mr. Yang has already left. There are too many people, which may affect traffic and is not very convenient."

After Zhang Yang finished speaking, he gave a few more instructions and went to catch up with Yang Xiao to finish their lunch together.

The book signing event ended, leaving a group of fans staring at each other in bewilderment.

One of the girls hesitated for a moment and said, "How about we follow them and take a look later?"

"It looks like they are holding an event nearby, right?"

"Let's ask those riders later. They must know the inside story."

"Yes, that's a good idea. Since we have nothing to do today, let's just accompany the boss to deliver food!"

(End of this chapter)