Yang Xiao starts delivering food at 2 o'clock in the afternoon.
This time period is not the peak period for food delivery. Basically, we only receive orders for milk tea and afternoon tea. The catering area selected for Yang Xiao is also concentrated in administrative business districts and high-end residential areas.
There are no orders for step ladders!
All the elevator buildings were arranged in advance, even the customers who ordered food were looking for actors!
"Boss Yang, the live broadcast equipment has been debugged. Can we start?"
"Okay, let's get started."
Facing two or three staff members holding cameras, Yang Xiao straightened his sleeves and helmet.
This time, the live broadcast platform is in cooperation with Tudou.com.
Bilibili does not currently meet this condition.
Even the current live broadcast has a delay of nearly ten minutes.
Yang Xiao posted a preview and a link to the live broadcast website on Weibo in advance. When the time came, a large number of fans flocked in.
[I deliver food in Shanghai, [Food Benefit Group] gives away big benefits! ]
The cover of the video is a photo of Yang Xiao wearing a yellow robe, which is full of gimmicks for both his fans and passers-by.
"Hello everyone, I am Yang Xiao. As the founder of [Food Benefit Group], I am fortunate to participate in the experience of a day as a food delivery driver today. Welcome everyone to stop and watch."
Although there is a delay in the live broadcast, it does not prevent everyone from coming to watch the fun.
[Wow, which district is the boss in Shanghai? I'll meet him offline! ]
[Near the Oriental Pearl Tower? ]
[Damn it, isn't it just a promotion for your own company? It's just a show, I'm so bored! ]
[I love watching! No matter what the boss does, I love watching! ]
[It seems like this is real. Mr. Yang can ride an electric scooter? ]
[Can you really just brag about this? Can't the thing just be in the right hand? 】
【.】
Yang Xiao took orders, rode his bike, and ran errands in an orderly manner.
But since he was a novice, even if there was a rider who was familiar with the road conditions and was not on camera leading the way, he would still be far behind in terms of timeliness.
The first order was almost overdue, causing Yang Xiao to apologize to the customer repeatedly.
However, this customer was quite generous and didn't say much. He just said it was okay.
"I'm sorry to make you laugh. This is my first time delivering food and I'm not familiar with the road conditions. Other riders rarely have this kind of problem."
[It's okay, we all understand. ]
【It’s good that it didn’t exceed the delivery time. 】
[Fortunately, it is cloudy today. If it were sunny, I would be in big trouble.]
[Mr. Yang, did you check the weather forecast in advance? How cunning! ]
Delivering food is secondary. The most important thing is to show the show to the live broadcast audience.
A successful live broadcast depends on the theme you want to express and the "highlights" and "arguments" that guide the audience.
Yang Xiao changed the subject and continued:
"Our [Food Benefit Group] has launched the 'On-Time Treasure' service, which is currently free. Once the rider exceeds the delivery time specified by the system, there will be cash compensation, so that the rights and interests of every user of [Food Benefit Group] can be protected."
[Oh my god, there is a service that provides on-time compensation? Is it that awesome? What if it is the peak period for food delivery and I am too busy to handle it? Will they take advantage of me?]
[Stupid! During peak delivery hours, the delivery time must be extended! ]
[This function is awesome. I will use this software in the future. ]
[Yes, there are discounts for new users now, everyone hurry up and go to the next one. ]
[Brothers in Shanghai, hurry up and download today. Mr. Yang said he is giving away 25 -yuan coupons with no threshold. If you grab them, you will earn money! ]
Yang Xiao looked at the comment section, where not only were there fans actively promoting the product, but even the internet trolls that were arranged in advance were also deliberately guiding public opinion.
In front of the camera, he also gave a detailed introduction:
"New users now have no-threshold coupons, not limited to Shanghai, but available in any city where the [Food Benefit Group] is online!"
"In addition, there are now activities where old users invite new users, and old users will also receive red envelopes."
"."
Yang Xiao glanced at the data in the background.
The number of online viewers on Tudou.com once reached 50,000.
Perhaps it was because the content of the live broadcast was too bland. Although "big entrepreneurs" like Yang Xiao were used as a gimmick to attract viewers at the beginning, the content was too bland.
And most of them are soft advertising output.
Many people just watch it for the novelty.
For example, when seeing Yang Xiao, a "rich person experiencing life", he would sneer in his heart and turn around to play other things.
You have to know that nowadays, people either use WiFi on their mobile phones to access the Internet, or have computers and internet at home, so they dare to continue supporting Yang Xiao.
Others have to go to the Internet cafe, which is equivalent to paying to watch.
Except for the die-hard fans, other passers-by just click in to take a look and then close it.
I don’t have the interest or time to keep watching his live broadcast.
Instead of wasting time, you might as well play games.
"Boss Yang, the backstage data shows that the maximum number of online viewers was 55,000. Now the number is still decreasing. It has dropped to 35,000. Judging from this trend, it is still decreasing."
Halfway through the live broadcast, Wang Juntao took advantage of a break when Yang Xiao had to pee to report the situation to him.
In fact, Yang Xiao could clearly feel from the number of barrages that the publicity effect was not ideal and the conversion rate was also worrying.
Judging from this data.
Although it was indeed a show, this live broadcast, after all, could not be said to be very successful.
You know, Yang Xiao’s personal fame is valuable here, and his own appearances are actually very expensive.
If this is the only effect, what is being wasted is actually the value of his personal IP.
"Then let's implement the second plan."
"Row."
Wang Juntao heard this and said excitedly, "I will notify the backstage staff immediately and ask them to assign the order to you."
After a while, Yang Xiao returned to the camera and started to take a new order.
"Wow, this is a KFC order. The note is interesting. Let's take a look.
——'My mom doesn't allow me to order takeout. Don't knock on the door when the food is delivered. Please put the takeout on the fire hydrant in the hallway. Thank you. Mingzhu Garden Community 1-12. I won't reveal the specific address to you. It seems that he is a student without a job.'
[Hahaha, he must be a college student, just like me.]
[The current situation of college students at home during the summer vacation is so miserable! ]
[If you stay at home for more than three days, people will hate you and dogs will hate you! 】
[Why are all the cola in KFC Pepsi? I only drink Coca-Cola! ]
[Indeed, dogs don’t even drink Pepsi! ]
[I use Coca-Cola to flush the toilet! ]
【.】
A special order note instantly attracted more comments.
Then, Yang Xiao received the second order, which was from a fried chicken and milk tea shop.
After receiving the order, Yang Xiao received a call from the person who placed the order. Yang Xiao said to the camera with intention:
"Hey, why did the customer who ordered the meal call me?"
As he spoke, he answered the phone and turned on the speakerphone for the camera.
"Hello, hello."
"Hello, rider, can I ask you for a favor? I'll give you a five-dollar tip after you get it done."
"What's up? I see you ordered fried chicken and milk tea. Do you need me to bring you cigarettes or a lighter?"
"No, listen to me, did you see that the address I wrote is an Internet cafe?"
"I saw it."
"This is the takeaway I ordered for my online girlfriend. Can you please help me see if she is pretty? If possible, it would be best if you could secretly take a photo for me. If you do this, I will give you a five-dollar reward."
"alright."
Yang Xiao responded into the phone.
Then, the conversation was broadcast live, and the comments immediately exploded. These days, users don’t pay much attention to privacy.
No one in the crowd watching cared about this thing at this time. They just felt that the amount of information revealed was too much and it was fun to watch!
[Awesome! The boss caught me in an online romance! ]
[Just to let everyone see what this woman looks like! ]
[Who is this guy? Boss, why don’t you just tell him you are live streaming and let him watch it in the live streaming room. This saves the trouble of filming it.]
Yang Xiao held the food and interacted with the barrage.
"Everyone in front of the screen, don't be curious. At least she has an online love partner. How about you? How many of you are single? If you are single, please press 1 so I can see!"
[Fuck, killing people and destroying their hearts? ]
[Watching a live broadcast and still being humiliated? 】
【1】
【1】
【1】
[So many singles? ]
【.】
Isn’t there a barrage now?
Yang Xiao looked at the screen full of comments and laughed.
He even took a look at the backend data and found that the trend of online user loss had slowed down since the last order.
The number of new users is increasing!
soon.
Yang Xiao came to the Internet cafe at the takeaway address.
Unit 26
The audience in front of the screen followed the perspective of the camera, as if they were playing an exploration game, and each of them was looking forward to the next scene.
"Damn it, this brother has been deceived! Family, Unit 26 is a man, and he seems to be a big guy who picks his toes!"
Yang Xiao said something from a distance, then walked forward and planned to deliver the takeaway to the man.
This is a not very large Internet cafe. There is a strong unpleasant odor in the room. The owner of machine No. 26 is a man in his thirties, slightly fat. He wears a pair of slippers and has his feet slanted on the chair. He looks very sloppy.
When I approached, I found that this person was playing CF. She was a female Fox Hunter character. Her ID was also very feminine and her voice was deliberately coquettish.
"Honey, hasn't the takeaway arrived yet? I'm almost starving."
"Hello, your takeaway has arrived."
When the man saw the takeaway arrive, he immediately took off his headphones, took it with a smile, and then glanced at the camera next to Yang Xiao with a wary expression.
But he didn't say much, and Yang Xiao didn't stay for long. After sending him off, he didn't take any photos and just walked out of the Internet cafe on his own.
The camera was right behind Yang Xiao, recording everything.
After Yang Xiao came out, he said to the camera: "Family, did you see that? Online dating is risky, so be careful when meeting someone in person!"
Then, Yang Xiao quickly turned on the speakerphone and called the person who placed the order.
"Dude, I met your partner."
"How is it? Is it pretty? Do you have any photos?"
"I don't want your reward anymore. I advise you to end this relationship as soon as possible and don't get too deeply involved."
"What do you mean?"
"It doesn't mean anything. It just means that his thing, when it's taken out, might be bigger than yours!"
"Bigger than me? What. Fuck, you mean, he's a guy?"
"Ah."
Hearing Yang Xiao's affirmative answer, the person on the other end of the phone instantly became excited:
"Fuck! I've already given her nearly a thousand dollars' worth of gaming equipment online, and you tell me she's a man? Fuck him."
Seeing the other party start to curse, Yang Xiao quickly comforted him: "Sir, please don't get excited, okay?"
"I'm not excited? Why don't you try it? Fuck!"
"Sir, are you planning to meet her in person?"
"I don't have any plans for now. I'm from Sichuan Province, which is too far away from Shanghai. No wonder she never mentioned meeting me in person. It turns out she's a man."
"What I mean is, if you have no intention of meeting in person, why not just pretend you don't know? We can differentiate between the Internet and reality."
"Fuck you! Get out!"
Doodle
After hanging up the phone, Yang Xiao wondered, "Hey, why are you cursing?"
The live broadcast room was already in an uproar after seeing this scene!
[Boss, if you don’t get scolded, who will? ]
[Mr. Yang, can you live broadcast every day in the future? I want to watch it and I love to watch it! ]
[Hahaha, this is so fucking funny, this guy must be using a voice changer! ]
[Awesome! This guy is really awesome! He must have been fooled by the pictures on the Internet. ]
【Another victim of voice changer.】
[The boss made another shocking statement: the Internet is the Internet, reality is reality, and we must distinguish between the two! This statement is so classic! ]
[I don't know how much money this guy has wasted on this person. It's such a huge mistake! ]
[Is delivering food so fun? Damn! There is such a plot! Is this a script?]
[I am a food delivery guy and I want to confirm this. This is definitely not a scripted story. I can only say that there are even more outrageous cases! I even encountered a young woman who asked me to help her. Oh, I won’t say more.]
[Details above! ]
[Boss, is the salary of a deliveryman high? I want to deliver food too! ]
【.】
"I saw someone say they want to be a food deliveryman for [Food Benefit Group]. Let me explain here that now all provinces where [Food Benefit Group] has entered are short of food deliverymen. Everyone can sign up. Those with electric bicycles will be given priority. Now many food deliverymen can earn over 10,000 yuan as long as they are willing to work hard!"
Yang Xiao picked up the barrage and responded, and there were not so many outrageous orders afterwards.
However, after the second order, in just half an hour, the number of people watching online in the live broadcast room approached 10!
However, in fact, this was all a script deliberately arranged by Yang Xiao.
Although he didn't hire any actors.
However, for the sake of traffic, a more sophisticated script was chosen.
Just like in later generations, some deliverymen also work part-time as self-media contributors.
The content of the video is just some weird things happening with clients.
For example, customers ask the delivery man to help take out the trash, bring things for free, or fill in a false address and then make unreasonable requests such as asking the rider to take the food to the eighth or ninth floor after arriving.
The main theme is "contradiction".
Yang Xiao’s live broadcast content is not suitable for these things, as that would have a negative impact on his platform, so he can only come up with this kind of abstract plot.
Sure enough, the content of this live broadcast made his [Food Benefit Group] instantly popular among the people.
The advertising effect has also improved a lot!
Even his words "Online dating has risks, be cautious when meeting in person" became a hot topic on Weibo. The live broadcast was also recorded as a video and reposted online.
Netizens also joked about this, asking Yang Xiao to do more live broadcasts and liking the various golden sentences that Yang Xiao came up with.
However, the positive benefits brought by this live broadcast are also good.
The number of downloads of [Food Benefit Group] across the country alone increased by more than 100,000 per day!
The fame has increased greatly!
Even some unemployed people, hearing about such high salaries, wanted to join this industry and began to apply to register as riders.
After Yang Xiao finished the live broadcast, he didn't feel so upset when he heard these data.
Even if [Shihuituan] and [Ele.me] compete for the market in the future, it is still a temporary solution and does not address the root cause.
It is easy to increase data, but it is difficult to maintain stable data growth, and it is even more difficult to retain these new customers.
In Yang Xiao's opinion, the current [Food Benefit Group] is still a makeshift team and needs a professional talent to lead the team to expand its territory.
Even Yang Xiao can't do it!
He desperately needs to find someone like this!
Waiting online, it’s urgent!
(End of this chapter)