Since Chen Rui had already signed the gambling agreement, Xu Yi was speechless at this moment.

Of course, this is also the power that the general meeting of shareholders exercises through normal procedures.

He also knew that the current situation could no longer be avoided by simply venting his personal emotions.

The change of leadership at Bilibili has been decided.

At this moment, Xu Yi did not make a fuss and faced the reality.

Of course, after Xu Yi stepped down from the original position of CEO (Chief Executive Officer), he took over the position of CCO (Chief Cultural Officer).

He didn’t even get the position of COO.

This position was taken over by someone brought by Chen Rui himself.

Yang Xiao was no stranger to this person either. He was Li Ni, the capable man brought by Chen Rui.

At this time, Li Ni was only 25 years old.

She is extremely young, but Yang Xiao has great confidence in her abilities. In its previous life, Bilibili would not have been able to develop so fast without her low-key and virtuous wife.

Perhaps in the eyes of outsiders, Yang Xiao and Chen Rui went too far this time.

But there is no way, mainly because the position of COO (Chief Operating Officer) is too important.

The person in this position assists the CEO in executing his work. If he or she is at odds with Chen Rui, the entire company will be finished.

"Boss Xu, they are going too far. Yang Xiao and Chen Rui teamed up to force me to abdicate!"

In the conference room, after Chen Rui and Yang Xiao left, one of Xu Yi's trusted subordinates was speaking up for him.

Although Xu Yi was not completely defeated, things had come to this point. Even though he was a little discouraged, he didn't care about it now. He shook his head, smiled contemptuously, and said:
"Haha, it's okay. I can take this opportunity to rest for a while. I want to see what they are going to do next!"

Xu Yi also figured it out at this time. He wanted to see how to complete the gambling agreement set by Chen Rui!
In his opinion, Bilibili has actually reached a bottleneck in its development.

For a long time, the number of new users was pitifully small.

Because he had always thought that Yang Xiao's several interventions were intended to turn Bilibili into a long-term video website.

But for long video sites, they can’t even rank now!
It's almost impossible to squeeze in the head!
Once you transform into long videos and enter the long video market, it is tantamount to using spears as shields to fight against others' already formed hot weapons!

Hitting an egg against a stone!

That is to say, the two domestic animations introduced by Yang Xiao attracted some new users.

But the stickiness of this part of users is too poor!

Very few of them convert into daily active users.

Bilibili is originally based on "two-dimensional culture", and this group of users is their foundation.

This was also the source of the conflict between him and Yang Xiao.

Moreover, for a product, the basic tone is very important.

It completely determines the later development.

Since Bilibili has always been developing users around the two-dimensional culture, what methods should be used to strengthen itself is a path they have not yet explored.

In the eyes of the world, Bilibili is currently just a niche website.

So, in Xu Yi's eyes, Yang Xiao and Chen Rui are simply crazy!
Chen Rui is even crazier.

Want to double your performance in half a year? That’s just a pipe dream!

He didn't even know where Chen Rui got that tone from!

Could it be that he was bewitched by Yang Xiao?

It must be said that Yang Xiao has a strong personal charm and is good at talking. Considering Chen Rui's silly look, this is very likely the case.

Xu Yi is now waiting for the day when the gambling agreement expires.

At that time, he will regain controlling rights!
When the time comes, he will kick Yang Xiao and Chen Rui out first!

Well, I can leave a little for Chen Rui.

After all, it was all Yang Xiao's fault!
On the other hand, Chen Rui quickly took over Xu Yi's original job.

Several middle-level managers were his trusted aides sent by him before. He was familiar with some of the businesses that were being run, and it was easy for him to get started.

There is even an office that has been prepared for him at Bilibili.

"Mr. Yang, what should we do next? The gambling agreement has been signed. Should we continue to cooperate with You Yao Qi to develop IP? Isn't it a bit unrealistic to rely solely on Chinese comics to increase users?"

Chen Rui looked at Yang Xiao sitting on the sofa and felt a little worried.

After all, it was Yang Xiao who supported him in this bet, which was why he dared to be so arrogant.

Until now, he still doesn't know what Yang Xiao's plan is, but Chen Rui knows that Yang Xiao will not do anything without confidence. How can he just return the controlling rights to Xu Yi so easily?
What the hell is Xu Yi thinking about?
Yang Xiao smiled and said, "Haha, Bilibili will never develop in the direction of long videos. Even if it really buys Japanese comics like "One Piece" in the future, it will only be a single content, not all."

"In the past six months, what did Bilibili rely on to increase its user base? I heard that you have a good relationship with Zhang Chaoyang. Did you buy the copyright of One Piece from him? Or did you buy Naruto from Tudou? To be honest, Mr. Yang, other than this, I really can't think of any other way to win this bet."

"It's simple. There are many ways, such as games." Yang Xiao said.

"game?"

Hearing this, Chen Rui looked surprised and asked, "Driving traffic from your game "Time and Space Hunter"? This is a bit unrealistic. There is no way for the two parties to cooperate with each other. Is it too late to insert advertisements to attract traffic now?"

Yang Xiao shook his head, not making any comment. He then looked at the time on the watch on his left wrist, and then said mysteriously, "Well, wait a little longer, and you'll know when someone comes."

Chen Rui was puzzled when he saw this, but he was also a patient man, so he didn't ask any more questions at this time.

In this way, the two chatted in the office for more than twenty minutes. Yang Xiao received a phone call. Not long after, the office door was pushed open and the receptionist led a young man with messy hair in.

"Hello, Mr. Yang, I'm here."

"Mr. Cai, please take a seat. This is Chen Rui from BIZ, Mr. Chen."

Yang Xiao did not stand up. He asked him to sit down and introduced them to Chen Rui. "Mr. Chen, this is Mr. Cai Haoyu, one of the founders of miHoYo."

Cai Haoyu and Chen Rui greeted each other and stopped talking.

"Mr. Chen, this is the savior I found for you."

Yang Xiao spoke at this time and continued:
"It is true that Bilibili developed Chinese comics under my guidance, but if we want to realize the value of this company, we still have to develop around the two-dimensional culture! No matter how many Chinese comics copyrights we get, or Japanese comics copyrights, firstly, it costs too much, and secondly, the market is highly homogenized and has no advantages.

If Bilibili really wants to expand its business and retain users who like 2D culture, the only way is to attract them with 2D games!
Only in this way can Bilibili find a path of its own!
In other words, from now on, let's change the positioning of Bilibili and develop it as a two-dimensional game company!
And miHoYo is the partner of Bilibili!"

"I see."

Chen Rui now understood Yang Xiao's intention. This move was indeed a new approach.

However, he still has some doubts about the strength of the company MiHoYo.

Bilibili had business dealings with this company before, including for "Honkai Impact 1rd". At the instruction of Yang Xiao, Bilibili has always been promoting the game with advertisements.

But it seems that the company’s performance is not very good. This game has been a flop for several months, right?

Now it's making a comeback?

Chen Rui asked at the right time: "Is your company developing a new game now?" Upon hearing this, Cai Haoyu first glanced at Yang Xiao, and nodded at the latter's gesture.

"Yes, we have learned from the lessons and shortcomings of the previous game, and Honkai Impact 2rd will be launched soon."

After hearing this, Chen Rui did not say anything, but looked at Yang Xiao with a strange look.

I thought to myself, isn’t this just a joke?
Are you throwing everything at the table and pinning your hopes on this game without even testing it in the market?
What if this game doesn't sell well?

Damn it, this name is unlucky.

"Mr. Chen, it's okay, give it a try. I believe Mr. Cai's team will not let you down this time."

Yang Xiao seemed to see Chen Rui's worry and said with a smile, "Of course, if I fail this time, I have other means, so don't worry."

It's good to have a backhand.
When Chen Rui heard Yang Xiao's assurance, the stone in his heart fell to the ground.

In the following period of time, he and Cai Haoyu began to discuss the entry of "Honkai Impact 2rd" into Bilibili and the profit sharing of channel cooperation.

Yang Xiao did not disturb the two of them.

Seeing that the matchmaking was successful, he left with peace of mind.

As for the backup plan he had promised Chen Rui before.
He has a back-up plan!
In fact, with his intervention, Bilibili's timeline has not only been advanced, but has also gone astray!
Now in 2012, we have the same website traffic as in 2015.

The cooperation with miHoYo was arranged by Yang Xiao in advance!

There is no other way, this forced matchmaking is also a last resort.

After all, Bilibili in its previous life took this route.

The cooperation with miHoYo's "Honkai Impact 2" was just the beginning, and later it also represented Xiao Rizi's mobile game "FGO".

For the entire Bilibili, the revenue from games accounts for as much as 83.4%!

What video barrage website?
Even when Bilibili was listed on the Nasdaq, it was once defined by the outside world as a "gaming company"!
It was after its listing that Bilibili began to change and tried to tear off the label of a gaming company.

At that time, Chen Rui said that in the future B station plans to reduce the proportion of game revenue to 50%, and wants to further reduce the proportion of this single business.

It is conceivable how highly Bilibili’s development depends on its gaming business.

Of course, due to the changes in the entire timeline.

There was a reason why Yang Xiao facilitated this early cooperation.

Who made Yang Xiao get 30% of miHoYo's shares last year? Moreover, after "Honkai Impact 1rd" flopped again, Yang Xiao took advantage of the time when Cai Haoyu's team and others were doubting their lives, did some PUA, injected money again, and got more shares.

At the same time, this also allowed "Honkai Impact 2" to be released ahead of schedule.

It can be said that Yang Xiao is now the largest shareholder of miHoYo, and his shareholding ratio has reached 45%!

Only Cai Haoyu’s team combined has more than him!
This is also the reason why he dared to encourage Chen Rui after Bilibili accelerated its development.

The game is in place, the people are in place, the money is in place, and Yang Xiao has the final say in both companies.

Now that the time, place and people are all right, what else does he have to worry about?
Moreover, in the early stage, Bilibili and MiHoYo were inseparable and achieved mutual success.

The initial ecological chain of two-dimensional users starts from here!
After leaving Bilibili, Yang Xiao did not return to Shenzhen, but remained in Shanghai.

He came to Shanghai for two things this time.

The first thing is to act as a matchmaker for Bilibili and MiHoYo.

The second thing is for the business of [Food Benefit Group].

The entire Magic City is the headquarters of Ele.me.

The business of [Food Benefit Group] in Shanghai can be said to be struggling.

Although the entire market is still very large, the two food delivery companies are both in the pioneering stage.

But the good markets, such as university towns, office buildings and business districts, are basically monopolized by Ele.me.

Today's [Food Benefit Group] is trying every possible way to find a loophole.

But as a local tyrant, how can Ele.me easily give up its territory to a newcomer from outside?
After Yang Xiao learned about this situation, he rushed over after resolving the issue with Bilibili to help develop some countermeasures.

"Mr. Yang."

"Mr. Yang."

At the Shanghai branch of [Food Benefit Group], Wang Juntao and Zhang Yang were both here.

One of them used to call him "Brother Xiao" and the other used to call him "Junior Brother". Now they both wisely changed their address to "Mr. Yang".

Yang Xiao asked: "What is the current situation?"

"It's not optimistic. Our current market share in colleges and universities is 15%, and in business districts it's only 20%. There are too few merchants entering our market, so we can only resort to price wars to lure merchants in."

After so much market training, Wang Juntao is no longer the playboy who only knew how to play.

He now speaks in an orderly manner, and his understanding and judgment of the market have also improved significantly.

Zhang Yang also chimed in at this moment, "Ele.me is also increasing its subsidies to merchants. They follow suit with the subsidies we give, and sometimes even give more than we do. It's really too difficult to tap into the market in Shanghai!"

Wang Juntao also complained: "Yes, [Ele.me] has a good reputation in the local area. They have been doing this for several years and have a group of loyal fans who only recognize them."

"I know that as a local company, it is difficult for you to capture the market. However, this involves the real interests of users. Don't tell me about feelings and reputation. They are not reasons."

Yang Xiao was too lazy to listen to their explanation and asked, "I just want to know, have your publicity channels been put in place?
Does the sales team go deep into the market for field promotion? Are there any regulations on the steps of merchant statistics, negotiation and cooperation?

What about the transformation of results? How have these aspects been implemented in practice?

Including the recruitment of riders, the timeliness of food delivery, and user satisfaction surveys. Have they been done well? "

After this series of questions, Wang Juntao and Zhang Yang were suddenly speechless.

After hearing what Yang Xiao said, it seemed that they did have many shortcomings.

Of course, it would be a bit unfair to say that they were lazy and did not try their best.

They both felt a little aggrieved at the moment, because in the early days, there were not enough riders, and they even went to the front line to work as riders for a period of time.

Yang Xiao also realized at this time that his words were a bit harsh.

But there are also benefits to speaking more harshly.

These two people had already become arrogant when they occupied the takeout market in Shenzhen.

The food delivery industry itself is a blue ocean nowadays, and the market is free to grab, and they think that such easy and good days are waiting for them everywhere.

As a result, when they came to Shanghai and competed with powerful peers, they were beaten so badly that they lost their way and their performance was dismal!

It can be said that he became obedient in an instant.

Zhang Yang didn't dare to respond at this moment, and even didn't dare to look Yang Xiao in the eye.

Wang Juntao saw that something was wrong, so he gritted his teeth and couldn't help but speak:
"Mr. Yang, you are right. Our sales team's business capabilities are indeed far behind theirs. Our results in promoting our products and negotiating with merchants to join our platform are also relatively poor. But we have really tried our best."

(End of this chapter)