the following few days.

Yang Xiao has been cooperating with the filming.

Since he was not in Shenzhen, he took the approach of shooting the footage separately and then editing and synthesizing it.

On the Licheng side, a temporary office environment scene was built, and Yang Xiao was only given a close-up of less than three seconds.

Anyway, it all has to be edited by the editor.

Of course, the focus of this theme is not whether he appears on camera or not. As long as he shows his face, the popularity will naturally be brought with it.

His subordinates worked very quickly and finished the preliminary video product in just five days.

I originally planned to use some of their official video material libraries, but later I felt that it was inappropriate because there were no special people appearing in the video, and if it was just a landscape video, the promotional intention would be too obvious.

In the end, it was Yang Xiao who specially modified the "script".

The so-called "resigned female employee" never showed up, and he, as the boss, held the "resignation letter" in his hand and stared at it for a long time.

Then, in order to verify what his employees said about the beauty of the world, he murmured and repeated to the camera: "The world is so big, I want to go see it."

Afterwards, he went to Licheng and Dali alone to stroll around and experience the feeling of walking in an ancient city.

Finally, I visited Cangshan Mountain, Erhai Lake, Jade Dragon Snow Mountain and Lugu Lake.

The video of dozens of seconds presents the beautiful scenes of these scenic spots one by one.

Then comes the editing and music composition.

Yang Xiao took a final look and nodded with satisfaction.

I have to say, there are too many personal comments in this video.

First: The individual himself appears on camera.

Second: The company name also appears.

Third: The mountaineering clothes, jackets, tents, sunglasses, etc. that Yang Xiao appeared in were all sponsored by advertisers who had been urgently contacted for advertising.

Fourth: There were also songs he wrote himself used as background music, and even the titles of his two books were leaked.

Throughout the entire video, Yang Xiao completely dominated the game!

Not only is there official promotional resources from the Bureau of Culture and Tourism, but there is also advertising fees from advertisers, as well as disguised soft advertising placements in his own videos.

I have received so many benefits!

Soon, Yang Xiao uploaded the video through his major social media accounts.

Of course, the main battlefield is still on Weibo.

His titles have some meaning of "new media titles", are full of storytelling and particularly eye-catching.

[Family members, this is really an eye-opener for me. This is the first time I have encountered such a willful employee, and the first time I have seen such a willful resignation letter.]

Yang Xiao published the post in two Weibo posts.

The first Weibo post only contained this text and a screenshot of the "resignation letter".

The second Weibo post is the complete video.

no way.

These days, few people use their mobile phones to watch videos online!
Even when watching movies and TV series, they are cached on the phone through WiFi, and even then they are still shared by transferring them to each other using Kuaiya.

Most online videos are watched on computers.

Zhang Cailan is a migrant worker working in Shenzhen, also known as a Shenzhen migrant.

At ten o'clock in the morning, after finishing her work, she quietly opened the browser and logged into Weibo, ready to take a break and check if there was anything new.

[Mai Tian published "Artificial Han Han", questioning whether Han Han had a ghostwriter. On the 16th, Han Han offered a reward of 2000 million yuan for evidence of the ghostwriter]

[Fang Zhouzi, a famous anti-counterfeiter, joins the fight, pointing out that Han Han's works are suspected of being ghostwritten, "trolled", and "packaged"]

The Han Han ghostwriting incident was escalating at this time. Zhang Cailan was happily eating melons and then expressed her opinions on the keyboard.

"I don't know what they're arguing about. My assessment is that it's so obvious, what else is there to say? Besides, his writing style is not as good as Shi Guang's."

"Shi Guang's fans are here again. This is outrageous. He only has two short essays written for high school students. Can they really smear Han Han?"

"But she's right! The royalties from the two books also crushed Han Han!"

“What does having a lot of fans mean?”

“Represents excellence!”

That’s right, she is Yang Xiao’s fan.

The sentence "Han Han is not as good as time" caused her to argue with someone online for more than ten minutes.

A moment later, another fan reminded her, "Sister, stop scolding, Boss Shiguang posted on Weibo!"

When she saw it, she immediately clicked on Yang Xiao’s homepage. After reading the copy, she was a little curious.

"This is the first time I've encountered such a willful employee, and the first time I've seen such a willful resignation letter. What the hell?"

He was reading Yang Xiao’s second Weibo post, which was the video version.

I clicked on it out of curiosity, and the first picture that caught my eye was Yang Xiao's face with makeup and post-production retouching.

The words "Time Culture Media Company" were written on the screen. Zhang Cailan knew that Yang Xiao currently had multiple identities as an entrepreneur. She, who had always admired Yang Xiao for his strength, was even more impressed by him.

She couldn't help but say "so handsome" in her heart!
"Hmm? What's wrong with the boss? Is he upset by an employee resigning?"

In the video, Yang Xiao is sitting in the office, frowning, as if something is bothering him.

Then the next second, the picture cut to an A4 paper on the table.

The three big words "Resignation Letter" were clearly visible.

Next comes the first paragraph.

【The world is so big, I want to see it. 】

It was only ten short words, but it suddenly touched her heart.

She then looked down.

I want to go to Lijiang, Jade Dragon Snow Mountain, Lugu Lake, Dali, Cangshan Mountain and Erhai Lake.

"Well, this must be a sister. So romantic and poetic."

"As expected of an employee of Boss Shiguang, working under him, have you become so poetic and literary?"

In the video, Yang Xiao's face turned into a bitter smile.

Then he looked at the camera, as if asking the audience in front of the screen, and said with a smile, "Are these places beautiful? It makes me want to go and see them too!"

Then the scene changed again, and Yang Xiao had arrived in Licheng.

The background is the huge stone with the words "Licheng" printed on it. Anyone who sees it will know that Yang Xiao has already rushed there in person.

Then we visited the stone-paved streets, snow-capped mountains and lakes, Cangshan Mountain and Erhai Lake one by one.

All the beautiful scenes are carefully composed and photographed by professional photographers, as if taking the audience on a tour.

[There are so many people in this world. There is an open door among the crowd]

[The footsteps in the long corridor of time are shouting. A few frames of the past flash by in the evening breeze]

"There Are So Many People in This World" played as background music.

For some reason, although it was clearly a love song, the slow lyrical tune made Zhang Cailan feel lonely and desolate at this moment.

"The world is so big, I want to see it"

Zhang Cailan repeated in a low voice, her eyes suddenly lit up, "Licheng? I've never been there. It's time to go."

Then, she watched it again, still not satisfied, closed the webpage, and went to the office of the manager in charge.

"Manager, I want to take annual leave next week."

"What's wrong? Didn't the Chinese New Year just end? The company has a lot of business right now. Do you have any urgent business?"

Faced with the manager's questioning, Zhang Cailan shook her head.

I thought to myself, we are all adults now, who would think that the Chinese New Year is a time for rest? Going back to my hometown is more tiring than any other vacation!
However, Zhang Cailan did not want to say anything more, and just said lightly:
"Nothing, it's just that the world is so big and I want to go see it."

"??? What's the reason? I won't approve it."

"If you don't approve it, I will have to resign because I have already booked my flight ticket."

"."

The manager looked solemn and silent for a while, but seeing that the threats were not working, he signed and approved her leave anyway.

Their company is a foreign enterprise, and employees applying for annual leave is exercising their normal rights and interests. He does not have the power to refuse approval.

In other words, he must approve this matter!
What's more, Zhang Cailan's professional ability is top-notch, so how could he force this general away?

Looking at Zhang Cailan's departing back, he repeated the words he had just heard in confusion.

"The world is so big? She wants to go see it? Is she crazy?!"

Yanjing.

A large Internet company.

Li Yan has been working here for two years. After graduating from a 211 university, she joined this company through campus recruitment.

Her salary is already 12,000 yuan, which is a high salary. Even in a place like Yanjing where the cost of living is high, she can still have a lot of surplus.

This high salary was earned by her hard work of 996, often working until 9 o'clock every night just for that dinner, as well as overtime pay and reimbursable "taxi fares".

But she has no complaints. Many of her classmates from her hometown stayed in their hometown provinces and joined state-owned enterprises, complaining about low wages.

Some are wandering around and keep changing jobs.

In comparison, she is already very satisfied.

"Ding ding."

The phone vibrated, it was a text message.

When I opened it, I saw the sender was "Mom".

She couldn't help but sigh and closed her eyes. Although she knew what the content of the text message was, she couldn't help but open it and take a look.

"Yanzi, what your father said last night was right. Is it meaningful for a girl like you to stay in Yanjing alone?

Although the income is high, is it stable? Can I work until retirement?

Listen to your dad, come back and take the civil service exam. Finding a partner in peace is better than anything else. That way your dad and I won't have to worry about you.

If you continue like this, are you really going to piss us off to death?"

The content of the text message was so suffocating that she felt overwhelmed.

If we use the words of later generations, she was born into a small town test-taker.

Now, facing her parents' pressure to get married and their dissatisfaction with her career, she has explained it countless times.

They simply don't listen to what people say: "The Internet is a sunrise industry."

It seems that the smoothest path in life is to go home, take the civil service exam, get married and have children.

But she didn't want to stay in a small place and face all those trivial things! She didn't plan to reply to this text message, so she just let it go.

"The good mood of the day is gone just like that."

Li Yan let out a long sigh again, put down the work in her hands, and opened Weibo on her mobile phone.

I opened the Weibo hot search list out of habit.

A hot search term caught her attention.

[The most touching resignation letter of the year]

Out of curiosity, she clicked on it.

This hot topic has been reposted by many people. She clicked on it and went directly to Yang Xiao’s Weibo post with pictures and text.

"Oh, it turns out her employees resigned."

Li Yan is not a fan of Yang Xiao, she just knows him and has a good impression of him.

In her eyes, no star is worthy of her crazy love.

She continued to read.

"The world is so big, I want to go see it. Haha, this resignation letter is quite unique. It doesn't even address the leader. No wonder it is called the most touching resignation letter of the year."

After reading it, she suddenly felt sad.

I have been in Yanjing for more than two years, but it seems that I have never gone out to play?
She was so busy working that she never even took annual leave in order to be respected by her colleagues.

The work day ended quickly.

After get off work, she took the overtime pay and did not choose to take a taxi. Instead, she squeezed into the crowded last subway train and returned to her rental house.

The rented house is small. After putting down the bed, there is only an aisle with just enough space for feet, which always gives people a depressing feeling.

Sometimes she always felt that once she lay down in this cramped rental house, her life would be over.

In fact, she didn't like Yanjing either. She didn't like this place where she would be "swallowed" if she stopped.

Moreover, she knew better than anyone that she would not be able to stay in Yanjing for long.

There is no place for her here.

I couldn't persuade my parents, so I had to go back to my hometown.

At this moment, all kinds of emotions lingered in her heart, making her upset.

Lying on the bed, looking at the ceiling in the dark, she suddenly thought of the words she had seen during the day.

He took out the phone next to his pillow and found the topic that was still on the hot search list.

This time, she found the video of Yang Xiao. Until now, she had time completely belonging to herself and could browse the information on her mobile phone calmly.

"Cangshan Mountain, Erhai Lake, Jade Dragon Snow Mountain and Lugu Lake? So beautiful."

Staring at the picture on her phone again, she seemed to have made up her mind.

"If this situation persists after another two years in Yanjing, I will resign and go back to take the civil service exam."

"Well, there's no need to work so hard in the last two years."

"It would be best if the company could lay me off, and I can get compensation."

"Then I have to take the company's annual leave."

"Yes, why not invite them tomorrow and go to Belvedere for some fun."

After setting a goal for herself and thinking it through, she made up her mind and immediately booked a flight for the next day on her mobile phone.

She is a decisive person.

He immediately turned on the light, took out the suitcase, and started packing.

"Well, I didn't have much fun during the New Year, so I'll go out and relax this time."

Thanks to the marketing by the internet army, cases like Zhang Cailan and Li Yan are happening all over the country.

Fortunately, Yang Xiao's original short film was only thirty seconds long, and the total traffic consumption was about 10 megabytes.

There are some true fans who are willing to spend money to watch the show.

Some passers-by clicked in to see pictures through hot topics, or simply saw the text.

But no matter what, the sentence "The world is so big, I want to see it" still catches people's attention at first sight, just like in the previous life.

Some are Yang Xiao's fans, some are not.

But at this moment, they all seemed to have found a common point of emotional release - they longed for freedom!
The sentence "The world is so big, I want to go and see it" instantly sparked heated discussions across the Internet.

[You’re right, this is definitely the most touching resignation letter of the year! Screw the boss and all that!]

【We all have free souls! 】

[Let’s break free from our chains and walk around the streets of Belvedere together! ]

[I also want to go to the picturesque Lugu Lake! ]

[I only realized how beautiful Licheng is after watching the video of Shiguang Lao Da. I really want to go there! ]

[My purpose is very simple, I just want a romantic encounter. ]

All platforms are participating in the discussion, allowing netizens to vent their emotions.

For example, there are travel bars and budget travel bars on Tieba, as well as life groups and travel groups on Douban, and they are even forming teams and pairing up with netizens.

[Self-driving post: Self-driving in Licheng, Yanjing, currently three men and one woman, looking for two women to form a team, all handsome men, beautiful women. ]

[Missing person post: Dali is currently looking for a bedmate, only for sex, not life.]

[Love post: Is there anyone who wants to go to Belvedere together? I will pay for everything, I just want to meet a soul mate. ]

[Licheng Check-in Post: You can leave your personal information and height. Welcome to match with each other in the building. If you are interested, please chat privately. 】

【Dali check-in post:.】

This hot topic was pushed crazily through the platform, and the internet trolls also fanned the flames, causing the word "Licheng" to frequently appear in the eyes of netizens.

Especially Yang Xiao’s fans, that group of literary young women who are already working.

They have the economic strength, which directly triggered a wave of "Licheng fever".

Including a group of passers-by, they were also excited by this hot topic.

It seems that going to Belvedere is a trend.

It’s a way to express freedom!

This wave of craze is so terrifying that it has caused professional media people to sigh in admiration.

[Found it. As expected, last month, the official account of the Licheng Culture and Tourism Bureau invited him to cooperate as the city's image spokesperson. It seems that this is another marketing campaign.]

[It’s fucking amazing. The marketing ability of the team behind this “Time” is too exaggerated. Starting from Weibo Night this month, almost all the hot news is about him. ]

[Tsk tsk, this is definitely a marketing hype that will go down in history. The guy named Yang is simply a genius! ]

[No way, netizens are all sheep, it's too easy to be led astray, not to mention he already has his own traffic, so it's not too easy to do this, if I had his resources I could also succeed.]

[Damn, it's easy to say? Aren't you a loser? I'm asking, who among you can come up with that line? If you can come up with it, you can be famous too! ]

[Indeed. I can brag about being awesome, but I just can’t come up with a copy that says “The world is so big, I want to go see it.”]

[Is he an entrepreneur? Damn, when will his two tech companies go public? I'm going to buy his stocks when the time comes. With so much hype, the stock price will definitely not be low.]

【.】

In the eyes of true insiders, one can see at a glance that this is a purposeful hype by Yang Xiao.

It's just to fool the general public.

The entire copy and the video were intentionally planned and self-directed, and the traces are too obvious!
But so what?

Even if they pretend to be knowledgeable people on the Internet and comment, "Don't be silly, this is hype," no one will pay any attention to them.

As one of them said, netizens are like sheep, and it is too easy to be led astray!
But anyway, netizens these days don’t understand what “soft advertising” is.

They only saw the most real and intuitive feelings in the copy!
Workers, I don’t want to go to work at this moment!
Students, I don’t want to go to school this minute!
Yes, each of them longs for freedom!

This is what ordinary people desire most deep down; it’s not an exaggeration to call it their nature!
However, this carnival for freedom has just begun.

Some people use it as a classic quote, write it in their signature, or follow the trend and post it on social platforms.

Some people who like to make fun of it made the following response: "The wallet is so small, you can't go anywhere."

There were also a few voices criticizing this as hype, but they were drowned out by the crowd.

Of course, more people take action.

So the tickets to Licheng were all sold out in an instant!
Even the airlines secretly raised their ticket prices after seeing this.

But despite this, it still can't stop netizens' enthusiasm to rush to Licheng!

Although the Chinese New Year has just passed, the tourism industry in Licheng, its surrounding areas, and even the country has ended a wave of peak tourism and ushered in the so-called off-season.

But this wave of marketing has revived it again, even higher than its peak value during the Chinese New Year!

The frequency of buses from the airport to Belvedere will be increased!
The illegal taxi drivers keep working non-stop!

There’s nothing we can do, there are too many passengers!
All the inns and hotels in Licheng are full at this moment, and the ticket prices for scenic spots in various places are also reaching new highs.

Even the number of backpackers coming in from all over the country was many times more than usual!
B&Bs and the like are also overcrowded and room rates are extremely high.

Some people who could not afford to stay or were reluctant to spend money on accommodation simply set up tents on the spot.

Communities such as Tieba, Tianya, and Douban also opened a lot of text live broadcast posts at one point.

[Live broadcast: We have arrived in Licheng, and will go to Yulong Snow Mountain tomorrow. Let us follow the footsteps of the time master and take a look at the first stop in the world! ]

[Live broadcast: Try to meet a beautiful woman in Lugu Lake, secret code]

【live streaming:】

Moreover, most of the first batch of tourists arriving now are fans of Yang Xiao.

There are really a lot of people who come for him on impulse!

Because Yang Xiao is the image spokesperson, he has been staying in Licheng during this period.

It would be about twenty days in total, and he planned to stay here until school started because the weather was pleasant.

He was also met by fans along the way and took many photos with them.

Many fans posted on Weibo, wanting to come and "arrest him", which aroused other true fans to make a move, and the enthusiasm showed no sign of abating.

In short, tourists from all over the country flocked in, even at one point exceeding the local reception capacity!
The same is true for the surrounding Dali!

Of course, the people who are most satisfied with this magnificent scene are the leaders of Licheng and Dali Culture and Tourism Bureau.

Although the most popular phrase is “The world is so big, I want to see it”, it has nothing to do with either of their cities.

However, the first stop for young people to enter the world is Belvedere!
This has been recognized by netizens!
Dali is next to Licheng, and the two are tied together. Tourists will visit them when they arrive, so there is no need to worry.
So, the two families finally felt relieved.

This year's GDP is stable!
(End of this chapter)