"Thank you very much, your support is really thoughtful."

At this time, not only the culture and tourism of Licheng, but also the person in charge of the culture and tourism bureau of Dali were present. The other party's words were very beautiful and sincere in front of so many leaders. Yang Xiao had to nod his head frequently to express his gratitude.

In official circles, people first exchange a bunch of free polite words before getting down to business.

After the pleasantries, Director Wang said with a smile:

"Mr. Yang, do you have any ideas for the tourism promotion of Licheng and Dali? Feel free to mention it."

"Director Wang, this is actually the first time I've been invited to be the spokesperson for a city. I'm afraid I don't have much experience, but I would like to hear what your original plan was. On my part, I will just actively cooperate."

Yang Xiao did not speak rashly, but was very humble and even spoke in an official tone.

"Boss Yang, please don't be modest.

The previous plan was to have you appear in a short film at several scenic spots in our Licheng, including the slogan [The Most Beautiful City, Cleansing the Soul], which I believe you must have seen.

To be honest, as an old-fashioned person like me, I am not very satisfied with it.

But the ability of the people below to come up with advertising copy is really limited, and the Internet now belongs to you young people, so please feel free to share any ideas you have.

In addition, Mr. Yang, you were wrong in what you said just now. I have to correct you. It is not that you actively cooperate with us, but that we actively cooperate with you with all our strength. "

"Yes, the same goes for our Dali Culture and Tourism Bureau. We promise to fully and actively cooperate with you, Mr. Yang, and your team."

The leaders of Dali Culture and Tourism Bureau also expressed their opinions at this time, their voices were very loud, as if they wanted Yang Xiao to see their attitude and determination.

Seeing several leaders express such unambiguous opinions, Yang Xiao was somewhat surprised.

The other party is really risking his life.

It is completely centered around Yang Xiao, who is determined to catch this wave of Internet traffic and strive to thoroughly promote this tourism.

I have to say that the other party's thinking is really advanced.

Director Wang, in particular, was so outspoken that he was willing to hand over the dominant position to Yang Xiao.

He had originally prepared for the worst, which was to deal with this group of people in the system, and just fool around and get by with each other.

Now it seems that the other party is serious. Even the top leader has come out specially. He really has to show some real skills.

Otherwise, not only will the other party look down on you, but it will also be a bit unfair to their sincerity.

Yang Xiao picked up the teacup in front of him seriously, and then said in a bossy manner:

"Since you trust me so much, I will speak frankly.

The advertising copy you provided for your endorsement is, to be frank, too ordinary.

There is absolutely no highlight, and there is no novelty, including the slogan [The Most Beautiful City, Cleansing the Soul]. To be honest, I think it would be better to use pretty faces like Gao Yuanyuan or Fan Bingbing to tell the story, which might be more eye-catching. "

In the conference room, everyone burst into laughter at Yang Xiao's dry humor.

Director Wang felt the same way and nodded repeatedly, "Yes, even an old antique like me in his forties feels that it's too unfashionable. To be honest, my daughter just graduated from college. During the Chinese New Year, she heard me talking about this at home and advised me not to waste Mr. Yang's time. She was afraid that Mr. Yang's image would be damaged and he would be criticized by netizens for being too unfashionable!"

Everyone laughed again, no one knew what they were laughing about, or maybe they were simply cheering for their leader.

Director Wang paused for a moment and looked at Yang Xiao: "Boss Yang, do you have any good suggestions in this regard? If you have any, please tell me. We will do what we can. Even if we can't do it, we will find a way to overcome difficulties and do it."

As soon as these words were spoken, everyone looked at Yang Xiao in unison, their eyes full of anticipation.

This is going to show the true face of this internet celebrity. If what Yang Xiao says is also bland and mediocre, then they will probably have to stick to the original advertising shooting plan of their bureau.

It's a bit earthy, but it's better than nothing, right?

That's the way it is in the system. It's better not to do it than to make a mistake.
There's nothing wrong with being rustic. When it comes to such major issues, I'd rather be rustic than follow Yang Xiao's temperament and come up with something flashy.

Otherwise, a large group of people will have to clean up his mess, or even find someone to take the blame for him.
As we all know, leaders are usually non-stick when it comes to this kind of thing.

"Director Wang, my colleagues from Time Culture Media and I have worked hard for five days and nights to come up with a brilliant idea for a cultural tourism advertisement. I guarantee that it will definitely boost the tourism economy of Licheng by at least several levels."

"Ok?"

"I?"

"Not you?"

The several employees of Time Culture Media present here straightened their backs and looked at each other.

The languages ​​in our eyes kept meeting each other, and after getting the answers, we were all a little confused, thinking, didn’t we just arrive yesterday?

When did it take five days and nights of careful planning?
Mr. Yang hasn't discussed this matter with us.

But they were all smart enough not to say anything and just watched Yang Xiao show off quietly.

Upon hearing this, Director Wang pretended to listen attentively and showed great interest: "Oh? How many steps can you guarantee? Then I must listen. General Manager Yang, please don't keep us in suspense. Let all the comrades present take this opportunity to learn and make progress."

At this time, there were a few deputies on the scene. Some of them were already sweating profusely and looked at Yang Xiao with slightly frowned brows.

Two of them are very smart and have great skills in observing people's words and expressions.

From the reactions in the eyes of several employees who were sitting there earlier, he had guessed that Mr. Yang was talking nonsense, and he was immediately resentful in his heart.

Damn, are you so good at bragging?
Let their local tourism economy take several steps forward?
What's going on?

Even if a domestic celebrity is the spokesperson, it won’t have the same effect, right?

Yang Xiao did not answer directly, but looked at the chubby Director Wang with a smile on his face:

"Director Wang, let me shoot the ad as soon as possible, and then you can review it and make a decision. If possible, we can directly put the ad online and give it to netizens to test the effectiveness of the ad. How do you think?"

Although Director Wang was somewhat dissatisfied with this answer, when he saw the smile on Yang Xiao's face, which was confident and determined, he seemed to have no reason to refuse.

"Okay, if you have any questions during the process, please contact me directly and we will definitely provide you with our full support."

The multi-person "symposium" has ended.

Yang Xiao was then invited to Director Wang's private office for a private reception.

At this time, there were only four people left in the office: Director Wang from Licheng, a municipal party committee leader from Licheng, and the head of culture and tourism from Dali.

Director Wang's administrative assistant brewed four cups of Pu'er tea from Yunnan Province and then left. Director Wang said in a friendly manner:
"Boss Yang, to be honest, the idea of ​​inviting you to cooperate with me this time was decided after discussing with Leader Li.

So far, we haven't discussed the specific compensation. Do you have any conditions? Anything that we need to cooperate with or meet? Please mention it, and then I will discuss it with the organization. "

The leader of the municipal party committee, whose surname is Li, said with a smile, "Yes, Mr. Yang, you are now also a famous entrepreneur. We are businessmen. If there is anything you need our cooperation, we have no problem."

"Haha, it's my honor to contribute a little to the cultural tourism industry of Licheng. As for the conditions, I don't have any conditions."

Yang Xiao smiled. The other party's official Weibo account was originally just trying to invite people online, and another purpose was to take advantage of the popularity. No one expected that Yang Xiao would agree so quickly.

But this kind of thing is a win-win situation for both the star and him personally, and there is basically no reward involved.

And it also contains some thankless attributes.

After all, if he messes up and makes Yang Xiao's personal image look shabby, it will become a black history and be criticized by netizens for the rest of his life, which would be a loss to him.

After all, Yang Xiao is not just an internet celebrity, he is also an entrepreneur.

So, of course he had to put forward conditions, but for this kind of thing, he naturally had to be more subtle:
"Dear leaders, I actually have an idea. Now there is a very popular way of 'checking in' based on the celebrity effect. For example, the places a celebrity has been to have his personal exclusive mark, which will make many fans go there specially to take photos, which is called checking in.

I have written many stories about Belvedere in my book before, but Belvedere has never had a check-in point of my own.

My idea is to build a special hut here, put my books in it, and invite some famous singers to perform from time to time, and sell some drinks. This may become a special destination for some netizens and fans, and even develop into a unique cultural attraction in the future. "

After that, he looked at the person in charge of Dali's Culture and Tourism Bureau and added: "It's the same in Dali. I also want to set up a check-in point."

"Oh?"

Director Wang was a little surprised when he heard this. Good boy, are you waiting for me here?

Open a special cabin and sell some drinks?

Why not just say you want to open a bar?
The leader surnamed Li also heard the hidden meaning of Yang Xiao and took over the conversation:

"Well, no problem. Mr. Yang is coming to our Licheng to invest in business. We couldn't ask for more. Welcome!"

"Investment is easy to talk about, but I'm new here and I'm unfamiliar with the place. I want to find a good location, preferably a larger one, about 200 square meters, and a corner location against the wall. I plan to build a cultural wall and put some quotations on it. It will also serve as a scenic wall for tourists to take pictures and help turn Licheng into another unique landscape." Yang Xiao said with a smile.

Everyone present here is an experienced person, how could they not understand the twists and turns in Yang Xiao's words? Why do they need to explain so much?
Director Wang laughed out loud, somewhat surprised at Yang Xiao's ability to play the game:

"From what Mr. Yang said, you should have found a position you like, right? Why not just say so."

"Haha, I think Sifang Street is in a good location, especially near the Central Cultural Square, where there are many shops, which also meets my original intention of building a Licheng cultural check-in point."

Yang Xiao's remarks were so high-sounding that they even rose to the level of helping Licheng with cultural "construction".

What I mean is, I'm not doing this for myself, I'm actually helping you.

"Sifang Street? Mr. Yang has a good eye. That place is the center of the entire Licheng. It is very popular and there are no vacant shops."

Leader Li looked embarrassed and said, "Boss Yang, why don't you look to the south? I can help you find one there."

Nonsense, if it wasn’t a popular commercial location, Yang Xiao would not even mention it.

In such a famous tourist city, even opening a store or doing any business requires reporting and going through strict approval.

Not to mention the heart of Licheng, even if Yang Xiao had the money, no one else would sell it!
Moreover, this location has various secluded alleys and is close to major streets. It is basically a must-visit place for tourists. There are many inns around it. The most important thing is that the houses here have been designated as "intangible cultural heritage"!
It’s hard to do bad business here!

If Yang Xiao wants to get it, he can only seek help from these special channels!
He smiled and said, "That's why I want to ask for help from you leaders. Can you introduce me to some of the relevant property rights owners? I can buy it from him. As for the price, that's not a problem."

Leader Li and Director Wang looked at each other and laughed meaningfully:
"That's not easy to do in principle."

Hearing this, Yang Xiao was immediately delighted. It seemed there was still hope!
Well known.

There are always hidden meanings in speeches within the system.

Many times, this is an ambiguous way of speaking that requires the listener to understand it on his own.

The so-called "not possible in principle" means that it can be done in practice.

If the person who is speaking starts by saying that it is okay in principle, then you should be prepared to be rejected, because there is basically no hope.

In addition, there are some euphemisms, such as the so-called "theoretically possible", but the meaning is "not possible in practice".

"Discuss it in a meeting" means "public denial."

"You need to exercise" means "you have to suffer and be wronged first."

There are too many jargons in the system, otherwise why would there be the term "official language"?

However, Yang Xiao was also a smart man at this time, and he immediately climbed up the pole:

"If you have any concerns, please let me know. I will do my best."

Leader Li didn't say anything, but instead gave Director Wang a look.

Director Wang understood and took over the conversation: "Boss Yang, since you are not short of money, this matter is actually not difficult to handle. We are considering this for you.

You see, this time, under the leadership of our city leaders, we invited you to promote our Licheng and Dali as tourist cities. If things go wrong this time, not only will your image be damaged, but your investment will also be wasted.

And you don’t know that our leader Li has also endorsed the leaders above him. He is determined to do a good job in this promotion and build our tourist city’s business card to a higher level. He wants the leaders and the masses to see our achievements!”

"I understand, Director Wang, let's not rush this matter. After our promotion activity is officially launched, we will see the response online. If it doesn't work, I won't be embarrassed to bring it up again. How do you think?"

Yang Xiao naturally understood the hidden meaning behind their words.

What the other party meant was that as long as this matter was done and done well, Yang Xiao's conditions would not be a problem at all! "Okay~ Then we will wait for Mr. Yang's good news!"

Three leaders expressed their opinions together, including Dali’s head of culture and tourism. Yang Xiao had mentioned Dali’s conditions before, and the other party repeatedly assured them that there would be no problem.

Yang Xiao stayed in the office for about half an hour and then walked out.

The employees of Shiguang Culture Media Company followed his instructions and returned to the hotel without waiting for him.

He did not return immediately.

Instead, he walked alone to the center of Licheng - Sifang Street.

Here, he saw the property owned by the "friend" that Director Wang mentioned.

There are four shops connected together, with a total area of ​​about 230 square meters. The area and geographical location just meet Yang Xiao's requirements.

The right end is next to a long alley. It is not crowded and has a huge flow of people. The area nearby is very open and there are no residents. There is no problem of disturbing others. It is completely suitable for young people to have fun there. It is also very appropriate to open what he calls a "time cabin"!
At that time, I will put up a signboard in front of the door with something written on it: "I miss you very much in the cabin of time."

Or "The wind that misses you still blows to Licheng."

Although Yang Xiao felt like vomiting when he thought about it at this moment.

But people at this point in time should be very receptive to this.

This classic prop, which is a must-see for tourists, may become his personal characteristic, and then people from all over the country will follow suit, right?
All in all, Yang Xiao was still very satisfied with this location.

As for the price, it’s probably around five million!

It will need some renovations later, and the funds involved are estimated to be around 8 million.

To be honest, this price is not cheap.

Although housing prices have not started to skyrocket yet, this is a famous scenic spot, so how can we generalize?

But there is no other way. Yang Xiao now has the opportunity to get one and a half acres of land in such a prime location, and he is really content.

If it were more than ten years earlier, when the tourist city had not yet been fully developed, if it had the strength it has today, it would have been a piece of cake to buy a street in places like Kuanzhai Alley and Fenghuang Ancient Town!

Now, I can only dream.

Of course, it's not entirely without opportunities.

At least the Tang Dynasty Nightlife hasn't been repaired yet, so Yang Xiao can keep an eye on it, try to build some connections, help them with promotion, or find a way to open dozens of shops there.

Yang Xiao shook his head and suddenly laughed.

Damn, that’s getting off topic.

Even the few shops in front of us have not been fully finalized yet.

It’s still at the stage where I can see it but can’t eat it.

Only if he gets things done, and even does it well, will there be room for negotiation on the house.

Yang Xiao came back to his senses, took one last look at his "shop", and left reluctantly.

Wait until he returns to the hotel.

An employee of Shiguang Culture Media happened to be walking towards me. He was the leader of the team flying from Shenzhen to Licheng. His name was Wu Jiang. He came up to me and asked with a smile:

"Boss Yang, it turns out that you have already thought of the advertising shooting plan?"

"Well, go negotiate with the hotel front desk and borrow their conference room. Also, help me gather everyone for a meeting there in half an hour. I will tell everyone the copywriting and ideas for this cultural tourism advertising shoot."

There were more than ten people from Time Culture Media this time. There were four or five professional photographers alone, as well as lighting technicians and a large number of professional equipment, which was enough to show how much importance Yang Xiao attached to this trip to Licheng.

Yang Xiao actually doesn’t have any special tricks.

It’s just the sentence that suddenly came to my mind last time: “The world is so big, I want to go and see it.”

Using this as an advertising slogan is indeed much better than something like "The Most Beautiful City, Cleansing the Soul".

But this sentence alone is far from enough.

In its previous life, it became a huge hit on the Internet, but it had nothing to do with the tourist destination of Licheng.

It's simply because it reveals the current confused young people's yearning for the world and the unknown.

Yang Xiao plans to present it better through video.

Yang Xiao wanted to make it even more sensational than in his previous life, and to further arouse people's desire for freedom and to explore the world.

He was very curious. Just these few words could make the general public feel recognized and vent their emotions.

Now that it has been carefully planned and packaged by Yang Xiao, what kind of effect will it have?

Of course, the most important thing is to promote Licheng.

Soon, Wu Jiang became very efficient in doing things.

The notice was given to each employee in their room one by one, and everyone was quickly called over. Some of them were copywriters and planners, and they even raised questions.

"What? Did I hear you right, Brother Jiang? This time it was planned by Boss Yang himself?"

"Yeah, I'm a little curious, is this Mr. Yang's major?"

"Yes, we are not afraid that Mr. Yang, an outsider, will interfere in the affairs of the insiders. We are afraid that it will be bad and affect Mr. Yang's image."

Faced with the questions from several people, Wu Jiang just smiled and looked at the people who asked the questions.

"Whether Mr. Yang is an industry insider or not, or whether he studied this field professionally, you don't need to ask any more questions. In my opinion, this is a matter of Mr. Yang's image, so he will definitely not do anything rash. We can just go over and listen. Besides, Mr. Yang is not a man who only has the final say, and he will definitely let everyone speak when the time comes. What are you afraid of?"

"That's true. At least Mr. Yang has never made any jokes."

"Let's go, let's see what we can learn from Mr. Yang's class this time. We often listen to the marketing department's lectures. We can always learn something from Mr. Yang's words."

Soon, all employees gathered in the conference room in advance.

Yang Xiao was the last one to arrive on time. Everyone had already sat down obediently and left the main seat for him.

He walked over without hesitation, and without sitting down, he began to speak while standing:

“This video ad is very simple, don’t feel any pressure, there is not even a single line of advertising slogan that needs to be spoken in person.

The theme is, well, let's just call it "The Most Touching Resignation Letter of the Year."

Seeing this, the copywriters present felt something was wrong.

“The most touching resignation letter of the year?”

"No way, the theme is still fresh in your mind?"

Yang Xiao ignored the people who were already thinking differently and continued without stopping:

“My estimate is that the entire video is about 30 seconds, but the essence is only in the first half.

The content of the first 15 seconds is our focus.

The initial scene of the video is placed in our Time Culture Media Company, starting from here.

The story unfolds for me.

An employee handed me a resignation letter and put it on my desk. She didn't even need to show up. A voice of 'Mr. Yang, XX has resigned' was heard in the background. At this time, all I needed to do was take a close-up of me smiling helplessly after seeing this. The length of the video with my face showing didn't need to be too long. Two or three seconds would be enough.

The camera is placed directly on the letter.

Upon closer inspection, the letter only consisted of three short paragraphs.

Paragraph 1: The world is so big, I want to see it.

Second paragraph: I want to stroll in the ancient city of Lijiang, walk on the Jade Dragon Snow Mountain, and cruise on the tranquil Lugu Lake on a boat.

Paragraph 3: I also want to go to ancient Dali, climb Cangshan Mountain during the day, visit Erhai Lake at night, and visit every corner of the world.

In addition, after the camera is pointed at the letter, the background music immediately starts playing Lin Wantong's song "So Many People in This World". After the audience has enough time to see the words in the letter clearly, the camera can switch at this time, and then the remaining 15 seconds will be replaced by the famous scenery of Licheng and Dali.

Hmm. That’s about all I can think of for now. Is it okay to shoot a cultural tourism promotional video like this?”

After Yang Xiao finished his last sentence, the meeting room fell silent. Seeing that no one spoke, he asked again,
"Everyone here is more professional than me. You can point out any deficiencies or additions, including shooting techniques, etc. If you have more suitable and recommended BGM, even if we don't have the copyright, you can put it forward and we will ask the Culture and Tourism Bureau to help negotiate."

Several people were stunned for a moment, then suddenly came to their senses.

"Ah? Supplement? No supplement."

"Perfect, really perfect."

Including the team leader, copy planner, photographer, etc., everyone was shocked and shook their heads repeatedly, and they were already full of admiration in their hearts.

"Boss Yang, you are truly a media genius. We are all a little ashamed of ourselves. Such a great advertising idea and such a good line, we will never be able to learn it in our lifetime."

"I'm not flattering you, but when you said that, the image of this movie came to our minds."

"Yes, this video will definitely go viral when it's posted online, so the Culture and Tourism Bureau should just be happy."

"Okay, that's fine. Feel free to raise any opinions you have during the filming. The most important thing is to serve the video quality and aesthetics. As I said before, you are professionals, and I am just an outsider."

Seeing that no one had any objections, Yang Xiao nodded and instructed again,

“Then thank you all for your hard work in the next two days. Please shoot it as soon as possible. Ask the official staff from Licheng and Dali to accompany us and see if they have any suitable video promotional materials. We can extract some from them, or add some in ourselves.

In addition, I asked my colleagues in Shenzhen to act synchronously. We each collected materials, divided the work and cooperated with each other, and then hurried to edit. I hope to see the finished film in three days.

Also, we will plan ahead for soft-text promotion online and the Internet troll army to lead the hype, focusing on the phrase "The world is so big, I want to see it". Wu Jiang, you will be in charge of this. I hope that the video will attract attention online on the first day it is released."

"Okay, Mr. Yang, don't worry."

Wu Jiang agreed immediately. He was the person in charge this time and was full of confidence.

The rest of the people also nodded enthusiastically.

Their Shi Guang Culture Media has long been one of the top media companies in the industry. They are adept at controlling, guiding, and hyping up hot topics in public opinion, so Yang Xiao doesn't need to worry at all.

After hearing this, Yang Xiao finally left with peace of mind.

The other people looked at each other, and one of them couldn't help but said:
"It's really horrible. Today I finally got to see the talent of Mr. Yang. How could an outsider come up with this ad? It's better than our professionals! Damn it, I can't help but admit it."

"Professional? Don't be ridiculous. I'm not exaggerating. Even if you gather ten professionals to form a team, they can't come up with the idea that Mr. Yang just gave!"

"Yes, that's right. Otherwise, how come Mr. Yang is so young, but he has already started several companies? His strength is amazing!" Another person also echoed.

"Let's not talk about anything else. We who work in the media know that Licheng will definitely become popular again this time, just based on that slogan - the world is so big, I want to go see it. Tsk tsk, just listen to it. Damn, it makes me want to quit my job right now and travel around the world."

"Mr. Zhao, go ahead, no one will stop you." Another photographer joked with a smile.

"Hey, look at what you said. Aren't we in a famous tourist attraction? Don't be ungrateful for what you have."

"Yes, we are now on a public-funded tour, and Boss Yang has arranged a hotel for us, not an inn. Be content!"

"Indeed, with these conditions, what else do you need a bicycle for?"

"Boss Yang is awesome!"

(End of this chapter)