This travel craze on the Internet is too enthusiastic.

So much so that in the travel bar, some "interested people" even spontaneously opened a special check-in section inside.

Of course, the so-called "interested people" are all gimmicks created by people in Shiguang Culture Media.

The name of the post is - [World Free Travel·First Stop in Licheng, Share Your Experiences and Feelings in Licheng].

In just two days, there were tens of thousands of replies.

At first, no one paid attention to this post.

But for some reason, since a few "beautiful ladies" checked in on the previous floors, this post suddenly became lively.

Many handsome men and beautiful women appeared one after another and posted photos in the post.

All of a sudden, there was enough to watch.

As a result, more and more men and women are following the trend by posting photos.

[Licheng Yuejing Inn, are there anyone who wants to have a drink together in the evening? 】

【Handsome guy, would you like to join us? 】

[The flight departs on the 17th, hoping to meet you! ]

【.】

The direction of the post even changed, moving towards matchmaking.

This was also the idea provided by Yang Xiao. The internet swarms of Shiguang Culture Media were targeting this situation!

There is no way, at any time, "male and female topics" can get traffic in the fastest time.

Even though many people didn’t travel.

Everyone is willing to stay in this post to join in the fun, or even look at the handsome guys and beautiful girls in the floor and give ratings, which can help kill time.

[Damn, there's a 7-point girl here! ]

【Can the beautiful lady add you on QQ? 】

【Good legs.】

[Awesome, someone has actually met Shiguang! I don’t think he’s as good-looking as in the video, just a handsome male college student. ]

【.】

Aside from the hype, a [Lightning Avoidance Poster] was released on the travel forum and was quickly pushed to the front row.

[Following the trend and coming to Licheng to play? If not a fool, what is it? Yes, I am one of them! 】

I don’t know if it’s the black fans causing trouble or what, but this title has some new media writing style, which is particularly eye-catching and makes people unable to help but click on it.

This post was sent to Yang Xiao by someone in the company, asking him whether he wanted to let the Internet army cover up his post.

Yang Xiao replied, "No need."

I used my mobile phone to find this post on Tieba, clicked on it, and saw the author's "self-narration".

[Let me tell you my story. I am in Licheng now, and I sincerely advise you not to travel here at this time!
I arrived in Licheng last night and booked an inn in advance, but when I arrived I found that the merchant had already sold out all the normal room types!

I was assigned a small bed room that was converted from a storage room! There was a pile of brooms under the bed, as shown in the picture!
The most annoying thing is that a bug actually crawled onto my pillow. It was so disgusting!
Moreover, this is just an ordinary inn, but the price of this room was 599 per night!
I asked the boss to give me an explanation, but he ignored me and told me to go ahead and sue.

I'm speechless, everyone please don't join in the fun! 】

There are some pictures in this post, which really look like a personal experience.

But at this point, the authenticity of the post is no longer important.

Because it has attracted a large group of enthusiastic netizens, who have begun to speak up for her!

【Black-hearted merchants, go to hell! 】

[I have also encountered the same situation as this sister, but it was not so bad. The business gave the cleaning staff's rooms to people to live in, and the room price was still expensive. Fortunately, I did not encounter bugs, but it is better to have some than not, so I had to accept it. ]

[It seems that when booking a room, you should keep your eyes open and ask clearly in advance! ]

[In fact, there are some locals who run B&Bs in the travel forum. You can ask them if they have any rooms with good prices. ]

[I've said it before, this is all hype. Look, the local area has no reception capacity now, who can be blamed for this experience? ]

[Yes, anyone with a discerning eye knows that this is a marketing campaign. If you insist on joining in the fun, you can only say that you are alive! ]

[Tsk tsk, you are too rich. Can't you just stay at home? You have to follow the trend! ]

[The phenomenon of overcharging tourists is so serious? Do you still dare to go? 】

[@时光, boss, as the spokesperson for the image of Licheng, can you please come out and say something? ]

The content of this post was even posted on Weibo by some people, who specifically tagged Yang Xiao, hoping that he would come out and respond.

But anyone with a discerning eye could see that this was an attempt to slap Yang Xiao in the face and embarrass him.

Faced with the crowd's booing, Yang Xiao did not turn a blind eye.

He even responded within the post.

[Are you still in Licheng? I sent you a private message. Please send me your contact information. I will find someone to help you solve the problem. I will definitely give you a satisfactory answer within tomorrow. ]

Soon, he received a reply from the poster and got the other party's contact information.

It's already evening, which is when netizens are most active.

Seeing Yang Xiao show up, a lot of netizens immediately became excited.

【The Time Master has appeared! 】

【Catch me alive! 】

[When will Mr. Time write some new songs? ]

【.】

Yang Xiao didn't answer. He wanted to stay in Licheng until school started.

There's plenty of time to deal with this now.

In fact, although this post has some popularity, it actually did not cause any waves at all.

Yang Xiao could have completely ignored it, pretended not to see it, and let it go.

But he decided to make it bigger!

After all, he is the city image spokesperson of Licheng, and that is a long-term thing!
It can be said that he is tied to this side!
When one is prosperous, both are prosperous; when one is lost, both are harmed!
Even though there are black fans who are leading the rhythm for this kind of endorsement, it has no impact on him at all. This kind of thing is not even a black spot.

It’s not like I’m endorsing a fake product like “diet pills”.

Strictly speaking, this kind of thing has nothing to do with him, and his image will not be damaged by it.

But Yang Xiao still felt that something needed to be done.

So, the next day, he came to the Culture and Tourism Bureau again.

After Licheng’s advertising and marketing became a big hit, the leaders here were still busy doing related publicity services, so it was a good opportunity to bring this matter to the table for a discussion.

"Mr. Yang, thank you, thank you so much!"

In Director Wang's office, another leader, Li from the Municipal Party Committee, and the head of the Dali Culture and Tourism Bureau were also there. They were smiling and talking to Yang Xiao, praising him, "Yes, professional matters should really be left to professionals. This time, the reputation of our Licheng and Dali has been raised to a higher level in the country as a whole."

Although these days are weekdays, the tourism bustle and popularity in Licheng is no less than that during some holiday peak periods.

They were sincerely impressed and even amazed that they had witnessed the so-called "top Internet marketing".

"Director Wang, the compliments from the leaders are really exaggerated. I am just doing my job as a spokesperson."

Yang Xiao responded with a smile, then stopped smiling and said seriously, "But I came here today to actually throw some cold water on you all. Please read this."

After saying that, he took out his cell phone, found the post from last night, and handed it to the other party.

The content of the post itself is very short, it is just a complaint from a female tourist after she fell into a trap.

Several leaders came close to the mobile phone screen and knew the whole story in no time. They looked at each other without saying a word, and then looked at Yang Xiao again.

Yang Xiao then continued, "Dear leaders, the reason why the marketing of Licheng was so successful this time is because of the Internet. However, water can carry a boat but can also overturn it. If a black spot is magnified infinitely by someone with ulterior motives, it will become a fatal flaw. There are lists such as the [Top Ten Domestic Attractions You Must Visit in Your Lifetime] on the Internet, and Licheng is ranked first. This is due to the public's praise.

But at the same time, there is also something like a [Summary of Lightning Protection Attractions], which have been approved by tens of thousands of people, and the advantages and disadvantages of being on the list can be seen.

If this trend continues, Belvedere is likely to be included in the following list.”

Yang Xiao said it so seriously, but he was actually exaggerating a bit.

But when it comes to things like "Internet rankings", these "old antiques" are really scared.

They haven't even figured out how to use a smartphone yet, so after hearing what Yang Xiao said, they actually felt a little guilty.

At this time, Director Wang was silent for a moment, and immediately made a statement:
"How about this? I will contact the relevant department immediately and ask them to contact this netizen and ask her to delete this post. How about that? We will give her some compensation privately."

"."

Yang Xiao was speechless. Is it so classic?

I can only say that he is worthy of being the director. Anyone who can sit in this position is very skilled in this set of skills.

"Director Wang, covering your mouth like this is useless! And this matter has already fermented! Some people have started to repost it, and now we can't delete it!"

Hearing this, Wang was instantly a little flustered. Could it be that the good situation that he had worked so hard to build was going to collapse? This couldn't be allowed!
"What should we do? We definitely can't let it continue to ferment!"

"I got the contact information of this netizen last night. I suggest that you come forward to appease him, then issue a penalty notice to the business, and then make it public to serve as a warning to others and give an explanation to netizens."

"Yes, yes, I am confused. I will contact the comrades from the Industrial and Commercial Bureau immediately and go to your house to check and handle it."

Director Wang immediately took out his cell phone and called someone to give instructions.

"Hey! Old Chen! Something big has happened! Yes. Because of a hotel, our Licheng has been defamed. Now there is a big uproar on the Internet. The leaders are very angry and want to impose heavy penalties, right? Good, good, good!" After Director Wang finished the call, he looked at Yang Xiao again, "Boss Yang, it seems that we are still not sensitive enough to the public opinion on the Internet. Thank you for your reminder this time. After I come down, I will arrange people to pay close attention to information in this regard. Once there is any disturbance, we will try our best to deal with and resolve it as soon as possible."

Hearing this, Yang Xiao smiled helplessly and said, "Director Wang, I actually have a few small suggestions here."

"Mr. Yang, just tell us what you think. We will definitely adopt it." Director Wang said with a smile.

Yang Xiao said: "First, the government should come forward to guide and regulate the market, and try to avoid skyrocketing housing prices and some tourists being ripped off. After all, this is the Internet age, and we must prevent the reputation we have worked so hard to build from being easily ruined."

Director Wang nodded, obviously approving: "This is as it should be. I will organize some people to hold a meeting with the merchants below to publicize it."

Yang Xiao continued, "Secondly, why not take advantage of this promotion to distribute some vouchers to everyone, such as vouchers for passengers who spend 100 yuan or more and get 20 yuan off. This can also stimulate everyone's spending power."

Director Wang nodded again in support: "That's good too. We'll hold a meeting to discuss it right away, and then arrange for someone to carry it out."

Hearing this, Leader Li at the side spoke up, and he returned the favor at this time: "Boss Yang, you are now the image promotion ambassador of our Licheng, why don't we jointly issue this voucher in your name."

"Okay, thank you for your support."

Yang Xiao agreed with a smile. After putting in so much effort without asking them for a penny, he naturally had to get some benefits.

They couldn't afford expensive advertising fees, so all they could do was help promote Yang Xiao's reputation.

Director Wang asked, "Any other suggestions, Mr. Yang?"

Yang Xiao said seriously, "Third, I suggest that you disclose the public opinion directly online and publicly express your position in a self-examination posture. If the crisis public relations is done well, it may be beneficial to Licheng."

"The third point is crisis public relations? This is the first time I've heard of this term. I wonder if Mr. Yang can help me clear it up?" Director Wang looked embarrassed and asked doubtfully.

"It's very simple. Take the public opinion this time for example. Although it exposes the negative impact on Licheng, if we do a good job in this public relations, such as letting netizens see Licheng's official attitude and giving everyone a satisfactory handling result, everyone's favorable impression of Licheng may be further improved!" Yang Xiao explained.

Leader Li at the side asked: "Haha, I wonder if Mr. Yang has any good ideas?"

Yang Xiao smiled and said, "My suggestion is, let's do this."

Soon, Yang Xiao forwarded the official Weibo account of Licheng Culture and Tourism Bureau which had just been opened and authenticated.

The first Weibo post on the account was a video.

It turned out to be the chubby Director Wang who appeared on the screen!
[Hello everyone, I am Wang XX, director of the Licheng Culture and Tourism Bureau. We have noticed the problem reported by the netizen named "Jiuniang Xiaoyuanzi" and verified it as soon as possible. We have now imposed the following penalties on this [Inn under the Moonlight], with a fine of 5 yuan and a deadline of 3 days to make corrections. If such a situation occurs again in the future, we will revoke the hotel's business qualifications!

Thank you for your concern about this matter! Welcome to Licheng for tourism. I promise to provide you with a comfortable and safe Licheng and put an end to all deception and overcharging of tourists.

In addition, in order to give back to the netizens for their love, support and tolerance for Licheng, we have teamed up with our city spokesperson Mr. Yang to issue vouchers worth 100 off for purchases over 20, which can be used at most merchants. The place to receive them is: XXX
Finally, I reiterate once again, whoever destroys Licheng Tourism, I will destroy his job!

If there is any illegal behavior, please call the 24-hour reporting hotline: XXX]

After Yang Xiao retweeted it, this Weibo post went viral instantly.

It instantly attracted countless netizens’ likes and support!
[Awesome! Speech by the Director of the Licheng Culture and Tourism Bureau V587! ]

[Oh my god, what did I miss? What happened to this hotel? Why was the fine so high? Can someone explain it to me?]

[Whoever ruins Licheng Tourism's business will lose his job. Well said! ]

[They also give out vouchers, what a great benefit! ]

[I'm not saying this, but Master Time must have contributed to this! ]

[This statement from Licheng is really reassuring. I was originally going to go there next week, but after reading that sister’s post, I almost canceled my ticket. Now I don’t have to worry anymore.]

In addition to ordinary netizens, the female netizen "Jiuniang Xiaoyuanzi" who fell into the trap and posted a message also re-posted to tell the follow-up.

【Hello everyone, let me tell you about the follow-up of "sleeping in the expensive storage room of Licheng Hotel". The next day, the Cultural Tourism Bureau and the staff of the Industrial and Commercial Bureau contacted me to verify the situation. Their attitude was also very good. They told me that they punished the business and refunded my room fee, and also compensated me for some mental damages. Thank you for your concern, and thank you for your attention. In addition, I went to Yulong Snow Mountain today and saw snow. People from Guangdong Province who have never seen snow since childhood are very happy! 】

[Lady donor, please leave your QQ number so I can meet you by chance. ]

【Beauty, I declare you! 】

[How did the guy above tell that she was a beauty? She was wearing a hat and sunglasses, and she was wrapped so thickly, but you could tell she was a beauty? ]

[Nonsense, I have seen countless women]

the other side.

Office of the Culture and Tourism Bureau.

According to Yang Xiao's idea, public opinion has been completely resolved. Director Wang scrolled through the comments praising him on his phone, grinning from ear to ear, and said in a somewhat smug manner:
"Boss Yang, I'm almost an Internet celebrity. Your public relations skills are really admirable. I didn't know the Internet can be used in this way. I, an old-fashioned person, have learned a lot."

Yang Xiao waved his hand and said modestly: "In fact, official Weibo accounts and personal accounts are now a trend, and Internet celebrities are not something derogatory. For example, the transportation department of Yanjing has already used it. You can fully use this public account."

"Okay, I will definitely listen to your suggestion, Mr. Yang." Director Wang nodded and planned to appear on camera more often later.

At this time, the director of Dali Culture and Tourism Bureau was also present.

After listening to Yang Xiao's suggestion, he planned to arrange people to set up Weibo after returning.

Now that this public opinion crisis has been successfully resolved, Yang Xiao is also very satisfied.

Since he has taken on the role of city spokesperson, he naturally wants to do his best to do something practical for the tourists.

Moreover, he did not do it in vain.

The other party was also very sensible and did not let Yang Xiao's efforts go in vain.

They completed the matter of the Sifang Street property in the center of Licheng that Yang Xiao had mentioned earlier as quickly as possible.

There is no need to explain the tricks in this property. Those who understand will understand the excuse of the so-called "leader and friend".

The money Yang Xiao spent was not small, and there was even a slight premium!
The original shops will be moved to another place in the city in the near future. The renovation and construction team has also been contacted and will be ready to move in at any time.

Dali also took over a core area of ​​nearly 300 square meters.

Yang Xiao had already handed this matter over to his subordinates. When the time comes, both sides will start work at the same time, and perhaps the decoration can be completed in less than a month.

At that time, you can also earn some money from other tourists.

According to his estimation, the residual heat of these waves of marketing will continue for a long time.

In fact, Licheng and Dali have already become the country's leading and most famous tourist destinations a few years ago.

But precisely because it was in the first echelon in the early days, both passenger flow and attention have reached a bottleneck.

With the increasing popularity of smart phones, people are moving towards an era of information explosion.

For tourist cities like Licheng, passenger flow and other things will naturally increase, which is itself a process of leapfrogging increase.

Yang Xiao's role this time is just to speed up this process for Licheng.

Don't make it too easy for him.

As long as the online hype is successful, it will be a perfect answer.

Moreover, this matter will be beneficial to both Licheng's cultural tourism and him.

The heat continued to ferment for a few days.

Yang Xiao released the rest of the behind-the-scenes footage of the short film.

It’s actually a bit inappropriate to call it a behind-the-scenes feature.

There are some contents about him and Luo Yao staying in an inn together, buying tickets for tourist attractions, eating local food and following his explanations.

There are also some experiences of staying in the inn, such as basking in the sun, playing with the cats and dogs in the inn, etc.

Very full of life.

It also gives people a very down-to-earth feeling, which is more in line with his identity as the "image spokesperson".

Throughout the entire process, he saw it from the perspective of an ordinary traveler.

The presentation of the final video is surprisingly similar to the "travel vlog video" that became popular in later generations.

What he didn't expect was that this video was even more popular with everyone!
The audience's recognition will also be higher.

Many netizens watched it with great interest!
So, for a while, many netizens appealed to him.

[Boss Shiguang, you are so good at taking photos, why don’t you just become a travel blogger? ]

[Yes, we all love to watch it! Where are you going to go next time? It would be best to post it for everyone to see! ]

【If you go, just assume that I have been there too. 】

[Your travel videos are really delicious! ]

[Yes, travel bloggers make a lot of money every month! Time master, you should also try it. With everyone's support, it will definitely not be a problem to make 100,000 a month! ]

[Good fellow, I want to persuade Mr. Shiguang to give up his internet technology company worth billions and become a travel blogger for you? ]

Yang Xiao ignored the netizens who were making fun of him online.

He followed the director of Dali Culture and Tourism Bureau to Dali.

However, Yang Xiao did not come here for sightseeing this time, but to visit the set.

In a hotel.

The crew of "Lost in Thailand" has arrived for several days and started filming.

Today, they heard that the investor boss of the production company was coming, so director Ning Hao and several leading actors including Xu Zheng and Huang Bo all finished work early and waited here.

Huang Bo won the Golden Horse Award for Best Actor three years ago and was called the Grassroots Award. He smiled and looked at Ning Hao:

"Director Ning, I heard that our script was also written by Mr. Yang?"

"Isn't it? Including the main casting this time, such as you guys in the lead roles, including the supporting role Shen Teng, they were all personally selected by Mr. Yang."

Ning Hao is three years younger than Huang Bo. They are old friends and speak very casually.

Huang Bo laughed and said, "That's awesome. To be honest, I'm quite confused. Why did Mr. Yang choose us?"

(End of this chapter)