Chapter 267 The game is a big hit!

For example, among the bloggers who live broadcast hiking and cycling on Tieba, some of them are actually signed by Yang Xiaoshiguang Culture Media Company.

Their hiking funds and some supplies were provided by the company.

In return, the posts advertise those products all the way.

Advertisers involved include but are not limited to

——SLR camera, backpack, bicycle, tent, water bottle, mattress, sunscreen, drinks, sunglasses, etc.

This group of advertising companies pays no less than 50 million yuan in advertising fees to Shiguang Culture Media every year!
In recent years, with the economic growth, the popularity of smart phones, and the overwhelming soft-text marketing, the tourism industry has become increasingly prosperous.

It even caused some people to increase prices halfway and abandon their passengers before they were completely overcharged.

But Yang Xiao didn't plan

Yang Xiao has had some free time these days, and he has been thinking about coming in to get a piece of the pie.

Just opening a bar or something like that is too small a plan.

There is still a long way to go before it can become a national chain.

For example, he also wants to make an APP about "travel strategies" to specifically share some travel strategies and knowledge about tourist attractions.

This kind of situation usually involves private work.

For example, many individual users share their own journeys, such as "pitfalls" and "mine avoidance", but they will also make hotel recommendations, equipment, etc. in what they share.

Many netizens cannot even tell what a soft article is, so they foolishly follow others and buy the same things and stay in the same hotels.

There is one on the market now, it is called "Mafengwo Travel Network", which can be regarded as a professional travel APP.

Yang Xiao learned about the relevant information. This website started operating the year before last, and in October last year 2011, it received US$10 million in Series A financing, as well as a fucking US$500 million interest-free loan.

First of all, we took drastic measures and spent huge amounts of money to seize the market, which led to our current leading position in the industry.

Even if Yang Xiao enters the market now, he will not be able to control the "voice" of this industry.

He didn't want to go in and waste any more money.

The reason why he didn't want to join in was because this thing actually didn't have core competitiveness, and after a few years of development, it wouldn't be able to achieve anything significant.

The current positioning of "Mafengwo Travel Network" is more like a platform of "user information integration" + "soft text marketing promotion".

It is often reported that they plagiarize other people's strategies and do not pay others' copyright fees.

The most important thing is that this thing was actually completely eliminated in the later stage.

The reason why this website is so popular at the moment is that there are too few people traveling and the tourism industry is underdeveloped!

In a few years, when others want to find some strategies,
Just search the place name on the Xiaohongshu platform, and you will find a lot of "sisters" sharing guides that are extremely detailed!

There is no soft-text advertising, it is much more real than that platform!

Why do others still go to your platform?
Well, fairies like the hobby of "recording and sharing life", which sometimes has its benefits.
There are various strategies shared by individual users, including Zhihu, Tieba, Douban and even Meituan.

What exactly are the advantages of Mafengwo Travel Network? How can it retain users?
So, he simply didn't bother to go in and make trouble.

Even with his current influence, he can quickly accumulate some users, so it shouldn't be a big problem to defraud some venture capital money.

But this thing is a waste.

He really despises the fact that it was easily replaced by major platforms in the later period.

After all, the mess left by WIFI Master Key and Kuaiya in the later stages is still waiting for him to clean up.

He hasn't found anyone to take over yet.

I don’t know which lucky (unlucky) guy will pay for these two things in the end.

He was really afraid that his reputation would be ruined!

However, there is no need to worry now, as it still has several years of growth period and it will always be a hot commodity in the eyes of the world.

January 1th, it was Saturday, early in the morning.

There is still more than a week until the Chinese New Year.

The long-awaited Subway Surfers finally launched on major app stores in the early morning, including third-party platforms such as Wandoujia!
[Shit, I’m out of data, and there’s no WiFi nearby! I can’t steal it even with a master key!]

[Hey, there is WIFI upstairs. I cracked it with the key a long time ago. I don’t have to use data during this holiday. Time Master is awesome! ]

[This game requires 18M. You might as well use your data to download it. Then use Kuaiya to transfer it to me.]

【Why don’t you use data to download? 】

[Damn it, I just bought a 5 yuan data package! ]

[Hurry up, hurry up, the advertisement is so strong, why don’t you try it first? 】

[I have to see who will win the iPhone 4S later. If I don’t win, it must be a conspiracy!]

[Fuck, someone has posted a picture of their winning prize on the official forum of Train Surfers! What a lucky guy!]

As the early morning hours arrived, many players who had participated in the reservation event rushed to download through various channels and squeezed in on time.

In fact, many surfing-first players have already started playing this game 6 hours in advance.

This was the decision made by [Yinhan Technology], who directly put the installation package on the forum, making it look like it was "leaked maliciously."

It’s the old trick of pretending to be a victim, just to get some attention from the public.

And this 0: online time, if it were at any other time, would be considered hellish time.

But it’s winter break!

This is the time when most students and young people are most energetic!
And the most important thing is that Yang Xiao’s activity of giving away iPhone 4S starts from this time point!
His original plan was to use 10 iPhone 4S as a gimmick to attract users to make reservations in advance to participate in the lottery and download the software.

Previously, there were nearly 150,000 users who had made reservations for these phones!
But ever since he was exposed at Weibo Night, the popularity of his various identities has continued to ferment, with friendly promotion from major celebrity bloggers!
Also, the words he said to the professor at school were widely circulated by netizens.

In addition, fans, passers-by, etc. from different channels such as books and lyrics writers came in droves.

On Weibo alone, he gained nearly 80 followers!

So, Yang Xiao made a sudden decision this time to do something big again!
Make the activity more interesting.

Three days ago, the prize of 10 iPhone 4S was increased to 24, creating a gimmick of "giving away benefits at the hour"!

Starting from 1 a.m., every hour, the list of users who have won the invitation code and made reservations will be announced in the forum.

Then, before the game was officially launched, the number of users who pre-ordered "Train Surfers" directly exceeded 300,000!
There’s no way, it’s mainly because this game has been so popular in recent days!

Moreover, Yang Xiao directly gave away 24 iPhone 4S, which was really generous!
The momentum is quite small!
When other people hold large-scale events and send gifts to celebrities, they usually just give them laptops, or when mobile phone manufacturers advertise, they give out their own mobile phones.

You, Yang Xiao, are so good, just 24 units?
How dare you!
Few people in the gaming companies in the industry believed it, and thought that Yang Xiao was just playing the insider winning trick this time.

But Yang Xiao is not playing tricks this time. He is giving away 24 real machines, and the cost is only more than yuan. He can afford it!

But the effect is also significant.

Three hundred thousand people made reservations in the first place. What does that mean at this time?
Even if the conversion retention rate is only 70%, it’s incredible!
It’s definitely going to explode!

Yang Xiao is also confident that he can retain most of the players with this game!

Every player who makes a reservation will receive an invitation code, and this invitation code can be exchanged for an additional gift pack of novice props after entering the game.

Only after redemption can this invitation code be officially activated and take effect!
This step means that players who have made a reservation must actually download and play the game to be eligible to win!

Otherwise, just making an appointment will mean you have no chance of winning the prize!
This also effectively guarantees the trial rate of this group of pre-ordered users!
After 1 o'clock, the first winner has been announced!

In order to create hype, Yang Xiao also announced on Weibo: "Congratulations to the user with the ID [Just have fun] and the reservation code XXKRX7X for winning our first iPhone 4S!

Please provide the complete reservation code in the "Train Surfers" forum and contact the staff to fill in the address to redeem the prize. Who will get the next iPhone 4S? Let's look forward to it! "

Coincidentally, the winning user is a female college student and also a female fan of Yang Xiao.

She was actually here just to make up the numbers, purely to support Yang Xiao.

She had WiFi at home and was bored at home during the holidays, so she downloaded the game as soon as possible.

As a result, after trying it for half a day, I was so addicted to it that I played from the early morning until after one o'clock!

She was planning to go to bed after that, but because she had developed the habit of checking Weibo before going to bed, she actually saw her ID on the Weibo post published by Yang Xiao at 1 o'clock. How could she not be excited?
Suddenly, she screamed in surprise, causing her parents in the next room to yell, "Why are you so crazy so late at night?!"

She didn't dare to scream anymore, and suppressed her excitement to go to the "Train Surfers" forum to contact the official staff and provided her delivery address and information.

It was almost two o'clock when she finally remembered. As a lucky person, she replied to Yang Xiao's original Weibo post, saying, "Thank you, Boss Time."

However, this comment was quickly drowned out by other comments. She was so angry that she went to the forum to post another comment.

[Sisters! I won a cell phone! Hehe! The event is actually real! Everyone, please wait for the game to be played! ]

She posted one message in many forums, including her own QQ space and Weibo, and she almost became a cyber-troll.

Later, someone came to investigate and looked at the forums she followed and her previous speech records. They followed the clues and found her Weibo, which contained many personal posts about her life troubles.

[Damn, this beauty actually won! She’s not a scammer! ]

【Come here to enjoy the good fortune! 】

[Shit! So this event is real! Master Time, can you please let me win one? Please! ]

[Please, I hope I can get the spot at three o'clock! ]

【.】

For a while, this girl’s Weibo became a check-in post, giving her a little exposure!
[No, is this game really fun? Why are so many people trying to get a phone?]

At this time, a passerby saw this activity and raised questions.

[Fun! Damn, this game is really fun! Much more fun than those crappy games like Fruit Ninja and Angry Birds!]

[Damn, I'm so tired of playing this game! I didn't complete the game, did I? Only the score?]

[Isn't it a casual game? Why is it so tiring to play? Is it very brain-burning? Also, a passerby asks, does this game cost money? If it costs money, I'm too lazy to download it! Someone please give me an answer! ]

【It doesn’t cost money, but you can choose to spend money. 】

[Yes, it’s free! This game is relaxing, but it’s also really tiring to play. It just depends on whether you want to compete with others.]

[Brother, tell me, what do you mean by this? ]

[Haha, you'll know when you go play! Also, if you go play the game now, you can get a mobile phone if you make an appointment in advance, so why not give it a try! ]

The last post was also about fans acting as water army. After seeing this passerby, he thought about it and agreed that it made sense.

It just so happened that he had WiFi at home, so he simply tried to make an appointment, then downloaded and registered and started playing.

As a result, after playing it for a while, it was out of control.

The setting and background of this game are similar to the original "Subway Surfers", but the subway station has been modified into an endless track. The player just controls the character, avoids obstacles on the track, and keeps running.

The game is divided into online mode and offline mode.

Compared with some other similar parkour games, the purpose and mode are basically the same.

As for offline mode, everyone knows it, you can play it even without an internet connection!

This is how most groups play it, and this is the nature of this game. The main feature is that you can play whenever you want, and you can play when you are busy, and you can quit immediately without any impact. It is very convenient!
But at the same time, Yang Xiao has spent a lot of time thinking about user stickiness and even personally put forward suggestions!

He upgraded the gameplay again and launched a points challenge mode!
Points will be converted based on the player’s running time and the gold coins earned, directly integrating Tencent’s [Everyday Cool Run] system!
Players can upload their own data to the background, and then the system will rank them based on points and issue a regional ranking to players who have authorized their location information!
For example - Lincheng's number one parkour king.

Yang Xiao currently only plans to display the top 1000, leaving it up to the users to grab. In addition, some unique titles will be awarded based on some special completion rates, props used, and krypton gold levels.

For example: The unlucky guy in region XX (the person who stepped on the most banana peels)
——The Kryptonian King of XX Region (Gives you one chance to revive on the spot every day)
This strategy is a combination of the regional ranking gameplay of Honor of Kings!

As we all know, rankings can naturally stimulate users' desire to win and compare.

Especially now when I just registered, after playing a few games, I found out that I had a regional ranking title, which made me very excited.

However, when you wake up, you will find that you are kicked out of the top 1,000, and you can only work hard to practice your skills again and continue to rush for points!

Of course, it becomes easier to gain points.

It is also very simple.

That means krypton gold!

Yang Xiao launched a series of props directly in the prop mall.

Some were resurrected on the spot!

There are bonus points for the whole game!
There is also a brief period of invincibility that ignores obstacles!
Originally the character was just a person running, but the props turned these things into skateboards and bicycles for transportation, magnetic props that attract gold coins, and even other exquisite protagonists with advanced special effects!
There are so many ways to play here!
If you want to play for free, of course you can, including free users who want to compete for rankings, titles, etc., they also have the opportunity.

However, you have no chance of resurrection.

Other users who paid for the game have done so, and even more than once!
How to play with others?

It is precisely because of the sense of cheating brought about by this "cash power" that stimulates users' desire to pay!
The planners in [Yinhan Technology] are no pushovers either. Each of them has been an employee for more than ten years and is well versed in the art of making money. Otherwise, how could they make a game as amazing as "Time and Space Hunter"?

Of course, this kind of game will never lack free players who refuse to admit defeat.

But this is also a battle between free users and paying users, isn't it?

In addition, there is also a 6 yuan head rush gift package, which was also thought up by Yang Xiao.
If the items in this gift package are purchased separately, they will cost 38 yuan!
Damn, it’s so cheap!
You will lose out if you don’t buy it now!

The low threshold of 6 yuan makes users feel like they are being tickled, and they are eager to buy the props in the gift package.

These days, recharge is done via text messages.

As a result, a large number of players, due to lack of self-control, have defaulted on their membership fees.
Many people at [Yinhan Technology] admire Yang Xiao, who came up with these ideas, and repeatedly praise him as a genius in game planning!

The stranger netizen played from almost two in the morning until four o'clock, and he fell asleep reluctantly.

He is not a lucky contestant, and the iPhone 4S quota has nothing to do with him.

There are many players like this. In order to impact the regional rankings, student players stay up late to play and then post in the forum to communicate.

[Fuck, I recharged 20 points and bought a crappy skateboard, which can only offset one mistake. What's the use? I'm really fed up with this. I'm going to sleep. I'll buy a Pandaman tomorrow and try again. I don't believe in the % bonus on points! I can't even make it to the top ! "]

[Hahahaha, I am now ranked 97th in the entire city of Shenzhen. Among the top , who is as awesome as me?]

[Hehe, I, number 62, didn't say anything, and you, a little loser, dare to speak? ]

[Sweat-_-! , No. 53 passed by silently~]

[I won’t say more, just put a picture here, which hides its merits and fame~]

[Damn, the boss who is ranked tenth?! ]

Yang Xiao even launched a friend system.

You can intuitively see the points record of everyone in your circle of friends.

There are also leaderboards among friends!

Even if players cannot make it to the regional rankings, many will choose to spend money just to rank high on the friend rankings.

Of course, there are still cool operations such as turning the member's name red and automatically moving to the front of the queue.

Just copy one word!

Alas, I can only say thank you to "Senior Brother Ma", these things are ready to use.

Yang Xiao's planners had already anticipated the various comparisons within the major forums, and even set up a "gift for invitation" reward.

Every time you successfully invite a friend to register, you will receive a 20% points bonus item (valid for one game only).

As a result, the game quickly went viral through forums at schools, class QQ groups, and recommendations among friends.

[I would like to recommend a fun game "Train Surfers". Please enter my invitation code. 】

【You can also win mine! 】

[Zhang Xiaoming from our No. 2 Middle School has directly made it into the top 100 in the XH zone and the top 500 in Shanghai! What a great player! ]

[There is an old senior who graduated seven or eight years ago in the school forum. I heard he is still in the top 100 in the country.]

In a short time, the mobile game [Train Parkour] became popular all over the country!
Not only that, by the next day, even some celebrity friends on Weibo saw this and helped with friendly promotion.

[Xie Na: Boss, this game of yours is so addictive! I wanted to take a break after get off work, but ended up playing for almost an hour! /rolling eyes expression]

[Teacher He: But it’s okay, casual games, I can find time to play them after work, to be honest, it relieves stress! / thumbs up emoji]

[Yao Dazui: I highly recommend it! I'm addicted to it too! I've topped up almost 3 yuan, I don't dare to think about ranking in the Yanjing area, but my sister said I must be in the top of the friend list! / dizzy expression]

【Wang Feng: I recommend everyone to play Train Surfers.】

[Yang Mi: Oh no, I almost stayed up all night, what should I do if I have an announcement tomorrow. / expression of wanting to cry but no tears]

[Benxi: This is so fun. Luckily I don’t have any announcements tomorrow. /smirking expression]

【Lin Wantong: As of now, there are still more than ten iPhone 4S units that have not been given away. There is still a chance, everyone go for it.】

【.】

Originally, Yang Xiao himself and his artists had quite a lot of fans.

Now, after participating in Weibo Night, I have met some celebrities and formed friendships with them.

Again, it’s about posting a Weibo post!
Just a little effort!

I have to say that Yang Xiao is really prestigious now!

But even with this overwhelming advertising and marketing, you can see advertisements for this game everywhere, on Weibo, Tieba, etc.!
Including these platforms themselves, there are download links on the page!

Well, Yinhan Technology spent money on this.

Yang Xiaotong also put up eye-catching promotions on various software under his name, such as WIFI Master Key.

The next day, one o'clock in the morning.

The list of winners of the 24 iPhone 4S units has been announced on Yang Xiao’s Weibo.

In fact, he fell asleep completely around 11 o'clock, and the award-winning Weibo posts were posted by his staff.

Thump! Thump!
Yang Xiao's cell phone rang at this moment.

He closed his eyes, frowned, took it from the pillow, squinted at the caller, and it was Liu Yong from Yinhan Technology.

"Mr. Liu, what time is it? Aren't you going to sleep so late at night?"

"Boss Yang, great news! I'm here to tell you the good news! The statistics of our "Train Surfers" yesterday are out!"

Liu Yong's excited tone came through, but there was no response on the phone, "Boss Yang, are you listening?"

"You talk, I'm listening." Yang Xiao was woken up and said weakly with sleepy eyes.

"Boss Yang, are you asleep? How did you manage to sleep?"

Liu Yong heard Yang Xiao's tone and felt helpless. He had spent so much on the initial publicity, and Yang Xiao still had the mind to sleep? Didn't he care about the data?

"If I don't sleep, will I become a Mediterranean like you?"

Yang Xiao complained, "Hurry up and tell me, Mr. Liu, I'm listening!"

Liu Yong didn't care about Yang Xiao's teasing and said excitedly: "Our registered users yesterday exceeded 150 million! We are number one in all major application markets, including overseas!"

"Well, as expected."

"And more! Both the Android and Apple platforms were launched at the same time. The total amount of user recharges and payments on the first day was 2200 million! We broke the record for mobile games! And we are still far ahead!"

"Ahead by a long way? Well, that's to be expected."

"I just checked the backend data, and the current download trend is only a slight decline. I guess today's data will still be good!"

"Yes, Not Bad."

Liu Yong heard that Yang Xiao was not in high spirits, and guessed something. He said unhappily, "Boss Yang, why are you so indifferent? This [Train Parkour] was entirely initiated by you! Don't you feel any joy at all?"

Yang Xiao finally didn't give a perfunctory response this time, and said with energy:

"Lao Liu, I still say the same thing, it's as expected! You've seen the previous publicity campaign. I didn't forget to put up this advertisement when I participated in the Weibo Night. My other celebrity friends also promoted it as friendship. By the way, you have to settle the advertising fee for my Weibo account separately and transfer it to my account.

In addition, please give more bonuses to the employees of the Train Surfers project team. They have been working overtime day and night during this period, and they have worked hard. "

"Okay, I got it. Mr. Yang, don't worry, just continue sleeping. I am sorry for disturbing your sweet dream." Liu Yong added jokingly at the end.

"OJBK, Mr. Liu, you should also go to bed early." Yang Xiao hung up the phone immediately.

beep.

On Liu Yong's end, he smiled and shook his head at the dead tone on the phone, looking quite helpless.

I have to say that what Yang Xiao said is true.

In fact, "Temple Run" was released overseas not long ago, but only the Apple version.

This was the reason why Liu Yong was not optimistic about it before, as there was such a good example before.

But now it seems that the reason why "Train Surfers" is successful is still very different from "Temple Run".

First of all, it does not have the gravity sensor of "Temple Run", which makes it much more convenient to play.

Players can play the game while lying down or sleeping, unlike Temple Run where they have to hold the phone vertically!
In terms of convenience, it surpasses this thing!
Not to mention the rich props and other things!

In addition to these, there are other interactive rankings that increase player stickiness and make players addicted!

But putting aside the game itself, there is actually a most direct reason for its huge success.

That is inseparable from Yang Xiao’s marketing this time!

From the initial gimmick of "ten iPhone 4Ss", to Yang Xiao taking advantage of the popularity of this identity exposure, within ten days, the expectations for this game were raised to the maximum!
Everyone is waiting for the game to be officially launched. While trying it out, you can also grab a mobile phone!
In addition to the promotion by a large number of celebrities, there are also the advertising fees they spend on purchasing promotions on major platforms.

Do I still need to worry about download volume and recharge?

It’s hard not to succeed this time!

To be honest, Liu Yong really had a new respect for Yang Xiao this time.

When Yang Xiao was planning to produce the games before, he allocated technical personnel to set up a project team just to give face to him as the biggest boss. He was not optimistic about these two mobile games at all!
At first he thought it was a layman guiding the experts.

Now it seems that Yang Xiao has undoubtedly slapped him in the face with his actions!
Even when it comes to some of the paid tricks, Yang Xiao has more ideas than him, a veteran who has been in the industry for many years.

For example, the regional ranking system is simply a genius idea!
He can't help but accept it!

Now, he is actually looking forward to another game called "Protect the Carrots".

However, now just one game [Train Parkour] is enough to make them [Yinhan Technology] famous again in the mobile game circle of the same industry!

(End of this chapter)