Chapter 266 "That Rabbit" was released, and was invited to be the image spokesperson

Apart from these two special trips to meet acquaintances, Yang Xiao spent the rest of his time at home working remotely on his laptop.

He is not a stay-at-home guy who never goes out.

Yang Xiao is scared!

At first, whenever he went downstairs or went out for a walk, he would always be caught by neighbors and asked all kinds of questions.

Some people even laughed and teased him, calling him "big boss", "big star", "big writer", "great talent" and so on, and Yang Xiao could tolerate all of these.

After all, the novelty of this matter is still there, and I only asked it out of curiosity the first one or two times.

But there will always be a time when it passes, right?
But this time an accident happened!

The reason was that a group of female fans came to visit, all of them were high school girls!
They came to Yang Xiao’s parents’ mobile phone store specifically just to meet Yang Xiao!

To be precise, they are Yang Xiao's "book fans" who are brainwashed by all the emotional quotes in the book and even copy them down in their notebooks!
Several of the girls were his juniors from his previous school.

This was something Yang Xiao didn't expect.

At that time, Yang Xiao, as an emotional blogger, was influenced by the books he wrote, "Passing By Your World", and was extremely yearning for the stories of "pure love lovers".

Then, Yang Xiao’s second book “The Ferryman” published a few months ago is still a best-seller and is placed in the most prominent position in major bookstores.

Some stores were even out of stock due to being bought up by all the "pseudo-literary youths"!

Yang Xiao's two books have been successfully adapted into film and television, so his fame and popularity are now incomparable.

It directly surpassed the best-selling books of Guo Xiaosi, Han Han and others.

It has even begun to enter junior and senior high school campuses, becoming a must-read for adolescent boys and girls.

The teachers can’t collect them all!
However, the most outrageous thing is that even some young female teachers are watching.
So how can this thing not be popular?

Now that they heard that the author had revealed his face and was living in Huicheng, several female fans immediately showed an extremely fanatical "star-chasing" nature. They found out Yang Xiao's address and wandered around his store and downstairs all day long.

Just to stop him!

One time when Yang Xiao went downstairs to throw away the garbage, he was directly entangled and someone pointed a mobile phone at him and took a lot of photos of him!
Although their house is an old tube-shaped building, fortunately it has a large iron gate with access control.

Otherwise, he was really afraid that a "pure girls' high school" would come to his door, and if they did something crazy, no one would be able to explain it.

Speaking of this, Yang Xiao actually felt a little regretful.

It’s all his fault. In the past, he cared about his personal image and wanted to be more vain. When he attended the Weibo Night, he even hired a makeup artist to put on a delicate and whitening makeup for him.

In front of the camera, his clothing, appearance, temperament and height were no less than that of the then Weibo King Feng Shaofeng.

So much so that he now has fans who love his looks!
How could a handsome, wealthy, talented young man who has one foot in the entertainment industry not be sought after?

The term “national husband” is not popular yet.

But looking at the current situation, it is estimated that this title will belong to him in the future, and Wang Sicong will have no chance.

However, his experience this time was like he personally witnessed the prototype of a deformed fan circle, which was a consequence he had never expected.

This was also one of the reasons why he was in a hurry to escape from Huicheng.

Due to the limitations of a small county, some harassment in life cannot be avoided even if you try.

He simply ran back to Lincheng. As the provincial capital, it kept a low profile and no one knew who he was.

In some free time on a certain day.

Yang Xiao even saw people on Weibo and Tieba organizing a fan group for him, and planned to go to Shenzhen University to find him when the time comes!
Do you still want to play real games offline?
This really scared him!
He immediately spoke out on various platforms, calling on everyone to forward the message within the fan group and advocate more rationality.

“I’m not an actor or a singer. If you run into me on the street one day, you can say hello in a friendly way or ask for my book to be signed. But don’t make a fuss or act like a “private fan”.

Finally, let me reiterate, please don’t engage in personality cult, I am just an ordinary person with ordinary looks.”

After Yang Xiao arrived in Lincheng, he first went to Luo Yao's house, carrying the Huazi and Maozi that his father had helped him prepare.

Afterwards, we stayed at their home and had a sumptuous dinner.

Yang Xiao had already been recognized by Luo Yao's parents, and during this period, the two elders kept reminding him about business matters.

As a leader in a state-owned enterprise, Luo's father also taught him some "ways to manage subordinates".

Although Yang Xiao had some experience in social etiquette in his previous life, he still gained some extra benefits from the hands-on guidance of this "old hand in state-owned enterprises".

This year, Yang Xiao and his family also plan to spend the New Year in Lincheng.

However, the two families have no plans to sit down and have a formal meeting for the time being.

After all, Yang Xiao and Luo Yao are both freshmen in college, they are relatively young and are only in the dating stage, not yet at the stage of talking about marriage, so it is inappropriate for the two families to meet.

But it is quite appropriate for the two of them to meet each other's parents.

Yang Xiao's original plan was to take Luo Yao with him to stay in Huicheng for a while.

He can also bring Luo Yao to meet his parents.

Now that Yang Xiao has run back to Lincheng early, we can only wait until the New Year to talk about it.

In the following time, Yang Xiao took time out to get together with Luo Yao and Lin Cheng's classmates Chen Hong, Liu Lei, Su Hua, Mu Xiaofei, Yu Shanshan, Zhu Yuelin and others, and also visited Liu Xinyue, the Chinese teacher who had helped Yang Xiao in the past.

Everyone lamented that Yang Xiao had been doing something secretly behind the scenes.

These people all have a good relationship with each other. None of them is hermaphroditic, and they are all sincerely happy for Yang Xiao.

Especially Zhu Yuelin and the other girls, they kept pestering Yang Xiao and chattering with excitement:
"Yang Xiao, you don't even know that someone is slandering you online. I caught them and scolded them!"

"Yes, we are all your die-hard fans~"

"Let's take a photo together, so I can tense up when I return to school."

"."

They all stayed alone in the house in Lincheng.

This is the house my parents bought last year. At that time, Yang Xiao was studying in Lincheng and came with us to choose a property.

The house had been delivered a long time ago, and his parents had someone renovate it a long time ago, so he had a place to stay here.

Of course, he wasn't alone.

Luo Yao would often bring freshly bought vegetables to his house and would specially “show off her skills” in the kitchen for him.

Unfortunately, Luo Yao is a novice in this area and is still in the learning stage, so Yang Xiao became her guinea pig.

Later, Yang Xiao took over as the chef and the family became completely self-sufficient.

On the first day Yang Xiao arrived in Lincheng, the first season of "Year Hare Affair" was officially broadcast on Tudou and Bilibili.

This time it was produced by the animation team of Wanhe Tianyi. The first season has a total of 18 episodes, and compared to the original version, the production is much better!
This animation production team was built at a huge cost!

Because each episode is less than ten minutes long.

Yang Xiao was afraid that the show might not be attractive enough, so he simply released 6 episodes at once.

The rest is planned to be updated with two episodes per week so that netizens can follow the latest.

Therefore, in conjunction with Yang Xiao’s advance pre-promotion and the overwhelming soft-text publicity as soon as the animation was launched.

This anime is a blast!
[Let me explain, the rabbit is our China, and the bear is the Russians, Eagle sauce]

[Damn, at first I thought it was a bad anime, and that Time Master was just playing around, but when I saw Charge Rabbit and the interlude song "Chasing Dreams" came out, I, a 22-year-old man, burst into tears.]

[This song is great! I cried as well! ]

The song "Chasing Dreams with a Childlike Heart" has been released. Last year, it won the Best Rock Song of the Year at the 3rd China Rock Midi Awards and is quite famous in the rock circle.

Yang Xiao knew very well the importance of a good BGM, so he bought the copyright directly.

The lyrics of this song are perfect for this anime.

Originally, the buyout price for this song was a bit low, and the original singer, GALA band, was a little dissatisfied. As a result, the song became popular again, and their fame also increased greatly!

Of course, the song is good one reason, but the main reason is that the concept of this anime resonates with everyone here.

[Our country has really gone through a lot of hardships! A country thrives in times of adversity! I finally understand this phrase. ]

[Me too. I used to like what some public intellectuals said. I thought they made some sense. I didn’t understand why Shiguang kept criticizing them on Weibo. I thought he was trying to get attention. Now I seem to understand.]

[The person above, go watch the video of Shiguang himself arguing with the public intellectual professor at school. As a man, I almost fall in love with him. ]

[What big boss? That's my husband. He made a point and directly confronted that stupid professor so that he didn't dare to answer directly! ]

[Damn, I was just a passerby, but now I’m also his fan. Tomorrow I’m going to buy Mr. Shiguang’s book and give it to the girl I like! ]

【The country is rising, long live patriotism! The people of our country work hard for the flower growers! 】

[I, the rabbit, express my love for myself. I have always been self-reliant and self-reliant. It has not been easy for the great China to come this far. 】

[Mom, why am I crying and kneeling again! ]

[I have no regrets about coming to China in this life, and I will still grow flowers in the next life! 】

[I have no regrets about coming to China in this life, and I will still grow flowers in the next life! 】

【+1】

Many people find it easy to empathize when they see the development of the plot and listen to the comments.

Although this domestic animation still has some big gaps compared to the Japanese animation.

But at this moment, he still attracted too many fans!

No matter they were male fans, female fans, or passers-by, it was as if something in their bones was awakened. They all gave positive reviews and even went around recommending the product to their friends, spontaneously forming a network of internet users.

It is widely circulated on platforms such as QQ Space and Tieba.

There were even various joke tellers who popped up at this moment.

[A Chinese old man was looking for his passport at the Korean customs. The Korean policewoman asked impatiently: Is this your first time in Seoul? The old man nodded: Second time. The policewoman glared: If it's your second time, why didn't you get your passport in advance? The old man said: I didn't use my passport the first time I came." The policewoman said disdainfully: Impossible! Chinese people need passports to come to Korea! When was your last time? The old man said calmly: "In 1951, I came to Seoul in a tank. It was called Seoul at that time.]

This film has a very low click rate on Tudou, but its playback volume on Bilibili has directly surpassed all the site's treasures!

Because you can interact through barrage!

By the way, it also increased the popularity of Bilibili and allowed people to discover this treasure video platform.

At this time, Bilibili directly posted the link of "Year Hare Affair" on its homepage, with a two-dimensional rabbit wearing a red star hat that is very eye-catching, ensuring that every user who clicks in can see it at first glance.

Then, many of them clicked in out of curiosity and exited with tears in their eyes.

It directly triggered a strong wave of patriotism!

Coupled with the guidance of many water armies, there are all kinds of soft articles digging up the negative information of public intellectuals, as well as soft articles praising Yang Xiao.

Yang Xiao’s personal popularity also rose again.

It can be said that ever since Yang Xiao showed up at Weibo Night, his popularity has never stopped.

Now, with the withdrawal of this animation, all major media outlets are also unconsciously cooperating with him to hype up the product in various aspects!

Even various official media accounts have come out to express their views.

[People's Daily: Although the production of "Year Hare Affair" is not very sophisticated and the script is not very rigorous, its status in China is groundbreaking. Most importantly, it can make netizens interested in learning about the things that happened a hundred or fifty years before they were born. This is a compulsory course for our young people.]

[The Central Committee of the Communist Youth League: This is an excellent entry-level anime work on modern and contemporary history, and even a phenomenal work]

[Youth Digest: It is said that the producer of "Year Hare Affair" is a freshman entrepreneurial student.]

[China Youth Daily: The excellence of this work is beyond doubt. It has sparked so much debate, attracted so many fans, and made so many young people turn their attention to that turbulent history, rather than just indulging in imported fast-moving consumer goods-style two-dimensional works]

[Xinhuanet: "I have no regrets about joining China in this life, and I will still grow flowers in the next life." I would like to encourage you all with this quote! ]

【.】

There were too many statements, but not a single substantive commendation for Yang Xiao personally.

However, a leader of the relevant cultural department made a special visit to Wanhe Tianyi Company, which can be regarded as a small recognition.

As public opinion ferments, the animation "That Rabbit" is more popular than the short drama "Never Expected"!

It can be said that this is another huge success for Wanhe Tianyi!

Coupled with its unique nature, it undoubtedly gave a shot in the arm to its animation adaptation department!

Looks like there's something to it!

Therefore, the production of the subsequent seasons is also being prepared in full swing.

I just don’t know if the authorities will intervene. In the previous series, “Year Hare Affair”, starting from the fourth season, the authorities have intervened to provide “guidance”.
However, this kind of general official guidance is still mostly criticized by netizens.

Of course, Yang Xiao directly controls the YouYaoQi Animation Factory and has too many IPs in his hands.

There are more than one fine product in my hands.

Other anime adaptations are also accelerating.

After this season is over, the half-finished "One Hundred Thousand Bad Jokes" will be released soon. I think domestic animation is going to make a big splash.
This trend has also brought in a large number of emerging writers to the YouYaoQi comics website, which is also a good thing.

Yang Xiao has been paying close attention behind the scenes and even managing the marketing of the "Na Tu" animation.

Seeing the good feedback, he decided to focus on the launch of "Subway Surfers".

The date originally scheduled for the game and animation to be released together was intentionally postponed by Yang Xiao to about three days later.

The purpose is to let this wave of heat ferment for a while.

Then you can also take advantage of the game’s launch.

The best of both worlds.

However, Yang Xiao received a call from Zhang Yue in the middle of the process.

"Boss, the publishing house would like to invite you to co-host two book signing events for your new book. Would you like to attend?"

"Any strings attached?"

"Well, all the expenses of the trip will be borne by the other party, and there are also some local activities pre-promotion costs."

"I pushed it away. There's no sincerity at all."

"Boss, normally in this situation, the author has to cooperate with the organizer. Now the organizer is completely accommodating you. Even the provincial capital city for the book signing is chosen by you."

"This is not good for me. They can't even afford me 5 million for my appearance. Do they want to use me as free traffic for advertising?"

Yang Xiao sneered, "Damn it, I'm still in a state of panic because people want to use my game to get my anime, and these people want to get my game to get my anime? That's a nice thought!"

"That can't be helped. Writing books is just your side job now."

Zhang Yue was also somewhat helpless on the phone. When talking about this, she suddenly became interested and asked, "Boss, what is your main business now? I don't quite understand."

"Nonsense, my main job is of course... a student!"

"Boss, when will you continue writing books? I actually like reading them."

"."

Yang Xiao was speechless when he heard this. Before hanging up the phone, he said, "You'd better stop reading this. It seems that there is a reason why you are still single."

"Hey, I'm a die-hard fan. Is there anyone like you who hurts fans' hearts?" Zhang Yue felt a little hurt and immediately hung up the phone in annoyance.

But she also knew that the identity of a writer was Yang Xiao's least valuable identity.

As for the book signing event and the like, it really does not do any good to Yang Xiao.

It's actually a trouble!
Yang Xiao can guess how many female fans will come to the scene!
The situation may be out of control!

Although this situation can increase the sales of books, for example, many fans buy more than one copy, just like fans of singers buy albums, buying dozens of copies just to boost sales.

Yang Xiao could foresee that this kind of "impulsive" consumption was likely to occur.

The publishing house, as the organizer, must have expected this!
But Yang Xiao didn't want to.

Because, probably some of his fans are students, this is pure exploitation and is totally unnecessary.

Instead, it is possible that you will get into trouble.

Another reason is that the original book sales were very good, and he was not short of money at all.

However, as the saying goes, if you try to plant flowers, they may not bloom, but if you plant willows by accident, they may grow into a shade.

He didn't do anything that the publishing house wanted him to do to make money.

But there is another benefit to writing a book.

His popularity has skyrocketed since he showed his face on public platforms.

In order to take advantage of this wave of traffic, the official Culture and Tourism Bureau of Lijiang Ancient Town sent a letter directly to Time Culture Media Company, hoping to invite it to be the image spokesperson of the ancient town, to shoot a series of advertisements, and to cooperate in publicity.

The reason is that both books written by Yang Xiao contain several stories with Lijiang Ancient Town as the background.

Yang Xiao just wanted to save himself some trouble at that time.

He incorporated elements such as "wandering", "drifting", "chance encounter", "backpacker" and "cleansing the soul" into the love story he created, and the background of the story is in Lijiang!

So many young people, including high school students, have developed a strong interest in Lijiang.

It once again amplified people’s yearning for “romantic encounter”!

It indirectly brought about a wave of tourism boom!

The Culture and Tourism Bureau of Lijiang Ancient Town also struck while the iron was hot, and Yang Xiao stepped forward to take their tourism economy to the next level.

Of course, this wave of cooperation invitations is not in vain.

There is endorsement money, but it’s not much.

But Yang Xiao still agreed immediately.

Because he knew that once he became the image ambassador of such a place, the hidden benefits would be enormous!

First, it has an official endorsement, which is of some use.

Second, Lijiang Ancient Town will become more and more popular in the next few years!

It is also a unique tourist destination in China. As its lifelong image spokesperson, Yang Xiao will not lose out just based on the popularity of the place!
Thirdly, it is the tangible benefits.

Yang Xiao also plans to use Lijiang and the surrounding Dali as the creative background to shoot a road comedy movie.

The official naturally strongly welcomes and supports it!

There was such a movie in the previous life, and perhaps everyone has seen it.

"Lost in Thailand" directed by Ning Hao, starring movie stars Huang Bo and Xu Zheng.

A large number of filming locations for this movie were in the ancient city of Dali, and it ultimately grossed 11 billion yuan at the box office, making it the annual box office champion for domestic films at the time. It was also the Chinese-language film that broke the 6 million yuan box office record the fastest at the time.

They did not cooperate with the authorities, but just some of the footage doubled the tourism economy at the time!
That's the good thing about this kind of movie.

Just like the transparent ocean in the Maldives, it was actually used as a filming location for some international blockbusters, and then over-packaged and marketed through soft articles, becoming a popular tourist destination.

Therefore, in Yang Xiao's opinion, the power of words alone is not enough.

Since we are going to do it, we should do it in two ways: novels and movies!

This is the best way to cooperate!

Even the songs are ready-made, such as Xu Wei's "Blue Lotus" as the interlude!

Interestingly enough, the script of this movie is actually quite vulgar.

It is adapted from the true experience of a friend of director Ning Hao after a breakup, with some dramatic conflicts.

One of the stories written by Yang Xiao borrowed from this part of the plot.

A man and a woman met during a trip to Dali, fell in love quickly, got married, divorced, and then set out on a journey again to find love again.
Although the routine is old, it depends on the era it is placed in!
For people born in 2012, it doesn’t look old at all and is very suitable!
Yang Xiao plans to write the script himself!
Just let the original crew shoot it!

Now he has the ability to invite these actors and directors.

However, Yang Xiao is still worried about one thing. The Culture and Tourism Bureau invited him to be the spokesperson for an advertisement. Before inviting him to go there for the actual location shooting, they sent him a carefully designed copy.

The slogan is "The most beautiful city, cleansing the soul", which is so tacky!
Yang Xiao planned to think about it himself and change to something less rustic.

In addition, Yang Xiao also plans to take advantage of this filming opportunity to go to Dali, Lijiang and other places to develop some local real economy.

Which industries make money in popular tourist destinations?
Bars, hotels and restaurants are naturally the first choice.

Yang Xiao plans to follow the example of Da Bing in his previous life and set up a music bar called "The House of Time" in Lijiang and Dali.

Moreover, Yang Xiao planned to build the "Time" IP in an all-round way from the beginning. It can be said that it is a sure win to get involved in this kind of business.

By then, I guess there will definitely be a lot of fans who will go there to "check in" and spend money when they travel.

These days, what’s being sold is a feeling!

No need to worry about business!

In his previous life, after Da Bing’s reputation fell into disrepute, all kinds of negative news were reported one after another.

They said the charges were too high, and the "ticket fee" for a whole night was 40 yuan.

The minimum price for ordering a can of drink is 38 yuan.

They dare to charge this price for just some unknown folk singers performing there. They are exploiting the people so harshly!
What's more, he opened a chain store all over the country and never lost money!
The main reason is that there are too many female fans who claim to be literary youths.

It's a steady stream!

In a bar like this, as long as there are women, there will naturally be no shortage of men.

Of course, regardless of gender, their thoughts are not that simple. In addition to checking in, most people also want to have a romantic encounter.

Yang Xiao plans to make improvements based on the tavern over time. At that time, he can directly turn it into a larger bar, and finally upgrade it to a "live house", during which time his artists will be able to perform there from time to time.

Like Teacher Da Bing, even if the wine is a little more expensive, or even if he charges an entrance fee, it is justified and will not be criticized.

It can be said that Yang Xiao has currently blocked the way for Da Bing and his group.

He became a unicorn on this track!
Well. Follow Da Bing's path and leave him with no way to go.

"Damn it, luckily I haven't written anything about cattle and sheep grazing in the Sichuan-Tibet region, otherwise there would be no place for Ding Zhen in the future!"

Yang Xiao complained briefly.

With the attributes of his media company, he would be able to package a "Ding Zhen" and make money by becoming an artist under him.

To be honest, there are many Tibetan guys who are more handsome than Ding Zhen.

It won’t be difficult to look for one of these at that time.

With a simple, hard and touching life story, everyone can be Ding Zhen.

You can even write some soft articles and extend some "grassland culture" to boost the local economy again.

Yang Xiao knows these marketing tactics better than anyone else.

However, the timing is not yet ripe, and there are not many popular tourist cities in the country at this time.

Currently, the only ones that can be counted are Gulangyu Island in Xiamen, Lijiang, Fenghuang Ancient Town, etc.

Other places, even if they have some characteristics, are still niche.

By the time the official cultural and tourism bureaus from all over the country entered the scene, it was already too late.

Whether it is "Tang Dynasty City That Never Sleeps", "Zibo BBQ", "Village Super Football" or something like that, they are actually all for the development of tourism economy.

But many of them are just a gust of wind.

How many of them can truly achieve sustainable development?

As I said, if the infrastructure is not convenient, we won’t be able to handle this wave of traffic!
Take the extremely popular Village Super League for example. Even though they invited a lot of Hong Kong stars such as Alan Tam, Natalis Chan, and Felix Wong to play friendly matches and promote the show.

But the local reception capacity is totally insufficient!
After many tourists went there, the hotels were full! The authorities also called on local residents to take the tourists to their homes.
Not to mention it’s only 2012.

There are still no high-speed rail stations in many places!

China's infrastructure is still in a period of rapid development.

Many civil engineers are really making money and are in their golden age.

Most of the domestic businesses rely on them for their livelihood.
When transportation there becomes more convenient in the future, we can cooperate with the local cultural and tourism departments in advance to do some marketing together and become a tourism promotion ambassador for other places.

After all, even the 318 road hasn’t been repaired yet.

There is a small uninhabited area in the middle where there is no signal!

Coincidentally, the "Travel Bar" in the forum has started to popularize the "Hiking 318" live broadcast.

Usually, their post titles are something like this: [Live broadcast: high school graduates are expected to arrive in Tibet within two months by walking 318 kilometers! ]

Of course, there are no conditions for live video streaming at this moment.

So what is their live broadcast method?

It’s very simple, just picture and text!
That’s right, they post it in a thread, and then open a thread on Tieba, and update it in real time with pictures they took on the road, along with text!
For example, take a photo of setting up a tent and attach a picture of what you see and hear.
In this way, a large number of netizens can collect it and then follow the post every day.

For posts that are very popular, tens of thousands of people can reply to them at the same time!

Mainly a sense of freshness!

Everyone longs for this kind of free life.

As a result, until 2015, the female teacher in the system left a short resignation letter with only ten words:

——“The world is so big, I want to see it.”

They were able to resonate across the entire network and became popular terms at the time.

Well, isn’t this a ready-made advertising slogan?
(End of this chapter)