Chapter 268: Taijun is making a mobile phone, do you want to make one?

The next day, nine o'clock in the morning.

After Yang Xiao woke up, he had breakfast at the noodle shop downstairs.

Then he looked through the call records and suddenly remembered that Liu Yong seemed to have called him last night.

After roughly recalling the content of the conversation and thinking about it, Yang Xiao called the other party again to prevent any omissions of key information.

"Morning, Mr. Liu. Have you eaten yet?"

"Oh, from the tone of Mr. Yang, you've just finished breakfast. I don't have a winter vacation, so how can I be as leisurely as you? Today is Monday, and I just finished the weekly meeting." Liu Yong smiled and teased when he heard it.

Yang Xiao and Liu Yong have known each other for a few months. They both speak casually and don't care about his teasing.

Yang Xiao first repeated what they had discussed last night, and then continued, "Mr. Liu, you have to run this game well. I estimate that it will last for at least ten years."

"Wow, ten years? This parkour mobile game has been in business for ten years? Did I hear that correctly?"

"Of course, I have told everyone in the project team that this game must be done well, and we must work hard on the frequency of updating game elements and make it diverse! Everyone must take it seriously."

Yang Xiao was not exaggerating. When it comes to making games, some of them just want to kill but not bury the dead. They just leave when they have made enough money. How can that work?
Besides, the setting of this game itself is playable.

【Train Parkour】 not only has built-in foreign language packs, but also the initial characters are different from those in China.

The domestic one is a handsome Chinese boy in Kung Fu style, wearing a Kung Fu robe, looking quite energetic. The corresponding paid props even include the second-level jump skill of "left foot kicking right foot" and so on.

The ones abroad are young boys with blond curly hair and freckles. Of course, these initial characters can be selected just to cater to users from different countries and regions.

Of course, for overseas paying users, the price will naturally be a little bit more expensive.

For example, the 6 yuan first deposit gift package directly increased to 3 US dollars
How can this game, which completely crushes "Temple Run", do badly in the overseas market?

As mentioned before, this game in its previous life had a huge number of users both at home and abroad!
It has exceeded 2500 million downloads in just eight months since its launch, and the number of daily active users has reached a terrifying million!
The business strategy of this game is to rely on stable updates to prevent players from getting bored!

For various regions, countries, etc., updates are made due to festivals and collaborations are conducted due to activities.

Of course, this is something to be considered in the mid- to late-stage.

In the early stage, the main means of making money was to promote downloads and new users.

On the other end of the phone, Liu Yong nodded, seeming to take it very seriously.

"Boss Yang, at today's meeting, someone suggested that I temporarily put our company's focus on this "Train Surfers" and the upcoming "Carrot Defenders", and transfer all the staff of "Time and Space Hunters" to slow down the progress there. What do you think?"

"Slow down? Absolutely not!"

As soon as Liu Yong's suggestion came out, it was immediately rejected by Yang Xiao. "Boss Liu, what are you thinking? I acquired [Yinhan] for the game "Time and Space Hunter". Now you are telling me to slow down the progress? Are you kidding? Are you picking up sesame seeds and throwing away watermelons?"

"Well, it's mainly a horizontal screen fighting game. I don't know how well it will perform in the market. The employee who made this suggestion didn't think it would be a problem. Of course, Time and Space Hunters is just slowing down moderately."

Liu Yong also remained noncommittal.

To be honest, he was actually somewhat inclined to agree with this employee's suggestion. The progress of the "Time and Space Hunter" project was just slowed down, not stopped.

Now that Train Surfers has become a huge success, we should strike while the iron is hot and manage this game well.

Because of the "friend ranking" and "region ranking" gameplay proposed by Yang Xiao before, this game has added social attributes, so we have to put a lot of thought into it.

The potential of this game can be seen from the recharge income on the first day. It is understandable to change the company's strategy and shift the focus!
"How foolish! Lao Liu! Time and Space Hunter should not only not slow down, but should also speed up! Whoever can seize the market will have the upper hand! If you don't have enough manpower, quickly recruit people!"

Yang Xiao was a little depressed. Don’t let the fact that he developed “Train Surfers” but lost “Time and Space Hunters”, he would have no place to cry!
"Besides, fighting games like Time and Space Hunters and casual parkour games like Train Surfers have different attributes. Although both require players to spend money in various ways, the user groups that spend money on them are also different! The real second-generation coal miners, second-generation miners, and second-generation demolition players only like to play violent games like this! Mr. Liu, you are an old hand in this area, so you should know better than me!"

No matter how much money you spend on casual games, it can only be considered small spending.

How expensive can a bunch of characters and props be?

Only this kind of fighting game, which involves equipment upgrades and violent PK attributes of characters, is called real krypton!

The enhancement of a top-level equipment can be worth thousands of dollars!

Even if it is upgraded greatly, in the eyes of rich brother, at most he will just blink, curse, and then continue to spend money.

"Time and Space Hunter" is the real way to make money!
It is not an exaggeration to say that it is cutting leeks.

But at least it doesn't cut us poor people, right?
What about the battle power rankings? Let alone the top 100, even the top 1000, which one of them didn’t spend more than four figures?

Ordinary players really can't get addicted to this thing, and they don't have the ability to do so.

To the extent that, in the PK mode of this game, ordinary players are just a part of providing emotional value to the players who pay for it.

The game "Time and Space Hunter" is designed to make money from rich people.

Yang Xiao is counting on making money from this game to feed back to his other companies!

So, when Yang Xiao heard someone in the company propose to slow down the progress of the "Time and Space Hunter" game project, he was almost so anxious that he immediately bought a plane ticket to Guangzhou to settle the score with Liu Yong!
"Mr. Yang, you misunderstood me. I was just asking for your opinion. I am waiting for you to make a decision. After all, both Train Surfers and Carrot Defenders were developed under your leadership, right?"

When Liu Yong heard Yang Xiao's repeated objections, he quickly smiled and flattered her over the phone, "Now I understand what you mean. We should do both! I will gather people right away to publicize this purpose!"

Yang Xiao smiled and said, "Okay, there is still half a year left. We will try to launch Time and Space Hunters during the summer vacation. Then we can make another big move!"

"Okay, Mr. Yang, I'll implement it as soon as possible and add more staff."

Liu Yong agreed repeatedly, "Then let the brothers work overtime and get it done as soon as possible!"

Yang Xiao was quite satisfied with Liu Yong's assurance, but he also understood his concerns.

"Time and Space Hunter" is a big production after all.

"Train Surfers" is less than 20M, but "Time and Space Hunters" is close to 100M in size!
The two games are not of the same scale, and the investment is getting bigger and bigger, which often makes everyone less and less confident.

What if it fails? What should I do?
Yang Xiao even suspected that Liu Yong's previous words were meant to test him.

Don't think he wants to completely control [Yinhan], right?

When Liu Yong was making "Time and Space Hunter", he was determined to go all out, and it was only with the support of Tencent that it was successfully launched.

Now, Yang Xiao has intercepted the game halfway, and has also come up with a hit game called "Train Surfers", and there will even be another game called "Protect the Carrot" soon.

Is it a bit too much?
Yang Xiao thought about it and felt that it was indeed possible. It was true that Yang Xiao acquired [Yinhan], but his shares just barely exceeded the controlling line.

No matter what, he is just a novice and not a professional gamer, so he has to let Liu Yong take the helm.

Yang Xiao’s purpose of acquiring [Yinhan] is just to make money!
The revenue from "Train Surfers" is very considerable, and starting from this month, he can even receive cash dividends!

He is already satisfied!

He has just taken over the current [Yinhan] for a short time, so it is okay for him to make some timely suggestions. But for now, Yang Xiao does not want to have the final say.

So he thought for a moment on the phone and said earnestly:

"Lao Liu, let me tell you the truth. No matter how popular Train Surfers is right now, or how much money the upcoming Carrot Defender can make, in my heart, the focus is always on the Time and Space Hunter game. The first two are just to back them up!"

"Boss Yang, it's rare that you think so highly of it. Don't worry, there will be no problems with Time and Space Hunter in the end, and it won't disappoint anyone!"

After receiving this reassurance, Liu Yong made repeated assurances on the phone, and his tone sounded somewhat excited.

Yang Xiao also smiled and said: "Let's all work hard together!"

Then, the two of them had a brief discussion on the subsequent launch date of the "Protect Carrot" game and the marketing and promotion plan at that time.

"Protect the Carrot" has now reached the post-production stage and will be online in a month.

But to be honest, as a tower defense game, the user stickiness of this game is not very high.

Users get bored easily!
Compared with the positioning of "Train Surfers", it is more suitable for making quick money!
It is expected that it can have a lifespan of about five years without being eliminated by the market, which is considered the best.

Time flies, and in the blink of an eye it is New Year's Eve.

Lincheng, Yuan Song’s home.

In the kitchen, aunt Yang Jiafen and uncle Yuan Dahua were busy in the kitchen.

This year's New Year's Eve dinner was spent with Yang Xiao and his family at their eldest aunt's house.

My cousin Yuan Song was lying on the sofa, chewing a big apple, like a lord in the old society.

Suddenly, my aunt gave instructions from the kitchen:
"Yang Xiao, give your mom a call and ask her where they are."

"I called ten minutes ago and they said we were entering the urban area of ​​Lincheng and there was a bit of traffic jam."

Yang Xiao leaned against the fire and replied without even raising his head.

Yuan Song chewed an apple and shook his head: "My uncle and aunt are really something. Why do they need to be so dedicated? They really won't want to close the shop until the last day, right?"

"Who says it's not true? No matter how I persuade him, it's useless."

Hearing this, Yang Xiao also looked helpless.

It’s almost the last day of the year, but many migrant workers who have returned from the Chinese New Year like to go to the county town to purchase things before the New Year.

Naturally, their mobile phone store is crowded with customers, and the daily sales volume is at least 20 units!

Yang Jianguo and Liu Yuxia were reluctant to leave!

If we close one day earlier, we will lose a lot of money!

Although Liu Yuxia's nephew Liu Xiaobing and his wife have already arrived as apprentices, their parents are still worried and give them instructions on everything.

So, we waited until the last day of New Year’s Eve to drive to Lincheng.

Yuan Song sat up at once, reached out and took a piece of meat from the bowl of cold stewed vegetables on the table and put it into his mouth, and then said, "In my opinion, Yang Xiao, you have so much money, let them retire quickly and enjoy their lives."

"I do want to, but they can't sit still and I'm afraid they'll get sick from being idle." Yang Xiao shook his head.

Yuan Song nodded: "That's true."

"Brother Song, I heard from my uncle that you have a girlfriend now? When are you getting married?"

"I haven't decided yet. I'm not sure whether I'll get married or not."

"Don't talk about whether you are sure to get married or not. You are not young anymore and you must get married next year!" Aunt Yang Jiafen came out of the kitchen with a plate of steaming pork with preserved vegetables and immediately scolded.

Yuan Song looked like he was tired of hearing this, and ignored his mother. He then said to Yang Xiao, "If we really want to settle down, you have to take a leave from school in Shenzhen and come back to attend my wedding."

"No problem." Yang Xiao said.

"Hey, Yang Xiao, can you tell me if there are any suitable positions for me in your companies? I don't want to stay in my unit anymore. I'm tired of going out on patrol every day."

"Don't, Brother Song, even though I'm the boss of a company and I'm still on winter vacation, I'm actually very tired as an Internet startup. All my employees have to work overtime. Let me tell you this, the general manager of Shiguang Culture Media is also on vacation today, and she has to come back to work on the third day of the new year!"

"The third day of the new year? Fuck, only four days off? Forget it."

Yang Xiao's words of persuasion dissuaded Yuan Song from his idea.

To be honest, if Yuan Song really needs money or something, he can give it to him.

Or if he wants to start a small business, he will invest in it. But he will never arrange relatives who are not professionals in this field to work in his company.

There are too many troublesome things caused by nepotism here, and he won't have the time to coordinate and deal with them when the time comes.

Of course, when Yang Xiao saw Yuan Song's expression, he knew that he was just talking.

How can his lazy personality be suitable for the fast-paced city and the efficiency-oriented startup company?

Just stay in his unit and slack off.

Yang Xiao thought for a moment and asked, "Brother Song, it's been so long, why are you still on duty? Why don't you go and do some work? If you need any support, I'll find a way for you."

Yuan Song chuckled: "You don't have to worry about this. I, your brother, also understand the ways of the world. I have asked someone to do some things for me. Your uncle has also thought of a way. I'll tell you this, you'll be relaxed after the New Year."

After hearing this, Yang Xiao also knew some of the tricks and stopped asking any more questions.

"Bang, bang, bang! Open the door quickly!"

About ten minutes later, there was a knock on the door, accompanied by the clear voice of a young girl.

Yang Xiao was close by, so he opened the door.

A young girl about 1.55 meters tall rushed in, holding a bottle of Tongyi orange juice in her left hand and a bottle of Pepsi in her right hand, and quickly put them all on the table.

This woman is Yuan Song’s sister, He Jing (the reason for the different surnames is explained in Chapter 13).

Yang Jianguo and Liu Yuxia followed behind and walked in together. He Jing was still panting, and walked to Yuan Song and Yang Xiao on the sofa, looking at them eagerly, then spread out his hands and said, "The mission is completed, give me the money."

Yang Xiao and Yuan Song looked at each other, smiled, and then each took out a 50-yuan bill and handed it to her: "Here you go."

"Wow, I was wondering why He Jing was so well-behaved today. She came down to pick us up specially and didn't even let me help carry the drinks. So there must be a reward?" Yang Jianguo smiled and joked upon seeing this.

"This money is so easy to earn." Liu Yuxia also looked at He Jing with a smile.

He Jing shook her head with a smug look on her face: "I'm working during the winter vacation~"

Yuan Song laughed and said, "Now he is in the third year of junior high school, and his appetite is not small. He can't eat without a hundred yuan!"

Hearing this, He Jing rolled her eyes at her brother in annoyance, her eyes revealing the words "You are the only one who talks too much".

After happily taking the money, she immediately sat on the sofa and took out her cell phone to play.

"Jingjing, you're already in the third grade of junior high school, and you're still playing with your phone?"

Yang Xiao was a little curious when he saw this, but given his aunt's personality, it was absolutely impossible for her to play around at this time.

Hearing this, He Jing curled her lips, feeling a little aggrieved: "Isn't this just a few days of fun during the New Year? What's the big deal!"

Yang Jiafen was also in the living room at this time and added: "I took her phone. The one she has now is a display phone in the store and we don't plan to sell it. There is no SIM card, so I let her play with it for the next two days."

Yang Xiao said "Oh" and then saw the mobile phone in her hand. The production label on the back had not been removed yet. He thought to himself that his aunt was really good.

He Jing suddenly said, "Brother Xiao, this Train Surfers game you made is so much fun. Everyone in our class is playing it. Many of them said they were waiting to use their New Year's money to buy the Chinese Dragon mount and skin."

"Are you playing too? Have you recharged your account?"

"Hehe, I won't tell you! I told my classmates that this game was made by my brother, but many people didn't believe it. Brother Xiao, how about this? You top up 100 million diamonds in it for me, and they will definitely believe it. Can you help me?"

"Do you think I will believe your lies?"

Yang Xiao laughed when he heard this. One hundred million diamonds? You know, 100 diamonds are worth one yuan, which means it is worth one million yuan. This little girl has a big plan.

During this period, the mobile game "Train Surfers" has swept across the country like a tornado and has become a mobile game that many people talk about.

Especially some students in primary and secondary schools, some of them would even discuss and compete with each other on some topics like "I am the XXth parkour king in the city". Many people in this group don't even have smartphones, but that doesn't stop them from discussing it heatedly.

The "Chinese Dragon" mount and skin mentioned by He Jing are items sold for a limited time.

Since 2012 happens to be the Year of the Dragon, this can be considered as taking advantage of the popularity.

At this time, everyone has arrived, the dishes have been served one after another, and the family begins to eat the New Year's Eve dinner.

During the dinner, people naturally kept talking about Yang Xiao, and asked questions again and again about things in the company.

Although the family members didn't understand what Yang Xiao was asking, they were always curious. It seemed that after asking, they would feel relieved even if they didn't understand Yang Xiao's answer.

Yuan Song was eating, drinking, and browsing his phone. Suddenly, he saw a message that surprised him:
"Wow, there's another piece of news, saying that Luo Taijun is suspected to be entering the smartphone market. It seems that she is going to make a mobile phone?"

Uncle Yuan Dahua asked in confusion: "Mrs. Luo? Who is she?"

Yuan Song said: "Yang Xiao must know about this. I think you even scolded this guy on Weibo? Pah, he is just a bastard. If he wants to make a mobile phone, it will definitely fail!"

Yang Xiao knew he was talking about Luo Yonghao and smiled: "I think so too. If he makes a mobile phone, it will definitely fail!"

This guy was already a famous internet celebrity before he made mobile phones.

He also made some even more outrageous remarks.

Such statements as "Going home for the New Year is our biggest SB bad habit" and "I would rather live a simple life after retirement" can now be found on the Internet.

There were so many such outrageous remarks that it even made people suspicious.

Is he playing cross-dressing?
Which route did you deliberately take to attract black fans' traffic?

However, it turned out that he was really stupid.

For this reason, Yang Xiao once publicly insulted this clown on Weibo.

Even the name of Taijun was given to him by Yang Xiao.

However, Yang Xiao also knew that he would be beaten up later, and then he would be obedient.

Therefore, Yang Xiao did not want to waste time and engage in excessive online confrontation with him on Weibo, as that would simply give him too many opportunities to watch.

Considering Yang Xiao’s current worth, even Luo Taijun is not qualified to compete with him!

The report of the news that Yuan Song saw came from more than a month ago.

Luo Taijun was invited to join Lei Jun's Xiaomi mobile phone factory and came up with the idea of ​​making mobile phones.

The Hammer phone is about to come into being at this time.

Yuan Song was a little curious at this time and asked, "Is it so easy to make a smartphone? Even people like this can do it? Yang Xiao, why don't you make one?"

This question stumped Yang Xiao. Seeing that everyone at the table was looking at him, they seemed to be expecting Yang Xiao to ask the same question.

"Well, how can I put it? The investment involved is too huge. For me, it's just a few simple words: I don't have money and I can't afford it!"

He thought about it, considered it for a moment, and then explained it in a way that they could understand more easily:

“Of course, it is simple to say the least. To make a mobile phone now, all you need to do is build a good supply chain.

But it is difficult. At present, China does not have self-developed technology. It is only engaged in various hardware assembly, which can easily lead to bottlenecks. Once suppliers maliciously cut off the supply, the situation will be very passive. Moreover, the cycle of self-development is too long. It is unknown when the day of self-sufficiency and positive feedback will come. "

"Oh~"

Everyone only understood half of what was said, but they nodded anyway and didn't ask any more questions. It felt a bit awkward for everyone involved.

It was my uncle Yuan Dahua who summed it up at this time: "In a word, the road ahead is long and arduous."

"You're right."

Yang Xiao nodded, smiled, gave a thumbs up, and made a joke.

My uncle Yuan Dahua looked elated, and his emotional value was greatly reflected at this moment.

In fact, there is one point that Yang Xiao didn’t mention.

Because it is really late to enter the mobile phone industry now!

Although smartphones are still in their infancy, the competition among domestic mobile phone manufacturers has reached a fever pitch.

Companies like 360 ​​and LeTV are all joining in to get a piece of the pie!

Yes, the red-robed leader of 360 also made mobile phones
Because of this, a war of words broke out with Junzi on Weibo.

Junzi called the Red-robed Leader "the Invincible East".

The red-robed leader retorted and called Junzi "Yue Buqun".

Finally, after instigation by netizens, the two of them had a fight in the park in Yanjing, which was later dug up by later generations.

It is said that after Junzi agreed, he and several other founders carefully made arrangements and studied the positions and retreat routes.

Well, he doesn't intend to fight one-on-one.

Because in a one-on-one fight, Junzi really cannot beat the Red-Dressed Leader in terms of physique.

Although the Red Dressed Leader is a bit short, he actually has a lot of muscle in his arms. He can do more than ten pull-ups in one go.
Of course, Junzi and the Red-robed Leader had actually been harboring grudges against each other for a long time.

Kingsoft founded by Junzi and 360 founded by the Red-robed Leader are both anti-virus software. They are rivals in the same industry and have long been wishing for the other to die!

But at that time, the Red-robed Leader launched the so-called 360 mobile phone, which was completely a OEM mobile phone. One of them was completely manufactured by Huawei and was just a reseller.

From this point of view, the Red-robed Leader really has no qualifications to mock other soldiers.

At least if he were to do it, he wouldn't be able to reach Junzi's level!

In other words, he doesn't have the ability.

Even in later generations, if he followed Buffett's example and organized a charity auction to auction his "Maybach" and "three dinners", what would it matter even if they were sold at a sky-high price of 990 million?
All those present were second-hand car dealers, and the car auctioned was also from a second-hand car dealer, which had long become a laughing stock in the industry.

In this case, all face has been lost. What's the point?
However, at that time, Junzi's rank and style were much higher than his.
And another point worth mentioning is that the Red-robed Leader's speech is a bit unarticulate, and he is far behind Junzi.

Be it wealth, status in the industry, or height, appearance, or number of fans, the Red-Dressed Leader is crushed everywhere!
I lost!

So now it seems that the Red-robed Leader should have really beaten Junzi up at that time. After all, in terms of fighting power, he should have won once and not been suppressed to the point where he couldn't even raise his head.

Let’s get back to the point. Under the current circumstances, the smartphone market is booming!

Whether it is the Red-robed Leader or Lady Luo who want to enter, there is nothing wrong with that.

But the more this is the case, the more we should be vigilant!

Because when everyone joins the game, it has actually become a red ocean!

The market has become extremely cruel!

Nowadays, if you want to be a winner, it depends on who is richer and who can last longer!

The later you enter, the more difficult it will be and you will be walking on thin ice at all times.

So, how could Yang Xiao dare to get involved so easily?
Currently, most of the cash he has is invested in [Time Music Group] in order to hoard copyrights and monopolize it as soon as possible.

What about the smartphone industry?
Not to mention monopoly, he can't even control the slightest say, so how can he play with others?

Moreover, putting aside the issue that it is too late to enter the market now, let’s talk about the more intuitive point, the issue of returns.

The payback period for making mobile phones is too long, and the profit is not as high as imagined!

It's really a thankless job!
Let’s take Xiaomi as an example.

On the day Xiaomi went public, its stock price fell below the issue price.

Junzi and another founder, Lin Bin, were originally very happy, wearing ties and red flowers on their chests like grooms getting married.

As a result, when faced with this situation, he was too ashamed to face the investors and even ran to the storage room to hide.

Moreover, Xiaomi's stock price has been falling until it went public.

From 2018 to 2024, in the six years, the stock price exceeded the issue price only for about one year, and the rest of the time it was lower than the issue price.

Xiaomi phones are selling so well and it has so many fans, so why is its stock price still not good?
It’s because the profit margin of domestic mobile phones is too low!

There is no profit, but it's all hard work.

He now has so many businesses that he can barely take care of them all and has no energy to work on mobile phones.

Otherwise, he also wants to go to the mobile phone launch conference and shout "Are you ok"!
Moreover, all major mobile phone manufacturers are involved.

It can be said that the mobile phone market was in dire straits in all periods, whether in the early, middle or late stages.

What Yang Xiao knows is that, just for now, in a few years, at least 90% of the manufacturers on the market today will go bankrupt!

Companies like Gionee, HTC, Lenovo, Coolpad, etc. will all be lost in the tide of history.

There are even many so-called big brands among them!
As for Luo Taijun's so-called revolutionary Hammer phone, in the end it can only become the sentiment of some fans.

There are also many fans who hope that Luo Taijun can make a comeback and lead his brothers to another wave.

Including Luo Taijun, who often makes some rumors in the live broadcast room and public platforms that he wants to re-enter the mobile phone market. He has repeatedly said that "I will reconsider it after paying off my debts."

But in fact, the original team of Smartisan Technology was sold to ByteDance by him.

So, just listen to it.

He has no one to support him now, and no money, so he is counting on everyone's emotional consumption.

The most important thing is that Mrs. Luo is not interested in making money but in making friends with the audience.

What is the real purpose?
It is to let everyone click on the small yellow cart below him and swipe the yuan in their wallets to "pay his debt".

Shameless old Deng!

(End of this chapter)