Chapter 301: Economic Person of the Year - Emerging Talent Award
On the other end of the phone, Xie Guomin just waited quietly for Yang Xiao's opinion.

After a moment of silence, Yang Xiao slowly said, "Let's wait another two months to give Kuwo a chance to catch its breath. Now Alibaba is about to enter the market, and I'm afraid that if I make a big move, it will suddenly scare them."

"Ali is also going to join? What's going on?" Xie Guomin asked curiously.

Yang Xiao then told the whole story of how the Wuwei had come to his house today.

"Haha, it seems they also smelled something."

"Don't worry, Mr. Xie. At present, we have already seized the initiative in the online music market. These latecomers are useless."

Xie Guomin was not at all surprised to hear Yang Xiao's confident words.

He had heard enough of Yang Xiao saying this kind of thing.

The most important thing is that Yang Xiao is not only talking, but also actually investing.

"Boss Yang, with your support, I have always been confident. In today's situation, the more giants enter the market, the brighter the market prospects of online music are. All of this proves that your vision is correct."

"This battle will last for a long time. Let's take our time, Mr. Xie. Let's not rush."

"It seems that even at my age, I have to learn some skills of cultivating qi from you, Mr. Yang. I am ashamed of myself in this aspect."

Xie Guomin laughed, but he had something else to say, which was still his suspicion that Yang Xiao had inside information.

But Yang Xiao would never admit it, and he had tried to test him more than once, so he simply stopped worrying about it.

"By the way, Mr. Yang, the mobile operator has sent us [Time Music Group] an invitation letter. They are going to hold a music industry development forum in Chengdu on December 12th. I heard that the scale of this forum is not small. Many online music companies, record companies, and related leaders have been invited. Do you think it is necessary for us to attend?"

"Go ahead if you want to. China Mobile's ringback tone business is getting worse every year, and the copyright fees are astronomical. I guess you want to change, but the current market difficulties cannot be easily solved by a forum discussion."

"Yes, the operators are also anxious."

Hearing Yang Xiao's incisive analysis, Xie Guomin nodded and agreed. "Then I will attend on your behalf. Besides, there are many acquaintances at this forum, and there is also a topic of 'protecting the rights of original music'. I will go there and see what we can discuss."

This is an opportunity for communication within the industry. He is currently the CEO of [Time Music Group], and it would be great for him to attend as a representative.

He believes that the era of pirated music is about to pass, and this is a consensus that more and more people are beginning to reach!

Only Yang Xiao seemed to be calm and not worried at all about the changes in the online music landscape.

Can these forums change anything?

Without legal documents to protect genuine products, everything is nonsense.

Yang Xiao could only hoard copyrights like a hamster before the law was introduced.

Throughout this year, Yang Xiao has continuously invested large amounts of cash in his hands, and their [Time Music Group] has now accumulated a large number of exclusive copyrights.

With the popularity of "The Voice of China" until the end, the various songs that became popular again had high search indexes on the Internet!
The copyrights of these singers are also in Yang Xiao’s hands!

But all platforms take it without permission.

Take Kuwo today as an example. It has lost the infringement lawsuit faced by the professional lawyer team led by Xie Guomin.

The compensation cost is as high as several million!
And Kugou can no longer search for any songs related to "The Voice of China"!

All off the shelves!

However, this is just the beginning. They sent lawyers’ letters to other platforms one after another!
Thinking of this, Yang Xiao suddenly laughed: "It's good for you to go. When the plaintiff and the defendant meet, everyone will see who has a thicker skin!"

"Hahaha, friends are friends and a lawsuit is a lawsuit, these are two different things."

Xie Guomin said indifferently, "Even if they really met, they are the ones who should be ashamed."

That being said, some platforms continue to run the risk of removing certain copyrighted music even after facing lawsuits.

However, this impact is still very small.

Because these days all music players support the download function, you can directly download and save the MP3 source files to your mobile phone!
This also means that although many people know that the era of genuine music may come one day in the future.

However, they still cannot imagine how online digital music will make a profit in the future.

You know, according to statistics, there are 600 digital music platforms on the market!
But basically all of them are in a state of loss!
Only the top companies like QQ Music and Kugou can make profits!

And their way of making profits is actually very pathological.

Taking [QQ Music] as an example, it relies on its internal channels such as QQ, QQ Space, and Friends Network, and recharges green diamonds and yellow diamonds to make a profit.

It has 1.5 million monthly active users and over 5000 million in monthly revenue.

Many netizens, even if they don’t like listening to music.

However, there are countless people who, because of obsessive-compulsive disorder, spend money to light up the green diamond icon!
Other platforms cannot learn this trick even if they want to because they don’t have such channels!

But even though Tencent’s numbers seem huge, it doesn’t actually make much money!
In addition, its channel construction fees and music library building are also high costs.

Moreover, even if this group of green diamond users spent money.

However, in their eyes, there is still no "copyright awareness". At most, they have improved the "music quality" and have the privilege of "paid downloads", but in the eyes of other music platforms, they are complete suckers.

For example——[KuGou].

Kugou has more than 50 million monthly active users.

However, its monthly income can only rely on advertising revenue, which is only a pitiful 800 million!
Fifty million monthly active users can only bring this much profit, but it’s better than nothing!

It can be said that online music is currently one of the most difficult projects to make money on the Internet.

This data actually means a loss for Kugou.

Xie Zhenyu, president of Kugou Music, once used Kugou Music data to make relevant calculations. It costs Sogou more than 4 yuan for every 1 times a user listens to the music, but the advertising revenue for each times of listening is only about yuan. It is a pure loss!
He also has no idea where the future of online music lies.

Even all the practitioners at present feel that they are in a fog.

In general, this group of people has proposed three profit-making ideas.

First: music social networking.

This is a digital music platform led by software such as YY Music and Changba, which provides music sharing for grassroots singers, and its main purpose is to make money from advertising fees.

Second: linked to e-commerce.

Well, this is naturally Alibaba's idea. They want to acquire [Time Cloud Music] just to try this out and connect musicians with Taobao.

There are high-quality merchants on Taobao, and musicians can sell not only their works, but also endorsements and commercial performances. For example, a brand store selling canvas shoes may invite a folk musician to be its spokesperson.

This idea is a bit fanciful and even a bit whimsical, because its true nature is what the agency does.

Alibaba's current ideas are pure brain dead. It seems like it has gone crazy with e-commerce and everything looks like e-commerce to them.

Third: terminal sales.

This is Tencent's idea. They want to use the mobile Internet to connect multiple terminals. For example, they launched a wireless high-fidelity speaker through their e-commerce platform Yixun.com. Mobile QQ Music users can use wireless control technology to remotely control the speaker to play music.

If software is not profitable, then develop hardware and sell it!
This wave is like drinking poison to quench thirst, and it is not much better.

too difficult.

The giants don’t know how to develop, so why shouldn’t other platforms be cautious?
Therefore, in Xie Guomin's opinion, Yang Xiao's way of endlessly investing money is actually too risky.

It was precisely because the stakes were getting bigger and bigger that he really worked hard to fight the lawsuit to prevent Yang Xiao's money from being wasted.

With Alibaba's upcoming entry, the online music market is gradually becoming lively.

Yang Xiao handed over full responsibility to Xie Guomin, who remained in school and put it out of mind.

The National Day holiday ended not long ago.

The S2 LOL World Championship was also completed in October.

The outcome was as he expected. Both his SG team and Wang Sicong's IG team returned home empty-handed.

There is no way. The European and American organizers played dirty and directly unplugged the network cable for three or four hours. My mentality was ruined. How can I play?

However, I don’t know if it was because Yang Xiao promised bonuses to the SG team members when he sent them to the airport, but the SG team unexpectedly advanced to the semi-finals!

Much better than IG’s one-round elimination in the group stage!
This is also good news.

Yang Xiao was also quite happy that he actually changed the history of e-sports!

In this case, the goal for next year will be to win the championship directly!

At the end of October, Yang Xiao arrived at their club base.

"Boss Yang, you're here!"

"What's going on? Why are all your faces falling?"

"You're not convinced, what else can you do? After competing with foreign players, I didn't lose because of my physical strength. Who would be willing to be messed up like this?"

Only Zhou Hongyu and Li Yuanbao dared to speak to Yang Xiao like this. At this time, Zhou Hongyu, as the person in charge, began to defend himself.

Yang Xiao didn't care, this was all expected, but he still encouraged:
"If your mentality is not good, then practice! Mentality is also a kind of strength! I will find someone to communicate with Tencent and strive to win the right to host the world championship in China. In the future, let them have a taste of what it feels like to have their network cable disconnected."

"Haha, you can have this."

Everyone else was amused by Yang Xiao's words, but they didn't think Yang Xiao was bragging. Their boss was very powerful!
After Yang Xiao expressed his condolences to the club's players, he left.

In his opinion, the current SG e-sports clubs are actually a group of makeshift teams.

There aren’t even any dedicated professional e-sports managers or coaches!

This group of people are doing things out of passion!
In this regard, Wang Sicong is actively working to help the domestic LPL improve some corresponding systems and standards.

In November, Wang Sicong made a special trip to Shenzhen just to pay a visit to Yang Xiao's mountain.

In fact, in the eyes of this rich second generation, he doesn’t care how much money Yang Xiao has.

The most important thing is that the two of them have similar aspirations and are both interested in e-sports, so they have some overlap in this regard.

The two did discuss some cooperation in e-sports.

For example, both of them would do some promotion and endorsement based on the popularity of the game, and provide funds to hold some competitions.

They all want to help promote the development of the e-sports industry.

Of course, Yang Xiao's status in the underworld is not something he can compare to. When it comes to some related cooperation and distribution of interests, Wang Sicong can only keep a low profile.

time flies.

One day in November, Yang Xiao received a call from his assistant Zhao Qian.

"Boss Yang, Boss Lu from the Food Benefit Group asked me to pass on a message to you. The Food Benefit Group has received an invitation from CCTV for the 12th China Economic Person of the Year awards ceremony. They said you are expected to win the 'Newcomer' award this time, and they hope you can attend."

"China's Economic Person of the Year?"

"Yes, according to the program team, many of the award-winning people are from prominent backgrounds, including Alibaba's CEO Ma and Wanda's CEO Wang."

Yang Xiao was a little surprised. The so-called hope of winning the award was just a set of rhetoric.

This person will definitely win the award, otherwise the other party would never say such a thing.

If he were invited to be an audience member in the audience, he would say it directly!

This is such an important award, and it turns out that it’s my turn?

After thinking about it, Yang Xiao understood instantly.

This time, the letter was sent first to the [Food Benefit Group], who notified Yang Xiao.

It seems that the selection criteria this time are because the scale of the previous "takeout" was too large and it was already number one in the country.

What is the reason why the Internet has created jobs for many people offline?
But this is reasonable.

His current ability does not qualify him for the Economic Person of the Year award, but this so-called "Newcomer Award" is interesting.

Of course, Yang Xiao himself has other companies under his name, although they are all Internet companies, and he himself is also a celebrity, and his high-profile level is no less than "Lao Ma". In addition, he is young and has a large number of young fans. I believe these are also plus points for him to win the "Newcomer Award".

On the other end of the phone, seeing that Yang Xiao had not responded for a long time, Zhao Qian wondered if Mr. Yang had to attend classes and was unwilling to receive the award?

So she asked tentatively: "Mr. Yang, the date is December 12th, will you attend?"

"Agree to it, I'll go over." Yang Xiao said without hesitation.

"Okay, I'll book a flight for you in advance then."

Zhao Qian was relieved when she saw Yang Xiao agreed.

For an award like this that is to be presented on CCTV's financial channel, one must show one's face. It is another opportunity to show off one's face. If Yang Xiao refuses it, she will feel it is a pity!

(End of this chapter)