During the National Day holiday, Yang Xiao did not stay in Shenzhen all the time.

In the meantime, he and Luo Yao went to Hong Kong City for three days.

The main reason is that it is very convenient to take the high-speed rail from Shenzhen. It only takes half an hour and you can do whatever you want.

Yang Xiao came back on the 6th.

The reason I came back a day early was because someone came to visit me.

"Mr. Yang, I'm sorry to interrupt your vacation."

"No, Mr. Wu, don't you people at Ali have National Day off? What's the urgent matter that you need to talk to me about?"

This person was none other than Yang Xiao's former acquaintance, Wu Wei from Alibaba's investment department who had invested in Shihuituan.

"Look at what you said. I am an employee, not like you guys who are your own bosses. Isn't it just to get triple pay on holidays?"

"Haha."

Yang Xiao was amused by his joke, and then he tried to test it out: "Then I'll give you three times the salary, how about you just come and work with me?"

"Well, thank you Mr. Yang for your invitation. We will discuss this matter later."

"No, I'm serious. Boss Wu probably won't be interested in triple the salary, but as for the equity, as long as Boss Wu comes over, we can discuss it."

Yang Xiao looked serious at this time.

As for salary, even for Alibaba’s senior executives, the basic salary is estimated to be only tens of thousands.

The bulk of their profits come from annual dividends.

Someone of Wu Wei's level is likely to have some equity. Alibaba is not listed yet, but after it goes public next year, the shares held by this person are likely to be worth tens of millions, and he may even have a small target.

You know, Alibaba's listing has created a large number of wealthy people who are financially independent.

It is indeed difficult for Yang Xiao to poach Wu Wei now.

"I am deeply honored that Mr. Yang thinks so highly of me."

Wu Wei couldn't figure out how much truth Yang Xiao had in his words. He also felt that his previous contact with Yang Xiao was quite speculative.

Although he responded vaguely at this time, he immediately got down to business.

"Boss Yang, I'm here with a mission this time. There are two things in total."

"Two things? Go ahead."

"First of all, I'm here to be a lobbyist today."

"Lobbyist?"

Yang Xiao was a little confused when he heard these two words, but then he immediately realized, "Is this what Wang Xing meant?"

Wu Wei nodded, noncommittal: "Well, that's about right. In fact, we and Sequoia also think that now is not the time for us to go to war. The national market is still huge, so there is no need to start a price war right away. We should use the funds to expand other markets first. What do you think?"

Hearing this, Yang Xiao pondered for a long time and did not reply immediately.

Since last year, Alibaba has become a major shareholder of Meituan, and its Series B financing was invested by Alibaba and Sequoia.

Before Alibaba invested in Yang Xiao's [Shihuituan], [Shihuituan] was originally just a food delivery app. However, no one had ever imagined that Yang Xiao would open up many aspects of the food delivery market and directly move into group buying.

Ali didn't want to stop it at first. For him, it was just a matter of betting on two sides.

But during this period of time, they have no choice but to step in to stop it.

Yang Xiao took the investors' money and simply raised the prices crazily. Take the Yangcheng branch of Meituan as an example. This branch has been online since August 2010 and has been in operation for two years. But in the past two months, it has been beaten by Yang Xiao and has no idea what to do!
70% of the market was taken over in an instant!

As for the surrounding cities of Guangzhou, such as Shenzhen, Zhuhai, Foshan, etc., they have been basically squeezed to the point where they have no power to fight back.

There is no way. Guangdong Province is Yang Xiao’s base camp. How can he allow others to snore next to his bed?
The first thing Yang Xiao did was naturally to drive Meituan out.

[Meituan] here can only be described as barely surviving.

As for websites like WoWotuan and Lashou.com, they are almost extinct in the entire Guangdong province!
Meituan currently ranks first in the national group buying market, with approximately 45% of the market share.

[Food Benefit Group] Second, about 30%, but it is in an upward period, and Yang Xiao is not panicked at all.

As for the rest, it will be divided up among other group buying websites.

But in the current situation, Yang Xiao also knows that all group buying websites, even if they are fighting hard in major cities, are actually blank in many prefecture-level cities below! Whether it is group buying or takeaway business, it has not been involved yet!
Not to mention districts and counties.

Currently, these group buying websites have opened up less than 30% of the national market!

This means that there is still 70% of the market waiting for everyone to occupy!
As for internal competition and price wars, it is better to save them for later and go shopping together!
At this time, Alibaba was betting on both sides. Part of the funds consumed by the price war between the two sides came from them. Alibaba naturally wanted to mediate and act as a peacemaker.

“It’s fine for everyone to explore new markets, but in Guangdong, [Meituan] has to withdraw.”

"This is a bit too extreme, Mr. Yang." Wu Wei looked embarrassed.

"Well, let's put it this way. I can give him the main market in Yanjing, but I have the final say in Guangdong Province. No room for negotiation."

"The Yanjing market is governed by the north and south. Okay, I will convey your idea to Wang Xing. I believe that President Wang will agree."

Yang Xiao also knew that it was indeed a bit too much to ask the other party to withdraw from the market at every turn, so he simply took a step back.

Anyway, the situation in Yanjing is complicated, and its market share has not been able to increase.

It's not a good idea to keep wasting time there. Instead of increasing the huge operating costs, it's better to give it up temporarily.

It will not be too late to slowly fight back once you have almost captured the market and the overall situation has settled.

Wu Wei felt relieved when he saw that the "ceasefire agreement" had been reached.

Originally, he was worried that Yang Xiao was young and hot-tempered and would not give in.

I didn't expect Yang Xiao to have such a broad perspective.

[Meituan] On the other hand, Alibaba currently holds nearly 20% of the shares.

Alibaba also holds a 14% stake in Yang Xiao’s [Food Benefit Group].

There is not much difference between the two sides. As the saying goes, both the palm and the back of the hand are made of flesh. It is best to achieve this situation.

Seeing this, Yang Xiao smiled and asked, "Okay, Mr. Wu, I promised you the first thing. As for the second thing you mentioned, what is it?"

Wu Wei smiled when he heard this and looked at Yang Xiao with interest:
"The second thing is about another product in your hands, Mr. Yang. We at Alibaba intend to acquire it in full! Which one is it, Mr. Yang, why don't you guess?"

“Isn’t it a WIFI master key?”

Yang Xiao was surprised at this time. He thought, could it be that I was too high-profile some time ago, saying on Weibo that WIFI Master Key can open up a window for e-commerce at any time, which scared Lao Ma? He couldn't wait to acquire him in advance? Taking this opportunity to enter the field of free WIFI?
Unexpectedly, Wu Wei shook his head slightly, denying Yang Xiao's guess, and then said seriously:
"What Alibaba wants to acquire this time is the [Time Cloud Music] in your hands, Mr. Yang."

"Haha, President Wu, I'm afraid you're going to be disappointed. I have no plans to sell this software at the moment."

Yang Xiao's expression froze, and then he refused without hesitation.

Such a resolute look made Wu Wei very curious: "Oh? Mr. Yang, don't you want to know? How much are we at Alibaba willing to offer? This time I came with sincerity, and the offer will definitely satisfy you."

Hearing this, Yang Xiao laughed and said cooperatively, "Then I'm curious, how much money does Ali plan to pay?"

"1.5 million US dollars, this is the current valuation given by Alibaba to [Time Cloud Music]. How do you think of this price?"

"Not very good. I still say the same thing, Mr. Wu. I have no plans to sell it at the moment."

Yang Xiao also knew that this price was not just the price of this music player, but the price of the Time Music Group that Yang Xiao and Xie Guomin founded.

This is Ali’s purpose!

It is no secret what Xie Guomin is currently tinkering with.

Alibaba is well aware of some of the music copyright lawsuits that have been making headlines online!
This is also the reason why Alibaba, which is wealthy and powerful, wants to spend a lot of money to acquire [Shiguang Cloud Music] at this time!

They want to join in!

"Boss Wu, excuse me, there are so many music players on the market, why did you choose me?"

Yang Xiao actually didn’t understand why Alibaba took a fancy to his player.

You know, the current music player market is truly a place where a hundred flowers bloom.

The giants include Kugou Music, QQ Music, and Baidu MP3 (formerly Qianqian Jingting). These three companies occupy almost 60% of the market share, with Kugou having the largest share!

Then there are Tiantian Dongting, Kuwo Music, and Yang Xiao’s [Time Cloud Music].

These three companies have become the middle-stream players in the music market, with a share of almost 30%, which is evenly shared by everyone.

The remaining 10% is occupied by a group of niche players.

For example, Duomi Music, Migu Music, Xiami Music and so on.

You know, it is not easy for Yang Xiao's [Time Cloud Music] to have a 10% market share today.

Who made Kugou successful early?

Once users’ habits are formed, it is difficult to change!

To get this little market share, Yang Xiao put in a lot of effort, including conducting various sentimental publicity, opening up music review sections, and snatching users from other platforms.

At first, they poached people from Douban, which claims to be a literary and artistic website.

Then there are the Tieba and Weibo users who don’t believe in it and come to try it out.

This led to the current situation.

It’s not big, but it’s definitely not small either.

But even with a 10% market share, in the eyes of many users in the market, [Shiguang Cloud Music] is defined as a niche and distinctive music player.

Well, Cloud Village is its current nickname.

“Isn’t this because you did a great job, Mr. Yang? Your [Time Cloud Music] has surpassed many similar software.

Of course, what we at Alibaba value most is Mr. Yang’s attention to the content market. Currently, few people in the entire market pay attention to this.

Besides, if Mr. Yang is not satisfied with the purchase price, we can negotiate again."

Wu Wei was feeling a little resentful at this moment. It is because you have made it that we want to acquire the company. Isn’t what Yang Xiao asked nonsense?
In fact, after Alibaba insiders conducted market research, they were all surprised by Yang Xiao’s marketing strategy for “Time Cloud Music”.

None of them expected that Yang Xiao could grab a big piece of the pie in such a fierce market by just relying on a "comment area" function.

From this perspective, Yang Xiaoqi's personal ability is really beyond doubt, and the "marketing genius" rumored by the outside world is indeed well-deserved.

The most crucial thing is Yang Xiao’s overall strategy, which is to cultivate both internal and external skills.

Although Alibaba's Taobao platform also sells counterfeit goods, they are well aware of the importance of music copyright.

Moreover, genuine music – this may well be the next trend!

Foreign countries have already completed the rectification of legitimate music, and China will most likely follow suit!
Only some platforms that refuse to believe in evil and are stubborn are still engaging in piracy unscrupulously, which is actually a way to death.

This is also the reason why Alibaba wants to take over [Shiguang Cloud Music] in one step.

"Boss Wu, we are acquaintances now. I am not trying to raise the price. I know that Ali's offer is already higher than the market price."

Wu Wei saw that Yang Xiao really didn't want to sell it, so he said in a negotiating tone, "Of course, if you are willing to continue to take charge of the overall situation, I can give you some shares and operate it in a cooperative manner, but Alibaba must hold the controlling stake."

Yang Xiao shook his head again: "I'm sorry, President Wu, we really can't reach a cooperation on this matter."

"Mr. Yang, I personally suggest you reconsider this price."

Wu Wei was a little anxious at this time. This acquisition worth more than 1 billion in cash, but Yang Xiao was not tempted at all?

"Don't think about it, Mr. Wu. This price is indeed very tempting, but this is my hard work. You know, I also have another identity, a lyricist, which can be considered half a musician! This is my dream, just like my child. What kind of world is this? Is there still anyone selling their children?"

"."

Wu Wei was speechless, looking like he didn't want to listen to Yang Xiao's nonsense.

But he also clearly understood what Yang Xiao meant, and while he felt sorry for him, he also felt a sense of regret.

Yang Xiao’s [Time Cloud Music] is only their first choice, not their only choice.

If there is no good news here, they will immediately go to negotiate with Xiami Music.

"Okay then, I will report truthfully when I get back. Of course, if Mr. Yang changes his mind during this period, you can contact me at any time. My Wu Wei cell phone is on 24 hours a day, and I look forward to working with you, Mr. Yang."

"Haha, we are always available if you want to cooperate. I said it at the beginning. I, Yang Xiao, will welcome you to join us."

When Wu Wei heard Yang Xiao recruiting him again, he did not accept the offer. He smiled and did not talk about the acquisition anymore.

After chatting for a while, he said goodbye and left.

Are you kidding? Yang Xiao has been planning for a long time but hasn't seen much results yet. How could he let Alibaba reap the benefits so easily?

Historically, a few months later, in January 2013, Alibaba would complete the acquisition of Xiami Music, but the outcome was lukewarm.

A year later, they spent a huge amount of money to acquire "Tiantian Dongting" and renamed it "Ali Planet", but the ending was a complete failure.

Therefore, Yang Xiao is not worried about Alibaba's entry.

Anyway, they will all be his enemies by then.

He has copyright as a weapon. He can kill one for every one he encounters, and kill a pair for every two he encounters.

After seeing off Wu Wei, Yang Xiao thought of this and called Xie Guomin who was far away in Yanjing.

"Mr. Xie, how are you doing recently?"

"What do you mean, Mr. Yang? As for my physical condition, I can handle it. It's not a big problem."

"Haha, Mr. Xie, you are young and strong. I am not worried about your health. What I am concerned about is naturally our copyright lawsuit of [Time Cloud Music]. Is there any progress?"

"Boss Yang, if you hadn't mentioned this, I would have reported to you after the National Day."

"Oh? What do you say?"

When Yang Xiao heard Xie Guomin's tone on the phone, he immediately knew that something was wrong and he sat up straight involuntarily.

"We have already won the copyright lawsuit against Kuwo Music, but the other party is still in the process of implementing the 300 million yuan compensation for infringement."

On the phone, Xie Guomin paused for a moment, then slowly said, "Boss Yang, I think it's almost time to acquire Kuwo Music. Should I punch him again and make him spit blood? Or should I go find their CEO Lei Ming in person and make this happen?"

(End of this chapter)