[Authentic good herbal tea, authentic good voice, welcome to watch, exclusively sponsored by the leading herbal tea brand Jiaduobao]

[The four most proud students of this year's "The Voice of China" will embark on the "Time and Space Hunter" journey to realize their musical dreams.]

【.】

On July 7, the first episode of "The Voice of China" was officially broadcast on Zhejiang Satellite TV.

Chen Liang is a freshman boy. He is also a fan of Lin Wantong and even joined the fan group. He is considered a die-hard fan and will support his idol no matter what when he appears in variety shows.

It was a hot summer day and he was in his home's living room, enjoying the air conditioning, eating watermelon, turning on the TV and locking it to Zhejiang TV station, while chatting with his friends in the QQ group on his mobile phone.

[It’s started, it’s started! 】

[The mentor lineup is really fucking luxurious. To be honest, except for Tongtong, I like the other three mentors, whether it is Na Ying, Harlem Yu, or Liu Huan. They are all top singers! ]

[Singer? This word is a bit insulting. Brother Huan is a member of the national team.]

[Fuck, this host is so awesome. How many words are there in this paragraph? He just read at least 300 or 400 words, right? He finished it in such a short time?]

【China has a good tongue! 】

The host of the show, Hua Shao, "astonished the whole audience" at the very beginning of the show. His mouth was like a machine gun, "da da da" and he began to recite the opening remarks of the advertisement of nearly 47 words. Someone calculated it and found that it only took seconds in total!
Because of this show, he was called "China's Good Tongue" and his value soared, and he became one of the top hosts.

The exclusive title sponsorship of "The Voice of China" is still held by Jiaduobao.

But the "supporting advertisement" in the middle was originally placed by Wahaha, but after discussion between Yang Xiao and Liu Yong, it was intercepted in advance in the name of [Yinhan Technology] in order to advertise "Time and Space Hunter".

Including the "special advertisements" inserted during the highlights of the program, which were also given by Yang Xiao to "Time and Space Hunter".

At this point, Chen Liang immediately began to comment in the group:

[Jiaduobao? What is its relationship with Wanglaoji? ]

[Maybe it was renamed? 】

[Why are there still advertisements for mobile games? ]

[No matter what, let’s start and see how these people sing. ]

[Fuck, this song "rolling in the deep" is so exciting! ]

[Turned around, Tongtong turned around! ]

[Good fellow, the three mentors turned around! ]

[Hahaha, in order to snatch this student, Lin Wantong actually acted like a spoiled brat with the other instructors! ]

【Yingzi is so funny! 】

[Interesting, several instructors are throwing tantrums to snatch students! ]

【.】

[Fuck, all four mentors sang the second song "Spring"! This voice is great! ]

【??? How could anyone not turn around? No one turned around when this guy named Deng Chuan sang "The Night I Miss You"? Is this the end?】

[Awesome. I think the singing is pretty good.]

[Not as good as the previous two]

[I think they are all very strong! ]

Chen Liang continued to chat and gossip with fans in the group.

The fans in this group are relatively normal. They are not what later generations would call "only fans" who post "comments" based on their own preferences.

[This bald guy actually sang Tongtong's "In My Song"? It's quite interesting. ]

["I am a little bird" is also pretty good! ]

[Fuck, this is so annoying! It’s this mobile game ad called “Time and Space Hunter” again. How much money did they put into it? So many ad spaces?]

[The above, in case you don’t know, this game is owned by Shiguang Da Lao, who is our Tongtong’s boss, and this program seems to have his investment. ]

[Is it so important? ]

[Download this game and you can win an iPhone? Is this true? I'm going to try it out.]

[I saw it too. Someone seemed to have won a few days ago. I saw someone posting pictures on Tieba.]

[I have played DNF, and I heard that this is the mobile version of DNF, and it feels okay. ]

[Really? I'll come down and try it out.]

The first episode was finished like this.

But the online discussion about "The Voice of China" has just begun.

Various communities such as Tieba, Weibo, Douban, etc. are filled with a lot of posts discussing the issue.

Some people discussed which song was the best, and some discussed which contestant had the most feelings, but without exception, all the comments were positive!
Even the famous music critic Erdi got involved by commenting online.

Since "Super Girl", there hasn't been a phenomenal music variety show for several years.

There are two major highlights of this program.

First, the students’ abilities are very important. They have all been carefully selected by the program team and come from grassroots backgrounds.

Second, the lineup of mentors is very strong, and their competition for students is also a major highlight of the program.

It immediately attracted the attention of the audience who were changing channels in front of the TV.

Unexpectedly, they all watched the show intently without changing the channel until the end.

People like Chen Liang originally only symbolically supported their idols, contributed to the ratings, and interacted with netizens. In fact, there are not many fans.

What was really attracted were a group of passers-by.

They are the main force behind the ratings of this show!
That night after the first episode was broadcast, Yang Xiao received a call from Xia Chenan, the director of Zhejiang Satellite TV:

"Boss Yang, there is good news and bad news. Which one do you want to hear?"

"Let's talk about the bad news first. Is it related to the advertisement for "Time and Space Hunter"?"

"Yes, the advertisement of this game will be removed from the shelves in the next issue. The relevant departments said that the advertisement contained false propaganda and had the elements of inducing users to download. Many parents also complained."

"Alas, the show is just too popular."

Yang Xiao sighed. This was within his expectations. After all, the game was so big that many people still viewed it as a scourge.

But as I said, being too popular can easily lead to trouble.

In fact, it is not uncommon to see advertisements on gaming TVs.

Games like "Fantasy Westward Journey" and "Cross Fire" also use various methods to advertise.

However, Yang Xiao could only accept this result. He believed that the first episode should have some effect.

"How about this, just take it off the shelves and replace it with the Shiguang Cloud Music ad, which is already available."

"Okay then. I'll have my people settle the advertising fees with Yinhan Technology."

"it is good."

Yang Xiao nodded. Although several companies belonged to Yang Xiao, their finances were independent and had to be liquidated.

After dealing with this matter, he asked again: "Boss Xia, what is the good news you want to tell me? Are the ratings statistics out?"

"It's out! The ratings are 1.47%, ranking second in the same time period nationwide!" Xia Chenan said.

"Second? Not bad, there will be no problem getting first place in the next issue. The popularity on the Internet should be rising now, right?"

"Haha, maybe. I am already satisfied with this result. It has lived up to everyone's expectations."

"Mr. Xia, please don't be so modest. I am sure that this music variety show has achieved this result in the first episode, and the subsequent results will definitely continue to rise."

"Then I'll borrow your good words, Mr. Yang."

Xia Chenan's pretense was directly exposed by Yang Xiao.

Xia Chenan poured so much effort into this program, with the full cooperation of Zhejiang TV and his Shi Guang Culture Media, so this result is well deserved.

Moreover, Yang Xiao knew that every subsequent episode would be the ratings champion in the same time period and would never drop!

In addition, the novelty of this program has received rave reviews. "Boss Yang, I think you won't lose money on this ad, right?"

Xia Chenan's voice came from the phone again, with a teasing tone.

"No way. I shouldn't be doing business at a loss."

Yang Xiao responded with a smile, "Stop talking, President Xia, your Zhejiang Satellite TV won't lose money. At worst, we can increase the advertising fee a little bit next season and make more money back."

Yang Xiao got a great deal out of this advertising incident.

Not only did they lower the price, but they also took advantage of the Zhejiang Provincial Television Station.

As the program director, Xia Chenan is determined to succeed or die, and has all the promotional resources at his disposal.

Yang Xiao holds the copyright of "The Voice of China" in his hands. This time he also adopts the method of co-production and then profit-sharing. After the program is broadcast, he will make extra money!
In addition, several of the advertising spaces were purchased by several of his companies.

But if we negotiate on his behalf, we will definitely negotiate the lowest price.

It can be said that it has a bit of the meaning of self-production and self-sales.

If Yang Xiao doesn’t make money, who will?
This is also the reason why Xia Chenan teased him on the phone.

Xia Chenan smiled bitterly: "Boss Yang, your vision is as good as ever. I'm afraid that the leaders in the station will nag me to death."

"It's not a big problem. Overall, we were absolutely successful this time!"

"That's true."

After hanging up the phone with Xia Chenan, Liu Yong called again not long after. It was already early in the morning.

"Boss Yang, good news!"

"Tell me, what's the good news?"

Yang Xiao was speechless, thinking that Mr. Liu was a workaholic who was still working in the middle of the night.

Liu Yong said: "Today, the number of registered game users is almost the same as the number when it was launched, approaching two million daily user registrations!"

"By the way, didn't I tell you about President Xia's removal of the ad?"

"I've said it before. Well, just one issue has achieved this effect. I'm satisfied. I can only say that the advertising fee is really worth it!"

Liu Yong felt regretful but also very excited.

The premiere date of "The Voice of China" is July 7th.

However, "Time and Space Hunter" was launched two days in advance just to facilitate statistical data.

According to data from the first day of launch, the number of downloads and registrations exceeded two million, topping the charts on all major platforms.

Although there are not more users today than on the first day, the data is still very scary!
"Boss Yang, better news is yet to come."

Liu Yong continued to talk to himself, his voice trembling and frantic: "Yesterday's recharge data is also out. The total recharge amount for a single day is 1.05 million? We have created history in the mobile game industry. This achievement will not be shaken by anyone for a long time in the future!"

"1.05 million? Well, that's a pretty good result." Yang Xiao said calmly.

This game has a first-time deposit gift package routine, and the price is still the familiar 6 yuan.

Logically speaking, it would take about 7 to 15 days to play this kind of game until you reach the stage where you have to spend money.

But now it’s the holidays, and many people can’t put their games down and play with them day and night, which greatly shortens this time!
Some of the users who registered three days ago have already reached the stage of spending real money. Adding the users who downloaded today, this data is not surprising at all.

"Uh, Mr. Yang, with such good results, why do you seem unhappy? Is this what you expected?"

Liu Yong was puzzled. What happened to the saying that happiness is contagious? Why am I the only one who is happy?

Hearing this, Yang Xiao poured a bucket of cold water on him: "Nonsense, the advertising is so powerful, and it has access to Tencent's channels. If the data is still bad, it's better to die."

"Indeed, what you said makes sense."

Liu Yong sighed and faced the reality.

He also knew that although today's results were good, it was all due to Yang Xiao's hard work.

They invested so much in advertising in the early stages and even went to great lengths to use connections to bring Tencent in.

To be honest, of the huge recharge amount today, Tencent’s channels account for at least half!
Yang Xiao smiled and said, "Mr. Liu, don't worry about this data. The conversion rate of the advertisement is quite high, but the retention rate and payment rate are the biggest problems. What we should consider is how to operate the game well and retain users. In addition, the gameplay of the game must not collapse!"

Liu Yong laughed: "Don't worry, Mr. Yang, this is my lifeblood, I will be watching it personally at all times!"

"."

Yang Xiao was in no mood to make dirty jokes, so after chatting for a few words he hung up the phone and went to sleep.

the next day.

Discussions about "The Voice of China" have spread across the entire Internet.

The most intuitive data reflection is the search charts and new song charts of major music platforms, where the names of the singers who appeared on yesterday’s show appeared!
Whether it is Kugou, Kuwo, or QQ Music, all the singers’ audio sources appear on it!

However, only Yang Xiao knew that these people were all fucking pirates!
Generally speaking, the copyright of this kind of music variety show should be in the hands of the producers.

However, Zhejiang Provincial Satellite TV is the largest producer of this program. Yang Xiao's team did not contribute as much as others, but they did have a lot of personal stuff.

Regarding copyright, Yang Xiao had already discussed with them. The music copyright was sold to [Time Music Group] in advance, and all ownership rights are also here.

Xia Chenan and the others didn't think much of it. Nowadays, all online music is pirated and the price is not expensive. Instead, they did Yang Xiao a favor.

Yang Xiao first posted a bland statement on Weibo:
[The copyright of all singers of "The Voice of China" belongs to [Time Music Group], and the only authorized platform for broadcasting is [Time Cloud Music]. Other platforms are requested to immediately remove the relevant singers' audio sources within the deadline and stop infringing behaviors, otherwise we will take legal measures to pursue responsibility.]

【Haha, it's fun to watch. 】

【Do you want to sue? 】

[There is no point in suing. The country doesn’t really care about pirated music.]

[Yes, other platforms won’t hang him at all. ]

[Alas, this is destined to be a farce with no result. I feel sorry for Mr. Time. 】

[It should be said that Mr. Shiguang’s business is so broad that it seems like he has a hand in everything. ]

[I'll support one and fight against piracy! Anyway, you can also listen to the music on the [Time Cloud Music] app, which is genuine music and is better than other music platforms. I recommend everyone to download and listen! ]

Yang Xiao’s Weibo post didn’t cause any waves at all.

But he doesn't care about the results. This statement is just an attitude.

At this time, Yang Xiao, taking advantage of the holiday, had already arrived in Yanjing.

The person sitting opposite him was none other than Xie Guomin, another shareholder and CEO of Time Music Group.

He had already resigned from Sina and joined the company a few months ago.

Just recently, [Shiguang Cloud Music] has completed its integration and merged into [Shiguang Music Group].

Yang Xiao said calmly: "Mr. Xie, let's start this copyright war from "The Voice of China"."

"I received your message yesterday and have asked someone to send a lawyer's letter to all major platforms."

Xie Guomin looked serious and began to make the decision they had discussed before.

After he came here, the first thing he did was to build a professional and large team of lawyers, just for today!

Suddenly, he seemed to have thought of something, and asked with a strange look:

"Boss Yang, I heard that you and Boss Ma are from the same school?"

"Yes, they are all from Shenzhen University."

"You have a gaming company, and you have cooperation with Tencent, right?"

"Yeah, it's not a secret, why are you asking?"

"Well, then, how about we sue QQ Music for copyright infringement and negotiate with them privately? There's no need to make such a big fuss, right?"

"Are you worried about affecting the cooperation between me and Tencent?"

Yang Xiao smiled and said, "It doesn't matter. The game company is a game company, and the music platform is a music platform. They have different businesses and they are separate. Just sue them fiercely!

Besides, I, Senior Brother Ma, am very wealthy, so I don’t think he would care about this little bit of compensation.”

(End of this chapter)