Time flies, and in the blink of an eye, a semester is over.

Yang Xiao is very busy this semester. Basically, he can only stay in school for two or three days every week and rarely attends school full time.

He was extremely anxious and frustrated while studying at school, including three days before the final exam that ended not long ago.

Fortunately, the teachers showed leniency and gave him some special lessons in private, highlighting the key points, otherwise he would have probably failed the course.

Of course, Yang Xiao was not idle during the time he skipped classes.

Basically, they work around the clock in major companies and work overtime on weekends, highlighting the busy schedule.

After finishing the final exam, Yang Xiao immediately went to [Yinhan Technology] in Yangcheng.

Seeing Yang Xiao looking exhausted, Liu Yong immediately ordered someone to make a cup of tea for Yang Xiao and then reported:
"Boss Yang, the specific launch date of Time and Space Hunter has been decided. It will be on July 7th. What do you think?"

"Has the technical contact with Tencent been completed?" Yang Xiao said after taking a sip of strong tea.

Liu Yong nodded: "Everything is fine."

"That's good. Have you negotiated the advertisement with Mr. Xia from Zhejiang Provincial TV?"

"It's settled. It's a special advertisement. I heard that you bought out this advertising space?"

Liu Yong was surprised when he heard this and said, "Damn it, my good Mr. Yang, I really admire you this time. I didn't expect you to cooperate with Zhejiang Satellite TV? I heard it's a music variety show? You also spent 20 million to buy the copyright from abroad? Can you make a profit?"

Yang Xiao smiled and said, "You don't have to worry about this."

Liu Yong sighed in admiration: "That's right, I haven't seen you do any business that loses money yet."

The expected launch date of "Time and Space Hunter" was originally June 6th.

However, after Tencent acquired a stake in the company, all of Yinhan Technology's original game login technical interfaces became invalid.

Switching to Tencent's QQ number to log in wasted a lot of time.

This includes database access updates, stability testing, Tencent's promotion channels, etc., all of which have been handled by personnel from both sides working overtime in recent times.

In addition to these, Yang Xiao even took the trouble to ask Liu Yong and others to open Tencent's Q coin recharge channel.

After all, Tencent is one of the major shareholders, and both parties have signed a contract on the handling fee, so the interest rate is much lower.

It’s quite interesting to talk about.

Yang Xiao’s [Yinhan Technology] has cooperation with Tencent, while [Shihuituan] has connections with Alibaba.

The former is a gaming company, while the latter is a life service company. They perfectly correspond to the specialties of these two giant companies and can maximize the interests of both parties.

After all this trouble, the launch time of "Time and Space Hunter" was postponed for another half a month to July 7.

As for the special advertising space that Liu Yong mentioned, it was actually given up by Yang Xiao.

It was originally intended to be used to advertise the APP [Time Cloud Music], but now, due to urgent matters, it has been given to "Time and Space Hunter".

Of course, it’s not in vain.

This wave of advertising transfer fees must be paid to Yang Xiao separately, and the price is much higher than the previous purchase.

Brothers must also settle accounts.

The main thing is that even if "The Voice of China" becomes very popular at that time, this wave of advertising will only be icing on the cake for "Shiguang Cloud Music".

At present, on Xie Guomin's side, [Time Online Music Group] has received investment from Yang Xiao and is madly hoarding copyrights and developing quietly.

For example, the exclusive copyrights of some popular singers such as Jay Chou, Eason Chan and others have already been signed and authorized.

When the war over music copyrights begins, Shiguang Cloud Music will not need any advertisements. Users will naturally come to us when they have no songs to listen to.

Of course, Yang Xiao did not do no advertising at all.

After communicating with Xia Chenan, a spot for "program background advertising" was reserved for [Shiguang Cloud Music].

When the wide-angle camera scans the program mentors and contestants at the same time at the scene of the show, you will see these eye-catching words.

As for the rest, Yang Xiao immediately contacted Guo Haiping.

Let him invest the remaining advertising transfer fee in some subway stations in first-tier cities.

Select some excellent reviews of classic songs, make them look literary, and release them in large quantities.

The price is not expensive, it’s really affordable!
The effect in this regard is not bad either!

Therefore, Yang Xiao simply gave the special advertising position to the mobile game "Time and Space Hunter".

Even the game’s launch time is the day before the official launch of “The Voice of China”!
Liu Yong is really going all out this time.

As the saying goes, it takes ten years to sharpen a sword. From the inception of the project, the game "Time and Space Hunter" has had the participation and promotion of Yang Xiao, and even Tencent has joined in.

It can be said that it is the expectation of many parties.

This time, he not only advertised on Zhejiang Satellite TV, but also, at Yang Xiao’s suggestion, directly hired two celebrity spokespersons, one male and one female!
One is the top star in the Chinese music scene, Jay Chou.

The other one is Lin Wantong, who is known as the new queen of the music scene.

The former also spent tens of millions of dollars in endorsement fees. As for the latter, Lin Wantong, she is also a mentor of "The Voice of China".

She received her endorsement fee at a friendly price out of respect for Yang Xiao.

By the way, Lin Wantong’s current status is not low.

She has always been promoted as the mainstay of [Shiguang Culture Media], and some time ago, she won the Golden Melody Award for Best Singer in Taiwan.

Whether in terms of status, strength, or traffic, she is not inferior to King Zhou.

This time, Liu Yong really invested a lot of money, and even the company's cash pool was almost exhausted.

Fortunately, they have been relying on the two previous popular mobile games "Plants vs. Zombies" and "Train Surfers", which serve as cash cows and provide continuous supply of tens of millions of profit returns every month, otherwise they really could not have survived.

Thinking of this, Liu Yong secretly sweated: "Boss Yang, this time we have to make it or die. If everyone doesn't buy into this game, I will be blamed."

"What's there to worry about? To be honest, I'm optimistic about this game, Tencent is optimistic about this game, and you are optimistic about it too, so there is no reason for it to fail." Yang Xiao said indifferently.

"Thank you, Mr. Yang, for your recognition."

Seeing Yang Xiao's confident look, he felt relieved, then looked at Yang Xiao seriously, feeling a little moved.

After having been in contact with Yang Xiao for more than half a year, he now sincerely admires this young man.

Yang Xiao waved his hand: "That's nothing, but I do have a suggestion, do you want to hear it, Mr. Liu?"

Liu Yong smiled and said, "Just tell me. You are the largest shareholder. I promise to execute it!"

Yang Xiao hesitated for two seconds and said slowly: "I suggest that Yinhan's previous PC game project "Journey to the West Online" be cut off."

"."

Hearing this, Liu Yong was silent for a while, his face was a little complicated, "Why? Journey to the West Online has always been profitable."

"Mr. Liu, didn't you realize that its ceiling is too low? In other words, although it can make a profit, its profit is not even as good as our two popular mobile games. It would be better to withdraw manpower and invest in Time and Space Hunter."

Yang Xiao said, "Moreover, the majority of traffic for the IP 'Journey to the West' will always go to NetEase's 'Fantasy Westward Journey', and Yinhan's 'Journey to the West Online' is destined to follow behind it and collect dust."

Liu Yong didn't say anything, he knew that what Yang Xiao said was right.

In fact, before Yang Xiao acquired Yinhan, the game "Journey to the West Online" was a follow-up, but in fact, it was successful by the standards of the game industry. However, after Yang Xiao came in, just one of the two mobile games surpassed the PC game.

Mainly because it was too successful!

It completely covered up his original brilliance!
Fortunately, he was the one who initiated the "Time and Space Hunter" project before, otherwise he would have no place to put his old face!

However, as Yang Xiao said, this IP has its limitations. Due to the success of "Fantasy Westward Journey", Yinhan will never be able to reap its benefits.

It would be better to focus all the attention on the upcoming "Time and Space Hunter".

After a while.

Liu Yong nodded firmly and gave Yang Xiao an answer.

"Okay, Mr. Yang, I will implement your suggestion. I will ask my colleagues in the near future if anyone wants to take over and continue the operation."

"Well, the best way is to find a buyer for it and sell it for a good price."

Yang Xiao encouraged with a smile, "Mr. Liu, there are too many phenomenal hit games on the PC market, but the phenomenal mobile games, starting with Train Surfers, maybe it's time for us to create them."

When Liu Yong heard this, his blood boiled.

He also understood what Yang Xiao meant. Since [Yinhan Technology] has invested so much, it should put it into advertising and promotion, sell "Journey to the West Online" quickly, and increase promotion efforts.

What's wrong with trying to take advantage of the situation and make the best use of it?
Seeing that Liu Yong had listened carefully, Yang Xiao nodded secretly in his heart.

In fact, when Tencent invested in [Yinhan Technology] not long ago, Yang Xiao still did not implement the AB share system even though he lost the absolute controlling stake of 51%.

There are many reasons.

The most important one is that I don’t want to do things too extreme!

First of all, Yang Xiao is not a professional in the gaming industry. Liu Yong has been in the business for more than ten years since the establishment of Yinhan Technology. Yang Xiao, as an outsider, is too meddling, which is not conducive to the development of the company.

The most important thing is that after interacting with Liu Yong, he found that Liu Yong was a person who could listen to suggestions.

Including his previous project "Train Surfers", Liu Yong let him do it from the beginning and gave him a lot of respect. In the end, when he found that it was very popular in the market, he immediately paid attention to it.

In all aspects, Liu Yong is a good general manager.

Their current cooperation is also very pleasant.

Of course, Yang Xiao is not completely without a say.

Even Liu Yong himself respected any proposal from Yang Xiao.

In addition to this, Yang Xiao still had a trick up his sleeve.

A shareholders' meeting has been established and a board of directors will be formed later.

But no matter what, Yang Xiao has a veto power!

Any proposal that does not have Yang Xiao's support or makes Yang Xiao dissatisfied cannot be carried out.

Ever since "Train Surfers" started the online pre-order system, all games produced by [Yinhan Technology] have adopted this tactic.

A week in advance, news about the "Time and Space Hunter" pre-order event spread across major platforms.

This welfare event is more exaggerated and more gimmicky.

Starting from the day the game is launched, various big prizes will be drawn every day!

Just for iPhones, that’s one a day, and this continued for a month!

However, the welfare bonus does not end there!
Since it is summer vacation now, Time and Space Hunter will also give away ten laptops!

Anyone who sees it will say that he is very rich.

That’s right, prizes such as luxury mobile phones and laptops are obviously aimed at students!
Including the seven-day advance warm-up, they are also giving away Android phones worth thousands of yuan.

Just crank up the heat!
The routine is still the same, with all the big stars on Weibo reposting the ad.

The interactive posts on Tieba are also highly discussed.

On the first day of the reservation activity, the number of people exceeded 500,000!
This data directly scared the staff of Yinhan Technology.

Where the hell do so many people come from?
According to their estimates, there might be 200,000 people, which is about right.

After all, for platforms like Weibo, the conversion rate of hard advertising is actually quite poor.

Even if Yang Xiao advertised from multiple angles, such as posting some "female character" picture settings, he wanted to attract some female fans.

But given the nature of this kind of game, the effect of having female fans coming in is minimal.

Even if there are reservations and downloads, it is estimated that many of them are for face or awards, and the retention rate will not be very high.

But this figure of 500,000 is more than twice what they expected!

You know, "The Voice of China" hasn't even been aired yet!
The advertising they spent a lot of money on hasn’t worked yet!
"Is Yang Xiao's appeal so terrifying?"

When Liu Yong heard the data, he was secretly surprised. The number of appointments this time was much more terrifying than the previous two times.

He felt overjoyed at first, and even felt relieved. If this data was reliable, he would not have to worry this time.

However, Liu Yong, who has always been rigorous, still wanted to know the source of this data, and immediately ordered:

"Hurry up and check which platform's advertisement conversions came from, Weibo? Or the appointment activity link on Tieba?"

After receiving Liu Yong's order, the subordinate who came to report immediately rushed back to the office and began to organize several people to verify.

Not long after, a colleague next to him suddenly shouted:
"I found it! Damn, I thought it was Tencent's channel!"

"What's going on? I remember that Tencent didn't accept our advertisement! It was just some reservation activities on some web pages, lighting up the QQ icon or something, the intensity shouldn't be that big, right?"

"Hard to say."

Upon hearing this, the office instantly fell into chaos.

The colleague smiled and explained: "Don't guess, I'll tell you, the vast majority of users who made reservations today are from DNF players."

"Oh? Has the [Time Culture Media]'s navy started to exert its strength so soon?"

"Yes, Mr. Yang's idea is great. I just saw the news. It turned out to be from the major regions of the DNF PC game. A few days ago, someone used a loudspeaker to flood the screen in front of the entrance of each dungeon, saying that the DNF mobile game is out, and asked everyone to hurry up and make a reservation, and there are also chances to win mobile phones and laptops."

"Strange, Tencent is helping so much? Didn't Tencent say it didn't recognize it as a DNF mobile game?"

"Correction, this was done by the navy."

"You are stupid. Tencent is the third largest shareholder of our company, so of course they will turn a blind eye!"

"Yes, as long as the authorities have neither officially acknowledged nor publicly denied it, that's enough."

"Hey, this wave is to trick them in and kill them!"

"This is fun. I guess many new players will think this is a DNF mobile game."

"It's the same with old players. Even if they know it has nothing to do with DNF, they will still pre-order to download it for the rewards. By then, there will be a large number of them left. After all, one is a mobile game and the other is a PC game, so it doesn't matter if they play their own games."

"Who said it wasn't true? Our Boss Yang has a plan. I am really impressed."

(End of this chapter)