It must be said that in the early stages of its business, Dongzi’s “brother culture” was actually quite useful.

Its essence is to get closer to employees, enhance their confidence and stimulate their enthusiasm.

But there is no need to go too far in this way.

Yang Xiao was only doing it in the early stages and was not even planning to follow through with it.

As long as the employees' welfare and benefits are well guaranteed, the salary is high enough, and everyone has a goal to strive for, that is better than anything else.

Forget about brothers. At that time, employees really treated the company as their home.

Yang Xiao stayed in the [Food Benefit Group] for a whole day.

Not only did we have a thorough understanding of the current situation, but we also made some detailed plans.

Some of the previous group buying businesses are being reduced, leaving only catering group buying merchants.

In addition, for example, their original [Huiduotuan.com] APP also needs to be renamed and a new user takeaway ordering function needs to be launched.

But the prerequisite is that there are currently no takeaway merchants settled in.

All of these require the original group of salesmen to tackle new markets and allow more catering businesses to join the platform.

In fact, this step is the most difficult.

As a brand new food delivery platform, many merchants may not necessarily accept it.

Now they don’t have any professional “takeout order-taking machines” and can only accept orders on the APP at most.

But the current situation is that many merchants are middle-aged people. Now, let alone being proficient in using APPs, even whether they have smartphones is a problem.

Therefore, when salesmen go out to negotiate with merchants, they may also have to take on the task of persuading merchants to buy smartphones or even teach them how to use APPs, which can be said to be fraught with difficulties.

From here, but this is not what Yang Xiao is worried about.

After all, this shows the benefit of his acquisition of Huidutuan.com. At least now he has a complete and experienced sales team. Even a rich second-generation like Wang Juntao has been trained and grown into an "elite salesperson."

What bothers Yang Xiao the most at the moment is the need to build a "distribution team"!
Not only do we need to recruit a large number of delivery personnel, but we also need to purchase a large number of equipment.

The first thing is the delivery tools. Electric vehicles are indispensable, and uniforms, helmets, etc. are also a big expense.

Currently, there is no surplus in the account of [Food Benefit Group], so Yang Xiao plans to add another 10 million yuan in funds as soon as possible.

Before injecting capital, Yang Xiao set aside 5% as an option pool as an incentive.

After this round of his personal investment, he now has almost full control of the company.

Holding 97% of the shares, Wang Juntao's original 5% became 2% after this round of capital injection, and the equity in the option pool became 1%.

After the company had sufficient cash flow, Yang Xiao immediately gave instructions to Wang Juntao.

"Brother Tao, the 'business district' market you are in charge of should quickly cooperate with the operations department. While negotiating with merchants to enter, you should also come up with some flash sale packages, such as gimmicks like '1 cent pig's trotter rice' to attract new users."

“Shall we do the subsidy?”

"What else? We also need to increase the intensity of advertising, and negotiate for placement at bus stops, road signs, etc., and then as long as the merchants who cooperate with us are merchants, we will try our best to have our advertisements posted on their stores."

"Was it this strong at the beginning?"

Wang Juntao was speechless at this time, thinking that if he did this, the 10 million would not be enough to spend.

Yang Xiao seemed to see through his thoughts and said, "Do you think I was joking when I said I would occupy the Shenzhen market? Just go for it. If you run out of money, I'll find a way."

According to Yang Xiao's estimate, the 10 million would not last more than a month.

Because just in Shenzhen, first of all, a lot of advertising, merchant subsidies, labor costs, etc. are needed. Whether it is group buying or takeout, it means burning money!

Although he received some game dividends from [Yinhan Technology] in the past two months, he currently does not have much surplus in his personal account. There is only less than 50 million left, which he cannot help but spend.

What's more, [Time Music Group] also needs a lot of funds to stockpile copyrights.

In these two months alone, he has been continuously injecting capital.

However, he has nothing to worry about on the [Food Benefit Group] side. Once he releases the news that he has accepted financing, venture capitalists will surely flock to him.

After all, Yang Xiao still has a certain status in the industry.

If he wants to start a business or a new project, he will have his own celebrity effect and investors will have to line up!
[Food Benefit Group] has not yet used channels such as WIFI Master Key for promotion, mainly because it is still exploring the market in Shenzhen. It will not be too late to promote it after it has completely conquered Shenzhen.

In the next few days, advertisements from [Food Benefit Group] were seen in many places, big and small, in Shenzhen.

Many catering businesses have gradually moved in.

Wang Juntao has always been the leader of the "ground promotion" in this area, and he has done a good job in this regard.

However, there were problems in recruiting riders.

"What did you say? It's hard to recruit people?"

Wang Juntao, Zhang Yang and other responsible persons sat in front of Yang Xiao, looking somewhat ashamed.

Wang Juntao said with a bitter face: "Yes, they think we don't have a guaranteed salary and are not respectable. They say we work in all weathers and look down on us."

Zhang Yang also echoed, "This is also true for schools. Students are not stable and would rather do delivery in the school cafeteria. They have a lot of objections to taking orders from merchants outside the school."

Hearing this, Yang Xiao fell silent.

He was negligent in this regard. There are no professional "delivery men" in the Shenzhen market now.

Some are just "errand runners" hired by individual businesses.

People do not have a deep understanding of this concept. Including the initial salary plan, Yang Xiao tends to formulate it based on the unit price of each delivery order in the future, which ranges from approximately 3 to 7 yuan.

Logically speaking, this price is already very high.

But no one has tried it. Firstly, they think this job is not decent, and secondly, they think the salary is not insured.

Yang Xiao thought for a moment and said, "Then let's add another plan with a guaranteed minimum of 2000 yuan and a lower unit price for delivery. Let them choose freely. I don't believe that no one will choose the commission plan. They will regret changing back then."

In fact, no matter whether it is a delivery man, an online car-hailing driver, or a salesperson for a group buying website.

In the early days of the industry, this group of people made money.

Generally speaking, at the beginning, the subsidies of new platforms will be very large, and the monthly income of front-line employees can easily exceed 10,000 yuan.

On the contrary, it will become more curled as you go back.

Of course, there are also many cases of wage arrears.

For example, companies like Lashou.com and WoWotuan that failed in competition basically started by withholding wages from their employees before going bankrupt.

I can only say that working also has risks.

So even though the commission plan formulated by Yang Xiao is very high, not many people apply for the job.

This has resulted in the current [Food Benefit Group] facing an embarrassing situation of lack of delivery personnel.

"Also, if you think our deposit is too high, we should give priority to those who bring their own electric bikes."

In the early days of Meituan and Ele.me, when recruiting delivery staff, they always gave priority to those who had electric vehicles.

The electric vehicle rental and battery rental that emerged in later generations were actually outsourced to individuals.

Yang Xiao is now purchasing one hundred electric vehicles at one time to solve the urgent problem.

He didn't expect that even after doing this, he still couldn't recruit delivery staff. "Oh, this is the only way. I can't understand why no one wants to come with such a good salary plan. I feel dizzy."

Wang Juntao was a little annoyed. Suddenly, he seemed to have thought of something and said to Yang Xiao excitedly, "I have an idea. How about I call and ask the brothers who are still in the factory in Wancheng to come over?"

"Yeah, how could I forget about them."

Yang Xiao also remembered that he is still the patriarch of a clan of spiritual teenagers, the leader of hundreds of thousands of spiritual young men. Why would he worry about not having enough people?
Moreover, isn’t the job of the delivery boy tailor-made for them?
"Go and ask them, and ask Luo Fuxing as well. First, transfer 100 people from Guancheng. Um. Ask the administration to help them rent a house to solve the accommodation problem. They will also receive pre-job training and insurance for work. In addition, I will consider social insurance for everyone in a while, and even the five insurances and one housing fund will be included in the agenda."

Yang Xiao is very thoughtful and he is not a black-hearted capitalist.

He is willing to help this vulnerable group without a voice to the best of his ability, which makes him worthy of the title of "spiritual young patriarch".

Although afros and colorful hairstyles can still be occasionally seen on the streets and in parks, the so-called Shamatte family has become a thing of the past.

The documentary’s whitewashing and Yang Xiao’s leadership have given a new definition to “youthful rebellion,” and marketing accounts are constantly building up momentum.

Unknowingly, Yang Xiao has started a new trend.

"Okay, okay, I'll call right away."

Wang Juntao was also very excited at this time. He turned around and went out to make a phone call. He felt that if one person succeeded, everyone would benefit.

Yang Xiao looked at Zhang Yang and said:
"It seems that recruiting students to deliver food is really unrealistic. There are too many unstable factors. For the delivery staff in the campus market, it is better to have students work part-time. For orders outside the school, the delivery staff in that area will deliver them to the school gate, and then the part-time staff recruited on campus will take over and deliver them to the customers. The price is directly calculated at one to one and a half yuan per order. What do you think?"

"Well, this is a good idea. I will communicate with the campus agents when I get back."

Zhang Yang nodded and agreed. He has not been idle during this period. He has infiltrated all major universities in Shenzhen. Now each university has agents developed by him.

Although Yang Xiao’s method is much more expensive now, it also avoids many risks.

At least the students' safety is largely guaranteed, and many things can avoid disputes with the school.

No matter what, the campus is a place that must be fought for.

Even if the expenditure is higher, it is worth it. Besides, Yang Xiao doesn’t feel bad about spending money to take over the market.

Soon, the first batch of Shamatte who resigned from the factory arrived in Shenzhen.

After a short training, they were put into the instant delivery positions at an extremely fast speed.

Immediately afterwards, Yang Xiao invested heavily in advertising, including online forums of Shenzhen University and other major universities, where soft articles about [Food Benefit Group] were placed.

[I recommend a food delivery app called 'Shihuituan' to everyone. There are many new accounts, and the first meal is only 1 cent! There are also red envelopes delivered every day, and they can be delivered to my dormitory at school! ]

[This food delivery app is really useful! It’s so affordable! ]

[I have used it, it can be delivered in half an hour, not only red envelopes, but also various coupons! ]

[I heard that this software was developed by Shiguang, awesome! ]

In just one month, the Food Benefit Group became famous in Shenzhen.

However, the cost was also high. In one month, Yang Xiao spent nine million on advertising and merchant subsidies alone!
Including other expenses, he spent about 17 million this month, which was much more than expected!
But fortunately, he handled it all by himself.

The market has even expanded to surrounding cities.

"Mr. Yang, the number of registered users of our [Food Benefit Group] has now exceeded 22! It is expected to reach 50 next month." The assistant here reported the data to Yang Xiao.

"Okay, I see."

In fact, the current market of 22 in Shenzhen and several surrounding cities alone is inflated.

Because some of these users wanted to take advantage of the situation, the same person used different accounts to register to make up the numbers, just like registering QQ numbers. In the early days, each person had at least two or three accounts.

But this result can be said to be a satisfactory answer.

As things stand now, ABC Food Ordering Network is almost being squeezed to death. There have even been reports of delivery employees from the two platforms fighting with each other.

It is said that the other party was mocking the employees of [Food Benefit Group] as being old-fashioned. The truth is, he heard that Yang Xiao offered high salaries, which was the reason for his bad words.

Of course, the price for talking dirty is that the people from ABC Food Ordering Network got beaten up.

Are you kidding? They all come from factory backgrounds, many of them have tattoos and are heavily influenced by social habits. What can they use to fight against Yang Xiao's people?

Besides, this group of Shamatte are united, so how could they possibly suffer any loss?

Fortunately, both parties in this conflict were very restrained, the person who was beaten was not seriously injured, and he was quickly bailed out after being taken to the police station.

Someone in the company suggested that the matter be dealt with seriously, but Yang Xiao rejected the suggestion and instead rewarded the man with a few hundred yuan.

The dispute was instigated by the other party, so there is no reason to give in.

If you deserve a beating, you have to beat him!
Of course, this kind of thing cannot be encouraged, but it also cannot discourage employees.

Where did this go?

Even before competing with Ele.me, Meituan and others for market share, when competition in the food delivery market was the most intense, fights among delivery personnel from several platforms were common occurrences!
Take Ele.me for example. In order to grab market share in other cities in the medium term, it even has special internal training courses in boxing and Sanda!
That's real fighting to gain territory with real force, it's true!
Yang Xiao is now somewhat fortunate that he has enough men and horses, and he is really not afraid of fighting.

This group of employees, with their hard hats and long hair covering their eyes, are no less imposing than others.

There are some wolf heads and scorpion tattoos on his hands. Is he a good person?
Normally, they all follow Yang Xiao's orders and behave themselves. Their hair and tattoos cannot be exposed, for fear of scaring the customers!
Of course, they are also quite grateful. Now as long as they work harder and take on more orders every day, they can earn at least 7,000 to 8,000 yuan a month!
The most important thing is freedom!
The wages earned on the same day of completing orders will be settled to your account on the third day.

After work, I hang out in the Internet cafe. How happy!
Their team of delivery staff is growing day by day. In just over a month, it has grown from nearly 200 people to the current 800 people.

Including students working part-time on campus, the number has exceeded the thousand mark!
More and more businesses are moving in!
Then, a piece of news began to spread in the venture capital circle.

[It seems that the catering O2O company 'Huiduotuan' is preparing to receive financing. 】

[Having captured 70% of Shenzhen’s takeaway market in just over a month? ]

[The company's data is so good? Who is the founder? ]

[It is the company founded by Yang Xiao, the founder of WIFI Master Key. ]

[It’s him! No wonder! ]

【.】

After Yang Xiao intentionally released the news, calls came to Yang Xiao's cell phone one after another.

Not only did they have dealings with Shanda Capital and Innovation Works before, but even Tencent and Alibaba sent people to contact Yang Xiao.

Yang Xiao responded one by one and dealt with it.

According to the current market valuation, the valuation of [Shihuituan] will not be less than 10 billion yuan.

He plans to sell at least 30% this time, and plans to first set up channel branches in several important provinces in the south.

As I said, as far as he was concerned, these people had no relationship at all, and everything went to the highest bidder.

In addition to venture capital firms, some acquaintances also called to make indirect inquiries.

Including Zhao Wanlin, Liu Yong, Xie Guomin and others, they are all willing to make personal investments and want to own a share, mainly because the data of [Food Benefit Group] is too good!

Anyone can see the potential of this O2O catering delivery market!

Just by taking over Shenzhen, we can achieve such impressive results. If we take over a few more important provinces, we will really take off!

It can be said that its potential is no less than his [WIFI Master Key]!
Yang Xiao's response to these old friends was also very simple.

——【Welcome, welcome. You can come in if you want, but this is not a small-scale event. You must at least prepare a small amount of funds.】

(End of this chapter)