Chapter 185 Short Video Department Stranded

Yang Xiao felt a headache whenever he mentioned Zhang Shaoyu.

Then he seemed to have thought of something and asked suddenly:

"By the way, has the movie 'We Want to Be Together' been released? I forgot to pay attention to it."

"There's still one week left, and it will be released on July 7st."

Zhang Yue smiled and said, "Your Weibo account has posted relevant movie clips for promotion. Didn't you notice?"

"I don't have the habit of checking my Weibo, and I don't even have time to read the messages."

Yang Xiao shook his head. His account is currently operated by Zhang Yue and others most of the time.

He just occasionally publishes some works and says some dirty talk to maintain traffic.

Among the top bloggers on Weibo, he is even considered a rare talent.

Of course, I also occasionally criticize some public intellectuals.

Zhang Yue said at this time: "Perhaps because your script was sold at a low price in the beginning, the advertising fees from the distributor and investors this time are a bit higher than the market price."

Hearing this, Yang Xiao smiled and did not comment.

In fact, there was an advertising promotion agreement before.

But now the situation is different from the past. Yang Xiao’s traffic is several times larger than before, the size of the media company has increased, and he has also gained some fame in the industry.

The purpose of signing a new advertising contract this time.

I want all the popular artists under Yang Xiao to help promote it.

It can be seen that the distributor has invested a lot of money in this movie, which was moved to the summer schedule for release.

Talk about it.

"Those Years" written by Yang Xiao was released in advance as the theme song in the movie promotional MV before the Chinese New Year last year.

But who would have thought that due to the movie's release date being changed, without the added bonus of the movie, this song has been lukewarm.

This also caused many netizens to question, saying that this song was the worst Waterloo among Shi Guang's works.

But Yang Xiao didn't care.

Many songs become popular just because of the influence of movie plots!
Moreover, the Taiwanese movie of the same name, "You Are the Apple of My Eye", will be released on August 8 this year, and this song will definitely not be used then.

I just don't know, now that the two movies are competing, if the Taiwanese movie's box office performance will be greatly reduced without this song?
There will be something fun to watch then.

And wait until the movie "I Want Us to Be Together" is officially released.

It is inevitable that the song "Those Years" will become popular again!
I guess Zhang Shaoyu will be busy again by then.

Also.

There is also an interlude in the movie, "So Many People in This World", and the lyrics were also written by Yang Xiao.

This movie, "I Want Us to Be Together", was adapted from Yang Xiao's amazing post "My Girlfriend of Ten Years Is Getting Married".

It can be said that everything from the script to the creation of the interludes and theme songs, as well as the current promotion, are related to Yang Xiao.

The only thing missing is for him to direct it himself.

This movie bears too deep an imprint of the concept of "time"!
It’s not an exaggeration to say that he is his biological son!
In addition, the publisher provided sufficient marketing and advertising fees, so Yang Xiao naturally spared no effort to help them promote the product.

This is also good for him.

Since the last time, Yang Xiao formulated the development strategies for the two departments of Shiguang Culture Media.

The music department can barely be said to be thriving.

The short video department is not optimistic.

After participating in the production of "Diaosi Man".

As the main person in charge of the short video department, Bai Wanqiu is also trying to go the route of humorous and funny short dramas.

But after more than two months of hard work, the results were not satisfactory.

Yang Xiao has seen some of the films they produced.

I can only say that it doesn’t have any authentic flavor!
As the protagonist, Zhang Shaoyu finds it difficult to even express some awkward laughs from dry humor.

He watched the whole thing with a blank expression on his face.

After all, they are still in the process of exploring, and the results of these two months are actually quite good.

Perhaps Yang Xiao had too high expectations of them. In his eyes, even though he had pointed out the path for their development, they still couldn't produce a satisfactory result.

Although Yang Xiao did not blame them, he was still a little disappointed.

"Please help me contact a well-known video creator on Tudou.com, whose name is Yi Xiaoxing, and ask him if he has time to come over and discuss cooperation with him."

"it is good"

The short video department is the top priority of the post-production business.

Yang Xiao can't allow this lukewarm development to continue.

Even if we start from scratch, we must focus on film and television content.

Yang Xiao's original plan was to make "Never Expected That" for himself, to lead the trend and become a pioneer in funny short videos.

But in the entire short video department led by Bai Wanqiu, no one has this talent!
Bai Wanqiu is not the right person to be in charge. Sorry, we have to find someone else to take the responsibility.

Now Yang Xiao had no choice but to ask Zhang Yue to contact the original author of "Never Expected"

——The name is Yi Xiaoxing.

Let’s put it this way, Yi Xiaoxing’s current status in Tudou.com is comparable to Yang Xiao’s status in Weibo!

He started out with spoof videos.

He is a top internet celebrity on Tudou.com, with one or two million fans, and is even the top star!

Currently in 2011, the market share of online video platforms is basically divided into three parts: Youku, Tudou and Sohu.

Youku is the largest, Tudou is the second, and Sohu is the third.

There is also a very interesting gossip here.

Youku's founder, Gu Yongqiang, was the chief operating officer who previously resigned from Sohu.

Now it is making great strides in the field of video platforms, and has beaten its former employer so badly that it is almost at a loss as to what to do.

Well, no one expected the final result.

The eldest and the second oldest fought and killed the third oldest. Then the eldest swallowed up the second oldest, leaving only Youku.

Of course, Youku in later generations could not escape the fate of being acquired by Alibaba.

Finally, it was beaten to a pulp by the rising Tencent Video and Baidu's iQiyi. But at that time, Tudou was still very powerful.

It attaches great importance to users' original content, and has a very good creator ecosystem, which is somewhat similar to the model of UP masters created by Bilibili in later generations.

But the filming cost was too expensive at that time, and the returns were very low!
This also led to the fact that there were very few creators at that time.

It can be said that the internet celebrity video UP hosts who were able to rise to prominence at that time were basically second-generation rich people!

Jiaoshou Yi Xiaoxing is one of them.

Of course, since Tudou allows users to upload videos on their own, it was possible to watch some love action movies of ordinary teachers on this website in the early years.

Talk about it.

I wonder how many people still remember the slogan of this website - everyone is the director of his life.

This sentence is quite impressive.

Sohu spent a large sum of money to purchase the copyright of "One Piece" to extend its life, which was actually learned from Tudou.

Tudou.com will go public in August this year, and then by the end of this year, it will purchase the exclusive online broadcasting rights for more than 60 popular anime such as "Naruto", "Bleach" and "Gintama".

The purpose is to continue competing with Youku for the market.

But one wrong step will lead to all the wrong steps.

The original Tudou.com actually had the opportunity to become the number one video platform in China.

in 2010.

Tudou and Youku have roughly the same market share.

Both companies are planning to go public on the Nasdaq in the United States.

At that time, Tudou.com was preparing to submit its IPO prospectus, but the next day the IPO failed due to marital problems between its founder Wang Wei and his ex-wife.

The gossip about this matter is also interesting.

Wang Wei and his wife had been divorced for more than a year, but on the second day before he was preparing to go public, his ex-wife sued him in Shanghai.

Demanding a split of his 38% stake.

Because when Wang Wei obtained Tudou.com's video broadcasting license, he and his ex-wife had not yet divorced!
Because of this incident, Tudou.com failed to go public.

In the same year, Youku went public with a valuation of US$30 billion.

Tudou.com, which went public a step later the following year, was valued at only one-fourth of that.

I can only say that time is also destiny.

If this incident hadn't happened, it would probably have been possible that Tiangang would have been overthrown.

In the end, it is possible that Tudou will acquire Youku.

Well, what’s more interesting than this is Wang Wei’s wife.

Her job is to be the host of the TV station's emotional program.

And it happens to be the financial disputes arising from emotional events.
Because Wang Wei's incident caused such a big stir and became too famous at the time.

As a result, many subsequent investment institutions will sign a "potato clause" with their investees.

The so-called "potato clause" requires that the boss or founder of the invested company, whether getting married or divorced, must obtain the consent of the board of directors, especially the shareholders of preferred shares, before proceeding to avoid unnecessary legal problems.

Well, marriage and divorce cannot be agreed upon by parents, but must be agreed upon by shareholders.

This clause is outrageous, it's outrageous to the extreme.

anyway.

At this time, Yi Xiaoxing was still creating videos on Tudou.com. Yang Xiao planned to find him at any cost to see if they could cooperate.

This is also the last resort.

If it really doesn't work, we can only temporarily put aside the short video and short drama sections.

Wait until the short video live streaming trend becomes popular in the later stage before entering the market.

There is no way, because the current video platforms have already started a copyright war!

Money is being burned everywhere!

Throw a small target in and there won’t even be a splash!
Yang Xiao currently has no ability to join the game.

He doesn't have so much money to buy the copyrights of various videos.

Forget about making a big movie. The investment is too huge. The stars’ pay is a huge expense, and it’s not necessarily a sure thing!
It is possible to lose all your money.

If we want to break the impasse, we can only think of ways to produce our own dramas.

But at the same time, although the investment in self-produced dramas is low, the returns are also limited!
Yang Xiao’s idea is that even if he earns less now, he will be able to quickly transform towards short video live streaming in the future.

Thinking that his short video department was about to die in the womb, Yang Xiao couldn't help but sigh, feeling a little melancholy.

Damn, Time Culture Media Company has developed to this point now. Although it has gained some fame and made some money.

But in the eyes of the real big guys, it is always a petty fight that is not worthy of being shown on the stage.

This is also one of the reasons why Yang Xiao wants to get involved in Internet companies.

Only here can you be considered a place where you can pick up money with a sack.

In the afternoon, Yang Xiao learned about the current situation in the company from Zhang Yue.

I also held a meeting with several other middle-level managers to discuss the follow-up plans.

Take advantage of this gap to have dinner with everyone in the evening.

Then return to the hotel.

Not long after, I received a call from Fei Jie. After going back to discuss, the other party decided to accept the acquisition.

And made an appointment to meet again the next morning.

At that time, we can directly sign various acquisition agreements.

Then, Yang Xiao saw another message from Zhao Wanlin on his mobile phone.

Tell him that he will fly to Shenzhen tomorrow morning.

I guessed the purpose of the investor Zhao Wanlin coming here specially.

After thinking about it, Yang Xiao called Fei Jie again.

The meeting time agreed for tomorrow morning was changed to the afternoon.

　Thank you for your monthly support.

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(End of this chapter)