Chapter 16 Three sentences to ensure that business will not be bad!
Seeing his parents at a loss, Yang Xiao felt a little uncomfortable.

what can we do about it?

Yang Xiao was thinking of a countermeasure in secret.

Whether the rich second generation’s vision comes true or not is actually not important.

He was really afraid that his parents would have a mental breakdown after their business failed, and then go out to work in anger.

My parents are in their prime and have their own career ambitions, so no matter what I say, I have to think of a solution for them.

He pondered for a moment, walked to the door, and pressed the pause button on the speaker that was playing.

Then unplug the USB drive that was plugged in.

Then plug it into the computer.

Seeing this, Yang Jianguo asked in confusion: "Why did you pull it out?"

Liu Yuxia hurriedly shouted: "Stop messing around, get it back quickly!"

"Mom, Dad, these grand opening sales and cell phone giveaways are all old-fashioned. People are tired of hearing about them. Let's just change them for you."

Liu Yuxia was already a little upset, and now she became even more impatient when she saw her son interrupting and making trouble, so she spoke with a hint of anger:
"What are you changing? What do you know about business?"

"School will start in two days. You can stay at home and study if you have nothing to do!"

"That's what your aunt's stereo plays, and her business is still booming. What does this have to do with it?"

After being scolded, Yang Xiao could only smile bitterly.

But he had long been accustomed to his mother's hot temper and knew that she was impatient, so he did not get angry and said:

"My aunt's shop has been around for many years and has formed a stable customer base. Even if there is no audio promotion, her business will not be affected in the slightest."

"You can't just mess around here!"

"Mom, don't worry, I can come up with a new slogan soon! I won't delete your original one either, just wait and see the effect."

Liu Yuxia rolled her eyes, indicating that she was in no mood to play tricks with Yang Xiaoer, but after hearing the second half of his assurance, she let him go for the time being.

At this time, Yang Xiao found a free website on the Internet for producing advertising audio. He quickly made a few short audio files in MP3 format and then imported them into the USB flash drive.

After the task was completed, Yang Xiao saw the disapproval in their eyes and said with a smile:

"With these three sentences, I guarantee that today's business will definitely not be bad!"

After saying that, Yang Xiao plugged the USB into the speaker, turned up the volume, and started playing.

The previous opening promotion advertisement was still playing. After it ended, the tone suddenly changed and was replaced by a slightly mechanical female voice:

“Free mobile phone card!”

“Free mobile phone!”

"Free broadband installation!"

...

"What are you doing? What are you giving as a gift? You're not going to do business anymore, are you?"

When Liu Yuxia heard this, she immediately flew into a rage and shouted, "You're just causing trouble here! Why don't you just send you away?"

"Then you should send me to a rich family earlier? It's too late now, I guess I can't send me there..."

Liu Yuxia had no intention of making jokes with Yang Xiao. She just looked impatient and warned Yang Xiao to quickly return to the original advertising slogan.

Yang Jianguo also frowned and told Yang Xiao not to do anything rash at this moment.

"Dad, what's wrong with my three sentences? They are all based on facts!"

"Based on, what basis?"

Yang Jianguo was calmer than Liu Yuxia and did not blame Yang Xiao. Anyway, no matter how urgent it was, the business was not so good, so he might as well listen to his son's explanation. So he took a puff of cigarette and asked patiently:

"Let's just say the first sentence. The cheapest mobile phone card nowadays is 50 yuan, and there's 100 yuan of phone credit inside! How can it be free?"

"Yeah, so I emphasize that the mobile phone card is free, but what we sell is actually the phone bill, right?"

Yang Xiao smiled and said, "When they come to ask, tell them that they only need to pay for the phone bill. Whether the price is 50 or 100, just sell it according to the package's phone bill, right?"

Hearing this, Yang Jianguo nodded thoughtfully. This idea seemed to be quite good indeed.

Because nowadays, there is a fee for reissuing a lost mobile phone card.

It is for this reason that the public subconsciously believes that mobile phone cards also need to be purchased and are an additional expense.

Only real practitioners or a small number of consumers know.

In fact, mobile phone cards have always been free to apply for.

The only thing that is really valuable is the balance of the phone bill.

"Then what does the second sentence of giving away free mobile phones mean?"

Liu Yu also became interested at this time and took the initiative to ask.

"It's an activity where you deposit phone bills and get a mobile phone for free. If you deposit two to three thousand yuan in phone bills, you can get a corresponding mobile phone. Isn't that what Telecom's activities are like?" Yang Xiao explained with a smile.

"Wouldn't it be the same if you just ignored the three words 'saving phone credit' and just said you'd give away a phone, and then explained it to the customer after he came in?"

After Yang Xiao finished explaining, he didn't keep the audience in suspense and continued to talk about it all at once.

"As for the third sentence, free broadband installation! What this means is that the broadband installation fee is free, but the broadband network usage fee is charged."

The principle is the same as that of mobile phone cards, but because it is a monopoly at the current stage and information is not circulated and transparent, the charges vary from person to person.

It is very likely that the company actually prices the product at 1000 yuan, but the salesperson randomly increases the price, and the final selling price is 5000 yuan. This situation is not uncommon.

Anyway, at this stage, most of the transactions involving verbal bidding are basically based on the situation and are done in a confused manner.

So in fact, even if Yang Jianguo and his team's mobile phone business is not very good, they can still easily make back their investment with this broadband installation business.

This unique business is really helped by my aunt and others!
"Anyway, the goal is to coax customers into the store for consultation, right?"

After Yang Xiao's explanation, Yang Jianguo and the others also realized the key point.

"That's what I mean. Only by increasing the points of contact with customers can we have more business deals."

Yang Xiao nodded: "Besides, since we are opening today, it doesn't hurt to give some profit to others. As long as we let the customers living nearby know about us and get some benefits, we can easily convert them into a stable customer base."

Liu Yuxia's expression changed from worry to joy, and she said with a smile:

"It seems that studying is useful. My son has a smart brain!"

At this time, as the concise and clear advertising voice sounded, some passers-by who came out to eat breakfast in the morning or carried baskets to buy vegetables involuntarily slowed down their pace when they heard the word "free".

Then they stopped at the door one after another, and some even walked into the store to inquire out of curiosity, half believing and half doubting.

Yang Xiao stood at the door, looking at the scattered figures standing outside the door but not coming in.

Seeing that his parents were having trouble serving customers in the store, he took the initiative to help attract customers. He walked up to a woman in her forties and said, "Sister, come in and take a look. I'm opening my store today, and I won't make any money from you."

"Hey, your mom and I are almost the same age, and you still call me Big Sister!"

"Haha, I really can't tell. Sister, you look no more than thirty years old."

When the woman heard Yang Xiao address her, she immediately smiled and happily walked into the store:
"Okay, it happens that I've used my phone for a few years, so I'll come in and see if there's anything suitable."

……

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(End of this chapter)