Chapter 283 The heart is hanging, and it is almost dead
Xingchengwan Phase II, Huipin Mall.

The opening promotion is planned for three days, today is the last day and also the first day of Berkeley’s reopening.

This was a day carefully selected by Han Guangqi.

By utilizing the traffic generated in the first two days, we can let the surrounding people know about the existence of Huipin Mall to the greatest extent possible.

In this way, even if Berkeley reopens, the customer flow will be snatched away by ourselves!

Let me ask you, what can a shopping mall with one-third of its merchants take away use to compete with itself?
As usual, Han Guangqi arrived at the mall early in the morning.

But we found that the flow of people was at least half less than before.

Although there are still quite a few people, there have been significant decreases compared to the previous two days.

After parking the car, Han Guangqi arrived at the shopping mall, but the bustling scene as before was no longer there.

Especially in the supermarket on the basement floor, there is no need to queue.

Seeing that something was wrong, Han Guangqi immediately returned to the office and called his secretary and assistant.

"What's going on? Why are there so few people?"

"Mr. Han, Berkeley opened today and we lost a lot of customers." The assistant reported.

"Can their prices be more advantageous than ours?"

For a long time, what Han Guangqi was most confident about was his price advantage.

Huipin Group has its own powerful supply chain, and its price is definitely better than that of a small Berkeley.

In the face of low prices, he did not believe that ordinary people would go to Berkeley to buy things.

"They have a lot of drainage products." The assistant said:

"Muxing's high-quality beef is only sold in Berkeley. They also make the soup base of the noodle shop into plastic-sealed bottles. Even the sour plum soup and craft fruit wine are bottled, which brings them a lot of customers."

"Can these things attract all our customers?"

"They also have promotions. The price is not much different from ours, which is one of the reasons why customers are attracted to them."

Han Guangqi remained silent for a long time.

“Come with me and take a look!”

The three of them came out of the mall and drove to Berkeley.

Parking the car on the side of the road, Han Guangqi looked a little dazed.

"What's that fancy thing at the door?"

"That's the pavilion they built. If there are customers riding motorcycles, they can leave them there. They say that the pavilion will provide shelter so your butt won't get burned when you ride away."

"What's all this mess, and what's with that dog cage over there?"

"They said they were worried that some customers might be home alone and not be able to leave their pets at home, so they set up a pet storage area and someone would be responsible for feeding and watering the pets."

Han Guangqi: ???

What the hell is going on!
"Boss Han, why don't we go in and take a look?" the assistant suggested:

"Our people have been staying there since early morning. I heard that the business model there is very thoughtful..."

"Let's go."

The female secretary handed over the masks, and the three of them put them on and followed the influx of customers to the Berkeley Shopping Center.

As soon as he came in, Han Guangqi stopped.

"Mr. Han, they have designed a total of seven shopping carts to meet the needs of different groups of people."

Huipin Group started out as a supermarket business, and he knows the processes involved very well.

Seeing these things, even Han Guangqi felt that the design was very thoughtful.

Walking in through the passage, I found that there were more people here than I had imagined.

Even though one-third of the businesses were missing, customer flow was not affected.

After coming in, Han Guangqi discovered that the things here were not much cheaper, but there was one point that could not be ignored!
They actually marked up the purchase price!

This is equivalent to telling customers clearly about your profits!
"Why is there someone wearing a nurse's uniform over there?"

"They designed a mother-and-child room here and also invited professional maternal and child nurses..."

Han Guangqi felt a little numb after hearing this.

Are you here to make money or to do charity?
"Go up to the second floor and take a look. So many shops are closed, why are there still so many people?"

Taking the elevator, the group reached the second floor.

When I got to the second floor, I found that all the closed shops had turned into self-operated products!
Although there are many duplicates, there are still many people in each store.

“They really know how to fool consumers!”

"It's just a way to fill in the gaps, but it does have an effect. Consumers don't care that much, as long as it's not empty," said the assistant.

Han Guangqi also knew this truth, but Lin Jiang was definitely very cunning.

Oh shit!

This is a lack of martial ethics!

"Go to the basement level and take a look!"

For Han Guangqi, the supermarket business is the moat of Huipin Mall, so he must go and see Berkeley's supermarket.

But after going down to the basement level, Han Guangqi was stunned and didn't know what to say for a moment.

The customer flow here is more than that on the first floor!
Even on the first day of Huipin Mall’s opening, there weren’t so many people!

Han Guangqi compared them carefully and found that the prices were almost the same as those in Huipin Mall. Some products were even a few cents or dimes more expensive.

This gave Han Guangqi some psychological comfort.

In terms of price, we have an advantage.

"We still have our moat. As long as we maintain our price advantage, there won't be so many people coming after these few days."

"Boss Han, the problem right now is not the price," the assistant whispered.

"Our purchasing manager came early this morning and told me that the quality of Berkeley's dishes is better than ours..."

Han Guangqi didn't believe it, so he went to the fruit and vegetable section to take a look. He had spent most of his time in the supermarket during the opening days, so he was familiar with the quality of the products.

After a careful comparison, I found that the dishes at Berkeley Supermarket are indeed better than those at home.

At this moment, my heart was almost hanging.

"Come on, come on, please make way."

Two staff members wearing masks came to the banana selling area carrying a large box.

"These are the leftovers. We don't plan to sell them anymore. You can pick the ones that are here."

Two staff members took away the leftover bananas and put the fresher and better quality bananas on top.

"No, is this okay?"

"I was shopping at Huipin yesterday, and no one was buying rotten bananas. Look at Berkeley, the bananas he took away were better than theirs."

"I will definitely come here to buy things even if I have to walk a few more steps. The quality and service are really amazing."

Hearing the customers' comments, Han Guangqi frowned.

Comparing the two sides horizontally, Huipin is simply out of the question.

As a business, leaving such an impression on customers is particularly fatal!

"Ah!!! No way, such a big durian only has three small pieces. I thought it would have at least five rooms. I wasted more than 200 yuan. What a loss."

Han Guangqi and the other two were attracted by the complaining sound and turned to look.

A young couple was buying a durian. After peeling it open, they found that the flesh inside was too small and couldn't help complaining.

"I can only say that our luck is not very good. Let's take it home and eat it first. In the future, we will learn the skills of choosing durians so that we won't be afraid of stepping on landmines."

"Uh-huh."

The young couple didn't say much else. They picked the durian themselves. They thought it was very good that they provided the durian peeling service for free. The flesh of the fruit was small, so they could only blame their bad luck.

Faced with such a little episode, Han Guangqi and the other two didn't want to stay too long.

There is still a lot to do and we can't waste time on such trivial matters.

"Madam, if you are not satisfied with this durian, we can replace it with a new one for free," said the staff at the counter.

"Uh-huh?"

This sentence attracted a lot of people's attention. The girl looked at the staff in surprise and said:
"You mean, give me another one for free?"

"Yes, because the flesh inside this durian is indeed smaller, we can give you another one for free."

The staff pointed to the durian behind him and said:

"You can pick another one and the difference will be refunded or paid."

"Wow wow wow!!! No way, this can even be replaced with a new one!!!"

"Our aim is to put customers first and make sure you are satisfied."

"Thank you then."

Afterwards, the young couple picked another durian, but their luck was still not good this time, and the one they got was still a three-bedroom apartment.

"Our luck isn't very good this time, so let's just take this one and not change it."

"How about this? We won't charge you any extra money, but you can take all the flesh from these two durians. This is equivalent to opening a six-room durian. Is this plan okay?"

Not only the young couple, but also the customers around them were shocked.

There is still such an operation!

"We're not welcome."

"There is something wrong with this batch of durian. The responsibility lies with us. As long as you are satisfied, that's all."

"Satisfied, satisfied, very satisfied."

Everyone around was shocked. After going to the supermarket for so many years, this was the first time I encountered such a situation.

The young couple took the durian and left contentedly.

The staff member also took all the durians off the shelves.

"Hey young man, why did you take all the durians? We are still waiting to buy some," said a female customer.

"The quality of this batch of durian is not good. I will report it to the supervisor, so this batch of durian will not be sold."

"Your service is so good. I don't have to worry about buying things here anymore."

"Yes."

The staff pointed to a small sign not far away.

"If you buy fruit that is not sweet, you can bring it back and we will replace it free of charge or refund it."

"You mean, if there are no quality issues, even if the fruit is not sweet or not to your taste, you can still exchange or refund it, right?"

"Yes."

"Beckley Supermarket is great. It actually has this kind of service. I won't go shopping anywhere else in the future. I'll just come to your store!"

"This is taking the customers too seriously. After so many years, I can finally treat my customers like gods."

"What are you waiting for? Buy more fruits. Even if you buy some that are not sweet, you don't have to worry."

"If I had known this would happen, I wouldn't have gone to Huipin yesterday. The food wasn't tasty at all."

I could hear what the staff said and the customers talking.

Han Guangqi and the other two were at a loss. In their opinion, this way of doing business was completely suicidal.

"Boss Han, if they launch this kind of service, customers will do a horizontal comparison, and our advantages will be gone."

At first, they all thought that Huipin Mall had a price advantage, and as long as they guarded the moat, there would be no problem.

Now it seems that people who come to Berkeley don’t seem to care about the price difference at all.

"Xiao Wang, go buy some oranges and then tell them they're not sweet. I want to see if they'll give me a replacement!"

"understood."

(End of this chapter)