Chapter 126 Movie Review Website
Jiang Heng has always liked the movie "Inception". In his spare time, he would sit in front of the window of his large flat, overlooking the night view of Beijing, and couldn't help wondering whether he was living in the real world or just a dream. Unfortunately, he didn't have a "gyroscope" to help him distinguish between reality and dreams.

Just make the best of it. Now that life is rich and comfortable, there is no need to worry so much.

Do what you want and listen to music in the brothel.

It’s a pity that so many things are going on and I’ve been really busy lately.

After finishing the two "Matrix" movies, I need to take a break for at least half a year, maybe after the summer of 03, and then I can shoot "Inception"!

As for the actors, Wu Qizu was chosen to play the male lead, and the rest were original versions as much as possible.

Moreover, Jiang Heng is planning to set up a production company in Hollywood to produce the film and strive for an Oscar, so as to avoid being criticized by film critics for only being able to make popcorn blockbusters.

Among the five works he has directed and released so far, "The Matrix", "The Lion's Ridge", and "Pacific Rim" have extremely high reputations, "100 Million BC" is at the bottom, and "Splitting the Mountain to Save Mother" is in the middle.

Some film critics have written that Jiang Heng has begun to show symptoms of a so-called "big director syndrome," the main manifestation of which is not telling the story well, but making things that the audience cannot understand.

For example, the background story of "Splitting the Mountain to Save Mother" is too grand. Settings and concepts such as "the battle between wizards and liches", "the death of the Emperor of Heaven", "the serious injury of the ancestor wizard", "Haotian's entry into the heaven", and "suppressing the Zhoutian stars" are crammed into the movie, making people confused.

Especially the actions of Emperor Gou Chen at the end of the film, which clearly showed that he was colluding with the Taoist master Jie Yin of the Western religion, but there was no plot foreshadowing, which seemed very abrupt.

If you are not very familiar with "Fengshen", it is quite difficult to understand.

The final conclusion is that the young dragon slayer eventually became a dragon, and the great director Jiang Heng also began to stop telling the story properly, mixed in all kinds of personal opinions, and began to stop considering the audience.

I guess the next step will be to prepare to win an international award.

After all, having made so many special effects blockbusters and earning enough money, everyone would want to be recognized by awards.

This film review was published in a tabloid. Because it was a rare critical voice and it happened to be the summer hit "Splitting the Mountain to Save Mother", it was sold out in an instant.

The other film critics and newspapers saw that this field had potential, so they swarmed in and began to criticize "Splitting the Mountain to Save Mother" from various angles.

Jiang Heng's identity and fame are there, and not everyone dares to call him names and scold him.

Many film critics directed their criticism at Tang Yan's character, Yang Chan, the Third Holy Mother, saying that her role in the play was dispensable and she was just a vase.

In terms of acting, her performance is not as good as that of the three-year-old girl who played the young Yang Chan.

As there were more criticisms about Tang Yan, the newspapers stopped accepting them.

A young film critic named Ma Ziru, after watching "Splitting the Mountain to Save Mother" three times, finally found a point to criticize, which was the color of Roaring Sky Dog.

The Sky-Roaring Dog in the film is a white thin dog, but in the animated version of “The Lotus Lantern”, this dog is black.

Starting from this point, we cite classics to prove that Xiaotian Dog should be a black Chinese native dog.

After the manuscript was completed, Ma Ziru rushed to the newspaper office excitedly and handed the article to the editor with whom he had worked before.

After reading it through, the latter shook his head regretfully and said, "You are late. We received three manuscripts like this this morning. The lady you met before also wrote this!" Ma Ziru was surprised and speechless. There are competitors in such a niche track?
This world is too complicated!
I had no choice but to take the manuscript back and send it to a few newspapers I had never cooperated with before. Whether it could be published depended on fate.

However, this wave of negative reviews had almost no impact on the box office of "Splitting the Mountain to Save Mother".

One reason is that Jiang Heng has always had a good reputation in the mainland film market, which makes the audience feel that the tabloid media are maliciously smearing him.

Moreover, even if the plot is not good, there are still special effects, right? And there are as many as 89 stars. Just going to the theater to count the stars is worth the price of admission!
Especially for those young people who are fanatical about idols, let alone seeing their idols acting, even if their idols just stand there motionless for an hour, there are people willing to spend money.

Not to mention that Jiang Heng is the lead actor, so go and support it just for that.

Also, although there are many negative reviews in tabloids, the film reviews published in CCTV movie channels and major domestic newspapers and magazines are almost all positive.

On the other hand, on the Internet, the film has received more and more negative reviews.

"Director Jiang, I've already informed the mainstream media, and they all have no problems. I've also contacted the bosses of Mop and Tianya, and they all said good things, but no action has been taken!"

At noon, Yu Dong came to visit the set and mentioned the reputation of "Splitting the Mountain to Save Mother".

This film was jointly released by China Film Group and Bonanza. Yu Dong has good relations with major media outlets and is quite sensitive to this aspect, so Jiang Heng asked him to pay more attention to the film's reputation.

"What do you think?" Jiang Heng asked back.

Yu Dong said: "I think we should use the old method and get some money!"

Jiang Heng smiled and shook his head without saying anything.

Yu Dong was a little puzzled. As for traditional media, they also had to maintain good relations with various departments and provide "travel expenses" to reporters who came to interview them. But did the Internet require money? How should it be done?
"what do you mean?"

Jiang Heng said: "The Internet is different from traditional media. Traditional media is strictly regulated. Before a manuscript is sent out, it is reviewed layer by layer, so their articles will be very cautious, especially those that are critical. For example, if a newspaper in Beijing criticizes me, then I will consider which editor, the editor-in-chief, or the editor-in-chief, or the senior leader of the newspaper is hostile to me.

It’s different on the Internet. Maybe someone is unhappy after watching a movie, so he goes home and writes a long article on the website, and then uploads it to the forum!
If we spend money, I'm afraid that a lot of people will threaten us with bad reviews in the future!"

Yu Dong nodded when he heard this, "What should we do? We can't just leave it alone!"

Jiang Heng smiled, "That's easy. Why don't we just create a professional film review website? If netizens come to our website to read film reviews in the future, public opinion will be controlled naturally. As for other forums, we can find some part-time jobs online and hire some online trolls. It doesn't cost much and the effect will be much better!"

Yu Dong suddenly understood what was going on and said in admiration, "Director Jiang, your idea is really brilliant. I'll get someone to build the website right away!"

Jiang Heng said: "Do this quietly, don't make it public, don't let anyone know that this is a film review website created by our company."

"I understand, I understand. I will first set up a subsidiary and then use the subsidiary to run the website. What about the website name?"

“Just call it Douban Internet Cafe!”

(End of this chapter)