Chapter 117

This has the advantage that even if a brand company has a safety accident, it will not affect the stock market prices of other brands.

As for the parent company behind it, it will not be affected because it is not listed. So as long as it is not a major safety issue, it will not have any impact on the parent company at all.

After recruiting two capable people, the burden on Tang Longhui and Tang Jianguo was greatly reduced.

Hu Zhiqiang assisted Tang Jianguo in the construction of six branch factories in Hetao and a series of subsequent matters.

Zhang Wenlong cooperates with Tang Longhui in the operation and management of Xiangpiaopiao.

"Our first step is to build the factory. You will be in charge of supervising this aspect. The equipment must be installed and debugged within a month. We must prepare the products before Aaron Kwok's concert begins."

"Chairman, you mean that we should sell these milk teas near the concert."

"Yes and no." Long Hui laughed. "Let's be more generous. We will provide free milk tea at any concert held by Aaron Kwok. In this way, Aaron Kwok will advertise for us at the concert, and we will also let customers taste our milk tea to see if it tastes good. In this way, if customers think that the milk tea tastes good, and their idol also advertises this product, do you think those consumers will pay for it? Besides, those who can buy concert tickets are only a few after all. When the concert is over and they return home, they will involuntarily promote us how delicious the milk tea they drank at the concert was, which is another wave of promotion for us in disguise."

"I see, Boss, this is a great idea. Ah, we still need to buy prime-time advertising from the TV station. After all, the audience of the concert is still too small, far less than that of the TV station."

"That's for sure. I didn't think that the situation could be stabilized just by Aaron Kwok's concert. You have to remember that our milk tea doesn't have the technical B-level features. If we want to capture enough of the market, then we must do adequate publicity in the early stages. In other words, can this milk tea become a big hit, and can its sales continue to rise? It all depends on whether our publicity is in place. Let me set a tone for you. You have to spend at least 1/3 of the money on advertising for this milk tea, whether it's hiring celebrities, or product placement in movies or TV series. In short, use all the publicity methods you can. If similar products appear, either use the price advantage to drive them crazy, or use overwhelming advertising to keep them from knowing where to start."

In the previous life, Xiangpiaopiao milk tea also had a rival, and that was Youlemei milk tea.

If the success of Xiangpiaopiao milk tea is due to its star lineup and the help of Super Boy and Super Girl, then Youlemei milk tea won the market with its excellent advertising.

Especially the sentence "I only want Youlemei for milk tea". It's absolutely amazing.

This was Tang Longhui's first test for Zhang Wenlong, that is, to let Zhang Wenlong take charge, or to find someone else to design the advertisement for Xiangpiaopiao milk tea.

Aaron has already pointed out the general direction, and the remaining specific details depend on how much Zhang Wenlong can figure out.

It’s okay now that Tang Longhui has few companies under his control, but when the companies grow bigger in the future, he won’t be able to do everything himself.

If he, as the chairman, had to think about everything, why would he need Zhang Wenlong, the manager, to do anything? Would he just let him sit back and enjoy the results?
In order to leave a good impression on Tang Longhui, Zhang Wenlong worked very hard in the following period. He supervised the installation and debugging of equipment and was very busy.

Aaron Kwok also arrived under the leadership of Xu Manli. Liu Sheng Tang Food Co., Ltd.'s temporary headquarters in Shenzhen.

As for why it is a temporary headquarters? Wang Longhui actually wants to establish the head office in Shanghai.

As for the purpose? Tang Longhui naturally set his sights on the Pudong New Area which is currently under development.

In the future, every inch of land there will be worth a lot of money. If you build your headquarters there and your own villa, even if your company declines in the future, the land in your hands alone can guarantee that your descendants will have the capital to make a comeback.

The most important thing is that if Tang Longhui remembers correctly, there is no heavyweight entity in Shanghai in the future. The company headquarters is also set up there.

Simply put, there is a lack of an influential corporate headquarters. Although there are many companies in Shanghai, there is no headquarters. This is somewhat inconsistent with Shanghai's positioning as an international metropolis.

Although Shanghai's financial industry is very developed and makes a lot of money, the current conditions in our country show that enterprises are always more important than the financial industry. What can't be seen now? When the importance of the ten enterprises becomes increasingly prominent in the future, Shengtang Food Co., Ltd.'s position in Shanghai will be unmatched by other companies.

After all, financial companies don't need so many employees, but Shengtang Food Co., Ltd. needs a huge number of employees. Needless to say, the influence this brings.

"I didn't expect that Guozi, you are much more handsome than on the poster. With such excellent conditions, it's hard not to be popular."

"Mr. Tang, you are the real genius now."

This is what Aaron Kwok said sincerely. After all, when anyone sees a peer who is even a few years younger than them, and a young person who has achieved greater success than themselves, they will naturally admire him.

"Yes, Mr. Tang. It is our honor to cooperate with you."

"Haha, Sister Xu is really good at talking. Come on, both of you, this is the Xiangpiaopiao milk tea that our company will soon launch. One is taro flavored, and the other is wheat flavored. You two can try them. How does it taste?"

Now the Xiangpiaopiao milk tea factory in Shenzhen has started production. Except for the stickers, the rest of the products that need to be produced are already in place and waiting. The pictures endorsed by Aaron Kwok are pasted on.

The milk tea for two people is officially a finished milk tea.

After soaking it in boiling water, the two tasted it.

"Yeah, it's delicious. It's more fragrant than the milk tea I had in Hong Kong. The milk flavor is stronger. I wonder how much a cup of milk tea like this costs?"

“It only costs 2 dollars.”

"Two dollars, is that so cheap?"

Xu Manli was incredulous. The same milk tea sold in Hong Kong Island is much more expensive than this. In addition to the price advantage, the biggest feature of this milk tea is that it is easy to carry. In other words, it can be enjoyed anytime and anywhere.

After all, it is inconvenient to carry the already brewed milk tea, but this solid packaging only needs a cup of boiling water and can be enjoyed anytime and anywhere. The taste is not to mention the milk tea made on the spot.

"Mr. Tang, congratulations on your company having another hit product! I have a feeling that this milk tea will be a big hit if it enters Hong Kong Island. It is easier to carry than those ready-made milk teas, so you can make yourself a cup of milk tea when you are tired at work. I think it will be popular."

"I didn't expect Sister Xu to have such a good business vision. We do have this plan. After Guo Zai becomes the spokesperson, we will prepare to enter the Hong Kong Island market after we become famous. I hope Guo Zai can promote it more by then."

"Of course, of course. Don't worry, Mr. Tang. I will definitely promote it more."

"As for the promotion, don't worry, Mr. Tang. Our Guozai is amazing. We will arrange to promote your company's Xiangpiaopiao milk tea at the next concert. It will definitely be worth your endorsement fee."

"Haha, I'm naturally confident in Guozi's credibility. Then let's sign the contract."

After the contract was signed, Tang Longhui, Guo Zai and Aaron Kwok took a group photo.

Later, Aaron Kwok endorsed Xiangpiaopiao milk tea for 1200 million yuan, and the huge three-year endorsement contract made headlines.

Putting aside Hong Kong, this is definitely the highest endorsement contract offered by a mainland company.

For a while, people from all over the country who saw the news were all amazed that Xiangpiaopiao Milk Tea Company had such courage.

Originally everyone thought that this was a newly started company, but after seeing that the parent company of Xiangpiaopiao Milk Tea was Shengtang Food Co., Ltd., they realized that this company did not start from scratch, and that it also had a brother named Six Walnuts.

After seeing the news, the merchants who had not grabbed the agency rights of Six Walnuts immediately swarmed in like sharks smelling blood. They flocked to the temporary headquarters of Shenzhen Shengtang Food Co., Ltd. to get the agency rights of this product.

Not only their original agents also discovered the huge potential of this product, especially when they knew that the price of this product was only two yuan. Tang Longhui chose to give them a one-yuan discount. They also realized that the business opportunity was right in front of them. The previous six walnuts were very good, but the price of five yuan did discourage some people, making it difficult for people to drink it regularly. That is why Tang Longhui said that the upper limit of six walnuts is here.

Even if people's spending power increases in the future, and various kinds of supplements appear one by one, six walnuts will no longer be the only choice.

Although the upper limit of Six Walnuts is visible, the lower limit is also very high. At least the volatility of this product is not that great. Can the cost be further reduced and more profits be obtained in the future?

With the help of this high-priced contract, Xiangpiaopiao milk tea became famous all over the country. Afterwards, Zhang Wenlong began to contact major TV stations to launch advertising bombardment.

This time, the main theme of Xiangpiaopiao milk tea advertisement is fashion trends.

The mainland is now in the process of reform and opening up. People are very curious about new things from the outside world and have a strong ability to accept them.

If tradition is emphasized in later generations, it will be popular among people, but in today's era, fashion is the trend.

In the advertisements, handsome men and beautiful women work in a clean white office and go shopping in the mall with cups of Xiangpiaopiao milk tea in their hands.

The breath of fashion and trend hits you in the face. Especially the sentence that Aaron Kwok said in the advertisement, "I only want Xiangpiaopiao milk tea" is the ultimate killer.

It quickly became a popular catchphrase across the country and was loved by many young men and women.

On the university campus, couples in love give each other gifts.
Boys and girls who have a crush on each other will give each other Xiangpiaopiao milk tea as a token of their affection.

However, the people who bought the most were the bad boys and girls on the streets of that era.

These people love to chase after trendy things. When they see the advertisements on TV showing fashionable men and women in the city drinking Xiangpiaopiao milk tea, they naturally follow suit.

It doesn't mean they will follow everything. It mainly depends on whether they have enough money in their pockets.

Fortunately, Xiangpiaopiao milk tea only costs 2 yuan per cup, which is acceptable to most students.

Working people also love this drink. When they are tired from work, they can drink a cup of fragrant milk tea with a little boiling water. It is sweet and rich, full of milk flavor. It is especially refreshing.

But this is just the beginning. The main event is still at Aaron Kwok's concert.

Before the concert started, people were sent to every corner of the area near the concert and even the city to promote it.

All audience members holding concert tickets can take away two cups of Xiangpiaopiao milk tea for free. Citizens without concert tickets can enjoy the on-site supply of Xiangpiaopiao milk tea near the concert venue.

Of course, for safety reasons, the audience with concert tickets received unopened packages of Xiangpiaopiao milk tea, which was also to avoid being scalded by boiling water when crowded, which would be bad.

As for why it is given away for free? Haha, this is what Tang Longhui said, free is the most expensive.

The Chinese people of this era have strong purchasing power and are also hardworking and family-friendly.

For young people, they may be very interested in new things like milk tea, but for middle-aged people with families and children, they may not be willing to spend money to buy this kind of milk tea.

After all, primary school students' pocket money is limited. What they can buy depends on what their parents want to buy for them.

If parents have never tasted this kind of milk tea, they will definitely not pay for it, because they are afraid of wasting money.

But if it is free, it is different. It is only free in the early stage, so it only costs a few dollars. A cup of milk tea costs less than 5 cents. Even if 100 million cups of milk tea are provided for free, the cost is only 50.

50 is the advertising fee for Xiangpiaopiao Milk Tea to rent for one month in a province.

To be honest, at this point Tang Longhui finally understood the truth from his previous life: when you have no money, you will find that it is really fucking difficult to make money.

And when you have money, you will find that making money is really fucking easy.

Because you have sufficient start-up capital, you can use the money to mobilize various resources to work for you.

Just like Tang Longhui now, he can be said to have abundant liquidity.

With bank loans and Six Walnuts' growing revenue, it can afford this upfront free strategy.

In addition to expanding the consumer base, this strategy can also give people a preconceived impression.

I have to admire the operations of Coca-Cola and PepsiCo.

Although these two companies are competitors, they are also partners at some point.

At first, the consumption of Coca-Cola was actually limited to North America. People in other regions were not interested in this drink at all.

To be precise, Coke is an unknown drink. For the vast majority of lower-class people, unknown things mean that they are likely to waste money.

Therefore, if you want to open up the market, you can only adopt a loss-making strategy in the early stage, that is, dumping at low prices.

The purpose of this strategy is to make Coke accessible to more people.

It was this method that allowed Coca-Cola to open up the market in the early stage. Then came the well-known World War II. With the help of the fact that American soldiers liked to drink Coca-Cola, Coca-Cola took the opportunity to distribute Coca-Cola all over the world.

After its fame grew, people naturally became curious about what this cola tasted like.

Curiosity means the desire to consume.

But Coca-Cola doesn't have enough money to expand around the world at the same time. So what should it do? It needs to find pioneers, such as those copycat companies.

In other words, it is not a copycat flag, but just an imitation of Coke's product.

They would produce a variety of colas, hoping to increase their income by taking advantage of the fame of Coca-Cola, but they did not realize that all this was paving the way for the Coca-Cola Company.

Because it is very difficult to develop a new market, even if you adopt low-price dumping, it is not a long-term solution.

With the help of these people, Coca-Cola's popularity can be quickly increased.

A copycat is a copycat after all. Unless there is a price advantage, people will definitely choose the authentic product at the same price.

(End of this chapter)