Chapter 116: One Day of Playing Badly (Resume Tomorrow)
Of course, this is just a serious statement, and in fact, the two of them are not worried about the relatives coming to make trouble. Or even if they play the family card, what's the problem?
The Tang family never relied on the help of others to make a fortune, at least not a penny from other relatives.
Even when the two of them moved from their hometown to Hainan to work hard, Sun Meili and her family were subject to a lot of rumors in the village.
Some people even said that the two of them made mistakes and had to seek refuge in other places.
If someone dared to ask for mercy, Tang Longhui would suggest playing some tricks on them. They really thought rich people were so kind. Tang Longhui didn't mind playing some tricks on them, letting them experience what superpowers were.
After discussing the next branch factories to be built, Wang Longhui and Tang Jianguo decided to build three more branches. The first one is to build a branch factory in Wuhan, Hubei. It is mainly used to radiate Sichuan and South China. Hubei is a transportation hub. Building a branch factory here as the center can quickly spread products to South China and other regions.
The next branch was located in Hangzhou, which served as the center for the southeast coastal areas.
The last two are in Zhengzhou and Tianjin. The Zhengzhou branch covers the entire central China region and part of the northwest region, while the Tianjin branch covers North China and Lu Province.
These four branches can definitely cover most of China's areas with high consumption rates.
After Tang Jianguo led people to inspect the specific scene, Wang Longhui came to the food research and development experimental center established by Shengtang Food Co., Ltd.
The head of this department is naturally Professor Ma. He is responsible for all food research and development work, but the financial power belongs to Shengtang Food Co., Ltd.
Tang Longhui had explained this to Professor Ma before. He could accept product development failures and slow product development, but he hoped to see the progress of product development every day.
Product development can be slow. After all, he was not a food major in his previous life and could not provide Professor Ma with any professional advice.
So he could tolerate the slow pace of food research and development. After all, no one could guarantee that scientific research would be completed immediately, but at least he had to see progress in the experiments every day. This was the only way to avoid being deceived by these researchers to the greatest extent.
After all, there are many people who rely on their lack of professional knowledge to fool others. Tang Longhui doesn't mind speculating on others with the greatest degree of evil.
Professor Ma readily agreed to this request. Although this request is more like a disguised form of distrust for researchers, it is a good thing for both parties to speak out.
This will also save the two sides from arguing over scientific research funding and progress.
"Professor Ma, how is the progress of product development? Last time you told me that the original flavor has been developed, right?"
"Yes, Mr. Tang. In addition to the original flavor, we have also developed taro flavor and wheat flavor according to your requirements."
Go ahead and say it. Professor Ma asked someone to bring three cups of milk tea.
Tang Longhui tasted them one by one. The original flavor was pure milk and sweetness. The taro and wheat flavors were exactly the same as the taste of his intestines before he traveled through time.
"Not bad. What do you think of the taste of these three products?"
"I have arranged for people to conduct random tastings. The final result is that the malt flavor is the most popular, followed by the taro flavor, and finally the original flavor. I suggest that Mr. Tang that we cancel the original flavor and mainly promote these two. What do you think?"
"Yes." Before he traveled through time, Xiangpiaopiao did not have this flavor, but Tang Longhui suddenly came up with this flavor. However, it seems that if the flavor of milk tea is not rich enough, it may not be popular.
“So what are the costs of these two products?”
"If designed according to your requirements, the cost of these two products is about 4 cents. If you use direct finger tips to replace part of them, the cost can be reduced to cents."
"A difference of two times? To be honest, I'm a little tempted."
Tang Longhui was naturally well aware of the harms of non-dairy creamer.
In his previous life, he was badly harmed by this kind of thing.
When he was still a consumer, he would naturally denounce the manufacturers for using such things to harm consumers, but when he stood in the manufacturer's perspective, he no longer thought so.
It can only be said that the butt determines the head. With a cost difference of twice, it is hard not to choose direct ink instead.
Especially now, whether in mainland China or abroad, there is no law to restrict this kind of thing.
However, since Tang Longhui knew that this thing was harmful, he could not use it.
But Tang Longhui has to consider what to do if his competitors use such things?
After all, this is a cost gap of a lifetime. If a price war breaks out, his costs will not be at an advantage.
After some thought, Tang Longhui finally decided to use milk tea without using straight fat powder.
"Then let's go with the 4-cent version. Our company is going to be around for a long time. It's impossible that we don't realize the harm of this kind of thing now, but that doesn't mean it won't exist in the future.
However, the future is the future, and the present is the present. If competitors use this kind of thing to fight a price war with us, we will also be in a passive position.
So Professor Ma, please take some time to write a relevant professional paper to analyze the harm caused by this thing. You should also pay attention to the papers abroad. I think this thing was first invented abroad, so there must be a lot of people studying it. The harm of this thing is not being discussed now, so someone must have suppressed it. "
"That's right, Mr. Tang. I think it was Nestle who did it. After all, they add a lot of this stuff to their coffee creamer. But once we point out the harm caused by this thing, Nestle's reaction will probably be very strong, and we might even be sued."
"What are you afraid of? Even if we file a lawsuit, it will be in China. Even if they are working outside the country, what are we afraid of? The advantage of public opinion will definitely be on our side. After all, we are starting from the health of consumers. Even if the court rules that this thing has no harm, our starting point is good. It's just that our evidence is insufficient, or the research and development level is not in place, and we have mistaken the harm of this thing for the harm of this thing. But I believe that the people will definitely trust our company more. After all, nowadays, businesses are busy making money. As long as they can make money, anything is fine. Things that harm the people are endless. Now we can consider the problem from the perspective of consumers. This will naturally win the favor of the public. Moreover, such a lawsuit is extremely rare in the mainland, and it may even be the first case."
The court is very cautious about such lawsuits, especially when domestic and foreign companies are involved. If the judgment is not good, the court will also be affected. At that time, we can directly take the initiative to entrust the case.
We can even expand our reputation through this lawsuit. Such a lawsuit between a domestic and foreign company over whether Zhizhimo is harmful is rare, and it will definitely attract a lot of attention. By then, we can save a lot of advertising fees and win the favor of the public, which is simply killing two birds with one stone. As for Nestle, is it offended? Well, we can also use paper and wood to impact those companies.
This saves these companies from using paper scraps to gain cost advantages and then launching a price war with us.
"I see, Mr. Tang, this is a great trick of yours."
"Since I can't use it, no one else can use it." The young Tang Longhui naturally knew that there were many manufacturers using paper and ink.
Once the relevant news is reported, it will definitely cause a huge uproar and arouse opposition from many people.
But it was fine this way. Even if he lost in the end and it was proven that the finger was harmless, then he could just use it instead. Even if someone pointed out the harm later, it would have nothing to do with him, Tang Longhui. After all, he had fought before, right?
After confirming that the product is correct, the next step is to build a factory.
The 400 million yuan loan that I discussed with General Manager Lin at the annual meeting was also quickly disbursed in less than three days, which fully demonstrated what efficiency in serving the people means.
Tang Jianguo has already selected locations in Zhengzhou, Hangzhou and Wuhan.
In order to speed up the process, Tang Jianguo directly chose to contract the local beverage factories in these four places.
In this way, the factories are ready-made and only the relevant equipment needs to be delivered to start production.
In addition to building a branch factory for Six Walnuts, Tang Jianguo also prepared a branch factory for Xiangpiaopiao milk tea.
Taking advantage of the current market gap, Tang Jianguo and Tang Longhui have already agreed to take advantage of this gap to grab the largest market share in one fell swoop.
There is enough first-mover advantage, so even if latecomers want to catch up, they will have to pay a huge price. The Internet era has the Matthew effect, but this effect actually exists in other industries as well.
Just like the cola industry, because Coca-Cola and Pepsi have already taken the first-mover advantage, the cost for those who want to catch up is too high. This is actually the reason why the two cola companies have always stood firm.
While Tang Jianguo was selecting the commander, Tang Longhui also started his interview.
The headhunting company recommended a total of four talents to Tang Longhui.
After a brief conversation, Tang Longhui eliminated two people, leaving only two people for the final interview.
One of them is Hu Zhiqiang. He studied management at the Chinese University of Hong Kong and did his postgraduate studies at Harvard Business School.
After graduating from graduate school, he joined the Coca-Cola Hiroshima branch as deputy sales manager.
The reason why I came to Six Walnuts was that I saw the room for advancement and the unlimited future of Six Walnuts. After all, in a foreign company like Coca-Cola, the room for advancement for Chinese is actually limited.
Zhang Wenlong is from mainland China. He studied undergraduate at Tsinghua University and studied graduate school in the United States.
I studied finance, but I also took management-related courses during my postgraduate studies. I am a compound talent.
I have worked in many food companies and have a good understanding of the management of large companies.
Originally, Tang Longhuizhi Garlic planned to recruit one person, but considering that both of them have their own strengths and weaknesses, and that there will be more and more brand subsidiaries in the future, more and more managers will be needed.
Instead of choosing one of these two people as the general manager of the parent company, it is better to let them serve as managers of the brand companies and let the fittest survive.
In this way, whether it is a mule or a horse, you can take it out for a walk.
"I am very satisfied with both of your transfers and your files. Originally, I was only going to recruit one of you, but it just so happens that our company has two brands that are expanding their markets, and we need two capable assistants to help me run the business. One of the brands is the Six Walnuts you are familiar with, and the other is a new product developed by our company, called Xiangpiaopiao Milk Tea. I will let you two serve as managers of these two companies. You will use your actual actions to prove to me who can become the deputy general manager or even the general manager of the parent company. What do you two think?"
Hu Zhilong, Hu Zhiqiang and Zhang Wenlong looked at each other and nodded in agreement.
"Okay, I wonder who wants to go to Six Walnuts and who wants to go to Xiangpiaopiao? The former has been stabilized for now, and now it just needs to build and manage the production and sales of each branch. And consolidate the market, and then expand overseas markets. As for the latter, Xiangpiaopiao, in addition to product research and development, the rest of the advertising, sales and other aspects need to be handled by you personally. The difficulty of the two companies is actually similar. It depends on your personal ability."
"Then I'll choose Six Walnuts. I used to work in sales in Hong Kong Island. If Six Walnuts enters the Hong Kong Island, Southeast Asia, Japan, South Korea and other markets in the future, I think I can still do it."
Hu Zhiqiang was the first to express his opinion.
"Then I'll choose Xiangpiaopiao. Based on the information you provided, Mr. Tang, I think this market has great potential. I am confident that I can build a milk tea empire for you."
"You two are very energetic. So are you two satisfied with your salaries?"
Wang Longhui actually gave two people a salary. The salary was not high, but the bonus for the two was very high. As long as the brands operated by the two people met the corresponding performance requirements of the head office, the two people could receive generous rewards.
In addition, there are corresponding shares.
This is what the two value most. Otherwise, if he only gets salary and bonus, wouldn't it be better to keep him in a foreign company? Although the room for advancement is limited, it is stable. If he goes to the mainland, everything is unknown.
If you get shares, especially a company like Shengtang Food Co., Ltd. with unlimited growth potential, the company will really make money, okay?
Tang Longhui has seriously considered going public and is determined to do so, because going public can raise more funds and help the company grow rapidly.
However, going public also has its disadvantages. Once any problems occur within the company, they will be quickly reflected in its structure.
At the same time, because of concerns about the skeleton, sometimes listed companies can only implement more conservative strategies and dare not be too aggressive. This feature is very obvious in companies run by professional managers. In order to make their own performance look good, those people basically will not agree to more radical management strategies and marketing plans.
Longhui’s Shengtang Food Co., Ltd., if there is any safety problem in the food industry, it will be reflected in the backbone, and it will be a huge fluctuation.
So in the end, after much consideration, Tang Long decided that the parent company would never go public, but instead let its subsidiaries, or each brand, go public.
As long as the shares of the parent company are firmly in the hands of the Tang family, there is no need to worry that the company will be taken away by outsiders.
Even if someone is eyeing the shares, the most they can get is just the shares of the brand company.
(End of this chapter)