Chapter 482 New and old grudges
Among the four opponents of the same period, who has the highest popularity?
The answer is obvious, it is not surprising that Ling Junjie chose Du Sheng.
He is not afraid of being criticized by others.
Because it's natural to lose, after all, it's just a competition between friends.
If his sales volume surpasses Du Sheng's, he will have a natural advantage in publicity.
At the very least, he can say that everything depends on strength, implying that someone is unprofessional.
A massive publicity offensive was enough to put Du Sheng in a passive position.
Du Sheng suddenly smiled and said:
"It seems that I really can't be careless this time."
Wang Jinhua's eyes lit up:
"How do you plan to fight back?"
Yes, counterattack.
After all, the other party's motives were impure and he was about to hit me in the face.
As the saying goes, even a clay man has a temper, let alone the fact that the other party is stepping on your boss.
Du Sheng glanced at the confident Ling Junjie on the screen, and a hint of amusement flashed in his eyes.
Since you can't sit still, I'll give you a ride!
May 5rd was the day when Du Sheng’s first album was pre-promoted on Kugou Music and Qianqian Jingting.
A Tianya blogger named 'Opinion Leader' published a blog post containing a video clip of Sohu Entertainment's interview with Ling Junjie last night.
This "opinion leader" @ed Du Sheng in his blog post and added a meaningful smiley face symbol.
The 'opinion leader' has more than one million fans on Tianya.
In order to attract attention, his favorite thing to do is to @ the protagonist of public opinion on Tianya.
While most stars won't bother, there are always exceptions.
After a moment, Miracle Studio replied:
"Since we are going to fight, why hide our heads and show our tails?"
Just a simple sentence shocked the "head of public opinion" and made him stunned.
So domineering!
Completely fearless of everything.
On the contrary, Ling Junjie's evasive words last night made him look like a clown in comparison.
Thinking of the upcoming storm of public opinion, the 'head of public opinion' was so excited that his cells were trembling.
He quickly @Du Sheng and Ling Junjie again, and added subtitles of bloody fights.
His intention was obvious, which was to stir up a dispute between the two to gain traffic.
Unfortunately, neither Du Sheng nor Ling Junjie paid any attention to him.
Despite this, he had achieved half of his goal.
Because his and Du Sheng's fans noticed this special response and came out one after another.
Various speculations have emerged, some of which are even close to the truth.
Soon, the phrase "If we have to fight, why hide our heads and show our tails?" spread rapidly on the Internet.
Ling Junjie and Du Sheng had previously had an unpleasant experience due to a "beating incident", which is still talked about today.
Now they have chosen to release their albums on the same day and on the same platform...
This strong sense of PK itself contains elements of entertainment gossip.
Therefore, many bloggers and big Vs began to repost the blog posts of the "Opinion Leader", quickly spreading Ling Junjie's provocation and Du Sheng's response.
Fans who are familiar with Ling Junjie know that this rich second-generation speaks frankly. Although he appears gentle on the surface, he never gives up easily.
Having suffered such a big loss before, it makes sense for me to find something to do out of boredom this time.
But Du Sheng's response was surprising.
After all, this person always gives people the impression of being humble and polite.
Unless someone comes to your door like Song Jude, I'm too lazy to respond.
However, today, his response to Ling Junjie's provocation was full of blood!
"Since we are going to fight, why hide our heads and show our tails?"
Neither arrogant nor impetuous, neither humble nor arrogant.
Just a simple sentence, full of passion and power!
The main group active on Tianya is young people who are in the rebellious and competitive stage.
So under the control of strong emotions:
The influence of this response grew and quickly spread to Renren, blogs, Tieba and QQ groups.
But the ones who really made this response popular were Du Sheng’s fans!
After learning about the situation, many Du Sheng fans were outraged and spontaneously left messages on Ling Junjie's social media platform, "If you want to fight! Why hide your head and show your tail?!"
This direct challenge naturally caused strong dissatisfaction among Ling Junjie's fans.
Then, the two sides started fighting fiercely!
It was a holiday, and there were so many people watching that the phrase "If we have to fight, why hide our heads and show our tails?" was immediately popular.
At noon that day, it was on the four hot searches of Tianya, Blog, Renren and Tieba.
Especially Renren, as the public opinion base of Star Media, directly topped the list.
As a result, countless netizens learned about the open and secret struggles between Du Sheng and Ling Junjie, as well as the upcoming release of their album on the 5th.
In fact, this is also the result of Miracle Records fanning the flames behind the scenes.
Who doesn’t know how to speculate on routines and expectations?
Since Ling Junjie is here to stir up trouble for publicity, Du Sheng taking advantage of the situation to do some counter-hype will definitely bring more benefits than disadvantages.
Not to mention that it can help boost record sales and increase the number of fans on the four major platforms to over one million.
The 8 reputation points that skyrocketed in one day made him extremely happy. Although the cost of the album more than doubled, the effect was indeed significant.
Hot words such as "If we have to fight, why hide our heads and show our tails?", "Du Sheng and Ling Junjie's new and old hatreds", and "Nanyang young man refuses to give up and PKs across industries" spread rapidly like viruses on Renren, Tieba, forums and QQ groups.
As time went by, the general public spontaneously joined in the promotion, and the discussion was unprecedentedly heated.
In addition, StarWorld has launched the "Quick Payment" online fast payment method, which will definitely boost purchasing volume.
It can be predicted that the first week sales of this album will probably be comparable to the monthly sales of "Ten Thousand Reasons"!
As for the reputation value, the minimum is 20, and there is no upper limit of 30.
Of course, this is an ideal state, and the specific results remain to be observed.
It all starts tomorrow!
On May 5, an album cover showing Du Sheng standing on a mountaintop with his hands behind his back overlooking the entire city against a blue summer sky, with butterflies fluttering around him, was flooded on major music websites.
The album is mainly in pop style, which is the result of a joint agreement among several managers of Miracle Records.
The idea of the cover was proposed by Du Sheng, who restored his image and regional features in an anime style.
The whole picture is both bold and fresh, yet also a bit lonely and sad, and the feeling of nostalgia is evident on the paper.
Some fans who won physical albums in various groups also posted their albums.
They are die-hard fans and often cheer for Du Sheng.
Du Sheng signed every album to express his gratitude.
On the back of the album, the five songs are arranged in order:
"Wait a Minute", "Two Butterflies", "Has Anyone Told You"...
Miracle Records can be said to have spent a huge amount of money to promote Du Sheng's album.
The purchase of cover recommendations on several major music websites alone cost several million, and it lasted for three days, with money being burned every minute and every second.
But looking back, as fame and popularity increase, there will naturally be more opportunities to make money.
What I am afraid of is that after a stone stirs up a thousand waves, there is not even a splash.
That night, after Guo Dabao finished directing the WOW copy through YY voice, he took the album given by Du Sheng and recommended it to his fans.
"Everyone can go and listen to it, it's really good, it instantly brought me back to the days when I was in love! I was so moved that tears came out."
"Also, online albums are not expensive. Five songs are only 5 yuan, and if you have a membership, the discount is less than 13 yuan."
"No money! I'm running away. I might as well keep the money to use on the Internet. There will be pirated copies of my album later anyway."
"Dabao, can you play it for us on YY Voice? You bought it anyway."
"The one upstairs is Bilian from the pharmacy. If you can't stand it, don't listen!"
"Who can afford to play World of Warcraft? Why would they need 13 yuan? A game card costs 30 yuan."
Guo Dabao looked at the comments on the YY interface and said solemnly into the microphone:
“What Kuang Zhan said is correct, and the quality of the genuine product is incomparable to the pirated one, and it doesn’t cost much either.
Besides, it’s not that I don’t want to play it for you, but the album doesn’t go on sale until tomorrow, and it would be unethical for me to do so.”
"Dabao is right. I also like Du Sheng's songs. I will buy them when they are online tomorrow."
"Since it is recommended by the dog management, and there is quick payment online, I will reluctantly buy a wave tomorrow to see if it doesn't sound good. You will lose money."
"The one above, if it doesn't sound good, I'll compensate you, my brother Sheng is awesome!"
On the 5th, many celebrities also helped promote Du Sheng's album.
The first person to post a status on Renren was He Jiong. His last recording of "Happy Camp" happened to be broadcast on that day.
He then posted a photo of Du Sheng and the Happy Family holding the album, with the caption:
“Great, guaranteed to be a big seller!”
Liu Dehua, Cecilia Cheung and others also posted photos of the album and encouraged everyone to buy it.
Wang Fei, who usually doesn't use social media, also forwarded Liu Dehua's post.
Of course, the most powerful side comes from Interstellar Media.
All the first- and second-tier celebrities in the company helped promote the article, from Lu Yi, Tong David, Fan Bingbing, Jia Jingwen, Girls' Generation and others to third- and fourth-tier celebrities like Jiang Xin and Tong Liya, all of them forwarded the article.
At 18: in the evening, Du Sheng's album "One Sheng with You" was put on sale on Kugou Music and Qianqian Jingting!
With the advent of the Internet age, many traditional industries have inevitably been impacted, and many industries have declined or even disappeared as a result.
The record industry is one of them.
When portable audio players came out and were integrated into smartphones, the traditional record industry entered an irreversible decline.
Many record companies and singers have transformed and entered the emerging entertainment and new media fields.
In addition to the monthly ringtone packages selected by the three major operators, well-known music websites such as Kugou Music and Qianqian Jingting are crucial for singers.
According to the current domestic situation, if online and physical sales exceed 5 copies, it will be able to match the title of "Golden Record" in the s!
A record with sales of 10 copies is considered a platinum record, and a record with sales of 100 million copies is considered a diamond record.
For most singers, being awarded the title of "Gold Record" is enough to be proud of.
For first-line singers, double platinum is essential.
As for the real big stars, their goal has always been diamond records.
But this grand occasion has now become a rare miracle.
Even triple platinum often requires a long period of accumulation to achieve.
Du Sheng’s last album sold like hot cakes, but it took him half a month to collect the full amount.
The freedom and sharing spirit of the Internet has resulted in the problem of piracy in the fields of film, television, music and literature being unable to be eradicated.
Miracle Records' expectation for "Yi Sheng You Ni" is to reach platinum in the first week and triple platinum in half a month.
This is the minimum expectation for recovery.
As for how far it can go, it depends on how intense this PK is.
.........
(End of this chapter)