Chapter 481 How shameless!

This time the other party chose to put the products on the shelves at the same time, and the meaning behind this is unclear.

Moreover, under normal circumstances, the time interval between preheating and listing on music websites is generally not too long.

Three or two days is the best option, the audience is easy to convert and the cost is not expensive.

However, Ling Junjie’s promotion started on April 4th!

In front of him was F.I.R. Following behind him was Luo Zhixiang.

Invisibly, Du Sheng's album was surrounded.

Everyone present smelled a hint of conspiracy.

Even the usually calm Zhong Zhen sat up straight.

“This world is really complicated.”

Ye Jingzhi sighed.

Everyone is not a fool, and no one will forget the grudge between Du Sheng and Wang Li, Xu Xiyuan, and Ling Junjie.

To say that all this is just a coincidence would be an underestimation of people's wisdom.

Of course, a large platform like Blueberry TV may not hinder Du Sheng.
But partners like Haidie Music will definitely not miss any opportunity for Ling Junjie to surpass Du Sheng.

After all, the mainland market is only this big for now.

Competition among the same category is the most brutal.

In comparison, Luo Zhixiang, who had a direct conflict with Du Sheng, was not a big threat.

Because everyone knows his background, the album quality may not reach a high level.

Wang Jinhua analyzed that Luo Zhixiang’s joining was mostly to take advantage of the popularity, and he might even have been instigated by Xu Xiyuan to create hype.

Four well-known artists competing at the same time is undoubtedly a great topic.

Luo Zhixiang is an expert in the industry who excels in hype.

How will Du Sheng respond when faced with a situation where he is surrounded by a pack of wolves?
Everyone focused their attention on him.

Unexpectedly, Du Sheng remained calm and said with a smile:

"You are actually taking the situation too seriously."

“We don’t need to beat anybody, as long as this album is released it will be a success.

There is no need to deliberately try to win the championship, because the album cost is very low. "

Typically, the production cost of a high-quality album ranges from hundreds of thousands to millions.

Including publicity costs, the total expenditure could be as high as millions.

But the total production cost of Du Sheng's album was less than 300,000!

All five songs were written by him himself, without having to pay high copyright fees.

This alone can save at least hundreds of thousands or even millions of dollars.

In addition, in terms of arrangement, accompaniment and recording, Du Sheng chose a little-known entertainment studio instead of the industry's top production team.

This also saved hundreds of thousands in costs.

According to the contract signed between Miracle Records, Kugou Music and Qianqian Jingting, the album will be sold as a whole and singles will not be split up.

The purchase price for members is 13 yuan per ticket, and diamond members enjoy a 8% discount.

The profit sharing between Miracle Records, Kugou Music and Qianqian Jingting is 50-50.

Even if calculated at the VIP membership price, only 80,000 tickets need to be sold to break even, and the excess is the net profit.

Such a profit margin is beyond the reach of Ling Junjie, F.I.R, and Luo Zhixiang.

The advertising expenses they invested in the two sides of the Taiwan Strait and Hong Kong and Macau are often hundreds of millions.

Including the production costs, at least hundreds of thousands of copies need to be sold to break even.

Judging from the music revenue alone, this is almost a losing business.

Even if the physical sales are added, it is still a drop in the bucket.

Of course, whether it is Ling Junjie, F.I.R or Luo Zhixiang, their companies do not expect to recoup their costs through album sales.

It relies more on business orders, endorsements and peripheral products to generate revenue.

Therefore, the goals of both parties were different from the beginning.

Du Sheng’s goal is very simple, as long as he can make his investment back, improve the reputation of his album, enhance his status in the circle, and increase his reputation.

Therefore, he does not need to compete with others, nor will he blindly spend money to compete.

Du Sheng told the team:
"So, no matter when the albums of those three are released, our goal is to guarantee sales of at least 100,000 copies. If we exceed that, we'll make a profit!"

"One hundred thousand? That's nothing..."

Zhong Zhen smiled and said:
"You have more than 3 million fans online. Even if most of them are just wasting their time or listening to pirated versions, it won't be difficult to break in the first week in mainland China!"

But before she could finish her words, Wang Jinhua's cell phone rang.

"Siwei said someone was attacking Brother Sheng in a roundabout way!"

As the manager of the public opinion department, Yang Siwei also collects information online in his spare time.

Especially gossip and inside information in the entertainment industry.

Just now, she sent a video link to Wang Jinhua's Renren account.

"Ling Junjie's..."

Wang Jinhua clicked on the link and turned the computer screen towards everyone so that they could see it.

The video comes from Sohu Entertainment and contains an exclusive interview with Ling Junjie.

As one of the largest portal websites in China, Sohu Entertainment has considerable influence in the entertainment industry.

It is not easy for second- and third-tier artists to obtain exclusive interviews from Sohu. Unless they have substantive content, they need to pay a certain fee.

On the projection screen, Ling Junjie was talking to the reporter's microphone. The Sohu reporter asked:
"Mr. Ling Junjie, I heard that your first solo album will be released soon, is that right?"

Ling Junjie smiled and replied:

"Yes, it will be available on the shelves in Nanyang, Mainland China, and Hong Kong Bay City on the 5th of this month. Everyone is welcome to subscribe and purchase."

Sohu reporter then asked:
“What’s the style of this album?”

Ling Junjie smiled and replied:
“This album is bolder than the last one, and the genres are just as varied.

In order to add some pop, R&B and other musical elements, I also went to Los Angeles to consult Michael Jackson's exclusive recording engineer Brian Gardner. I believe you will not be disappointed. "

The Sohu reporter laughed:
“As far as I know, the Coca-Cola you endorsed was launched some time ago and is currently selling like hot cakes.

And one of the spokespersons, Du Sheng, will also release his new album on the same day, even on Kugou Music and Qian Qian Jing. Do you think this is a second battleground?"

After hearing this question, everyone finally understood why Yang Siwei forwarded the video.

"The second battlefield? What you said is interesting."

Ling Junjie smiled confidently and said:

“Du Sheng is indeed an excellent artist, but everyone has their own expertise and some things cannot be compared.

And when it comes to Coca-Cola individual sales, there’s really no need for an analogy.”

The last time I endorsed the 'Asian Special', in addition to the celebrity-led advertisement against Pepsi, there was also a personal endorsement version.

According to the current sales volume, Ling Jun Jie ranks first in Nanyang and is almost sold out.

Even in Hong Kong and Taiwan, he is not inferior to Zhang Weijian, Jia Jingwen and others.

As for the mainland, he is also better than Deng Xiaoping.

Ye Jingzhi maintained her elegance and said calmly:
"It's really interesting that he doesn't take Ah Sheng seriously."

She was quite thoughtful, so she could naturally hear the subtext in Ling Junjie's words that every profession has its own expertise and some things cannot be compared.

To put it simply, when it comes to music, don't compare yourself to anyone else.

Do you think Du Sheng’s musical attainments are not professional enough, and that the high sales of his first album were purely due to the popularity from filming and boxing matches?

Zhong Zhen smiled playfully:
"I think he still has a lot of anger in his heart, but these words have calmed him down."

When everyone thought about it, they suddenly understood.

After all, Ling Junjie was slapped in the face like this last time, and finally had to bow his head and apologize to Du Sheng.

He lost hundreds of thousands of fans from the mainland, and is still often mentioned as a clown.

What embarrassed Ling Junjie the most was that he still could not find peace after leaving the mainland. He encountered personal threats in Hong Kong and had to have eight stitches at the corner of his eye.

He mostly blamed Du Sheng for all this.

Everyone finally confirmed that the reason why this person chose to release the album on the same date was not only because he was overflowing with confidence, but also because he wanted to vent his anger.

Sohu reporters are well aware of this and will not miss any hot topics:
"You and Du Sheng chose to release albums on the same day. Is this a coincidence?"

Ling Junjie raised the corners of his mouth slightly and chuckled:
"Coincidence? Maybe. Actually, Du Sheng and I have always been good friends.

But music is always fun when there's a little competition, right?
And I have always focused on the quality of my own music and never paid attention to other people’s choices.”

Sohu reporter:
"Do you feel any pressure releasing an album at the same time as Du Sheng?"

Ling Junjie keeps smiling:
“Pressure? No, even if there is pressure, it is also motivation. I hope to bring a musical feast to the audience.

I heard that Du Sheng was well prepared this time, but I will not show mercy."

Sohu reporter:
"Four well-known singers are releasing albums at the same time during the May Day holiday. The competition is very fierce. Where do you think your advantages lie?"

Ling Junjie narrowed his eyes and said:

"My strengths? Of course, my originality and my love for music.

I have walked step by step on the road of music, and I have polished every song with great care.

Some people may rely on temporary popularity, but popularity is like a bubble, it will burst at any time.

I believe that truly good music will be recognized by the audience, rather than relying on some gimmicks to attract attention."

Sohu reporter caught the mystery:
"Are you implying that Mr. Du Sheng has relied on hype to gain fame and has no musical talent?"

Ling Junjie pretended to be surprised:
“Oh, I didn’t say that.

And everyone has a different style, I just prefer my own style.

But then again, Du Sheng is indeed a good rival, and it is an honor to release an album on the same day as him."

"This is simply..."

Wang Yaoyang was furious when he heard this:

"It's so shameless!"

On the surface it is a compliment, but in reality it is an insult, and the sarcasm in the words is obvious.

It would have been fine if he said this in private, but to do so blatantly in a public interview not only made Wang Yaoyang and Zhong Zhen, but even Du Sheng frowned.

Ling Junjie is certainly not a fool. Even if he wants to get angry and jump up and down because of resentment, the people behind him will not let him do whatever he wants.

So, these words were obviously intentional.

Pulling down others to gain popularity?
Zhong Zhen narrowed his eyes:

"The method is good, someone should give me some advice."

Wang Jinhua said with a serious face:

"It's obvious that they are deliberately creating topics!"

She is well-versed in all kinds of hype techniques in the entertainment industry and saw through the "double act" performance of Ling Junjie and the Sohu reporter at a glance.

.........

(End of this chapter)