Chapter 361 You could obviously snatch it, why give it away?
Furthermore, UFC's influence will increase in the future.

It is a wise move to build a reputation in the UFC ahead of time.

The advantage of the pioneers is difficult to shake unless the latecomers are stronger than them.

Just like boxing legends like Tyson, Lewis and Ali.

There have been many equally outstanding boxers in later generations, but even if their achievements were replicated, no one could reach their heights.

This is the effect of preemptive strike.

In addition, cross-border fighting is itself a very topical activity.

Take the future crossover match between Mayweather (boxing) and Conor (UFC) as an example.

Thanks to the appeal of both sides, Connor earned nearly 6 million US dollars in this match, which is an astonishing amount.

However, Mayweather took 5% of the total revenue, or nearly $ million.

But subsequent data analysis showed that a large number of paid views were due to Conor, proving that his popularity is comparable to Mayweather.

What's more, this group of audiences were not boxing fans before, and they were purely curious about cross-border events.

If Du Sheng can span the three major fields of K1, UFC and boxing, it will undoubtedly attract more paying audiences.

When Dana White heard Du Sheng mention the profit sharing, he did not feel unhappy, but happy instead.

Du Sheng's willingness to talk means that he is open to joining UFC, which is far better than directly refusing to talk.

Apparently, the reports about Du Sheng’s interest in mixed martial arts are not groundless.

"We can discuss the profit sharing in detail, and I can give you a rough estimate."

Dana White raised three fingers:
"As long as you win the title of world boxing champion, we can pay you $300,000 for your appearance fee.
Add in various bonuses, and with your ability, it’s no problem for you to earn more than $400,000 or $500,000 per game.”

“And this, this does not include the PPV share.

In this regard, we can offer the highest profit sharing ratio, which is 50-50!"

Dana White looked at Du Sheng sincerely.

This is the result of consultation with the board of directors, without any water, and represents the UFC's utmost sincerity.

In total, Du Sheng's net income per game exceeded US$400, which is nearly million RMB.

This is the first signing, and if the results are good, the offer will probably double or even triple.

You know, they recruited Brock Lesnar at about the same price.

Brock Lesnar has proven his dominance, defending the WWE Championship multiple times and defeating UFC Heavyweight Champion Randy Couture in a live fight.

However, Du Sheng's performance in the UFC field remains to be seen.

K1 belongs to the category of kickboxing and cannot be compared with the other.

The reason why UFC is willing to pay a high price is more based on Du Sheng's oriental background and his status as an all-round boxing star.

It aims to use its influence to enhance UFC's status in the East.

Faced with Dana White's offer, Du Sheng pondered silently.

If memory serves me correctly, in the past few years UFC's main revenue has come from PPV.

At that time, the profit sharing ratio between "Spider" Anderson Silva and UFC was exactly 50-50, with both parties sharing it equally.

Silva dominated the middleweight division for a long time at the time and was considered the undisputed trump card of the UFC, so the UFC was willing to give him this share.

If it were any other boxer, he probably wouldn’t even have the right to negotiate, and being able to earn paid income from live broadcasts would already be a privilege.

Of course, by then the UFC’s foundation would be solid.

Its former rival, Pride FC, began to fall, and UFC dominated the world of mixed martial arts.

Moreover, as an emerging force, it is not like the four traditional organizations in the boxing world that compete with each other and restrain each other.

In a monopoly situation, players have limited room for bargaining.

However, Pride FC has not yet declined, and although UFC is strong, it will take several years to reach its heyday.

Du Sheng has not yet reached the point where he must sign.

The potential for future PPV revenue is huge, and he is unwilling to give up this income easily.

"Mr. Dana White, to be honest, if it were an ordinary fighting champion, this share would be really generous."

Du Sheng said calmly:

"But you can't lump me in with them. My worth is not at the level of an ordinary boxing champion."

Let’s not talk about the appearance fee for now, after all, the amount fluctuates, but he cannot accept the PPV share ratio at all.

Dana White also understood the value of the first Chinese world boxing champion and nodded undeniably.

"Since you have checked my record, you should know my earnings from K1. This is totally below my expectations."

The appearance fee is acceptable. After all, UFC is different from boxing and has many extra rewards.

If you get all of them, it is not difficult to earn $500,000 to $600,000 in a single game.

Du Sheng’s current appearance fee, excluding sponsorship, is estimated to be around US$300,000 in ticket revenue alone.

After all, this is the North American market, and he has not yet demonstrated his strength and dominance.

But even so, he is much stronger than most of the UFC top ten professional boxers in the world.

In his previous life, when Conor became the number one in UFC, his appearance fee was only 3.5 million US dollars.

But on the other hand, this does not mean that Du Sheng is only worth a few hundred thousand dollars.

To put it bluntly, Du Sheng believes that he has reached the level of over one million dollars!
This confidence comes from the battle with the Giant God, which earned him more than one million US dollars.

In the future, if he wins the UFC world championship, the competition standards will be greatly improved, ticket and PPV prices will increase accordingly, and revenue will also increase dramatically.

Therefore, the UFC's offer of $500,000 or $600,000 is a sky-high price for ordinary boxers, but for Du Sheng, it is normal.

If Du Sheng didn't know that UFC could only afford this price now, he wouldn't even be interested in talking.

"Du, we understand your demands, but as a new fighting organization, this price is our limit and we have done our utmost."

Dana White responded with a slightly frustrated look.

With UFC's current treatment, it is indeed difficult to attract top boxers to join.

Therefore, in the past, UFC mostly recruited well-known boxers from other MMA organizations or K1. Especially last year, after Du Sheng's actions, the well-known boxers in K1 collapsed and the loss of talent accelerated.

If K1GP cannot recover its strength this year, it may repeat the mistakes of history and will be doomed to decline in a few years.

Du Sheng is the first well-known Eastern boxer targeted by UFC. They speculate that they have limited knowledge of the North American fighting market and are trying to sign this potential stock by deceiving others.

I just underestimated Du Sheng's asking price.

However, Dana White's ambitions far exceed those of his peers. He aims to create a top global fighting organization rather than an ordinary MMA event.

The Eastern market is his primary target, so Du Sheng’s background became a major consideration in the signing.

I won't give up until the last moment.

"No, this is not your greatest sincerity."

Du Sheng responded with a smile.

"Du, what do you think?"

Dana White sounded a little confused.

Today, although Dana White and Du Sheng only met privately, the salary had already been discussed and determined by the UFC board of directors.

Even several shareholders behind the scenes have nodded.

This is the highest offer the UFC can make.

However, Du Sheng said that this was not their greatest sincerity, which made Dana White a little confused.

"Mr. White, we should not be too rigid in our thinking about cooperation. For example, if the appearance fee can be changed, the PPV share can also be changed."

Du Sheng smiled and said:
"I can even give up all tournament rewards and fixed appearance fees and talk entirely based on the profit-sharing ratio."

"For example, I don't need you to pay the appearance fee for a match, but I want 80% of the profit of the whole match!"

“No, Du, you may not be clear about the operation of the event organization.

This ratio is totally unacceptable to us, we will lose money in every game!"

Dana White excitedly rejected Du Sheng's proposal directly.

80% profit, this number is really outrageous!
A boxing match involves not just Du Sheng, but more than a dozen people including his opponent and the undercard boxers.

Add to that the costs of venue rental, security, and live TV broadcast.

If UFC's profit is less than 30%, it will most likely suffer a huge loss.

UFC really wants to sign Du Sheng and open up the Eastern market, but it is impossible to choose such a plan that will incur serious losses.

Moreover, UFC is currently short of funds and cannot afford such losses.

"Don't worry, I won't take advantage of you. I will pay for all the expenses of any competition I participate in."

Du Sheng understood the other party's concerns and simply borrowed K1's profit-sharing model:
"If the cost of the event exceeds the profit, I will not take any appearance fee and fight for UFC for free.

The 80% profit I mentioned is 80% after deducting all expenses!"

Du Sheng understood that if it took 80% of the total profit, UFC would definitely not agree.

Therefore, he referred to the contract he had signed with K1 before and would not take a penny until there was a profit.

When he first started playing in K1, he was not very famous, so the share he negotiated was lower. He also had no plans to stay in K1 for a long time, so he didn't care much about the share.

But UFC is different. This may be the end of Du Sheng’s career, and he will definitely not give up too much benefit.

Du Sheng has a clear expectation of his future net worth, which will at least reach the boxing champion level of tens of millions of dollars.

Every match brings UFC millions of dollars in profit, and Du Sheng thinks he is already very generous.

Of course, no one would believe this now.

So, there are some bumps in the road when we talk about it.

After hearing Du Sheng's proposal, Dana White began to think about it seriously.

To some extent, this is indeed a business that is sure to make money.

If the tournament loses money, they don’t have to pay appearance fees;

If there is profit, UFC can get 20%, which is a very good condition among boxing organizations.

If it were any other MMA fighting organization, they would most likely accept it directly.

You can sign a well-known boxer at no cost and don’t have to worry about the subsequent costs.

It's definitely worth it!

But Dana White is different. His vision is not limited to the level of hundreds of thousands of dollars.

He also doesn't mind paying Du Sheng hundreds of thousands of dollars in appearance fees.

What he values ​​more is Du Sheng's future potential.

If Du Sheng can achieve a revenue of one million dollars for each boxing match, UFC can earn $200,000 according to the normal profit sharing.

But this method can only earn a maximum of $200,000.

The current question is, can Du Sheng reach a net worth of over one million dollars?

Regarding this, Dana White has a positive attitude towards Du Sheng.

He believed that this oriental boxing champion had great potential, and the current profit-sharing method seemed to be profitable.
But in the long run, UFC may lose a lot of money.

"Du, your profit ratio is indeed very attractive, and you are very confident about your future worth."

Dana White said tentatively:
“Coincidentally, I also have great confidence in your future development, so I think this share ratio is a bit high.

Are you willing to lower it a little, say to 70%? "

Hearing this, Du Sheng almost laughed out loud.

It is true that the shopping mall is like a battlefield, and unscrupulous merchants are everywhere.

He got 20% of the profit for free and didn't even have to pay an appearance fee, yet he still asked for a reduction?

.........

(End of this chapter)