Chapter 320 The long-awaited dream!

Soon, many domestic magazines, media, and automotive circles received a grand invitation letter.

It was officially issued by Mercedes-Benz.

It is almost everywhere in the top circles.

The internationally renowned fashion magazine "ELLE".

General Manager Liu Xiao called together colleagues from the editorial department and delivered an important message:
“The day after tomorrow at noon, Mercedes-Benz will hold an ambassador signing ceremony, and many colleagues have received invitations to attend.

Judging from this situation, the endorsement target should be confirmed. "

"After investigating for half a year, we finally found it?"

“Mercedes-Benz launches the eighth-generation S-Class globally, and countless people are eagerly waiting.”

"Directly an ambassador? It seems that this target is very popular with Mercedes-Benz!"

Everyone exclaimed in surprise.

As an international luxury brand, Mercedes-Benz's influence is unquestionable.

For fashion magazines like ELLE, any developments of Mercedes-Benz attract much attention and naturally become the focus of the industry.

"Playing mysterious again, not announcing it yet, right?"

A man wearing black-framed glasses said:
"Mercedes-Benz has always been picky. There are only a handful of artists in China who can catch their eye. Before, they even rejected Lu Yi and Chen Kun."

"It would probably take someone above the level of the Four Little Heavenly Kings, or even the Four Heavenly Kings, idols with a large number of fans."

The launch of new cars from brands like Mercedes-Benz is like a feast.
It is destined to attract the attention of countless media platforms such as "ELLE".

General Manager Liu Xiao shook his head and said:

"Mercedes-Benz only sent out invitations and did not disclose the target audience. It seems that they also want to play a gimmick to hype up the brand."

"We in the East are the first choice, not Japan or Korea. This shows that this is not a simple matter."

The Asia-Pacific Ambassador is a promotional project launched by Mercedes-Benz last year, and it took more than half a year to select the candidates.

They would rather leave the endorsement position vacant than easily cooperate with artists.

Under such strict screening conditions, the industry and the entertainment circle are curious and guessing who the image ambassador chosen this time will be.

And why it was chosen.

"It can't be Su Youpeng, he recently joined Huayi and is very popular."

"It could also be Zhang Ziyi. A few days ago, a reporter revealed that she was dating the son of the Huo family and had dinner with a senior executive of Mercedes-Benz..."

Everyone was talking about it, and their gossipy nature was clearly revealed.

Liu Xiao thought for a moment and said:

"Lao Cao, you should go and attend.

If we have the opportunity to get in touch with Mercedes-Benz's image ambassador, we can also plan a special report."

Lao Cao’s name is Cao Zhenglin, and he is one of the editors-in-chief of ELLE.

Hearing Liu Xiao's words, Cao Zhenglin nodded solemnly.

For ordinary people, the commercial activities initiated by Mercedes-Benz have nothing to do with them and will not attract much attention.

But for "ELLE", the entertainment industry, and even the entire fashion and automotive circles, Mercedes-Benz's event has extraordinary significance!
Coincidentally, the same scene appeared in well-known media newspapers such as "Harper's Bazaar", "Vogue", and "Auto News".

At the same time, many people are speculating about who the mysterious ambassador is.

Even big-name stars are communicating privately, after all, there are too many people and too little resources.

But unfortunately, Mercedes-Benz has done a good job of keeping secrets.

With the event approaching, Du Sheng is even busier.

In addition to remembering a lot of information about the eighth-generation new car, it is also necessary to take some photos for promotion.

In addition, he must be familiar with the content of the press conference and be able to deal with possible emergencies.

Even the personal styling design and vehicle selection and a series of other things have to be prepared.

The rigor of big brands is reflected in almost every detail!

Not to mention, he also has advertising endorsements for Oriental Life Insurance, TCL Refrigerator, etc., and he never has a rest during the holidays.

This busy state continued until the day of the Mercedes-Benz ambassador press conference.

At ten o'clock in the morning, the invited guests arrived at Wanhua Hotel one after another, holding their invitation letters.

As soon as you enter the door, you can see a huge banner poster hanging on the wall:

Mercedes-Benz Asia Pacific Ambassador Ceremony!

Many industry elites from the automotive, fashion, entertainment and other fields were invited to attend this feast.

The prominent bosses signed their names on the posters and took photos, making the scene grand.

"It's so lively."

Cao Zhenglin of ELLE magazine led the photography team and editors to communicate with their peers while capturing the wonderful moments of fashion industry leaders.

"He should be a big-name artist, for sure."

Ling Zhiying has always been fascinated by cars and was also invited to attend today.

Actually, apart from sports cars, what he most wants to endorse is Audi, but unfortunately the other party has not made any move.

"Indeed."

He Rundong on the side nodded in agreement.

Obviously, only by choosing big-name artists can such a grand scene be created.

None of them actually meet the requirements, which shows how awesome Mercedes-Benz's first choice of artist is this time.

In addition to popularity, image probably also plays a big role.

"It's so enviable."

Deng Chao, who was sitting on the other side, sighed softly.

Mercedes-Benz has not been in the Chinese market for long, but its intention to find partners in the entertainment industry has long been no secret.

Countless big-name artists have been eagerly waiting for this opportunity, but now this opportunity has fallen on someone else.

"He's just an ambassador. Is it necessary to make such a big fuss?"

Some reporters expressed their disapproval, but were quickly refuted by others:
“This is the ambassador of the Asia-Pacific region and the first celebrity that Mercedes-Benz has chosen in the Eastern market.

Compared to that title, the latter's status is just a joke!" At this moment, sitting in the second row, Zhang Zilang looked around:
"The last time the charity scandal of 'The World is Close' spread in the circle, the hidden dangers should have subsided.

I didn’t expect that there are still people pointing fingers at me behind my back.”

Last time they lost face and angered Star Media, which was a bit of a loss for the greater good.

Could it be that he was impressed?
Zhang Ziyi didn't care:
“Others are at the peak of their careers after winning the championship, their popularity surpasses that of the Four Heavenly Kings, and they can indeed suppress me.

But it’s unusual that so many people in the circle deliberately avoid it.”

She is in the inspection period of the Mercedes-Benz C-Class and came here naturally today.

"There's something..."

Zhang Zilang's face changed several times, but he still said:

"In addition to Du Sheng's fans, popular female stars such as Zhang Baizhi, Fan Bingbing, and Lin Zhiling have also made some remarks that are unfavorable to you.

Judging from the situation of this encirclement, it seems that the other party is trying to play a circle to exclude us?"

"Is there such a thing?"

Zhang Ziyi frowned.

Recalling her experience of being a supporting role for Zhang Baizhi a few years ago, she felt somewhat unhappy.

As for rising stars like Fan Bingbing and Lin Zhiling, she doesn't even take them seriously.

"Zhang Baizhi? Hehe..."

Zhang Ziyi's eyes turned cold.

The other party’s popularity may be slightly lower than hers now, but as Xiang Tai’s adopted daughter, her background is much stronger.

Last year, a male star mocked Zhang Baizhi and was almost banned by Oriental Star Entertainment.

In the end, the matter was settled only after the male artist's company came forward to apologize.

This involves the entire Hong Kong community. Who would be stupid enough to mess with this person?

This is obviously because of Du Sheng.

Zhang Zilang sighed:
"You have offended three of the most popular female stars in the industry at once..."

Zhang Ziyi was recently filming "2046" in Hong Kong. She didn't provoke the other party at all and said expressionlessly:

"Didn't you ask people to hype up his black spots recently?

Since you want to play, then add some fuel to the fire.

He is the top star of Star Media, but his subsequent achievements have not kept up, and he has not gained international influence. To me, he is nothing!"

Zhang Zilang nodded, with some thoughts in mind.

Just then, the scene suddenly became noisy.

It turned out that the host announced that the first partner selected by Mercedes-Benz would soon make its debut.

Suddenly, everyone's eyes were focused on the stage.

A brand new eighth-generation Mercedes-Benz S-Class sedan slowly drove over.
A handsome and slightly familiar face appeared in the driver's seat and immediately caught everyone's attention.

At that moment, the scene was silent.

Zhang Ziyi was stunned.

Zhang Zilang was also a little confused.

In order to vent her anger, Zhang Ziyi mobilized a lot of online and offline connections, and started to ferment public opinion from her blog.

The main point is to denounce Du Sheng for his black spots of intercepting everywhere, having an ugly eating habit, and being excluded from international endorsements.

However, at this moment, when Zhang Ziyi saw Du Sheng sitting in the new Mercedes-Benz car, she suddenly felt a wave of irony.

Even Zhang Zilang's face felt a little hot, and he picked his feet in embarrassment.

Not only did the other party become the spokesperson for Mercedes-Benz before them, but was also promoted so high-profile by Mercedes-Benz.

This is more than just a slap in the face.

"Oh my god, Du Sheng!?"

"After disappearing for a while, he unexpectedly got an international endorsement without anyone noticing. That's amazing!"

"In comparison, Su Youpeng, who has been in constant dispute with him recently, has only endorsed Master Kong Green Tea, which is his most important product..."

“Being the Asia-Pacific ambassador of a global luxury brand is something many artists dream of.”

"Even the Four Heavenly Kings didn't get this honor. It seems that the influence of 'The King of Fighters' in Asia is extraordinary!"

“Hasn’t there been some voices in the media and the industry recently saying that Du Sheng’s popularity has declined, his behavior is ugly, and he will no longer be favored by international brands?
Mercedes-Benz's first Asian ambassador, this is a resounding slap in the face!"

"..."

The scene was agitated!
Reporters pressed the shutter buttons frantically!
Amid countless discussions, Du Sheng smiled and waved, then got out of the car.

"Damn! This kid is awesome!"

Ling Zhiying looked surprised.

If he didn’t feel anything during the last Cartier ambassador competition, he was really shocked this time.

After all, even among the 'Four Heavenly Kings' none of them has managed to get the BBA endorsement yet, but Du Sheng got there first.

It feels like the neighbor who was a poor student last year has become the richest man in the country this year!
He Rundong, who was sitting next to him, was a little confused.

He had little contact with Du Sheng, and in his mind he had always been an unknown little artist.

Unexpectedly, in such a short time, the other party climbed over his head!
"It seems quite appropriate for Mercedes-Benz to choose him as its spokesperson."

"Yes."

Many artists whose hopes were dashed smiled bitterly.

Du Sheng's rise is amazing.

The other party did not debut with a halo like Su Youpeng, nor did he become famous overnight because of his works.

Instead, he won the K1 GP championship and became the first Chinese boxing champion, bringing him huge popularity.

How similar this is to the development history of the Mercedes-Benz S-Class!
Also shocked was ELLE magazine's team leader Cao Zhenglin.

If Du Sheng had been selected as the image ambassador of Mercedes-Benz last month, she would not have had to wait until the K1 finals to become the cover character of "ELLE", surpassing Su Youpeng and other young kings.

.........

(End of this chapter)