Chapter 319 On the cusp of the storm
In the blink of an eye, more than ten days passed.

Since everyone’s acting skills are good, especially Du Sheng, who has the most scenes, he is simply an accelerator.

The originally scheduled shooting period of more than 20 days was forcibly brought forward much more.

The filming here is coming to an end and the crew is preparing to move back home.

Headed to the mountain city to shoot the crucial bamboo forest fight scene.

Zhang Yimou had to go over to make arrangements, so the main actors had a few days off.

But this doesn't mean they can sit back and relax.

Du Sheng said goodbye to Liu Dehua and sent Zhang Baizhi, who also needed to return to Hong Kong to shoot a commercial, to the plane.
He also returned to Zhejiang Province and became busy.

Although Wang Jinhua and Ye Jingzhi did not accept many endorsements for him during this period,

But the companies he had previously taken over, such as Sony Ericsson, TCL, and Oriental Life Insurance, were enough to keep him busy.

"Just let you be polite and deal with it. Are you drunk now?"

That night, Ye Jingzhi helped Du Sheng into the car with some staggering steps, and she could barely maintain her elegance.

"This is a celebration party for your joining the board of directors. How can you be perfunctory about it?"

Du Sheng didn't care. He got into the car and ignored Ye Jingzhi's shyness. He rested his head on her stockings and said with a smile:
"Xiao Ye Zi, your massage skills were pretty good last time. Press down on me."

Although Ye Jingzhi's relationship with Du Sheng has taken a step further, she is still a little shy due to her personality.

Seeing Du Sheng being so blatant, she subconsciously glanced at Wang Yaoyang who was driving and outside, and found that no one was paying attention, so she was slightly relieved and scolded:

"Hurry up! Aren't you afraid of causing a scandal?"

Du Sheng had already observed the surrounding situation before he went out, and he was wearing a mask, so he said nonchalantly:

"This kind of scandal has happened at least eight out of ten times, what do you think?"

He is not married and has not announced his girlfriend, so even the paparazzi are too lazy to report this groundless rumor.

"I feel really uncomfortable when you press me like this!"

Du Sheng hugged Ye Jingzhi into his arms, then pressed her hand to the difficult part, and said with a smile:
"And he's getting more and more angry. What do you think we should do?"

Ye Jingzhi's pretty face turned red. How could she not feel it when it was so obvious?

She almost doubted whether Du Sheng was really drunk or if there was something wrong with her massage technique.

Otherwise, where would you get so angry?

It can be seen that under the catalysis of drunkenness and openness, all the fancy things
Ye Jingzhi blushed and whispered:

"No, this is a public place, let's go back~"

"Okay, you have the final say tonight!"

Du Sheng smiled and kissed Ye Jingzhi's rosy face.

After all, there are many people inside and outside the car, and there is no end to the coming and going of people.

Of course, the most important problem is that the sound insulation and confidentiality are too poor.

He is still very rational in this regard, but he doesn't want to be regarded as Teacher Chen.

After returning to the hotel, Du Sheng smiled and picked up the woman who wanted to leave with an excuse.

Although the villa given by Zhong Zhen was kept confidential enough, Ye Jingzhi still subconsciously and elegantly covered her mouth.

Fortunately, Wang Yaoyang was parking his car and there was no one else around.

Come to think of it, after being apart for more than ten days, she missed him a little.

That kind of floating feeling can really make people indulge in discussion.

In fact, apart from being a little fickle, Du Sheng is better than those so-called children of wealthy families in other aspects.

Not to mention the fame, status and brains, just the fact that she was given full trust made Ye Jingzhi enjoy it very much.

Especially when they were together in private, it gave her a warm feeling of returning home, which was also the reason why she couldn't let herself go.

"It would be better if this man could concentrate a little bit, in the future..."

With this shy little thought in mind, Ye Jingzhi was particularly elegant and gentle tonight.

Unfortunately, she somewhat underestimated the boxing champion's fighting ability.

After more than half an hour of continuous firefight, Du Sheng felt refreshed and relaxed both physically and mentally.

As for Ye Jingzhi, she was already sweating profusely and felt completely defeated. She didn't even want to move a finger.

I'm afraid it would be a bit difficult to get up.

The next morning, warm sunlight shone through the window.

In the elegant room, all kinds of personal belongings were scattered all over the floor, and it was obvious that they had been affected by the battle.

Ye Jingzhi had lost her former elegance and nobility, and lay limp in Du Sheng's arms, still not waking up.

Du Sheng smiled and said, this guy is thinking too much and he still needs to practice more.

And unlike her elegant appearance, this girl is quite lively when sparring.

He actually wanted to suppress him and beat him.

This is the current outcome.

Du Sheng got up and did some boxing in the garden, then checked the headlines online, enjoying a rare moment of leisure.

Ye Jingzhi got up, washed up, sat next to Du Sheng and ate something:

“Recently, an internationally renowned luxury car brand contacted me.

They think highly of you, in other words, you have entered their sights.”

“International luxury car brand?”

Du Sheng asked curiously:

“Could it be BBA?”

Although sports car brands such as Ferrari and Porsche are very well-known, they do not have much purchasing power in China.

Therefore, it is highly likely that this is the sedan series that will be the first to enter the mainland market.

The most widely recognized brands today are Mercedes-Benz, BMW and Audi.

Ye Jingzhi smiled elegantly:
"Yes, it is Mercedes-Benz.

They are actively negotiating with our company, which is really an unexpected gain.”

Du Sheng nodded slightly.

Although he has taken on a lot of advertising endorsements recently, the only one that can be considered internationally famous is Toshiba TV.

As for Sony Ericsson, it has international presence, but it is currently a new brand and is in a loss-making state.

Ye Jingzhi switched to work mode and explained seriously:

“In recent years, the domestic entertainment industry has flourished, and more and more brands hope to connect with consumers through the celebrity effect.

On the one hand, using the influence of celebrities to promote the brand,

On the other hand, brand profitability can be achieved by leveraging fans’ loyalty.

Of course, your situation is obviously different.”

Du Sheng shrugged, knowing what was going on.

“Let alone my fans, even among the majority of Chinese people, how many can afford a luxury car like the Mercedes-Benz S-Class?

Mercedes-Benz can’t bet on me for the so-called fan economy.”

After all, the starting price of this type of car is over one million.
What brands value is mostly the international influence brought by "The King of Fighters".

"so!"

Seeing Du Sheng's expression, Ye Jingzhi knew that he already understood the reason:
"Mercedes-Benz has launched a new cooperation model called 'Asia Pacific Ambassador' promotion."

as predicted.

To outsiders, the cooperation between international brands and celebrities is nothing more than endorsement.

However, in reality, the bigger the brand, the more complicated the collaboration with the star.
The forms of cooperation are diverse and the titles are varied.

In order of size and influence, it should be:

Brand Spokesperson》Product Spokesperson》Brand Series Ambassador》Image Ambassador》Brand Friend》Brand Muse, etc.

Among them, brand endorsement is the most familiar to everyone.

Because small brands don’t have so many titles, they can go straight to the point in one step.

In order to attract publicity for internationally renowned brands, many first-line celebrities started out as brand friends.

Nowadays, celebrity endorsement has become an important marketing strategy for automobile brands.

Major brands have joined hands with celebrities whose styles match their own to enhance their brand image and sales.

Judging from Du Sheng’s current high popularity and influence in the Asia-Pacific region, his fit with the brand is indeed perfect.

"What are the specific contents of the cooperation?"

"Ever since you made your mark in the K1 semi-finals, Mercedes has been evaluating your public image."

Ye Jingzhi explained:
“This collaboration is bigger than Cartier!

If you skip the initial stages of brand friend and brand muse, the endorsement fee will be more generous. In the future, you can use all series of Mercedes-Benz products when participating in various activities, which is beneficial to both of us.

The brand needs to leverage your reputation to expand its influence, and you can also use Mercedes-Benz’s brand promotion to further enhance its international image.”

Du Sheng nodded in agreement.

Liu Dehua, Xie Tingfeng’s cooperation with BBA all started as brand friends.

And Du Sheng's starting point is obviously higher.

This shows that he has entered the vision of some international big names ahead of time.

Perhaps, within half a year, Mercedes-Benz will consider upgrading him from an image ambassador to a product spokesperson!
Although the impact of winning the championship has begun to fade, it is unlikely that "Chinese Paladin 1" will be broadcast this year, but the movie "The Mouse Loves the Cat" is no less popular than "Big Guy" and will definitely bring him significant popularity and profits.

Du Sheng thought for a moment:

“If the timing is right, I can take on a few more endorsements within the year.

Did Mercedes-Benz impose restrictions that would not allow me to work with other car brands? "

Twelve years ago, the Mercedes-Benz S-Class sedan officially entered the mainland market. A number of top wealthy people became obsessed with it and began to stockpile large quantities of it, going crazy and buying it even if they didn't want to drive it.

This car has therefore become a symbol of identity and status, and a benchmark in the luxury car industry.

But it has not yet selected a spokesperson.

"That's not true."

Ye Jingzhi smiled and said:

“Competitive products between BBA may be limited, after all, the competition between them is quite fierce.

As for other sports cars, SUVs, etc., they are not subject to this restriction.”

"That's fine, you can discuss it."

Du Sheng’s current popularity has reached a certain level, and it is not easy to increase it significantly further.

It’s a good time to reap the benefits while the prestige of winning the championship has not completely faded.

Ye Jingzhi nodded and concentrated on eating breakfast elegantly.

I consumed too much energy last night and need to replenish it.

Du Sheng chuckled and casually flipped through the latest news.

He had little rest during this period and had other plans later, so only this moment of peace could allow him to relax.

Be the first to click on the platform’s hot searches.

As Du Sheng expected, the media began to compare him with Su Youpeng, one of the "Four Little Heavenly Kings".

And they still use the old routine of praising one and criticizing the other.

By comparing the two artists, we can attract public attention and create topics.

As a member of the Little Tigers who reached the peak of his career as soon as he debuted and is also known as one of the "Four Little Heavenly Kings", how popular is Su Youpeng?
There is a saying circulating on the Internet that during his peak period, his influence was equivalent to the sum of the top four young actors combined.

The audience number of the first tour broke the Guinness World Record, and the threshold of the venue was even broken down by enthusiastic fans.

Later, he starred in works such as "The Fantasy Princess", "Deep Love in the Rain", and "The Twins", which made him famous all over the country.

Life is like cheating.

Although Su Youpeng has achieved mediocre results in the film industry in recent years and has lost some of his popularity, his status has long been deeply rooted in people's hearts.

The popularity brought by Du Sheng's recent victory crushed the four young actors of the same period and almost eclipsed the Four Little Heavenly Kings.

Many people joked that he was going to surpass the Four Heavenly Kings.

Among them, the most voices compare him with Su Youpeng, and even say that he is about to replace Su Youpeng.

After all, the original candidate for the leading role of "The Heaven Sword and Dragon Saber" was Su Youpeng.

Although both parties stated that the role change had nothing to do with each other, friction between fans was inevitable.

Especially after Korea announced that it had selected Du Sheng as the male lead of "Full House", Su Youpeng's fan base was completely excited.

Because this drama was originally intended to star Su Youpeng.

Although his fans are not clear about the real reason behind this, in their opinion, Du Sheng's intervention was to snatch the role that originally belonged to Su Youpeng.

Nowadays, there is already a lot of controversy on the Internet.

Of course, all of this is probably inseparable from the instigation of Huayi’s online trolls and public relations articles.

Not long ago, at the signing conference of "Huayi Festival and Star Ace", the joining of Su Youpeng and Lin Xinru was announced.

This move has greatly reversed Huayi’s recent image and also saved some of the crisis.

The reason why Huayi was able to successfully attract Su Youpeng to join this time was not only because it paid a huge price, but also because it cleverly borrowed the card of Lin Xinru.

After all, it has long been no secret that Su Youpeng has a crush on Lin Xinru.

He once half-jokingly expressed his willingness to wait for her for twenty years.

Of course, Su Youpeng also has his own considerations for joining Huayi this time.

In addition to the need to release the movie "I Can't Say I Love You" in the mainland, he also plans to shift his work focus to the mainland.

At present, he has successively accepted dramas such as "Love in the Aegean Sea" and "The Yang's Generals", all of which need to be filmed in the mainland.

Recently, Huayi arranged a series of promotional activities and endorsements for him, and also planned fan meetings and other activities to build momentum for him in all aspects, causing his popularity to rise again.

In contrast, Du Sheng's popularity has declined slightly since joining the crew.

This inevitably caused comparisons and sarcasm among fans.

After browsing the news, Du Sheng read the blog for a while.

The people who gather on this platform are diverse, and there are often people in the industry who secretly pay attention to it, and it is normal for them to occasionally express their professional opinions.

The outside world can obtain a large amount of inside information about the entertainment industry, which depends largely on the revelations of some people who claim to be insiders.

The extremely popular entertainment section of blogs has always been very lively.

People inside and outside the circle, even some companies' water armies and artist teams, are active in this section.

For example, there is currently a very popular post:

"Will the Four Heavenly Kings be beaten to death on the beach by the popular young actor?"

The true identity of the author of the post, "I Love the Beach", is unknown to the outside world.
But what is certain is that this is a senior industry insider.

He posts entertainment-related content, which is often very informative, and therefore has hundreds of thousands of fans.

As soon as this new post came out, it quickly attracted the attention of many netizens.

In the post, in addition to an in-depth analysis of the "Four Little Heavenly Kings" Su Youpeng and others who have been popular in recent years,
The best of the 'four little freshmen' and the 'four middle-aged freshmen' were also mentioned.

Of course, the most popular Du Sheng is indispensable here.

There is never a lack of competition in the entertainment industry.

The competition between Du Sheng and Su Youpeng has become a topic that cannot be ignored.

Many bloggers are paying close attention to the dynamics of these two artists, and "I Love the Beach" will naturally not miss this hot topic.

In the post, he elaborated in detail on the competition between the two for the male lead of "The Heaven Sword and the Dragon Saber" and the various conflicts of interest involved behind it.

He mentioned many times that Du Sheng's side used investment to put pressure on the director, and even pointed out Du Sheng's inappropriate means of intercepting Su Youpeng twice.

It also implicitly accused Du Sheng of asking for too high an endorsement fee, disrupting the market order, and being ugly...

Finally, it can be asserted that no international brand will seek cooperation with Du Sheng anymore.

Many people in the industry also agree with the view that “I love the beach”.

The reason is that Du Sheng has recently snatched away too many resources, eating all of them alone and causing public anger.

Some people even believe that such reckless artists are often short-lived.

After all, the last Olympic champion in a certain event fell into disgrace due to personal moral issues and currently makes a living by picking up trash.

The media reprinted the article or reported it in a similar tone, once again pushing the competition between Du Sheng and Su Youpeng to the forefront.

This also caused intense friction between the two fans.

After reading the post, Du Sheng raised his eyebrows.

I feel like this is a follow-up to the 'plagiarism scandal'.

But he had long been accustomed to it and didn't want to pay too much attention to it.

Ye Jingzhi also heard about this and said when she accompanied Du Sheng to an event:
"There is indeed someone behind this matter. Although I am not sure about the true identity of 'I Love Beach', it is certain that he has some vested interests with Huayi and Rong Xinda."

“Two established companies joining forces again?”

"Yes, they seem to want to open up a second battlefield."

Ye Jingzhi maintained her dignity and elegance, and said calmly:
"It's all over the internet, and it has some impact on your reputation.

The most mocking comments were made, implying that despite winning the championship, you didn't have any international brand cooperation, which was obviously a backlash.

I have a solution for this.”

Du Sheng didn't take it to heart at first. After listening to it, he seemed to be thinking about it and just smiled and let her do what she wanted.

If a tiger doesn't show its power, do you really think it is a sick cat?
.........

(End of this chapter)