Chapter 284 The Popularity of Frozen
It has to be said that the time slot chosen by Gu Wei for "Frozen" has natural advantages.

Throughout the end of September and October, there were almost no blockbuster movies released in Hollywood.

The first two movies are "Broadchurch" and "American", and the second one is "Animal Cops".

As for "Harry Potter and the Deathly Hallows", it will be released in late November, and "The Chronicles of Narnia: The Voyage of the Dawn Treader" and "The Green Hornet" will also be released in December.

The right time, right place and right people are all in place, now we just have to see how the film performs during the screening.

This year's Busan Film Festival screened Zhang Yimou's film "Under the Hawthorn Tree" as the opening film.

As an Asian film festival, the Busan Film Festival has been developing faster and faster in recent years. Its international status has gradually surpassed that of the Shanghai Film Festival and is second only to some European and American film festivals.

On the 20th, the premiere of "Frozen" was held as scheduled, and selected fans entered the venue one after another, waiting for the movie to start.

At the scene, many parents brought their children to watch the movie together.

"The story of Frozen tells the story of two princesses who become increasingly distant from each other because of the elder sister's ice magic. Because the elder sister once shot magic on the younger sister's head when she was a child, the elder sister had to be locked in the castle and could not come out until she learned to control the magic. When I saw this, I suddenly thought, if I had magic, would I be like this? I suddenly realized that the normal life now is the best."

“The reason I like this movie is because I think if the relationship between sisters is good, they can get through the difficulties together, and it can also make parents feel more relaxed and not have to worry about this or that, so relationships are very important.

Animation can eliminate all the things that bother us and also make us feel a lot, so we have to choose the right animation. "

“The power of love can melt a frozen heart, it can make people brave, and it can help you overcome your inner fears.

This is the greatest power in the world. Family, friendship, and love, go hand in hand with love and give the world a vibrant summer."

The above is a wonderful interview brought to you by the New York Times.

As expected, after the premiere, fans and moviegoers gave the movie high praise.

Leonardo DiCaprio, Matt Damon, Will Smith, Charlize Theron, Nicole Kidman…

Directors such as Nolan and Cameron have recommended this animated film to fans on their respective social networking sites.

"Gu, although I didn't go to the scene, I believe that this movie will be a big hit at the box office."

Leonardo DiCaprio, who was currently filming "Foundation", called to congratulate him in advance.

"Gu, congratulations in advance on the box office success of this movie."

Gu Wei, who is in Hollywood, received many calls from actors he had worked with.

"Thank you."

On Friday the 24th, the movie hits major theaters in North America as scheduled.

That morning, long lines formed at the ticket windows in front of major cinemas in North America.

Thomas, a young white-collar worker who had asked for leave, was furious when he saw the team. Damn, they were actually a bunch of elderly people in their 50s and 60s, both white and black, talking and laughing in the team.

He was so angry. It was ok for you to grab seats with us young people during rush hour. I wanted to take my girlfriend to see a movie and I asked for leave to buy tickets, but you guys actually grabbed seats with me too.

But he just hated it in his heart and stood in the back of the line helplessly. After waiting for a while, he couldn't help but ask: "Hey, guys, do you like animated movies too?"

The white man in his 50s in front of me was immediately unhappy. "Hey, young man, how can you talk like that? I grew up reading Andersen's fairy tales. I'm more familiar with this movie than you are."

Thomas curled his lips in disdain, thinking to himself: "You are already old, and you are still trying to compete with young people for tickets."

The same situation can be seen in major theaters across the United States. "Frozen" can no longer be described as hot, but rather explosive.

The movie-watching craze it triggered was similar to that of the 3D movie "Avatar" released last year, but it was even bigger and crazier than last year because "Avatar" did not have so many old and young fans.

Andersen's stories have accompanied generation after generation.

Theater ticket windows across North America are crowded with people queuing, most of whom are middle-aged and elderly people.

Don't underestimate their fighting ability. Most young people are no match for them.

Most of them are retired and at home. They have money and free time, but nowhere to put their spiritual energy, lack of entertainment options, and most importantly, they like to travel in groups.

Many of these retired elderly people have never seen "Avatar" before, and many have never seen so-called superhero movies, but they are full of expectations for their childhood stories.

A market where everyone participates is crazy, such as the stock market, the real estate market, and the film market.

For example, the domestic movie "Shaolin Temple" sold 160 million yuan in the mainland at one cent per ticket, and the number of moviegoers was 1.6 billion. Even if the ticket price was 25 yuan per ticket now, the number would be 40 billion.

Although this is related to the special film and television cultural environment at that time, it at least proves that as long as there are many people involved in anything, it means that there is huge potential.

In an environment where everyone is watching and discussing movies, the box office of "Frozen" has grown at a "blowout" rate. The only thing that can limit it is the market itself. After all, the number of cinemas and screens in the past two years is far from comparable to that of previous years.

"Haha, Gu, this is the best era, full of hope."

Mike, the head of Warner who was with Gu Wei, couldn't help but jump up, venting his suppressed emotions.

As a distribution company, the more successful a movie is at the box office, the more commission they get.

"I can't wait to see the release of "2012". I think it will be even crazier than this movie. Listen to me, Gu, don't stop, you can prepare "Frozen 2" now, it will bring in revenue faster than a money printing machine..."

Mike kept talking on and on, and although Gu Wei was equally excited, he was at least restrained.

The second and third parts will definitely be produced, but there should be a gap between them. It would be best to release one every two or three years, which will not only ensure that the audience will not forget them but also fully appeal to the appetite of movie fans.

On Rotten Tomatoes, "Frozen" has a score of 9.2 and has received numerous positive reviews, so there's no need to look for them.

On various community forums and websites, various positive topics related to "Frozen" were also heatedly discussed.

"First week box office: $9360 million."

The domestic media gave it a big front-page headline, and the report suppressed all the popularity of the movie as soon as it came out.

"Oh my god, a movie's first-week box office is as high as Earthquake."

"Director Gu is awesome. He earns dollars without doing anything."

Netizens were amazed by the huge success of "Frozen", and other movies in the industry also jumped on the bandwagon.

"We don't ask for Let the Bullets Fly to have a high box office, as long as it can reach the first-week box office of Frozen."

Jiang Wen said this cheerfully during the interview, leaving the reporters at the scene at a loss for words.

"Just when domestic films were still dreaming of breaking 300 million or 400 million box office records, Director Gu proved with facts that these so-called domestic box office records were nothing compared to his films."

“When will the domestic market reach the scale of Hollywood and Hollywood animated films explode? Where will the path of domestic animated films lie?”

A large number of film critics posted and stated the facts.

This has also attracted the attention of many people in the circle, wondering why China can't produce blockbuster films that can become popular all over the world.

Some people say it is due to institutional reasons. The European and American rating systems are perfect, and there are no restrictions on the creation of screenwriters and directors, making it easier to make movies that attract attention.

Some people say that it is a problem of the industrial system or shooting technology. 3D technology has become popular all over the world since Europe and the United States, but China’s special effects are currently unmatched.

Some people say it is the market. The market of Hollywood alone exceeds 10 billion US dollars every year, and this year it is expected to exceed 20 billion, which is dozens of times that of domestic markets.

The issues raised by this problem have caused the sixth generation of art film directors to emerge.

The grading system was brought up again.

"When will the country finalize its rating system? If films are not rated, there will be restrictions, which is not conducive to the development of the market."

Several art film directors kept making comments online and guiding the emotions of netizens.

"That's all nonsense. Oh, making art films every day can promote development? You must be crazy."

Han Sanping said bluntly that this group of people do not do their work all day long, but keep singing the opposite tune.

"Well, stop giving them the money for filming. When they stop jumping, give them more."

"Okay, Director Han."

...

In China, "Ip Man" was a complete failure, with box office revenue dropping below 10 million on the second day of its release. The box office in Hong Kong was even lower, at just over 1 million.

The investment cost is 1.2 million yuan. Based on three times the box office revenue, the movie will be a flop if it doesn’t make 3 million yuan.

At the same time, John Woo's "Sword Rain" is also riding on the popularity of "Frozen", hoping that the movie can achieve half of the box office of this movie in its first weekend.

"The movie is released worldwide. There is almost no market for martial arts films in the domestic film industry. I hope this movie can bring surprises to everyone."

Unlike Andrew Lau, John Woo did not dare to brag before the game and just answered reporters' questions seriously.

China Film Group has scheduled the premiere of "Frozen".

"When you return home, it depends on your schedule."

"I'll go back on the 29th and arrive in the evening. The box office here has basically stabilized. I'll take a look at the post-production of 2012 in the next two days."

"Okay, then let's announce it. It's scheduled for the 30th, the day before the release. I'll discuss the details with Wanda."

Han Sanping confirmed it directly on the phone and then handed it over to his assistant. He didn't need to show up for such a small matter. Basically everyone who received an invitation would come, and no one would miss this opportunity.

"Okay, thank you for your hard work, Mr. Han."

Gu Wei had no objection to this. With China Film Group and Wanda Films combined, there was no need to worry about the scale and it was expected to be a grand event.

"Don't be polite to me. I'm still waiting for your domestic blockbuster."

...

(End of this chapter)