Chapter 397 Suitcase Launch

After staying in Chicago for another three days and seeing that everything was back on track at the Chicago Stock Exchange, Li Changhe and his team flew to New York.

On the one hand, there is another exchange in the United States, the New York Stock Exchange, which is also a platform for oil trading.

Another reason is that New York is the undisputed largest city in the United States. Most of the business elites in the United States are concentrated in New York, making it more convenient for Li Changhe to recruit people.

John F. Kennedy International Airport, New York
When Li Changhe got off the plane, he unexpectedly saw a scene that surprised him.

A group of stewardesses in red uniforms, pulling exquisite suitcases in their hands, were walking in a row through the airport hall.

The beautiful style and novel dress really attracted the attention of many customers at the airport.

"Vic!"

At this moment, Jim, who was not far away, waved loudly at Li Changhe, and then walked over quickly.

At the same time, Li Changhe discovered that Jim was holding a sapphire blue suitcase in his hand.

"How are they, Vic? Aren't those beautiful stewardesses gorgeous?"

After approaching, Jim joked to Li Changhe with great interest.

Li Changhe looked at their figures, then looked at the suitcase in Jim's hand, and asked with a smile: "Jim, which airline are they from?"

When Jim heard this, an obscene smile appeared on his face.

"Hey, they're not stewardesses, they're models!"

"They are models hired by a store in the airport. They are wearing flight attendant uniforms that are said to be designed by a European designer, and their latest product, suitcases, for display at the airport."

"Look, this is their suitcase. It's really convenient. After I saw it, I bought one without hesitation."

"It's really light to carry like this, and much more convenient than the suitcases we used to use on business trips."

Jim said this and showed his suitcase to Li Changhe.

"Well, it does look very convenient. How much is it?"

Li Changhe asked Jim with a smile at this time.

"At $199, it's a bit expensive, to be honest, but it's a work of a European master. Most importantly, they promise to replace it with a new one within a year if it's damaged. For people like us who travel a lot, it's equivalent to buying one for $100, which is actually an acceptable price."

"Of course, there are better quality ones in the Dior store next door. They are said to range from US$599 to US$999. They are Dior's latest models and are very luxurious. But I don't use that kind of thing."

"Vic, I actually recommend that you all buy one. It's only $199 and it's much more convenient than the suitcases you have now."

At this time, Jim strongly recommended it to Li Changhe. He was not advertising for Pierre Cardin, but simply felt that this kind of suitcase was indeed very convenient.

Moreover, Wells' one-year return and exchange policy has given many people the illusion that $199 is equivalent to buying two items.

This will make them feel that it is a better deal, just like Jim, who felt like he bought two suitcases even though his own suitcase was not broken.

"Of course, it seems very convenient to me too. Let's go and take a look!"

Li Changhe did not say that this thing was his, but took people to the specialty store at the airport.

However, when they got here, they saw a long line in front of the store.

As expected, after seeing the convenience of the suitcase, many passengers, like Jim, couldn't wait to buy it directly at the airport.

Although the price of $199 is not cheap in this era, for passengers at the airport, this price does not exceed their consumption psychology.

Just like Jim, with an annual income of hundreds of thousands of dollars, spending $200 on a suitcase is nothing to him.

Compared with the convenience the suitcase brings him, this price is totally insignificant.

Not only the Pierre Cardin store, but also the Dior store next door was crowded with people. Many people with stronger purchasing power did not bother to queue up and went directly into the Dior store to buy more exquisite and luxurious high-end suitcases.

Many customers even carry other clothing products in addition to suitcases.

"Vic, I remember this is your business, right? Have you launched the suitcases on the market yet?"

At this moment, Su Haiwen in the team asked hesitantly.

He remembered that Dior was an asset of the Bosak Group, and Pierre Cardin was also a company that cooperated with Li Changhe.

Although Su Haiwen was not involved in these businesses, he knew some information.

After all, Wells had worked for Global Shipping before.

"Yes, brother-in-law, but Wells is now in charge of the Bosak Group."

Li Changhe said with a smile.

Jim, who was standing by, was stunned after hearing this.

What do you mean?
Could it be that these shops belong to Victor?
"Vic, are you saying that these shops are yours?"

Jim asked Li Changhe in surprise at this moment.

Li Changhe smiled and nodded: "Jim, I bought the design patent of this suitcase in Hong Kong Island."

"So, please allow me to thank you for your patronage!"

"Oh my god, this is really crazy."

“Such a convenient product was launched by you.”

“Oh my god, this is real”

Jim didn't know how to express his surprise.

In his opinion, Li Changhe should be involved in finance and real estate, but now he is working in the clothing industry?

Why is this industry so complicated?
How many secrets does he still have?

At the same time, in Li Changhe's team, Farol was looking at Li Changhe with surprise.

When Jim introduced the suitcase just now, he immediately noticed its convenience.

The store's marketing strategy was to open a store directly at the airport and even hire models to pose as stewardesses inside the airport. Farol was very impressed by this marketing model.

This is a disguised form of precise positioning, because passengers throughout the airport are actually the best potential customers for the luggage product.

If this company can deploy its products in major airports across the United States, then there is no doubt that the market for the products will open up across the country in an instant.

And now, this product actually belongs to Li Changhe?

Like Jim, after learning this, Farol was surprised at first, but then he came to his senses.

Also!

The marketing of this type of suitcase is actually exactly the same as the sports drink market that Li Changhe told him about, both of which precisely target customer groups.

If Li Changhe can see the market for sports drinks, then it is not surprising that he can discover the market for suitcases.

On the other hand, the popularity of this product actually verifies the success of Li Changhe's vision.

Thinking of this, Farol became even more excited.

He became more confident about the drink that Li Changhe told him about.

Judging from the other party’s perspective, I think the drink must be good.

Li Changhe didn't expect that this unexpected news would make Farol firm in his confidence.

In fact, Farol came along to New York mainly to set up the company.

After all, just like what Li Changhe considered, there are more business talents in New York and it is easier to recruit people, so Farol prefers to set up the company here.

"Forget it, let's go. We won't be able to queue up like this."

Seeing more and more people gathering, Li Changhe decided to leave first.

The group then left the airport and got on the convoy brought by Jim.

It’s not that Jim didn’t provide VIP service to Li Changhe, but that he didn’t get a chance to get in line.

After all, New York is now the world's largest city, and there are countless politicians and dignitaries coming here every day. Although Jim was willing to spend the money, he didn't queue up because the appointments here were already fully booked.

Li Changhe actually didn't care, it was just a few steps from the airport.

"Vic, I never thought that the suitcase would be your product!"

"In that case, Dior Company is also your property?"

In the entire airport, they were the only two companies selling suitcases, one high-end and one mid-range. Jim could guess which one was which.

"I guess so. It's a branch of a company we acquired before."

"Jim, I think we should talk about business. For example, your investments?"

At this time, Li Changhe felt that there was no need to keep talking about the suitcase. To him, this was actually a very small product, not as good as the Red Bull that Farol was about to launch.

Hearing Li Changhe's words, Jim breathed a deep breath.

"Sorry, Vic, I lost my composure."

"Well, let's talk business. This time, I convinced Mr. Dennis, the vice president of our Manhattan Bank."

"He supports me to take out 2 million US dollars and invest in oil spot with you."

"Vic, not only is my career on the line, Mr. Dennis is putting his career on the line as well."

"We are placing all our bets on you."

Jim said seriously now.

Li Changhe smiled and shook his head when he heard this: "Jim, don't be so exaggerated. Doesn't Manhattan Bank have its own channels to confirm the situation in the Middle East?"

“I think you must have decided to bet on oil after you determined the situation in the Middle East.”

"I just made suggestions, but I am not responsible for your investment."

Li Changhe didn't believe that Manhattan's investment of 200 million US dollars would be decided just because of his words. The other party must have done an intelligence analysis, especially after losing 300 million US dollars.

“I don’t know the specific information, but Mr. Dennis seems to have received accurate information. It is precisely because of his strong support that this investment was successful.”

"By the way, Mr. Dennis has arranged a party tomorrow night to welcome you to New York, and he wants me to invite you to go. How about it? Are you interested?"

Jim knew that Mr. Dennis did not trust him, so he wanted to talk to Li Changhe in person, so he asked him to invite Li Changhe.

Hearing this, Li Changhe smiled and nodded: "Of course, I'm happy to do so."

As the vice president of Manhattan Bank, Dennis is considered a senior executive on Wall Street. Li Changhe is very interested in contacting such a person.

"Okay, I'll reply to Mr. Dennis when I get back."

"By the way, don't dress too formally tomorrow. Don't wear a suit and tie!"

At this time, Jim reminded Li Changhe again.

"Ok?"

Li Changhe looked at Jim with some surprise.

Jim smiled and said, "Vic, it's summer now, so of course our party is a pool party."

"You look so out of place in our swimming pool in a suit!"

"Well, okay, I understand!"

Li Changhe initially thought it was a cocktail party, but unexpectedly, it was actually a pool party, which really surprised him.

"Don't worry, I'll make arrangements for you tomorrow afternoon when I come to pick you up."

Afraid that Li Changhe didn't understand, Jim spoke to Li Changhe enthusiastically.

Li Changhe smiled but said nothing.

After arriving at the Hilton Hotel and settling down, Li Changhe was just about to take a rest when there was a knock on the door of the room.

Li Changhe walked over and opened the door. Standing outside the door was Catherine, Li Changhe's secretary in Hong Kong Island.

These people have already arrived in New York from Hong Kong Island.

They had booked the hotel in New York in advance, and at the same time kept in touch with Hong Kong Island at all times in case anyone had important business to look for Li Changhe.

"boss"

"What's wrong? Is there something going on in Hong Kong Island?"

Li Changhe opened the door, let Catherine in, and asked curiously.

"It's like this. Mr. Wells has also come to the United States. He has previously asked about your schedule in the United States and wants to meet with you."

"I haven't replied to him yet. What are your instructions?"

Catherine reported to Li Changhe respectfully.

Li Changhe was a little surprised after hearing this: "Weiss is also in the United States?"

"Yes!"

"Then contact him, see where he is now, and make an appointment with him."

Li Changhe instructed Catherine.

Catherine nodded: "Okay, I'll contact them right away."

To Li Changhe's surprise, Wells was in New York.

So soon, he arrived at the Hilton Hotel and had lunch with Li Changhe.

"So, you planned the event at Kennedy Airport?"

In the hotel restaurant, Li Changhe asked with a smile to Wei Er Si sitting opposite him.

Wells nodded. "To be precise, it is still a marketing plan based on your original proposal. Pierre Cardin's company is responsible for the European side."

"I will be in charge of the US side myself."

"The first batch of products will be mainly launched in airports. In the United States, I have opened stores in airports in ten cities: New York, Los Angeles, Detroit, Chicago, Houston, Philadelphia, San Francisco, Seattle, Washington, and Boston."

"In the next two days, we will give priority to on-site promotion at Kennedy Airport. From the feedback we have received so far, many airport customers are very interested in the convenience of the suitcases."

"Next, I will launch these activities at the airports in Los Angeles and Chicago at the same time, and open up the market through the airports first."

Weiers reported to Li Changhe seriously.

Li Changhe nodded: "I saw the feedback today, the effect is very good, maybe the market will exceed our expectations, are there enough suitcases?"

"It should be about the same. I brought 300,000 in the first batch. You know, Hong Kong Island has saved a lot in the past two years."

"Before I came, the factory in Shekou had already completed commissioning and started production. As long as I notify you, the second batch of goods can be shipped soon."

As for the suitcases, the preparations are quite sufficient, and Wells has also stocked up enough.

"Well, the first batch of markets is the easiest to ship to. If we occupy the mainstream markets in Europe and America, we will have made a good start."

"We need to build a legal team. It won't be long before we have to fight a global lawsuit."

Patents are just a guarantee these days, but piracy definitely exists.

Especially in this era, in many small places and small cities, there are definitely manufacturers who don't care about patents and produce pirated products. These places don't care whether you have patents or not.

Therefore, Li Changhe can foresee that patent lawsuits are inevitable in the future.

"Well, this is exactly what I wanted to discuss with you. Next, should we open up patent licensing?"

At this moment, Wei Er Si also asked Li Changhe seriously.

(End of this chapter)