Chapter 323 Fashion Caesar
In the restaurant of the Peninsula Hotel, Li Changhe saw Pierre Cardin having lunch.

Compared to his tiredness yesterday, he is full of energy today.

"Hey, Per, you look like you've completely recovered today."

Li Changhe came to Pierre Cardin and sat down with a smile.

"Where did you go this morning, Vic?"

"I wanted to show you a gift."

Pierre Cardin smiled and said to Li Changhe at this time.

"I went to see my uncle this morning to discuss some business matters with him."

Li Changhe explained with a smile.

"Your uncle? Is he the shipping magnate?"

"I often heard his name in Europe."

Pierre Cardin asked curiously at this time.

"That's right, when there's a chance, I can introduce you to each other!"

Hearing Li Changhe's words, Pierre Cardin nodded happily: "It's such an honor."

Then Pierre Cardin put down the cutlery in his hand.

"Come on, Vic, I'll show you the gift I brought you!"

“I’m showing it to you today because it was just delivered today!”

"Oh? Then I'd like to see what the gift is."

Li Changhe curiously followed Pierre Cardin upstairs and came to his room.

At this moment, there was a large box in his room.

"This is?"

Looking at the tall box, Li Changhe was a little surprised. It was a big item.

"Hans, help us open it!"

Then, several assistants helped Pierre Cardin open the box and spread out the contents.

It was a huge carpet.

"This is a Savannah handmade wool carpet from the French royal family. I bought it at an auction before. It is said to be from the Palace of Versailles."

"Vic, I think you can lay it out in your place in the capital."

"With it, even in the cold winter, you will feel warm when you step on the ground."

Pierre Cardin showed it to Li Changhe and said.

"Speaking of which, my relationship with the East also originated from a tapestry, a tapestry from your Great Wall. It was this tapestry that sparked my passion for the East."

"Per, this is too expensive."

Li Changhe shook his head and sighed.

This thing can no longer be considered a simple carpet, but rather a cultural relic.

Pierre Cardin really put a lot of thought into giving this thing. At least in the winter in Beijing, it would be very comfortable if there was a carpet on the floor.

Unfortunately, he couldn’t take back the French royal family’s things.

"What, you don't like it?"

Seeing that Li Changhe looked somewhat calm, Pierre Cardin asked curiously.

Li Changhe shook his head upon hearing this.

In fact, deep down, he really didn't like carpets.

The difference between Eastern and Western cultures lies in the fact that many things that Westerners think are indispensable are not a big deal to Easterners.

Just like carpets, carpets are a must-have item for every household in the West, but they are not a special demand in the East.

But this kind of feeling must not be expressed

"Pell, it's not that I don't like him, I just suddenly thought that I seem to have a better place for him."

"Speaking of which, my uncle just gave me a mansion not far away."

"I suddenly felt that I could put this carpet in my new villa. I could put it in my bedroom so that it would be convenient for me to live in."

"By the way, Per, if you have time now, I can invite you to visit my villa."

"How about we go and have a look together?"

Li Changhe then decisively thought of a reason and said to Pierre Cardin.

Pierre Cardin was quite surprised when he heard this.

"A new villa? Of course, I'm very interested."

"And Vic, maybe I can give you a lot of advice. In addition to designing clothes, I am also a very good architectural designer."

Pierre Cardin said proudly to Li Changhe.

"Really? In that case, it seems that I should invite you to visit my villa."

Li Changhe made a decisive invitation at this moment.

With such a great design master, it would be a waste not to use him!

Sure enough, when they arrived at the house at No. 75 Deep Water Bay, Pierre Cardin couldn't help shaking his head.

"Vic, your house is full of the atmosphere of World War II."

"In fact, my uncle gave me this piece of land. He wanted me to build a villa on it."

"But I'm not in a hurry now!"

Li Changhe explained to Pierre Cardin seriously.

Pierre Cardin nodded: "This place has a very good environment. It is located between the mountains and forests, overlooking the sea. It is very suitable for a single-family villa."

"Vic, I can help you design it if you want!"

Pierre Cardin said to Li Changhe seriously.

"Of course I'm willing to help you, but I'm not in a hurry right now, Per. Our first priority is to acquire the Bosak Group."

"Speaking of which, I do have a question."

"Pell, if we acquire Bosak and take over Dior, do you have any idea of ​​becoming a designer?"

Li Changhe asked Pierre Cardin curiously.

Whether a luxury product sells well or not is closely related to its brand designer.

In other words, many luxury brands are famous because of their designers, just like Dior is famous because of Christian Dior and Chanel is famous because of Coco Chanel.

Similarly, a well-known designer can create a new brand at any time.

Just like Pierre Cardin, he created his Pierre Cardin brand.

Similarly, another talented assistant of Christian Dior, Yves Saint Laurent, also created his own brand after leaving Dior, which is the famous Yves Saint Laurent YSL.
From this we can see the importance of a designer to a brand.

The soul of luxury design lies in the designer. When Li Changhe acquired Dior, he certainly wanted to take advantage of Dior's brand influence, but at the same time, he also wanted to shape Dior.

Among these, it is necessary to find a good designer.

The designer of Dior cannot be avoided is Pierre Cardin.

He had to ask Pierre Cardin's opinion first, after all, he was his partner. "Dior's designer?"

"NO! NO! NO!"

"I don't want to be a designer for Dior, Vic, I have to make that clear to you."

"Even if we acquire Dior, I will not be the designer of Dior."

Pierre Cardin shook his head decisively at this moment.

"Oh why?"

Li Changhe asked in surprise.

Pierre Cardin smiled and said, "You know, designing products for rich people is the most tedious thing. Their vision is too picky. It doesn't give me any freedom and I can't feel the joy of design."

"Besides, if I wanted to take over Dior, I could have done it many years ago. There is no need to wait until now."

At that time, Christian Dior intended to let Pierre Cardin take over Dior Company, but Pierre Cardin refused.

He wouldn't take over Dior then, and he certainly wouldn't go back now.

"Okay, in that case, do you think your studio has anyone who can serve as a brand designer?"

Li Changhe continued to ask seriously.

Pierre Cardin fell into deep thought.

This time, he thought for a long time, then slowly shook his head.

"Vic, although I really want to recommend you, I have to be responsible to Dio. I'm sorry to tell you, no!"

"The design of high-end brands is different from that of mid- and low-end brands. They want to be unique and one-of-a-kind, which means that designers must have amazing talent."

“That’s the exact opposite of what my studio is doing now, because I’ve been out of the Chambre Syndicale de la Haute Couture for a long time now.”

“Similarly, the people in my studio, they are talented, but they have never been exposed to high-end couture bespoke work in my studio.”

"This also means that they cannot bear the responsibility of being Dior designers."

"If you need to find a designer for Dior, the best way is to go to the European fashion competitions and look for the talent there."

Pierre Cardin spoke seriously to Li Changhe at this moment.

Li Changhe nodded: "I understand!"

"Come to think of it, someone actually recommended a designer to me, a friend of my uncle, who is a well-known wool textile tycoon in Hong Kong Island."

"He recommended me a new European designer named Karl Lagerfeld. Per, do you know him?"

Li Changhe asked Pierre Cardin curiously at this moment.

"Karl Lagerfeld?"

"Are you talking about the German designer?"

When Pierre Cardin heard the name, he immediately asked in surprise.

"Hmm? Per, you've heard of him too?"

Li Changhe asked in surprise
Pierre Cardin nodded: "Yes, I know him because he also grew up in Paris."

"Back then, he showed great talent in the Paris Fashion Design Competition and was later hired as an assistant by Pierre Balmain."

"He was indeed very capable. Later, he took charge of the brand design of Fendi and pushed Fendi directly to the forefront of haute couture."

"If you invite him, it's not impossible!"

Pierre Cardin said thoughtfully.

Karl Lagerfeld was actually only about ten years younger than him, so Pierre Cardin was quite familiar with him.

Li Changhe nodded. In fact, he didn't understand anything Pierre Cardin said.

His knowledge of Karl Lagerfeld came entirely from his later fame.

The Caesar of the fashion world, nicknamed Karl Lagerfeld in the East, single-handedly led the revival of the Chanel brand, making it once again a top luxury product in the world.

The reason we know all this is because of the famous Chun Ge Li Yuchun.

For a while, Li Changhe read gossip and heard that Li Yuchun was always the No. 1 in fashion resources in China. He was a little surprised. After all, this girl is a real man!
Later I found out that Chun Ge was the favorite of old man Karl Lagerfeld. Karl Lagerfeld particularly liked women like Chun Ge. It was true artistic appreciation rather than sexual desire between men and women.

Because of this, Chun Ge became the No. 1 in the domestic fashion circle. In the European and American fashion circles, she is known as the Asian Princess and a top star.

It was from this that Li Changhe learned the name of the old man Karl Lagerfeld and his awesomeness.

Li Changhe remembers that Karl Lagerfeld only became Chanel's brand design director in 1983.

And now, this old man should still be just the design director of Fendi. In this way, Li Changhe feels that he can completely snatch this fashion Caesar before Chanel.

In the luxury goods industry, instead of trying his luck with other designers, Li Changhe really thinks it is better to find top figures with proven history.

"Per, when we return to Europe, if we succeed in acquiring Bosak, why don't you contact this Karl Lagerfeld?"

Li Changhe said to Pierre Cardin with a smile at this time.

"NO! Vic, if you want to invite him, then I sincerely give you a suggestion, don't let me invite him."

“No designer will take on a job before any other designer.”

"Because to them, this is not appreciation, but insult!"

"Just like why I didn't take over Dior in the first place, because Dior is Mr. Dior's product. Even if I do a good job, it is not my product."

"Similarly, if you and I appear in front of Karl Lagerfeld, he will definitely not agree to take over Dior, because it is obvious that we met first, and it was me who gave up the position of designer, and then it was his turn. Do you think he will agree?"

Pierre Cardin shook his head decisively.

"Also, I have to remind you that Karl Lagerfeld has a weird temper. Or rather, all Germans have weird tempers."

"They are rigid and rigorous. If you want to interact with them, you'd better be mentally prepared."

Pierre Cardin finally gave Li Changhe serious instructions.

Hearing this, Li Changhe nodded: "I understand."

Li Changhe was actually somewhat confident about inviting Karl Lagerfeld.

Historically, Chanel hired Karl Lagerfeld largely because of the Wertheimer family's decentralization.

The Wertheimer family is a Jewish family hidden behind Chanel, but it is different from the famous Arnault family of LVMH.

The Wertheimer family does not have a strong presence in the Chanel brand, and many people don’t even know that the family behind Chanel is called Wertheimer.

They put all the glory on the brand's design director Karl Lagerfeld, while the entire family hid behind the scenes in a low-key manner and did not even attend company meetings.

Perhaps, this family's annual job is to quietly count the money that Chanel earns for them.

This may have something to do with the lawsuit they had with Coco Chanel, but in short, the Wertheimer family gave Karl Lagerfeld considerable power.

This complete decentralization may also be the reason that impressed Karl Lagerfeld.

In fact, Li Changhe can also do the same.

After all, he has a lot of things to do, and he doesn't just care about Dio.

Besides, as an Oriental, he is indeed not suitable to appear in the so-called art circle in the West.

He had no interest in it either.

It was nothing for him to follow the example of the Wertheimers.

I just don't know if I can impress this old man by then.

(besides!)

(End of this chapter)