Chapter 321: Business is not just about fighting and killing, it’s also about human relationships!
"It's not like you're targeting the Li family's assets!"

"Actually, to be precise, I have my eyes on the cinema chain of Shaw Brothers Film Company."

Li Changhe did not hide anything and explained it to Bao Yugang in a simple and clear manner.

"Um, the Shaw Brothers cinema chain?"

"What does this have to do with the Li family?"

Bao Yugang was a little confused and couldn't figure out the ins and outs here.

"I heard that Mr. Shaw Yi-fu has always wanted to take charge of TVB, and he has basically been in charge of TVB over the years."

"Now that Lee Ho-wo is dead, the Lee family's shares in TVB may be sold."

When Li Changhe said this, Bao Yugang obviously knew what Li Changhe was planning.

"You."

Bao Yugang shook his head at Li Changhe, then smiled and said, "Do you want to intervene in the battle for Li's TVB shares, and then use them to exchange with Shaw Yifu for the cinema chain of Shaw Brothers Film Company?"

"That's what I'm thinking for now!"

Li Changhe nodded gently.

"You think it's too simple. If you do this, I tell you, the success rate is very low!"

"Because you still don't understand, who owns the cinema chain of Shaw Brothers Film Company?"

"Uncle, isn't it in Shao Yifu's hands?"

Li Changhe asked with some surprise.

"What's the full name of Shaw Brothers Film Company? Shaw Brothers Films Limited!"

"The founders of this company are Run Run Shaw and his third brother Run Run Mei. You may think that Shaw Brothers Films is under the control of Run Run Shaw, but in fact, the control of the cinema chain is in the hands of his third brother Run Run Mei."

"So, if you want a cinema chain for Shaw Brothers movies, it's not enough to just get the nod from Shaw Yit-fu. You also need the nod from his third brother, Shaw Ren-mei!"

"You are simply trying to force a negotiation with Shaw Yi-fu by using TVB's shares. This may not necessarily be a good thing!"

"Some things are better discussed openly than using tricks in private."

"In the business world, courtesy comes before force. If you don't even talk and just go straight into a fight with someone, even if you succeed, you'll just make enemies everywhere and ruin your reputation."

"So you have to understand that in the business world, having a good reputation is very important."

"The business community in Hong Kong is not big. Once your reputation gets out, everyone will be on guard against you. In this way, you will have a hard time in this business circle."

Bao Yugang spoke earnestly to Li Changhe.

Upon hearing this, Li Changhe showed a look of gratitude on his face.

"Uncle, I've learned my lesson!"

Indeed, what Bao Yugang said makes a lot of sense. The business circle of Hong Kong Island is not big, but in fact, the high-end business circle is concentrated in this land of hundreds of kilometers.

The relationships among businessmen are complex and intertwined.

Li Changhe's understanding of Hong Kong's business circles is still too shallow, and he habitually uses his past life memories as a trump card to plan transactions.

This kind of behavior is sometimes a trump card in hand and brings huge benefits.

But sometimes, it is not upright and easy to be criticized.

Bao Yugang's reminder was indeed a timely relief for him, preventing him from making a big mistake.

"Although you have funds now, in the business world, money is not everything. Otherwise, why do so many commercial mergers and acquisitions often end up in a mess?"

"If it's all about money, wouldn't it be better if everyone just talked about the acquisition openly?"

Hearing Bao Yugang's earnest teachings, Li Changhe nodded seriously.

"I understand, uncle! In the business world, there is not only money involved, but also human relationships!"

Hearing Li Changhe's rather insightful words, Bao Yugang nodded.

"It's good that you understand this. Human relationships are sometimes more effective than money."

"Take the Shaw Brothers movie theater chain for example. It's actually not that difficult to get one."

"Have you forgotten that we are all from Ninghai?"

“Although we are all in different industries, as Ninghai people in Hong Kong Island, there is still the Ninghai Chamber of Commerce.”

"I have a good relationship with the two elder brothers of Shaw Brothers. As far as I know, as for Shaw Renmei, he is old, but his children are not very interested in inheriting the Shaw Cinema Line."

"You are now a member of our Bao family. When you come forward, you will also represent the identity of Ninghai's children. If the Shao family is willing to sell the cinema, then under the same conditions, why not sell it to people from my hometown?"

"On the other hand, even if they don't want to sell it now, with your status as a member of the Bao family, you can always negotiate with them to rent it."

"As long as you lease the cinema first, then when Shaw Brothers wants to sell it, they will definitely give priority to you. At that time, the only thing the two sides will discuss is the price."

"The so-called fellow villagers often come from this. Business resources are exchanged among one's own people. They support each other and stick together to gain a foothold in the Hong Kong Island business circle."

Bao Yugang was explaining to Li Changhe seriously at this moment, and Li Changhe was accepting the instructions seriously.

"Uncle, what should I do about this?"

Li Changhe asked Bao Yugang sincerely at this moment.

Bao Yugang smiled and said, "It's simple. I'll organize a gathering of Zhejiang businessmen in a few days and invite a few old guys from our Zhejiang businessmen to come."

"When the time comes, officially announce your identity as a member of the Bao family to them. You can recognize your uncles and then choose the right time to talk to Shao Renmei."

"When the time comes, remember to be humble and put yourself at the level of a junior. Try to ask if you can acquire the company first. If you can't, take a step back and ask for cooperation."

"Generally speaking, at this level, the other party will not refuse."

"Of course, if you still refuse, then you can consider other means, such as the TVB shares you are seeking."

"Li Haohe just died. Even if Run Run Shaw wanted the TVB shares held by the Li family, he would not go to negotiate right now."

"The Lee family will need some time to calm down and sort out the assets left by Lee Ho-woo."

"This time difference is enough for us to contact Shaw first. If that fails, we can consider the Li family as a last resort."

"By the way, have you been messing with the film company recently?"

“You want to get into the film industry?”

Bao Yugang asked in surprise after he finished talking to Li Changhe.

He doesn't discriminate against the film industry, but the film industry is not really a big industry in Hong Kong Island today.

A movie can make millions at the box office. Even if the box office is this high every month, the revenue can reach tens of millions in a year.

After deducting the production cost and allocating it to other expenses, the profit for the whole year is not much. With so much money in hand, Li Changhe would not enter such a small industry, right?
Or.
There are so many female stars in the film industry, and young men and boys admire them. They don’t have too many thoughts, right?

"That's not the case, uncle. The film industry is just something I do by chance."

"At present, I am mainly engaged in the field of clothing and textiles."

"Pierre Cardin, a famous European fashion designer, just came to Hong Kong Island with his team yesterday. We have already reached an agreement."

"Next, we will jointly set up a company and acquire the French Bossak Group. At the same time, we will use the Dior brand under the Bossak Group and Pierre Cardin's own brand to jointly promote the suitcases I made and the clothing industry."

"At the same time, I want to use the textile technology of the Bosak Group to help upgrade the textile industry in the country."

Li Changhe told Bao Yugang about his plan. After listening, Bao Yugang nodded approvingly.

"This business plan is not bad, better than the small-scale film industry."

"Getting involved in the film industry is just a promotional idea I thought of. When the time comes, using movies to promote products like clothing and travel bags will be more effective than simple advertising."

"Some businesses in Europe and the United States have already started to engage in this type of advertising placement model. I think we can also try it in Asia."

Li Changhe briefly explained his motivation for getting involved in the film industry, and Bao Yugang looked at him in surprise.

"Product placement, now that you mention it, it is indeed a very novel way of promotion."

"Yes, uncle, I think it's not just about clothing, but also hotels and shopping malls. After we take over Wharf Holdings and Landmark Land, their shopping malls and department stores can all become filming locations for our movies."

"These are actually invisible promotional resources. Not only the audience in Hong Kong Island, but also those in Southeast Asia, Singapore, Malaysia, Japan, Taiwan and other places will be unconsciously affected."

“One or two films may not matter, but if multiple films are implanted with it continuously, it is actually an invisible hint and will greatly increase our customer base.”

Li Changhe spoke seriously to Bao Yugang.

Bao Yugang also started thinking at this moment

After a moment, he said approvingly: "Ayang, your thinking is indeed different from those of us old-school businessmen."

“Although I don’t know what the effect will be, from your plan, I can feel that your business idea is feasible.”

“And the textile industry is indeed a large category that has a strong effect on improving domestic industries.”

"I don't understand this industry, but I can introduce you to someone who is also a legend among our Zhejiang businessmen in Hong Kong."

When Li Changhe heard Bao Yugang say this, someone immediately came to his mind.

As expected, Bao Yugang smiled and said, "This man is called Cao Guangbiao. He is now a giant in Hong Kong's textile industry, with businesses all over the world, including Africa."

"Of course, the most important thing is that he is also a patriotic industrialist. You can feel at ease associating with him."

"In fact, as early as three years ago, before the country proposed reform and opening up, he established a woolen mill in Zhushi."

"In the 1960s, he helped to introduce the domestic Magic Rabbit Fur to the world."

"There are also domestic wool sweaters. In fact, he is also a domestic agent. Many wool sweaters are sold through him."

Bao Yugang introduced to Li Changhe.

Li Changhe listened carefully. He knew that the person Bao Yugang was going to introduce to him must be Cao Guangbiao, but he was not clear about Cao Guangbiao's specific deeds.

Li Changhe mainly knew Cao Guangbiao, the so-called wool spinning king, but the most important thing was that he and Bao Yugang jointly founded Dragonair.

The two men joined forces to establish Dragonair with the intention of breaking Cathay Pacific's monopoly on Hong Kong Island's aviation industry.

However, with the favoritism of the British Hong Kong government, Dragonair was maliciously suppressed and suffered losses for years. Finally, after negotiations, it was merged into Cathay Pacific and became a subsidiary of Cathay Pacific.

Of course, the Chinese part also took this opportunity to reversely control a portion of Cathay Pacific's shares.

But in the end, most of the shares are still in the hands of Swire Group.

But thinking of this, Li Changhe suddenly remembered.

It seems that there is still a chance to take action against Cathay Pacific?

"I understand, uncle. I will ask Mr. Cao for advice when the time comes."

"By the way, uncle, as far as I know, does HSBC hold many shares of Hong Kong companies?"

At this time, Li Changhe jumped up and asked Bao Yugang.

"Yes, in the past few years, the Hong Kong economy has been in decline, especially after the stock market crash in 1973, many companies have been severely damaged, especially British companies."

"Jardine Matheson, Hutchison Whampoa, Swire Group and others all have shares in HSBC."

"What do you want to do?"

Bao Yugang looked at Li Changhe at this moment and asked in surprise.

Li Changhe smiled and said, "Uncle, as far as I know, Cathay Pacific also has shares in the hands of HSBC?"

"Yes, HSBC owns 30% of Cathay Pacific's shares."

As an independent director of HSBC, Bao Yugang is very clear about this information.

“You want shares in Cathay Pacific?”

"But Cathay Pacific is not listed. Seventy percent of its shares are in the hands of the Swire Group. Even if you buy the 30 percent, it will be meaningless."

Bao Yugang frowned and said
Li Changhe nodded: "Yes, for now, even if we take 30% of Cathay Pacific's shares, it will be meaningless."

"But think about it, it is precisely because it has not yet been listed that these 30 shares actually have value."

"At present, the domestic aviation industry has begun to reform. The aviation business that was originally under the jurisdiction of the Air Force has become an independent airline company."

"This also means that the domestic aviation industry will be further opened up."

"The negotiations between China and the UK on the civil aviation sector bypassed the airlines in Hong Kong Island. In fact, it is because Cathay Pacific is controlled by the Swire Group here."

"On the other hand, once full air traffic between Hong Kong Island and the mainland is opened, we will either set up our own airline or seize control of Cathay Pacific."

"Cathay Pacific is now controlled by the Swire family, but if we get that 30% stake, it would be like driving a nail into Cathay Pacific."

"As long as Cathay Pacific wants to expand, it must go public. Once it goes public, it will issue tradable shares. That will be our opportunity!"

"Of course, it doesn't have to be listed, but if it does, it will rely entirely on the funds of the Shi Huaiya family, and it will be difficult to expand."

“So no matter what, if we can acquire Cathay Pacific’s shares, I think we won’t lose anything!”

"Most importantly, I think we can also use this to catch some fish!"

Li Changhe continued at this time.

A curious look appeared on Bao Yugang's face: "Fishing?"

　Thank you all for your blessings! My father discovered it in time and was sent to the hospital as soon as the symptoms appeared. He was given a dissolving injection in time and the examination showed no major problems. He is currently hospitalized for observation. Thank you again for your encouragement and support!

　
(End of this chapter)