Chapter 257 Director Lu’s Hint
"Vic, when you put it that way, I think you already have plans for cooperation, right?"

Pierre Cardin smiled and said to Li Changhe at this time.

He is a shrewd businessman, so his judgment should not be underestimated.

Li Changhe nodded and said with a smile: "It's not a plan, but I have a simple idea."

"Per, in the East, especially in this land, people have been concerned about food, clothing, housing and transportation for thousands of years!"

“Clothes come first.”

"So like you, I am also optimistic about their clothing market, including the textile market in the future."

"I have money. I can easily acquire a European or American textile company and then reach a cooperation with this side."

"But it is difficult for me to sell to the European and American markets at present. You know, Rome was not built in a day."

Pierre Cardin smiled and said, "I understand, Vic. I have sales channels in Europe and America. So what you mean is that we can cooperate and use Pierre Cardin's sales channels to open up the European and American markets, right?"

"Yes, we can use workers from the East to build factories, so that our production costs can be kept very low. You have been here for a long time, so you should understand their salary levels."

"Shipping is well developed in Hong Kong. In fact, my family started out in the shipping industry. My uncle is the world's shipping tycoon, and the total tonnage of his ships is about 2000 million tons."

“Our shipping costs are also manageable.”

“So, as long as we can ship it to Europe and America, we can make money, right?”

Pierre Cardin said with a smile.

"Pell, I don't know if you've noticed that there's a market gap in Europe and America."

"The new young people like to be outspoken, like rock and roll, like punk, and like to oppose all old systems."

"As for clothing, they like to break traditions and have independent personalities, but there is another important point: they have no money!"

"They can't afford those avant-garde designs, and they don't like those cookie-cutter civilian clothes!"

"It cannot be said that these people have no spending power, it can only be said that they do not have the ability to spend large amounts. However, I think their overall market is a blue ocean full of potential that is waiting to be developed."

"And if we produce in the East, our biggest advantage is our cost, the cost in the East, plus Pierre Cardin's avant-garde design."

"Pell, I think if we work together, we will definitely be able to occupy a new market in Europe and America."

"At the same time, we can also use the help of textile factories to slowly expand our influence in the East."

"As long as there are further reforms here, we can use our first-mover advantage here to quickly make a name for ourselves and grab a place before high-end Western brands come in."

Hearing Li Changhe's plan, Pierre Cardin looked at Li Changhe in surprise.

"Vic, I have to say, I find that we have the same ideas in many directions."

"In fact, in Europe, I was criticized as an alternative because I made high-end clothing for ordinary people."

"They think I'm lowering the taste of designers, but I think ordinary people also need to wear designer clothes."

"But now it seems that you are more avant-garde than me, and the market you are looking at seems to be bigger."

Pierre Cardin said with a smile at this time.

The business path designed by Li Changhe really speaks to his heart.

He really doesn't think design is such a high-end thing. As a former assistant of Chris Dior, Dior once thought of letting Pierre Cardin take over Dior.

But Pierre Cardin chose to resign. At that time, he was already very famous and could have run a private clothing studio for top people.

But Pierre Cardin chose to go downmarket and introduce clothing trends to a more ordinary class group.

Li Changhe knew all this, so he brought out the Zara and Uniqlo model and discussed it with Pierre Cardin.

He knew that this person didn't have the high-end qualities of a designer, otherwise he wouldn't have casually licensed the brand name for various purposes, even sanitary napkins.

Therefore, Li Changhe has always believed that Pierre Cardin is a typical businessman. He only cares about the market here and does not exert any sentimental influence on it.

It is easiest to cooperate with such businessmen.

However, brand authorization is something that needs to be prevented in advance.

"Well, Per, what do you think of this cooperation idea?"

"Use my funds and connections, plus your fame and sales channels in Europe and America, and we will cooperate."

"How about setting up a new company together and developing new markets?"

Li Changhe looked at Pierre Cardin seriously and said.

Pierre Cardin nodded without hesitation at this moment: "Why not? Vic, I can't think of a reason to refuse."

Pierre Cardin is so realistic.

Historically, his brand entered the domestic market with the help of a Chinese woman named Song Huaigui.

This woman was the first person in New China to have a transnational marriage. She came from a prominent family and fell in love with a Bulgarian student in the 1950s.

International marriage was not allowed in that era, and neither the organization nor her family allowed her to get married.

Their love even attracted the intervention of the embassies of both sides!
Then the woman wrote a letter to a big boss, and the enlightened big boss personally agreed to this transnational marriage, and thus moved abroad.

In the 1980s, this woman returned to China with her husband, and she hit it off with Pierre Cardin immediately. She then helped him introduce Pierre Cardin clothing to China.

At the same time, she also introduced Maxim's, a famous French restaurant that Pierre Cardin had just acquired, to Beijing and opened the Maxim's Western Restaurant, which would become famous in the future.

Later, this place became the most fashionable place in Beijing and a holy place for the entertainment industry.

Cui Jian sang "Nothing at All" here, Jiang Wen and Liu Xiaoqing celebrated their birthdays here every year, and Zhang Yimou and Gong Li dated here whenever they had nothing to do.

Okay, the gossip has gone too far!
All in all, Li Changhe felt that Pierre Cardin had no reason to refuse such a suitable suggestion.

And Pierre Cardin did not refuse.

"Vic, although we are friends and I am willing to cooperate with you, I must protect my own interests."

The intention of cooperation was reached, and Pierre Cardin naturally had its own demands.

"Pell, I have an idea for cooperation. You can listen to it."

"In addition to the shares we hold through our cooperation, how about I pay you another sum of money to buy out all the ownership of the Pierre Cardin brand in Asia?"

"Except Japan, of course!"

In this era, the Japanese market is a separate market outside of all Asian markets. Because this market was developed very early, major brand companies opened up the market in Japan early on.

"You still have the right to profit from all products named after your brand, but the overall management rights belong to me!"

"Vic, do you want to use Pierre Cardin to produce other items?"

Pierre Cardin asked curiously at this time.

"Per, after dinner, I'll show you my suitcase."

Li Changhe was considering how to increase the brand value of high-end suitcases, and Pierre Cardin was the right choice.

By adding a design by an internationally renowned designer and adding the convenience of a suitcase, it will immediately become a luxury item, but there will be no problem in selling it at a suitable high price.

"A suitcase?"

The two of them then finished their meal, and Pierre Cardin was very satisfied.

Then Li Changhe went home and brought his suitcase with him.

In Pierre Cardin's house, the moment he saw Li Changhe pulling the suitcase, Pierre Cardin saw its value.

"Wow, this thing is really much more convenient than our box."

Pierre Cardin took the suitcase in his hands, then pulled the pull ring and walked lightly.

The universal wheels below allow him to easily transform into different shapes. "Although my suitcase has wheels, to be honest, it is very bulky."

In 1970, Bernard Sutton developed a method of installing wheels under a suitcase and pulling the suitcase forward with a rope.

And Pierre Cardin's boxes are of this type.

However, this type of box that is pulled by a soft rope is actually difficult to use and inconvenient.

This is also the reason why major suitcase manufacturers are not interested in this. Given that there are manual transport vehicles at train stations and airports, his invention is particularly useless.

But Li Changhe is different.

It is very light when held in the hand.

"Come on, Domi, fill this box with stuff so I can feel it."

Pierre Cardin said to the assistant next to him.

Soon, the other party filled the suitcase with some clothes and other things, and then Pierre Cardin pulled it up and walked around.

“It doesn’t take much effort at all.”

"Boss, let me feel it too."

The assistant at the side said curiously at this moment.

"Give!"

Pierre Cardin handed the handle to his assistant, who then walked away holding it.

"Wowowow, it's really much more convenient than our suitcases."

“This is so comfortable to walk in!”

“Yes, there are many variations of this.”

Li Changhe said with a smile at this time.

"Per, you can design a suitcase with a small one on top of the big one. It will be convenient for family travel."

"In addition, we can also design a complete set of airline uniforms and travel luggage to be distributed to airlines as their unique logo."

"Imagine a beautiful stewardess wearing a short skirt and leather boots, pulling a small suitcase through the airport lobby. It would be a very beautiful sight."

Li Changhe gave Pierre Cardin a detailed description.

Pierre Cardin immediately smiled and nodded.

"Yes, this is indeed a new idea. Most importantly, we are the only ones who have this thing now!"

Yes, in Pierre Cardin's heart, this is already us.

This exquisite suitcase will be an exclusive product of their new company.

That would give their aviation uniforms a huge advantage.

"Vic, I can't wait to work with you now."

Pierre Cardin said seriously.

"Of course, but our cooperation agreement needs to be signed in Hong Kong Island."

"We are currently in the mainland and do not have the conditions to sign."

"Of course, we can go to Hong Kong Island tomorrow!"

Pierre Cardin said excitedly at this time.

Since he has found a way to open up the market here, there is not much point for him to stay in the mainland.

You can go directly to Hong Kong Island.

"In that case, Per, I'll arrange for an assistant to wait for you over there!"

Li Changhe said with a smile.

"Oh? You're not going?"

Pierre Cardin was a little surprised, but reacted randomly.

"I'm sorry, Vic, I forgot that you're an international student here."

"Yes, I'm still studying here, so I can't return to Hong Kong Island as I please."

"I can't go back until the holidays."

"But don't worry, I have a subordinate over there, and he can represent me in negotiating cooperation with you."

Li Changhe said to them with a smile.

"Okay, but I also realized that we can't leave tomorrow, and your suit isn't finished yet!"

"I have to finish it. I really hope that you can wear it and attend our cooperation signing ceremony."

"No problem at all"

Li Changhe said with a smile.

In the afternoon, Li Changhe found an excuse to say goodbye to Pierre Cardin.

Then, he went directly to the National Tourism Administration from the Qianmen Jianguo Hotel.

Although most units have begun to default to weekends as rest days, national-level offices like this one are still busy.

When Li Changhe arrived, Director Lu was in the office, talking on the phone.

After he finished the call, Li Changhe knocked on the door and walked in.

"Changhe-san is here."

"Do you want to call Hong Kong Island?"

Director Lu asked with a smile at this time.

He actually likes to see Li Changhe now, because every time this guy comes, he brings good news.

"Director Lu, I want to make a call to Hong Kong Island and bring you some good news."

"Come, let me guess, have you reached an agreement with that foreign businessman Pierre Cardin?"

Director Lu immediately guessed the good news that Li Changhe was talking about.

Li Changhe nodded: "Sure enough, nothing can be hidden from you. I just made an agreement with him this afternoon. I will cooperate with him to open a company, and then look for an opportunity to acquire a textile group."

"At the same time, as for the suitcase I mentioned earlier, I think we can cooperate with him to put the words "Made by Pierre Cardin" on the high-end series of suitcases."

"With his international fame and the unique design of our suitcases, it is no problem to set a high price."

Li Changhe spoke seriously to Director Lu.

Director Lu nodded: "This is indeed a better solution. We know that Mr. Pierre Cardin is very famous in the design industry."

"In that case, Changhe, I think you should also move forward with the industrial equipment matter."

"Now that the higher-ups know that you have made money and have reviewed your business plan, it's time to speed up the process."

"You know, we have not made any breakthroughs in cooperation with external investment promotion agencies yet!"

Director Lu hinted to Li Changhe at this time.

Li Changhe nodded: "Don't worry, Director Lu, I will set up a business team in Hong Kong Island and come over!"

(End of this chapter)