Chapter 246 The role of Pierre Cardin!
For Li Changhe, a question he has been thinking about recently is how to invest in the domestic market.

Yes, how to invest is also a very troublesome problem.

Reform and opening up is a gradual process, so the state has many restrictions in many industries. It is not that you can just pay money and do it.

Just as Li Changhe knew, next year Bao Yugang, seeing that the hotels in Beijing for entertaining foreign guests were crowded, offered to donate 20 million US dollars to invest in a five-star hotel. His only requirement was that it be named after his father.

Everything else, whether it is property rights or management rights, belongs to the state.

But even though it is such a simple matter, no department dares to take it over or even ask for it.

Because everyone thinks that taking money from foreign capitalists is a serious matter, even if it is a donation.

In the end, the matter was brought to the attention of the top management, and it was finally decided by the designer that the 20 million donation was accepted.

From this we can see that in the current environment, people are still very cautious about foreign investment.

In addition, the industries to choose from are also limited, and the country’s current main choice of foreign cooperation is mainly in the industrial field.

It is more about taking over joint ventures of a technical cooperation nature to improve the country's industrial level.

For a single businessman, there are not many options for his own investment.

Among them, clothing is considered to be the leader in the open industry.

Among food, clothing, housing and transportation, clothing has always been the first priority.

This is also the reason why Pierre Cardin was able to gain a foothold in China in the early days of reform and opening up.

However, Li Changhe's intention to make friends with Pierre Cardin is not only concerned with the domestic investment direction.

What he values ​​more is actually Pierre Cardin's identity as an internationally renowned clothing merchant.

This is an excellent international transit point.

Zara and Uniqlo, this precise low-cost and high-design clothing business model is still a blue ocean in the world.

You should know that Japan's Uniqlo was not established until 1984, and Spain's Zara has only been established for four or five years.

But when it comes to low cost, which country's clothing production costs can compare with China's?

Moreover, clothing itself is a labor-intensive industry. Whether it is the upstream cotton planting, textile processing, or the downstream sales market, it is an industry that can drive a large number of jobs.

With low-cost domestic production and Hong Kong's shipping advantages, Li Changhe feels that now is a better time than in the future to replicate the Uniqlo and Zara models in Europe and the United States.

Of course, these are the advantages of Li Changhe's plan. He also has disadvantages, such as unfamiliarity with the European and American markets, lack of brand awareness, and lack of suitable partners.

Now the emergence of Pierre Cardin has perfectly solved all the problems for Li Changhe.

An internationally renowned fashion designer and brand businessman just made up for Li Changhe's shortcomings.

Li Changhe didn’t know whether he could succeed, but he would be rich soon, so it was worth a try.

Even if it fails.

In addition, Li Changhe has deeper plans in mind.

That is the luxury goods market outside the low-end consumer market.

Unlike the hot-selling luxury goods market in the future, the luxury goods market in the late 1970s and early 1980s was bleak all over the world.

If it weren't for the explosion of the Japanese fashion industry that inspired their citizens to go shopping in Paris and New York, many luxury brands would have gone bankrupt long ago.

However, relying solely on a small notebook is not enough. Li Changhe is very clear that in the next ten years, many luxury brands around the world will be in a very difficult situation or even on the verge of bankruptcy.

The future famous LVMH Group was integrated during this decade.

Li Changhe remembered that Dior would probably seek to sell itself within two years.

The reasons for this are quite complicated. To put it simply, the equity of these brands has been penetrated through layers and the shares are all in the hands of French state-owned enterprises.

In the rebuilt European countries after World War II, the core companies are almost all state-owned enterprises, whether in Britain, France or Germany.

Since the late 1970s, the state-owned enterprises in these countries have not been doing well. They are basically either making losses, going bankrupt, or relying on state financial subsidies.

So Britain launched a vigorous privatization campaign, selling off all state-controlled enterprises to reduce the burden on the national finances.

Although the old law did not completely privatize, it did sell off some of its shares, including Dior's future parent company.

These are the commercial lines in Li Changhe’s previous works.

If he remembered correctly, Dior might have just been sold to the Velot Group by the Bosak Group.

But within three or two years, the Vilot Group will go bankrupt due to poor management.

Then, Dior would fall into the hands of Bernard Arnault, the future giant of the global luxury goods industry.

This also marked the beginning of Bernard's transformation from a builder to the godfather of luxury goods.

And now, Li Changhe felt that he could completely intercept Hu Bernard's route.

It would be very difficult for a Chinese like him to acquire the company, even if he was a Chinese from Po County.

But if Pierre Cardin came forward, Li Changhe felt that the probability of success would be very high.

Pierre Cardin is a French citizen. He is an internationally renowned designer and clothing businessman. He was once an assistant to Christian Dior, the founder of Dior.

In other words, whether in terms of connections or nationality, Pierre Cardin is no inferior to Bernard.

More importantly, Li Changhe does not need to target Dior directly. He can directly target the parent company of Dior, the Velote Group.

Because the Velotte Group, which is about to go bankrupt, happens to be a former textile giant in France.

Its corporate technology and products may not work in Europe and the United States, but they are perfect for the current domestic market.

After all, even if you bring in the world's most advanced textile technology, it may not be possible for China to absorb it.

This is the value that Li Changhe sees in Pierre Cardin.

At the dining table, Zhu Lin had already sat next to Li Changhe, while Li Changhe and Pierre Cardin were chatting quickly in English.

Pierre Cardin is a designer, and his aesthetic taste is higher than that of modern Chinese people. Li Changhe comes from the future, and although he is not a professional, he has a lot of knowledge about finished clothing products.

So the two of them were chatting very enthusiastically.

Although Zheng Qianli standing next to him also understands English, his English level is limited to vocabulary such as daily conversation.

In other words, he didn't understand the words Li Changhe said to Pierre Cardin, but when they put together things like New York Fashion Week, Milan design style, Paris Chanel Fendi Hermes, he was in trouble.

To put it bluntly, he can only speak the language but has no knowledge.

As for Zhu Lin, she doesn't care.

She knew Li Changhe's name Victor. This was the overseas identity arranged for him by Mr. Bao from Hong Kong.

Li Changhe did not hide this from her. The two of them had already told her about it privately before.

Although she didn't know why Li Changhe used this fake identity to communicate with the foreigner in front of him, Zhu Lin believed that he must have his own reasons.

At this time, Zhu Lin naturally would not expose him.

The two chatted for more than two hours, from fashion design to global aesthetics, from regional culture to Eastern and Western cuisine.

All in all, all the various types of novels that I read in my previous life have been put to good use, and I can talk about anything in a vague way.

Whether he is proficient in it or not is another matter, but at least it sounds like that.

After all, Li Changhe felt that it was impossible for a designer like Pierre Cardin to be proficient in everything.

The two of them chatted until the remaining food was cold, and then they stopped.

Looking at the time, it was already past eight o'clock, almost nine o'clock. Li Changhe smiled at Pierre Cardin and said, "I'm sorry, Per, although I still want to continue chatting with you, it's getting late and we have to end." Pierre Cardin sighed deeply when he heard what Li Changhe said.

"Vic, you are the friend I have the most fun chatting with since I came to the East."

"The time is really too short. I think we still have a lot to talk about."

"By the way, can you please leave me your address? I would like to find time to visit you at home, is that ok?"

Pierre Cardin said seriously.

Li Changhe smiled and said, "Of course, I actually live very close, in the Overseas Chinese Apartment in front."

"But I think you should leave me your address, and I'll visit you at the weekend."

"Because you said you would help me tailor clothes, I think your tools must be at home, it should be more appropriate for me to go to your house!"

"Oh my God, I would have forgotten if you hadn't told me. Yes, I want to make you a set of clothes."

Pierre Cardin slapped his forehead, looking very annoyed.

"Well, I'll leave you my address and we can make an appointment for this weekend. I'll wait for you at the hotel!"

Pierre Cardin quickly left his address to Li Changhe, who kept it.

Afterwards, the group walked out of Lao Mo and saw Li Changhe and Zhu Lin riding advanced electric bikes. Zheng Qianli showed envy in his eyes.

Living in an overseas Chinese apartment and riding an electric bike imported from Japan, it is obvious that he is not a Chinese.

But looking at that female comrade, she seems to be Chinese.

It seems that this young overseas Chinese has found a beautiful girl from mainland China to be his friend.

This girl was lucky and she achieved success overnight.

After the two returned home, Zhu Lin finally couldn't resist her curiosity.

"Changhe, why did you use your fake identity to communicate with this foreigner today?"

"The main reason is that I know this guy's name. He is a very famous designer abroad, and I want to work with him."

"I just happened to be planning to tell you about this, Linlin. Didn't I tell you before that I tried investing in the United States?"

"I know, it's your collaboration with that rich man Mr. Bao, right?"

Zhu Lin knew about this a long time ago.

"Yes, the investment results are about to come out, and I made a lot of money!"

Li Changhe said to Zhu Lin seriously.

"A lot of money?"

"How much is this huge amount of money of yours? Is it more than the one million Hong Kong dollars you brought back?"

"Ten million?"

Zhu Lin asked Li Changhe hesitantly.

Li Changhe shook his head.

When Zhu Lin saw this, she immediately remembered what Li Changhe had told her at that time, that she could earn hundreds of millions of dollars.

“It’s not really hundreds of millions of dollars, is it?”

"It's not hundreds of millions, it's several hundred million dollars!"

"The details haven't been released yet. We are currently trying to cash out, so we don't know the exact amount."

Li Changhe said seriously.

When Zhu Lin heard this, she was shocked.

When they were still receiving a salary of 46 dollars each, her man actually earned hundreds of millions of dollars.

Rich enough to rival a country, truly rich enough to rival a country!
"Changhe, do you really have so much money?"

"Yes, that's all!"

"So next, I have to find a way to invest this money in China. I have been thinking about how to do it."

"The appearance of Pierre Cardin today has given me some ideas. I can definitely cooperate with him and transfer money in the form of investment by Hong Kong entrepreneurs."

"It is just right to use the clothing and textile industries to drive the transformation of the domestic clothing industry."

"But I still need to talk to Director Liao about this matter. For example, I still need to discuss the identity issue with him."

He didn't intend to hide the fake identity from the higher-ups, but he couldn't hide it.

If the country cannot find out about such a small matter right at home, then it is underestimating the power of the country.

However, Li Changhe didn't think the fake identity was a big deal.

The above style of behavior is not rigid. Don't talk about dual citizenship or not. To put it bluntly, Li Changhe is just using a fake identity to travel in other regions.

Our underground workers did a lot of things like this back then, and the higher-ups didn't make a fuss about it.

Li Changhe also felt that the issue of fake identities actually provided Director Liao and his team with ideas for solving the problem.

Apart from anything else, once the amount of the money was revealed, Li Changhe estimated that Director Liao and others would definitely feel regretful.

But words are spoken and cannot be taken back. I said I didn't want Li Changhe's money in the first place, and I certainly can't go back on my word now.

Li Changhe came back to invest under a fake identity at this time, which was actually a disguised way of proposing a solution to Director Liao and giving him a way out.

This would also avoid the embarrassment of having a super billionaire in the country.

Li Changhe felt that this idea was completely feasible.

But I didn't mention it before because the money hasn't come in yet. If you said in advance that you had prepared a fake identity, it would cause other people to have wild thoughts.

It’s different now. The money is in hand soon, so you can talk about it now.

"We need to talk to the country about this, otherwise this amount of money is too much!"

Zhu Lin said worriedly.

They currently have no awareness of private wealth and are used to the fact that all income and contributions belong to the country.

So at this time, she not only did not oppose it, but was quite supportive.

"Well, I'll go ask tomorrow!"

Early the next morning, Li Changhe first sent Zhu Lin to Xiaoxitian, and then went to school to ask for leave.

Then, we went straight to the Tourism Bureau.

He had no way of going directly to Mr. Liao's office, after all, that place was not accessible to ordinary people.

But the other party was very busy, so even if Li Changhe went there, he might not be able to see them.

Li Changhe could only make reservations through the Tourism Bureau.

In fact, Li Changhe had very bad luck this time. Not to mention Director Liao, even Director Lu had to attend the meeting.

Fortunately, Director Lu’s secretary was still there, so Li Changhe hurriedly asked the other party for help in contacting him, and then he called Director Liao’s office.

(End of this chapter)