Chapter 197 This price is too low!

Unlike the previous jeep, Director Lu’s current car has become a sedan, the Shanghai SH760A produced by SAIC.

This car is also called the Big Shanghai, and its counterpart is the SH57B developed and produced in 760, which is called the Little Shanghai.

This type of car is actually the standard equipment for Director Lu's level. The previous jeep was just a temporary replacement.

Compared to the jeep, these two cars are now more comfortable and cool. They are equipped with air conditioners and are very comfortable to sit in.

Director Lu first took him to Director Liao's office.

After Li Changhe and his team arrived, they waited for a while until the people in the office came out, and then Director Lu and Li Changhe went in.

Seeing the box in Li Changhe's hand, Director Liao walked over to feel it.

"Is this the patent that Lao Lu said you bought?"

Li Changhe did not say that he invented it, mainly because he was worried about getting involved in a verbal lawsuit.

After all, many people's ideas are still stuck in the era when all inventions belong to the public.

"Yes, Mr. Liao."

Director Liao walked around with the box twice, then nodded: "It is indeed very convenient."

He now travels abroad frequently, and although he is accompanied by service personnel, just like Director Lu, he can see the convenience brought by this suitcase.

"What Lao Lu said on the phone just now was simple. Student Changhe, please tell me your thoughts again."

Director Liao spoke gently to Li Changhe at this time.

Li Changhe nodded, and then described his idea to Director Liao again.

Director Liao nodded.

"As for the patent law, we can talk to Lao Peng later. He just came back and is currently in charge of legislation in the National People's Congress. The patent law is currently being drafted. I think your idea could provide them with some ideas."

"How about your suitcase? How do you want it to be produced? Should it be produced under the name of foreign investment, or should it be completely handed over to the state?"

Director Liao continued to ask Li Changhe at this time.

Li Changhe hesitated for a moment, but still said, "Director Liao, actually my idea is still in the name of foreign investment."

"There are mainly two reasons for this. One is that the silver futures business in the United States that I reported to Director Lu and you before has already generated some profits."

"The money I used to buy the patent this time, including the foreign exchange I transferred back, was all from this money."

"We know this. I just had a meeting with Lao Lu this morning. As I said before, it's your own money, so you can use it without any worries."

"I know, but I still want to use part of it to invest in China. This suitcase is the first project I have chosen. It is simple, practical, and has a market."

Li Changhe told Director Liao seriously that the Overseas Chinese Affairs Office now has a very large scope of work, and foreign investment actually depends on them to coordinate.

"What's the other reason?"

“Another reason is that I think if it is completely handed over to the state, the state’s pricing may be low!”

Li Changhe said cautiously.

"Ok?"

“Low pricing?”

Director Liao and Director Lu never thought that Li Changhe’s second reason would be this?
Seeing this, Li Changhe no longer hesitated and said, "Mr. Liao, Director Lu, what do you two think the price of this suitcase should be in US dollars?"

"As for US dollars, I think thirty dollars is more reasonable."

Director Lu felt it and estimated.

"Including shipping, fifty dollars should be fine."

Director Liao said with a smile.

Li Changhe didn't say anything.

Director Liao smiled and said to Li Changhe: "It seems that our quotation did not meet Mr. Changhe's expectations."

"Tell me, how much do you want to pay for it?"

Li Changhe smiled, then said seriously: "For this ordinary suitcase, my intended price is 99 US dollars per piece."

"Then, I think we can make some high-end products, such as adding some special craftsmanship, leather wrapping, silver handles, etc., and the price can be up to $399, $499 or something like that."

After Li Changhe finished speaking, Director Liao and Director Lu couldn't help but look at him in surprise.

"You're going to sell this box for five hundred dollars?"

He often travels abroad and knows the actual value and purchasing power of the US dollar. Li Changhe's pricing is really beyond their imagination.

"That's why I want to say that we have just connected with the world, and in fact, we often don't understand their business concepts and ideas. I found in Hong Kong Island that when foreigners do business, they pay great attention to grouping."

“They assign different values ​​to different groups of people.”

"Take suitcases as an example. During this period, people who need suitcases are generally those who are traveling for business or family trips. And these people are generally high-income groups among the income groups abroad."

"For this type of people, whether it is $99 or $499, as long as it brings them convenience and saves time, this amount of consumption is nothing to them. Price is not a concern, demand is the core."

"Just like watches, is there any essential difference between our Shanghai watches and Rolex watches? In fact, there is not much difference, but the added value of Rolex brings it a high premium."

“So a Rolex can sell for thousands of dollars, while a Shanghai watch only sells for tens of dollars.”

"We don't have brand awareness now, and we only like to consider pricing from the perspective of cost, which is actually a disadvantage for us."

Li Changhe's pricing seems outrageous, but in fact he has considered it.

As the newest suitcase in the world, no matter how simple it is, the convenience it brings is definitely greater than traditional carrying tools.

The 1980s was an era of economic boom for the whole world.

After the U.S. dollar degenerated from the US dollar to the U.S. dollar, it began to go down the path of excessive currency issuance and never returned.

However, Li Changhe’s real market in the early days was not Europe and the United States, but the recent Japan.

In the 77s, China entered an era of economic growth. From 86 to , the total GDP increased nearly fivefold.

One of the major features brought about by this economic boom is that the consumption level of the Japanese has risen sharply.

Buying only expensive things, not the right ones, was a characteristic of the Japanese during this period.

In fact, it is exactly the same as the local tycoons in our country going out shopping for a short period of time in the future. The rich people don’t consider the price at all.

At this time, the European luxury goods market was on the verge of collapse, but was saved by the crazy buying of the Japanese.

Li Changhe remembers one particularly interesting thing, which was when they played golf.

The Japanese elites particularly like to play golf. In the 1980s, they would not play golf even if there were golf courses in China. They would definitely fly abroad to play golf. They would build golf courses in Southeast Asian countries and then fly abroad just to play golf.

Under this crazy consumption level, those who can go abroad are definitely high-income earners.

Li Changhe estimated that his ordinary suitcases would probably not sell well there, but the high-end ones would definitely be popular.

Of course, he couldn't tell Director Lu and the others about this prediction.

After listening to Li Changhe's words, Director Lu sighed.

"Although it sounds a bit outrageous, I have to say that your idea is correct from a business perspective."

"If I earn $2,000 a month, then spending $100 on a suitcase won't be expensive. I'll just think it's convenient."

"Even if I have a certain need, I won't feel bad if I buy a high-end suitcase."

After all, Director Lu was a financial elite in the past. He just didn't think of some business ideas. Once Li Changhe explained them, he could understand them.

"Yes, there is actually a lot more that can be discussed. For example, there are so many airlines in the world, and we can talk to them to see if they need to equip their flight attendants."

"Since airlines have uniform uniforms, it is entirely possible to have uniform suitcases with their airline logos designed on them."

"Foreign airlines are not short of money. I think this kind of purchase can be negotiated."

Li Changhe continued.

Upon hearing this, Director Liao sighed and said to Director Lu: "Look, Old Lu, this is the purpose of our training of college students."

“Although I don’t know whether there is any problem with the price he set, I was indeed somewhat convinced by him.”

"If it really sells at this price, it will be a good lesson for us."

"Like classmate Changhe said, the two of us who often go abroad have been so conservative in our pricing. The comrades below may be even more conservative when it comes to pricing. If something changes here and there, the price difference will be huge."

"I think his idea is good. We can use this small box to try it out and see if this way of thinking is appropriate."

"If it is really suitable, then using this suitcase to help us train a group of business talents would be a real big deal."

"What do you think, Lao Liao?"

At this time, Director Lu clearly supported Li Changhe.

Director Liao nodded and said with a smile: "I have already said it. I am convinced by him."

"Our reform is to try many things. There are some things that we dare not discuss in depth with real foreign investors, but he, a fake foreign investor, can try it."

"Well, classmate Changhe, please write an implementation plan and give it to me. I will communicate with the people from the Ministry of Industry and the Ministry of Foreign Trade, and then come up with a plan."

"Like Lu said, regardless of how much money we make, the most important thing for us is to find a business mindset to deal with them."

"it is good!"

"Okay then, let's go find Lao Peng now. It's about time."

Director Liao talked so much with Li Changhe, but he was also stuck to a schedule. After all, they are all senior cadres and very busy. It's not that you can always have time when you go.

This time they did not take Director Lu's car, but Director Liao's Hongqi. Li Changhe sat in the passenger seat, and the two big guys sat in the back.

Soon, they arrived at an old courtyard house. Led by Director Liao, they walked through layers of corridors and came to a house.

After the secretary's announcement, several people walked into the room, where an old man was sitting at a desk, working.

After Li Changhe and the other three walked in, the old man immediately put down the pen in his hand.

He looked several years older than Director Liao, with an aged face and much less hair, but he exuded a strong spirit.

"Old Liao is here."

Seeing Director Liao come in, the old man put down the pen in his hand.

"Is this the young comrade you mentioned? I heard he wants to give us some reference opinions on the establishment of our patent law?"

"Come and sit down. To be honest, we are having a headache. We have never done this before."

The old man came out at this time and led them to sit on the sofa.

"He was originally trying to remind Lao Lu not to suffer any loss in patent issues and not to be taken advantage of by foreigners. When I thought about what you were doing, I brought him over to talk to you and see if there were any useful ideas."

Director Liao helped Li Changhe explain at this time.

Mr. Peng nodded: "This is really timely relief for us."

"To be honest, the comrades below do have simple ideas. They are currently studying the patent law on the other side of the strait."

"I have already informed the comrades in charge of drafting the document. They will send someone to communicate with you and take a look at the situation."

Not long after, a man in his fifties walked in.

"This is Director Xia Shu from our Academy of Social Sciences. He is also a member of the team that drafted our patent law."

"Let our young comrade talk to him, and we old guys will listen."

After saying hello, Xia Shu also looked at Li Changhe with a smile.

"Comrade, I have brought the first draft of our Patent Law. You can take a look at it and tell us what you think."

Xia Shu handed a booklet to Li Changhe, who took it and read it carefully.

As expected, it is still a dualistic bill, but some of the settings should have been copied from outside.

After reading it, Li Changhe thought for a while and organized his words.

"Director Xia, I don't understand the legislative rules of the patent law. I am just discussing the relationship between technology and patents from a business perspective."

"Because from my personal understanding, a patent often represents an industry, and there are huge commercial interests involved."

"If I were an overseas entrepreneur, when I was researching an industry, I would first look for a country's patent loopholes, and then use these loopholes to help me make a profit."

"This is actually a kind of commercial war. Our patent law is actually a defensive fortress to protect our domestic state-owned assets."

"The attackers are foreign businessmen. They will do everything they can to find loopholes and breakthroughs, and then turn our assets into their assets."

"Well said, this young comrade is indeed insightful."

"Our patent law is indeed a fortress in commercial wars. It defines the other party's industry and protects our own industry."

"I think this young comrade can really look at our first draft from a business perspective to see if there are any loopholes, and fill in the gaps. Hearing both sides will lead to a clearer picture."

With the old comrade's words, Li Changhe started discussing with Xia Shu there.

(End of this chapter)