Chapter 257: Change of plan, prepare to receive the award

"Brother Xiao, Sister Luo Yao."

"Sister, brother-in-law."

Inside the Yanjing branch of Shiguang Culture Media.

Except Zhang Yue and Lin Wantong.

There were also two cute girls wearing hats, who were excitedly greeting Yang Xiao and the other two.

One of them is Benxi.

The other is Luo Yao’s cousin Li Rui.

Since Benxi has been living in Yanjing recently, she and Li Rui are the same age. Last time, she left her contact information because of Yang Xiao. In addition, she has no friends here. After a few visits, they upgraded from fans to besties who can talk about anything.

When Li Rui appeared here, Yang Xiao was a little puzzled.

"What are you doing here? At this time, you high school students shouldn't have a holiday yet, right?"

"Hehe, I'm on sick leave."

"The college entrance examination is coming soon, can you just invite me?"

"It's okay, our teacher won't care, and our winter vacation will be almost a month long."

"One month? The Imperial City is great."

Hearing this, Yang Xiao was shocked. Their winter vacation in their senior year of high school could only be half a month at most. How could it be possible to have the whole vacation?

But he was relieved immediately. This is Yanjing. It is not as competitive as the central regions. One can get into a 985 university with just or points. There is no comparison between the two.

"Brother-in-law, please take me in tomorrow night. I also want to go to Weibo Night to meet the stars." Li Rui looked at Yang Xiao pitifully and begged.

"You've followed me here, what else can I say?" Yang Xiao said unhappily.

"Yeah, thanks brother-in-law."

Hearing Yang Xiao's agreement, Li Rui cheered immediately, and then she looked at Luo Yao again. Of course, she knew that all this was due to Luo Yao, so she stepped forward and embraced the latter's arm, "Sister, I love you so much!"

"By the way, brother-in-law, are you really not going to my house for dinner tonight?"

"Your sister can go with you. I have something else to do here and can't leave. Come visit your parents next time and tell me you're sorry."

"Ok."

Li Rui's parents already knew about the relationship between Yang Xiao and Luo Yao.

When Luo Yao comes to Beijing this time, she has to stay there for one night. After all, she is her aunt, otherwise it would be unacceptable.

But Yang Xiao’s status is different. The two of them are still boyfriend and girlfriend. He hasn’t even officially visited his father-in-law and mother-in-law yet, so how can he let the girl’s relatives go first?

In terms of identity, it is always a little inappropriate.

Although Li Rui's parents invited him, it was just a polite invitation and he turned it down.

In addition, Yang Xiao had originally planned to get together with Zhang Yue and the others.

But he had too many people to meet, so he simply arranged a dinner party himself in the evening.

There are quite a lot of people attending tonight.

Even Zhang Shaoyu, who I haven't seen for a long time, is in Yanjing. This guy has completely let himself go.

He just hoped that Yang Xiao would write those songs for him and sing them for the rest of his life.

Yang Xiao just had a brief chat with him as an old friend.

Fan Jun from Wanhe Tianyi came with Jiaoshou Yi Xiaoxing and others. They had the most business dealings with Shiguang Culture Media, and this was a good time for them to sit down and get to know each other better.

Fan Jun communicated with Zhang Yue for a while and then came to Yang Xiao.

"The first season of 'Year Hare Affair' will be online soon, probably at the end of this month."

"Okay, I'll have someone help you guys with the promotion then."

The platforms launched this time are Tudou, Youku and Bilibili, and it is not exclusive.

However, the first two cannot provide too many promotional resources, so Yang Xiao plans to let Xu Yi focus on the homepage. After all, this film with patriotic colors must be combined with barrage to have a better effect.

Yang Xiao even made plans to use soft articles and water army to promote the product, focusing on the promotion.

In addition, Zhao Wanlin, who was staying in Yanjing, also came. He is rarely in Lincheng now. He brought He Jie with him and discussed the matters of the investment company with Yang Xiao.

Zhao Wanlin called out affectionately from afar: "Brother Xiao, how come you have time to come to Yanjing today?"

"Don't shout so disgustingly."

Yang Xiao was speechless, then explained, "I came here to be invited to participate in the Weibo Night event."

"Oh? Then let's go together tomorrow."

"it is good."

Both of them are in the media industry, and he was not surprised at all that Zhao Wanlin was invited to the venue.

He even suspected that several of the actresses under Zhao Wanlin had unclear relationships with him, but he had no interest in knowing.

That's how the entertainment industry is.

Of course, Zhao Wanlin came here for something important, and he brought a friend from Yanjing to introduce to Yang Xiao.

This person took over 10% of Yang Xiao’s cashed-out shares last time and is now also one of Kuaiya’s shareholders.

After some polite conversation, Zhao Wanlin probed Yang Xiao again: "Why, do you really have no plans to raise funds for your WIFI Master Key?"

"Haha, it's almost time. I plan to launch international business in the middle of the year. I might be short of money by then."

"Okay, when the time comes, remember me first."

Yang Xiao laughed casually: "Of course, of course."

Zhao Wanlin kept pestering him: "If you stand me up, I won't forgive you."

Seeing Zhao Wanlin repeating this with an extremely serious expression, Yang Xiao stopped teasing him:

"Hehe, you know, I am greedy for money. I will do business with whoever pays the most."

"Don't worry, the money issue is easy to talk about. Brother Zhao, I will definitely support you wholeheartedly!"

"That's easy."

Yang Xiao nodded and agreed. Having said that, it was still hard to say.

Today, the advertising revenue of WIFI Master Key is already in the tier of the most expensive APPs in the country. It spends whatever it earns, and its user base is expanding like crazy!

With such a huge user base, there are still compulsory ads!

Because this move is too rogue!

Therefore, the valuation of WIFI Master Key is rising day by day and is approaching 20 billion!
Seeing Yang Xiao agreed, Zhao Wanlin joked:
"Are there any new projects that you can bring to your brother recently?"

"Yes, I came to Yanjing this time just for this matter. I didn't come here specifically to participate in this Weibo event. I still have to worry about business matters."

"Oh? What project is it about?" Zhao Wanlin originally just asked casually, but now he was really curious.

Yang Xiao smiled and said, "It's still about the [Time Cloud Music] thing I told you last time. I told you this because I treat you as a friend. If you want to get on board, this is your last chance."

"Tsk, you still want me to take over? Hey, brother, my money didn't come from the wind."

Zhao Wanlin lost interest instantly. There was no way he would join the battlefield of music platforms. At that time, Yang Xiao estimated that Guangyun Music only had a few hundred thousand users. How could he compete with platforms like Kugou that had a user base of tens of millions or even hundreds of millions?

His brain is so funny!

"Then don't regret it later."

After listening to this, Yang Xiao smiled and didn't force it. Anyway, he never expected Zhao Wanlin to join the game.

Sometimes telling the truth as a joke can really confuse people.

Zhang Yue came over and said, "Boss, everything has been communicated with Weibo officials."

"Okay." Yang Xiao nodded.

Zhang Yue looked a little strange, and said puzzledly: "Boss, actually we can accept this award on your behalf, there is no need to go on stage in person."

Yang Xiao smiled and said, "Why? Are you afraid that I will die in the spotlight?"

Zhao Wanlin, who was standing by, looked at the two of them curiously, "What do you mean? Are you going to go on stage to receive an award? What award? No, are you determined to show up in public?"

This series of questions made Yang Xiao laugh and cry.

"is there a problem?"

"Well, there's really no problem. I've always been curious about when you will be exposed."

Yang Xiao smiled and said, "Isn't this a good opportunity to be exposed?" Zhao Wanlin was stunned for a moment and said, "That's right. By the way, you haven't told me what the award is yet?"

Yang Xiao scratched his head and recalled carefully: "I think it was [Most Popular Writer on Weibo of the Year]?"

"Yes, that's it." Zhang Yue added, "The boss has published too many original stories this year. Each blog post has attracted thousands or tens of thousands of comments. The amount of interaction is among the highest on Weibo, except for those public intellectuals' quarrels."

Zhang Yue was talking about two books written by Yang Xiao, "The Ferryman" and "Passing By Your World", dozens of stories in which were first released on Weibo and have always been very popular.

Zhao Wanlin asked: "How many fans do you have now?"

"I forgot the exact amount, but it seemed like it just exceeded 10 million last month," said Yang Xiao.

"Weibo officials are also using you as an example and constantly giving you zombie fans, right?"

"That's true. I estimate that the number of daily active fans is no more than 50,000. If you add some casual fans, the number of real fans is no more than 500,000 at most."

"Five hundred thousand, awesome. That's not a small amount."

Zhao Wanlin was surprised, and then he seemed to have thought of something. "Fuck, did you reach an agreement with Weibo officials? Cooperating with them to hype it up?"

Yang Xiao looked at him in surprise: "Hey, you really guessed it right, but you only guessed half right. I did communicate with Weibo in advance, and the staff there asked me if I wanted to attend the award ceremony. They were also surprised that I agreed this time."

When his identity is truly exposed, there will definitely be a wave of popularity, which will be a good opportunity for him to market himself.

Both Weibo and Weibo could benefit from this wave of traffic. When Yang Xiao entered the venue the next day, there was even a special makeup artist to touch up his makeup.

The gimmick of [Handsome Blogger] is really going to be maxed out!
However, having said that, Yang Xiao is not just trying to show off.

He had two purposes this time.

First, [Train Parkour] is about to be launched, and Yang Xiao plans to do some advertising when receiving the award.

It just so happens that "Year Hare Affair" is also online, so I will promote it together.

Second, I’m going home soon, and it’s not a good idea to hide it from my parents. I can just use this internet celebrity as an excuse to explain it to them.

Otherwise, I won’t be able to give my dad the Porsche he wants to give him!
Of course, the most important thing is the result of communication with the official Weibo.

Since 2010, the official has been promoting him as an "emotional blogger", not only to attract a lot of traffic, but also to return the favor by continuing to enhance Yang Xiao's personality on Weibo.

All I can say is, it has a hundred benefits and no harm!
Now that he has this opportunity to be exposed, how could he let it go?
Zhao Wanlin had no objection to Yang Xiao being exposed. In fact, in his opinion, it was time for him to show his face a long time ago.

Yang Xiao is not bad looking and has a lot of female fans.

If it were him, he would want to post a selfie every day, why would he hide it like Yang Xiao? He even suspected that Yang Xiao was tired of holding it in!

"Speaking of which, you really should be given an award. In fact, based on your popularity on Weibo, you are qualified to compete for their Weibo King, right?"

"Qualified, but not much."

Yang Xiao shook his head: "After all, don't you think about it? How could a Weibo KING be given to an internet celebrity? This is reserved for celebrities."

"You're not just an ordinary internet celebrity."

"Anyway, since we're not in the entertainment industry, this is not possible."

"That's true. This award should be given to household names in film and television. Your fans are all young people, and your audience is not very wide."

Zhang Yue saw Yang Xiao and Zhao Wanlin discussing, so he said: "Boss, although you can't count on Weibo King, our Lin Wantong has hope for Weibo Queen."

Zhao Wanlin talked to He Jie beside him at this time, and the latter said: "I heard that the competition for Weibo Queen this time is also fierce. Zhang Liangying, Yang Mi, and Yao Chen, all three of them are very competitive."

Yang Xiao looked at He Jie and asked, "I think you debuted in the same episode of Super Girls as Jane Zhang?"

He Jie smiled and said, "Yes, she was ranked third and I was ranked fourth. I have a good relationship with her and I am optimistic about her. Mr. Yang, who do you think has the best chance? Are you optimistic about your Lin Wantong?"

Yang Xiao smiled. He Jie had a good hand but played it badly. Her singing was not inferior to Yang Xiao's, but she insisted on hyping up her relationship and went astray.

In just a few years, Jane Zhang, who is only one place higher than her, has walked the red carpet at the Grammy Awards and stepped onto the international stage.

Now the two of them are really worlds apart, but Yang Xiao didn't want to say more about it, just shook his head: "I guess Weibo Queen has little to do with Lin Wantong, it's probably Yang Mi's."

"Are you so sure? Although Yang Mi became very popular last year with the drama 'Palace', I don't think she has much hope."

Zhao Wanlin was a little unconvinced. "I think it might be Yao Chen. After all, she has the greatest appeal on Weibo, and the government is also supporting her. It's impossible not to give it to her, right? You are also in this industry, don't you know these things?"

Zhang Yue smiled and added: "Mr. Zhao, tomorrow we will be broadcasting live, and netizens will vote online."

Yang Xiao said: "Haha, if you don't agree, let's make a bet?"

"What are we betting on?" Zhao Wanlin became interested.

"Well, let's bet on one year of advertising and marketing under Tianma Media. How about promoting no less than ten ads per month across all channels? How do you say?"

"What if you lost?"

"Same thing, I'll use my Time Culture Media's advertising resources to bet against you, how about that? You won't lose out, right?"

Yang Xiao smiled and said, "I'll let you take advantage of me again. As long as Yang Mi doesn't win the award, I'll lose. Is that okay?"

"So you look down on me? Fine, I agree."

Zhao Wanlin was just trying to prove himself, he really didn't believe it.

Yang Xiao laughed and said, "Then we'll see tomorrow."

Benxi was listening quietly beside him. He asked Yang Xiao in confusion:

"Brother Xiao, don't you think highly of Sister Wan Tong? She had a hit song every month last year. Her popularity is no less than Yang Mi, right?"

"Alas, I'm not trying to boost others' ambitions or destroy my own prestige. It's just that Xiaochen, you don't understand. Compared with the film and television circles, the music industry is naturally at a disadvantage. But don't worry, in my opinion, it shouldn't be a problem for Lin Wantong to win the [Weibo Most Influential Female Singer Award]."

"Is that so? What a pity." Benxi felt sorry for Lin Wantong.

"Keep up your efforts and try to win an award at the next few Weibo Nights."

"Then I have to change the style of music."

Hearing this, Benxi made a bitter face. She also knew that even though she was quite popular online, due to the nature of this type of online song, she would never be invited to perform on mainstream platforms that truly had aesthetic requirements.

In fact, her reputation is much better than in her previous life, thanks to Yang Xiao's deliberate guidance, as well as the control of comments by the internet trolls and soft-text promotion.

But it is still not enough. After all, this is a confrontation between the mainstream and the non-mainstream.

January 1th, evening, Yanjing International Trade Center.

The "Weibo Night" event, which was first renamed from Sina Internet Festival, was held here.

Yang Xiao, Luo Yao, Li Rui, Benxi, Zhang Yue and assistant Zhao Qian, along with their group, arrived here early, bringing their invitation letters.

Lin Wantong, accompanied by her agent, is now walking on the red carpet and being interviewed by reporters.

Yang Xiao first put on some makeup, with a pale face, then followed the staff upstairs, walked to the sign-in wall and signed his name.

This time he signed not "Time" but his full name, Yang Xiao.

The reporters below were all a little puzzled.

"Who is this handsome guy? Yang Xiao? Which 18th-tier celebrity?"

"I don't know him. Why did Weibo invite such a person?"

"Isn't he the kind who sneaks in to take photos with Jack Ma? Not long ago, someone sneaked in to take photos with Jack Ma and was reported."

A reporter saw Yang Xiao's signature and asked a staff member wearing a work badge, "Who is this? Is he a celebrity? Why haven't I heard of him?"

"He's not a star, he's just a Weibo celebrity. You'll know when the time comes."

"Internet celebrity? Huh?"

After getting the answer, they were no longer curious.

After Yang Xiao signed in, he went around with Luo Yao, Li Rui and others.

Li Rui, in particular, looked excited and took out her cell phone to take photos and videos of the stars in the distance.

"Wow! There are so many people!"

"Lin Qingxia! Yang Mi! Li Bingbing! Zhang Yimou! Brother-in-law, can I go take a photo with them?"

"Let Zhang Yue take you there."

It was also Yang Xiao’s first time to participate in such a large-scale event offline. Seeing so many celebrities up close, including Wang Feng, Yao Chen, Feng Shaofeng, etc., made him feel a little excited.

The fuss that Weibo made this time was quite big, and the online hype and attention were already fully preheated.

In addition to celebrities, many business tycoons also attended, such as Pan Shiyi, Kai-Fu Lee, Wang Zhonglei and so on.

When the time was almost up, Zhang Yue came over.

"Let's go, it's time to enter."

The last day, you can drop off your monthly ticket or it will be wasted~
(End of this chapter)