Chapter 249 Recommend a mentor

Xia Chenan originally thought that it would be a lot of trouble, but he never expected that he could convince Yang Xiao so quickly.

The main reason was that the "Mango TV" mentioned by Yang Xiao earlier put too much pressure on him, and the strength of their Zhejiang Provincial TV was indeed not enough.

To be honest, Wanhe Tianyi spent a whopping 2000 million yuan after all, so naturally they have to consider factors such as the cooperation platform, and it is reasonable to leave him out for a while.

This was truly a pleasant surprise for him, and he immediately made a promise.

"Boss Yang, Boss Fan, you can rest assured that I, Xia Chenan, will make "The Voice of China" one of the best music variety shows in China!"

Hearing that Xia Chenan had automatically replaced the name of this foreign variety show with this one, Yang Xiao helped correct it:

"Boss Xia, I'm afraid you're going to be disappointed. The name 'Voice of China' cannot be used.

As soon as our company obtained the copyright, we went to the State Administration of Radio, Film and Television to apply for registration.

But they clearly told us that the name was already taken and we were not allowed to use it because there was a radio station in our country called "Voice of China."

When Xia Chenan heard this, he immediately became frightened: "What? It can't be used? It's broken, the name is the same, what should I do?"

"What else can we do? Change your name?" Yang Xiao smiled and waved his hand to tell him not to worry.

"Change the name. What should I change it to?"

Xia Chenan also felt a little nervous when he heard this.

Sometimes a name is very important. Not only should it give people a refreshing feeling, but it should also generate popularity.

If the name is suddenly changed to one that is neither Chinese nor Western, the effect of the program might be greatly reduced.

He caught a glimpse of the two people looking at him with indifferent expressions, and then he felt relieved for no reason:
"Could it be that Mr. Yang and Mr. Fan have already thought of a solution?"

Fan Jun also smiled slightly: "Haha, there is no solution, but Mr. Yang has already thought of another name, which is "The Voice of China". Mr. Xia, what do you think of this name?"

"China. Good Voice. Well, not bad, not bad. Although it is a bit plain, it is catchy and not inferior to the translated "China Voice". I admire you. Mr. Yang, you really deserve the title of a talented man."

Hearing Xia Chenan's gentle flattery, Yang Xiao smiled and then asked:

"Boss Xia, excuse me, if you were to run this show, would you have an initial idea of ​​the mentors you would like to choose?"

Xia Chenan thought Yang Xiao was testing him.

But he had been planning this program before, and the casting of these mentors can be said to have been fully prepared.

"Mr. Yang, as you know, if The Voice of China follows the standards of The Voice of Holland, it needs two very experienced, big-name domestic first-line singers to host it. And as for the candidates, I am considering Liu Huan and Na Ying."

After saying that, Xia Chenan suddenly changed his mind and thought that Yang Xiao's words might not be aimless and there might be a deeper meaning in his words, so he threw the topic back to him:
"The remaining two are still to be determined and under discussion. I wonder if you have any recommendations, Mr. Yang? Please share your thoughts."

"Haha, as for the selection of mentors, I do have a suggestion."

Xia Chenan said seriously, "I'd like to hear the details."

"Among the mentors, I prefer Taiwan's Golden Melody Award winner Harlem Yu. His song "Love Is Not a Choice" is a big hit. I believe that many people in mainland China, young and middle-aged, like him.

As for the last mentor, I would like to recommend a female singer from Time Culture Media - Lin Wantong. "

Xia Chenan asked in surprise: "Lin Wantong? Is she the current pop diva? It turns out that she is an artist under your company. I haven't paid attention to this."

Yang Xiao smiled and explained:
"Of course, I am not partial. As you said before, whether it is Na Ying or Liu Huan, to be honest, they are a bit old, which may cause pressure and generation gap for many young contestants.

I recommend Harlem Yu and Lin Wantong, especially the latter, because they may allow contestants and audiences to find the so-called young people's voice and not appear so alienated from the stage.

In addition, you probably don’t know about Lin Wantong, but she was once a music teacher in a small county. Her story of becoming a singer is also very inspiring. She has achieved her current success through her tireless pursuit and hard work in the music industry. This gimmick and identity can also represent most groups, right? "

Hearing this, Xia Chenan waved his hand and said with a smile:
"No, no, no, Mr. Yang, you misunderstood me. If Lin Wantong is to be a mentor, her qualifications are unquestionable. And as you said, Lin Wantong's story and the type of mentor are very consistent with the requirements of our program. In addition, there are four mentors, two men and two women, which is also very appropriate."

Harlem Yu, whom Yang Xiao mentioned, because of his Taiwanese identity and his status in the industry, does coincide with the original intention of selecting mentors for their program.

In fact, the station also has recommended candidates for the fourth mentor.

That’s Yang Kun.

In the past two years, his song "Empty City" has become a small hit.

The criterion for selecting Yang Kun was his previous identity as a resident singer in a bar.

Then he becomes an inspirational character who strives, fights, never gives up and finally achieves success.

This is in line with the positioning of their program.

People in the station also plan to build momentum for him.

For example, before Yang Kun became famous, there was a touching soft-text story.

It is said that he had a girlfriend when he was still working in Beijing. That was when Yang Kun was the poorest and he could only live in the basement!
Then when his girlfriend found out, she took him to the house allocated by their unit, and most of the time his girlfriend paid for most of the living expenses. In short, he was a gigolo.

They persisted like this for two or three years, but his career still didn't improve. Then, under pressure, the couple finally parted ways.

It is indeed a typical example of grassroots success!
But now with Yang Xiao's proposal, in comparison, Lin Wantong seems to be more suitable than him.

Lin Wantong now releases a new song every month, dominating the charts on all major platforms.

Last month it was "Bubble", this month it is "In My Singing", and every song is a hit. Xia Chenan is also paying attention to the entertainment industry, how could he not know?

Although Lin Wantong is too young and at a disadvantage in terms of qualifications.

But if Yang Xiao's identity as a music teacher is confirmed, it can make up for her age deficiency.

Her professionalism is unquestionable, and she is beautiful too!
[A music teacher from a small county town never forgets her original aspirations and finally gets her dream of becoming a music star. The unknown story behind the beautiful mentor of The Voice of China! ]

Well, I have already thought of the title for the soft article.

When the time comes, we can use this identity to hype ourselves up, and the traffic, popularity, and topic will definitely be maxed out!

In addition, the drama of tutors competing for students is also very interesting.

The new generation of music mentors versus the older generation of mentors?
Lin Wantong is absolutely perfect for the role!
Xia Chenan suddenly patted his head and smiled: "I'm sorry, look at my memory, I forgot that you, Mr. Yang, are an expert in our new media industry. Why don't you tell me more about your insights so that I can adopt them?"

"Haha, I don't dare to talk about my opinion. First of all, our name is "The Voice of China", and the most important point is naturally the quality of the singing.

Therefore, when it comes to how to select a "good voice", it will naturally be up to you, Mr. Xia, to take the trouble to do so.

Of course, in addition to good voices, I think they still need to be packaged as much as possible, so that they are full of stories or have some contrast, which is also a big attraction. "

"Oh? A sense of contrast? What do you mean?"

Xia Chenan was a little curious. Everyone understood the storytelling aspect. The previous "Avenue of Stars" followed this path.

There shouldn't be too many routines, such as the grassroots type, the miserable type, the one with both parents orphaned, the one with a disability but a strong will, etc.

As for the sense of contrast, it was the first time he heard it and he found it quite fresh.

“It’s very simple, for example, some women are born with a man’s deep voice, or men can sing women’s songs. The instructor was surprised when he first heard it, and even more surprised after turning around.

The audience in front of the TV, who knew the whole picture from a God's perspective, were also surprised at first, but what they wanted to see most was the surprised face of the mentor.

In fact, the Voice of Holland also uses this method a lot, so we should also learn from it.”

After Yang Xiao's explanation, Xia Chenan also understood.

I thought that Yang Xiao is indeed a professional media person, and his focus is different.

“But in this case, will the audience question the authenticity of the show?”

"Haha, I believe you will handle it well, Mr. Xia."

Damn it, we are all thousand-year-old foxes, why are you playing Strange Stories from a Chinese Studio with me?

This show has no script, who the hell would believe it?

The tragic story and the miserable character were all exposed by netizens in later period.

But no matter what, the first season of "The Voice of China" is considered to have fewer tricks.

There really are a few grassroots singers.

Later on, Zhejiang Provincial Satellite TV also stopped pretending.

For example, there is something like a "national audition", and every place is just messing around.

Want to advance?
Simple and clearly priced.

It’s all messed up! Grassroots people without money can only become internet celebrities through short videos.

I thought the Chinese music scene could be saved, but in fact it has been rotten to the core.

After all, even a “magician” can run onto the stage and scream, and then be called the king of singing?
Thinking of the singing king Yang Xiao, he might consider buying the copyrights of other variety shows next.

For example, the rival show "I Am a Singer" that Mango TV later sang bought the copyright from South Korea.

Well, continue to intercept.

Xia Chenan smiled slightly at this time and did not talk much about the authenticity of the program.

After that, we continued to discuss the relevant production sharing matters.

The last thing is to implement the contract.

Xia Chenan only brought one staff member with him this time, so the contract issue will naturally be completed by a dedicated person in the next few days.

In the following days, both parties negotiated the details of the contract.

For example, in the post-production, what aspects will Wanhe Tianyi be responsible for and how much manpower and material resources will be provided.

What will be the advertising revenue sharing ratio between the two parties in the later stage?

There are too many things that need to be finalized, so Xia Chenan will have to stay for at least a week.

In addition, Yang Xiao even selected a few students from the Time Culture Media Company.

It is called - generous donation!
For example, Zhao Lei, Ma Di and other folk singers he had signed before are now completely unknown.

Zhao Lei originally debuted through a talent show, and appeared on several shows with the help of exposure, before he finally became famous. Of course, his creative ability is still worthy of recognition.

But Yang Xiao still has to push as much as possible to help his artists gain exposure.

These resources should not be wasted!

Otherwise, wouldn’t the money be wasted?

That night, Fan Jun, as the host, arranged a dinner to welcome them and entertain them.

Xia Chenan drank a few glasses of wine at the dinner table. The relationship between the few people has become like brothers. The former even revealed:
"Brother Fan, Brother Yang, rest assured that with the strong support of Wanhe Tianyi and Shiguang Culture Media, we at Zhejiang Satellite TV are determined to make this program the number one music variety show. Let me tell you the bottom line, the exclusive title sponsorship fee for The Voice of China will at least not be less than this amount."

After saying that, he pointed with his fingers: "Fifty million!"

Fan Jun raised his glass and clinked it with him again: "Haha, Brother Xia, you are the person who has the final say in Zhejiang Satellite TV. We are all relieved."

Yang Xiao also told the truth: "Yes, I believe in my vision, and I also believe in your vision, Brother Xia. We paid a lot of money to buy this program. If we work together, we will definitely make a lot of money."

When the first season of "The Voice of China" was broadcast in the previous life, it was extremely popular.

When it was exclusively sponsored for the first season of "Red Can of Jiaduobao Herbal Tea", the advertising fee was only 6000 million.

But due to the success of the first season, the price increased nearly four times in the second season!
It soared directly to 200 million!

In the third season, the number increased to 250 million!
Of course, these advertisements are all auctioned, and Jiaduobao has won the top spot for three consecutive seasons.

The advertising expenses for three years amounted to 500 million.

I have to say, Wanglaoji and Jiaduobao are really generous after their separation.

Moreover, there are many types of advertisements.

The most valuable thing is the so-called exclusive sponsorship, and the logo appears directly in the program continuously.

In addition, there are also things like "exclusive offer", "interactive support", and "insert advertising".

“Exclusive Special” is usually the first advertisement that starts playing when the program is paused.

When you reach the exciting part, the video is suddenly interrupted. Most people will watch the first ad and be deeply impressed.

This position was taken by the "natural and non-irritating Pechoin herbs" which were once used as a trial product. The investment in the second season was directly increased to 7000 million, and in the third season it was further increased to 1.53 million. It was so crazy and exaggerated.

The advertising space for "interactive support" was also worth tens of millions and was bought by Suning.com, and later transferred to China Telecom.

Well, Suning.com still has some strength as an e-commerce platform at this time, and he doesn’t even know that he only has a few years left to live.

As for "insertive commercials", they are quite disgusting. The program is paused and only a 15-second or 30-second commercial is played. Not too long, and the audience has to endure the nausea and watch the whole thing. It is also very expensive.

When it comes to advertising, the producers of "The Voice of China" have really put a lot of effort into it.

It can even be sold to car companies.

In the VCR footage, the contestants were asked to get out of a fixed car, and that car was theirs - "the only designated car for the event."

In addition to these, there are many single ads.

For example, during the finals, when the ratings were at their peak, ads were inserted hard into the show.

This price for a single advertisement directly created industry history at the time on the third season of "The Voice of China".

Before the final champion was decided, a 1070-second commercial was directly auctioned for million.

In the first season, sales were only 116 million, an increase of almost ten times.

All I can say is, it’s damn profitable.

Yang Xiao also took this opportunity to put forward conditions to Xia Chenan:

"Brother Xia, I have something else I want you to help me with."

At this time, everyone had just had a few drinks and the atmosphere was getting heated. Xia Chenan immediately said:

"Brother Yang, we hit it off right away. We are brothers. Just say it directly!"

"I also have an Internet business under my umbrella. I made a music player and I also want to advertise it on The Voice of China. Brother, you have to give me a discount."

"Oh, what am I talking about? It's a small matter. The price and everything are easy to negotiate. Just wait for my news, brother."

Xia Chenan waved his hand. He was more interested in the music player that Yang Xiao mentioned.

The few of them had another lively conversation.

From music players, we talked about the entertainment industry, and all kinds of exciting gossip from all over the world.

Yang Xiao was happy to hear this for once.

Xia Chenan finally complained to them half-truthfully:

"Alas, I am destined to be a hard worker in the company, and I am always hindered in doing things. I heard that you, Mr. Fan, also held an important position in Tudou.com before, and you recently left to work on your own?"

"Yeah, it came out a few months ago. Alas, it's the past, not worth mentioning."

"I'm so envious. If I go to the sea to join you two in the future, Mr. Yang and Mr. Fan, you have to save a place for me."

"No, no, we will definitely welcome you."

"Brother Xia, just tell me, my media company will let you take charge of the overall situation."

These polite words were spoken at the dinner table as the group of people toasted each other.

However, Yang Xiao was clear about one thing: Xia Chenan really jumped out of the system and went into business.

And the noise was quite loud.

He was directly recruited to a listed company called "Yanjing Jingxi Culture and Tourism" and served as president.

How strong is he? When he was on Zhejiang Satellite TV, in addition to "The Voice of China", he also appeared in other programs such as "Running Man" and "Go Fighting".

Even the TV series "New Bright Sword" and "Beijing Love Story" were produced and planned by him.

After arriving at another company.

The films involved in the production include "Dying to Survive", "Hello, Li Huanying", "You Are the One Sitting Next to Me", "The Wandering Earth", etc.

They are all fucking hits!

All I can say is that Xia Chenan is indeed a very capable person.

If there is a chance in the future, Yang Xiao would really like to cooperate with him.

(End of this chapter)