Chapter 242: Defending Carrots and Subway Surfers

When "Time and Space Hunter" came out, it took advantage of a lot of the popularity of dungeons.

For example, at that time, when searching for the words "Time and Space Hunter" on Baidu, the top recommended entries were: "Is Time and Space Hunter the mobile version of Dungeon?"

It's purely fraud!
But in fact, the two games have nothing to do with each other.

All we can say is that they are both fighting games, and there are some similarities in the character models and painting styles.

In the past, due to Tencent’s investment, it did tacitly allow Yinhan Technology to use the gimmick of “mobile version of DNF” to promote it, which attracted a lot of popularity.

But the success of this game is mainly due to its own excellence.

There are three aspects where Yinhan Technology does very well, and they can be discussed separately.

First: the size of the installation package.

At that time, other popular games included the turn-based game The Return of the Condor Heroes produced by Perfect World.

There is a similar 2.5D fighting game called "Sword of Kings" launched by Linekong Online.

They all belong to the first echelon of "big productions".

The installation package size of these two games is close to 100M!

However, "Time and Space Hunter" only has 47M, which is dozens of blocks ahead of them, making it convenient for users to promote it spontaneously.

At this point in time, or even until next year when the game comes out.

The memory of mobile phones is not large, and users are all calculating the memory of their mobile phones!
This is also the reason why Yang Xiao’s product [one day] is slowly updated and new functions are continuously added.

He also wants to make the content richer, but that also means that the APP will take up more memory, which is not a good thing for this kind of literary and artistic APP and is completely detrimental to user retention.

You can only boil the frog in warm water and then slowly screen the users later.

Second: user retention.

The user retention rate of "Time and Space Hunter" on the next day is generally 50%, and can be as high as 80%.

The 7-day retention rate can reach an astonishing 30%!

Based on the minimum payment of 10 yuan, 1000 new registrations can generate 3000 yuan in revenue after one week, and this is the lowest calculation.

This also shows that this game is really well made!
For example, the free trading system and team dungeons are extremely playable in terms of gameplay.

One sentence summary.

That is, players who get the game for free can play it, and players who pay to play the game can also play it!

You know, this game broke various records for mobile games at the time.

The first mobile game records of monthly revenue of 50 million and 100 million came from it!
It is conceivable that the game "Time and Space Hunter" has great money-making ability.

Third: the lifespan of the game.

You know, a game like this with a trading market, where you fight monsters, upgrade and get equipment, is very easy to crash.

For example, when the level reaches a certain limit, in order to maintain playability, new dungeon maps have to be opened.

This means that the game’s equipment needs to be replaced and the currency system also needs to be updated.

If any one of them is not handled properly, it may even lead to the collapse of the entire game in terms of gameplay.

The consequences of this situation, if serious, can directly affect the users themselves.

For example, a top-level paying user just spent a large sum of money to get a top-level piece of equipment that is unrivaled in the entire region.

But because of the update made by the game designers, this piece of equipment suddenly turned into garbage and became an "ordinary item" that can be obtained without spending money, which is bound to attract opposition from players who spend money.

It is even common to force such users to quit the game in anger!

This is also a common problem in ARPG games.

The fact that "Time and Space Hunter" has been able to remain popular for nearly three years and its strong vitality shows that Yinhan Games has a good control over the gameplay and the formulation of its operational strategies.

Continuous optimization is carried out to ensure that the game does not lose users while updating maps and character gameplay.

How many companies have this capability?

This also indirectly illustrates the foundation and professionalism of Yinhan Company!
Yang Xiao also saw this point in him.

"Mr. Liu, after hearing what you said, I also think this game has great potential. Why doesn't Yinhan focus on it?"

At noon, when Yang Xiao heard Liu Yong bring up the "Time and Space Hunter" project, he immediately gave suggestions, hoping to promote the early release of this game.

Liu Yong felt a little amused. Was Yang Xiao really gambling?

How can we be sure that this game will succeed?
But he immediately thought about it and let it go.

Damn, he has countless fans himself, plus the promotion of artists, as long as he can improve the game's "pay-to-win" strategy, will he still worry about not making money?
In Liu Yong’s opinion, Yang Xiao’s idea is to treat his fans as leeks and want to cash in?

"Boss Yang, if you just want to make a quick buck, then you don't have to do this. If you don't do it well, it might even affect your reputation."

"Haha, Mr. Liu, you misunderstood. Your original plan is what it is. What I meant is to speed it up. Or I am more optimistic about this game and hope that Mr. Liu will overcome all objections and speed it up. What do you call it? Speed ​​up the deadline without reducing the quality!"

Yang Xiao smiled and said, "Boss Liu, do you think I have too much money and want to mess around? I don't have the time to mess around."

This explanation somewhat dispelled Liu Yong's doubts.

Then, in order to ease the atmosphere, he made a joke:

"No, no, it's just that we at Yinhan Technology are just trying to make a living in the industry. We can't be careless. The times are changing too fast. We don't know when we will go bankrupt. When that happens, I will bring these dozens of employees to you, Mr. Yang, and you must give us a living."

"With you, Mr. Liu, at the helm, I believe you will lead Yinhan to glory. Our cooperation this time will definitely be a win-win situation."

These words made Liu Yong very happy.

Yang Xiao's respect for him was revealed in his words, and he never expressed a strong attitude in his speech.

Yang Xiao even promised that even if he took control of the company later, he would not easily interfere with the company's development direction. This was Yang Xiao's guarantee to him.

In Yang Xiao’s plan.

He just plans to use Yinhan Technology as his cash cow in the next few years.

He would be content if he could just raise the “kids” under him.

At that time, he can just walk away.

At least, Yang Xiao will accompany Yinhan Technology Company in its glorious moments.

Before "Time and Space Hunter" was released, Tencent valued him at only 1.2 million and acquired 15% of the shares.

Just half a year after the launch of "Time and Space Hunter", the market value of Yinhan Technology soared to 13.2 billion.

Only one year has passed since Tencent’s investment, but the market value has increased tenfold!
At that time, Huayi Brothers invested 6.7 million yuan to acquire 50.88% of the shares and successfully took control.

Yang Xiao followed the path of Huayi Brothers, but this time he did it in one step.

The net profit brought in by "Time and Space Hunter" is as high as two or three hundred million yuan every year.

According to his current 51% controlling stake, his dividends will be at least million, and he can use this money to make big moves.

Is there any better cash cow than this?

And now, Yang Xiao can even promote its birth earlier!
After lunch, Yang Xiao didn't rush to leave.

In the afternoon, Liu Yong called his shareholder team and quickly finalized Yang Xiao's acquisition.

They were more anxious than Yang Xiao, and they were also ecstatic about the acquisition.

In the eyes of their team, Yang Xiao is simply a timely help!
Take the shares of Qingsong Internet Technology Company and swap equity with them.

One of them is a golden bowl, which is as stable as a horse.

The other is paper money, which may depreciate into waste paper at any time!

In addition, the channels and personal energy behind Yang Xiao are a bunch of invisible weights on the scales of this transaction.

Yang Xiao showed up at the meeting in the afternoon.

Everyone was surprised at his young face, and they were even more convinced that the power behind him was unfathomable. He must be a second-generation!

This kind of speculation is completely unavoidable.

Young, wealthy and successful, this is the first impression anyone would have.

After the meeting.

Accompanied by Liu Yong, Yang Xiao strolled around Yinhan Technology and learned a lot about the inside story of game production.

To be honest, he even wanted to buy a game studio and give it a try.

For example, you can make some tower defense games like "Protect the Carrot", or parkour games like "Temple Escape" and "Ski Safari".

However, he did not have the energy or experience to do so, so he did not dare to open another "small account" at will.

But this does not mean that he gave up. When communicating with Liu Yong, Yang Xiao expressed this idea.

"Tower defense? Parkour?" Liu Yong maintained a skeptical tone.

Liu Yong knows tower defense games.

Like Plants vs. Zombies, it is a famous tower defense game that was very popular at one time.

As for parkour games, he had never heard of it. This was the first time he heard this term from Yang Xiao.

However, after Yang Xiao explained, he still seemed a little disapproving.

Is there a market for this kind of mobile game?

Can users feel satisfied?

Or in other words, can you make money?
There is no way, Liu Yong's thinking is still stuck in the old ways of domestic games such as "killing monsters", "upgrading", "paying for equipment", and "online PK".

After all, he came from PC and web games, and he was always considering where the profit point was.

Moreover, he had not paid attention to the market in this area. The market had natural limitations, and Yang Xiao did not blame him.

This type of casual mobile games are all developed by foreigners.

After being tested by the market, there is nothing to say.

Attract users with a huge free market, and then even if you just earn money from rich guys, it will be a substantial income.

Moreover, the most important concept of mobile games is “you can pick it up at any time and put it down at any time”, which is the secret to the success of casual mobile games.

Play when you want to play, turn it off when you don’t want to play!
This is the main purpose of leisure.

"It's okay. I'll write a project plan and you can review it when the time comes. If it doesn't work, I'm willing to invest one million yuan. You can help me build a team, allocate manpower, or recruit some people. You can let them lead the way and give it a try."

"Haha, now you have the final say in Yinhan Technology. I will follow your instructions! If you say you want to invest more, isn't that a slap in my face?"

Liu Yong thought, wow, this is waiting for me?

Yang Xiao finally revealed his true colors!
After all, he is just a kid. Does he want to use his team to develop games?
It was just a small game like this, so he really didn't take it seriously.

Moreover, Yang Xiao's words were so beautiful that it was even more difficult for him to refuse Yang Xiao's opinion.

It was just a small request, something that was easy to do, so he had to do his best to satisfy it!
night.

Yang Xiao's original plan was to rush back to school in the afternoon.

But he could not resist Liu Yong's hospitality and hosted a banquet for Yang Xiao.

Yang Xiao did not refuse.

I planned to stay for another day, and the next day I simply wrote the game plans for "Protect the Carrot" and "Subway Surfers" in a vacant office in Yinhan Technology.

It took less than half an hour before Yang Xiao handed it to Liu Yong.

It’s mainly the same few elements that come and go.

Not to mention "Protect the Carrot", a classic tower defense game. Yang Xiao simply wrote some settings, such as pink carrots, minions and the like. Other settings can be referred to from other tower defense games and handed over to the subsequent project team to improve them according to his settings.

In Subway Surfers, Yang Xiao did a more detailed job.

For example, avoiding obstacles, marking coins and props, and using parkour scoring mechanisms to increase playability.

After Liu Yong read it carefully, he was very surprised and joked:
"Boss Yang, you are truly a genius at making games. You have come up with two such excellent game plans in such a short time. If you recruited your own people to join our industry, I would probably have no food to eat."

"No, no, it's just a random thought. We still need someone to perfect it later."

Yang Xiao was Versailles and responded casually with a few words.

The main reason is that these two games were so popular and classic before, so Yang Xiao didn't even need to think about them carefully, and it was hard for him to forget them.

Liu Yong said that he would improve and implement it as soon as possible, and then organize personnel to start the project as soon as possible.

He even arranged for the project leaders of these two games to report the progress of the projects to him regularly so that Yang Xiao could review and supervise at any time.

Seeing Liu Yong's serious attitude, Yang Xiao felt more relieved.

Then, since he had skipped a day's classes and had to rush back to school, and Zhao Qian would complete the subsequent acquisition matters, Yang Xiao offered to resign.

"Mr. Liu, I'll go back to Shenzhen first."

"Mr. Yang, would you like to stay one more day? Tonight in Yangcheng, a friend who is also in the gaming industry is organizing a dinner party. How about we join him? I can introduce some people to you."

Hearing this, Liu Yong tried to persuade him to stay again, wanting to show his hospitality as a good host.

"Oh? A friend from the same industry? Who is it? Tell me about it."

"You may not know him, his name is Xu Bo."

"Xu Bo."

Hmm? I have some impression.
Seeing Yang Xiao in deep thought, Liu Yong added:
"He came from NetEase and was previously the chief planner of Fantasy Westward Journey. Now he has started his own business. His company is called Duoyi Network, and it is also in Yangcheng."

"Huh? Is it him?"

"Why? You know him?"

"Not you."

Hearing this, Yang Xiao looked at Liu Yong with a very strange look, which kept changing.

His eyes first revealed curiosity, then some surprise, then disbelief, and finally disgust.

Liu Yong noticed the change in his eyes and said with a smile, "Boss Yang, what do you want to say with that look?"

Yang Xiao coughed lightly and smiled: "Mr. Liu, excuse me, you are less than 40 years old now, right?"

"Ah."

"Ahem. Are you married?"

"Yes, my child is about to go to primary school."

"Uh okay, that's fine."

Seeing that there was nothing unusual on Liu Yong's face, Yang Xiao didn't ask any more questions.

But Liu Yong seemed to understand something at this moment, and suddenly smiled with sudden enlightenment.

"Oh, Mr. Yang, you don't think I share the same hobby as Xu Bo? Having multiple wives and concubines and having lots of kids?"

Liu Yong hastened to clarify, "He and I were just exchanging experiences on industry dynamics. He is much more successful than me. He made a fortune from just one game, and could even live off it for the rest of his life. And I don't have those special habits in life that he does."

"Look at you, why are you in such a hurry? I didn't say anything about this."

Yang Xiao laughed and then teased, "Let me ask you, are you envious?"

Liu Yong also had an expression that everyone understood: "Haha, of course I envy you. Which man in the world wouldn't envy you? It's just that few dare to do it as blatantly as he does.

To be honest, I still don't understand his way of doing things, and I don't agree with it.
I always feel that this is against human ethics. I think that sooner or later he will get into trouble, or even suffer a big setback in the future because of this."

(End of this chapter)