Chapter 227 There are still too few advertisements

After a phone call.

Luo Zhengbin was so surprised that he was speechless.

Yu Hai couldn't help but ask him, so Luo Zhengbin slowly repeated it.

Then...Yu Hai was confused again.

Is this young guy so awesome?
Luo Zhengbin knew that he probably didn't believe it, so he just said:
"Anyway, that's what happened. If you don't believe me, you can go back and ask your wife later."

Yu Hai picked up a cup of pale yellow tea, drank it all, and then sighed:
"I believe it, I believe it. This Xiao Yang seems to have some skills."

"Hehe, that's right. How can my girl's vision be bad? It's inherited from the same lineage. To be honest, in my opinion, this boy is quite patient."

Luo Zhengbin smiled complacently, and Yu Hai nodded helplessly in agreement.

"Alas, when I was 50, I had just started college and lived on the yuan a month my father gave me for living expenses. How could I have thought of doing these things? When I started working, I did think about going into the adult entertainment industry, but Xiaolan was pregnant with Luoyao at that time, so I gave up the idea."

"Haha, when I was 22, I was still wandering around the streets of my hometown, and it was only when I was that I couldn't stand staying in my hometown anymore, so I came out to try my luck. By the way, if you had started doing business earlier, with your brains and diploma, you would have been a big boss with a net worth of over million at least."

"Hahaha, Old Yu, stop bragging. This stuff can only be attributed to fate. There are so many people who jump off buildings due to bankruptcy, and I'm not sure if I'm one of them."

"Alas, your state-owned enterprises are still more comfortable, sitting in the office with air conditioning every day. You don't know how much hardship I went through when I first started. It was really risking my life. Back then..."

The two reminisced about the past for a long time, and finally the topic returned to Yang Xiao.

"This kid is talented and smart. He has accomplished such a big thing at such a young age. He is much better than us."

"That is."

……

Although Yang Xiao didn't know that Luo Zhengbin and Yu Hai had passed each other.

But after he came out of the teahouse, he received a message from Luo Yao on QQ.

The content was nothing more than that Liu Xiaolan roughly knew about his situation, such as writing books, songs, and partnering with others to start a media company.

Luo Yao even conveyed to Yang Xiao some of her parents' advice to him.

For example, if you encounter any funding or contract issues, or any operational difficulties, you can tell them and they will help you with advice.

Yang Xiao just replied, "It's okay."

By the way, I expressed my gratitude for the concern from the elders.

In fact, Yang Xiao didn't really care about his identity being exposed.

Your money is earned through reasonable and legal means, so what is there to worry about?

Besides, I don't need to explain too much to them.

In his eyes, letting outsiders know is at least much better than letting his own parents know.

Because Yang Xiao couldn't think of a good reason to explain it to them.

Everyone else is easy to talk to, they can be fooled with just a few words.

However, my parents are not so easy to fool.

I will not give up until I get to the bottom of this matter.

Yang Xiao planned to wait until the winter vacation, then find an opportunity and come up with a suitable reason to reveal his true feelings.

Even have to proceed step by step!

After failing to really get rich, what should parents do if they have realized their wish for their children to become successful and want to just lie down and rest?
We have to let our parents work hard.

In case your Internet business fails, you still have a business worth several million to support yourself, right?

Of course, this is just a joke.

Yang Xiao believes that no matter whether he is rich or poor, his parents will not give up their current business.

Generally speaking, people of their age can't sit still!
You need to do things to pass the time and realize your own life value, it's that simple.

After Yang Xiao said goodbye to Cheng Yixiao, he instructed his assistant Zhao Qian to coordinate the work with them. He no longer needed to worry about the payment or the contract.

Even as for the subsequent development process of Kuaishou, Yang Xiao only intends to watch and has no intention of interfering.

Two million, becoming an angel investor and getting 25% of Kuaishou’s shares is totally worth it!

Although Kuaishou still has a long way to go.

It is now like a small wooden boat standing in the wind. It will take time for it to grow into a giant ship.

Even before its real helmsman arrived.

In fact, the person who really led Kuaishou to take off was not Cheng Yixiao.

But it was a man named Su Hua.

As mentioned in the previous article, although Su Hua joined Kuaishou two or three years later, he was the key figure who led Kuaishou to success.

Although Cheng Yixiao was inspired by Yang Xiao and planned to transform into a short video community, the successful transformation was also due to the joining of Su Hua.

After this person joined, he directly got 50% of Kuaishou’s shares, exactly half!
More shares than the founder Cheng Yixiao!

Not only that, Cheng Yixiao even gave up the position of CEO.

It is conceivable how much sincerity and price Cheng Yixiao paid in order to win over this person.

Of course, Su Hua is indeed worth that much money.

Because he brought the short video APP, the most core thing——

Algorithmic recommendation engine.

After all, he comes from top companies such as Google and Baidu.

Moreover, this person is an expert in search technology.

He directly developed a search technology that was acquired by UC Browser at the time, and achieved financial freedom.

Of course, people who have achieved financial freedom also need 50% of the shares to impress.

This also illustrates a problem.

No one will complain about having little money.

After Su Hua joined, Kuaishou GIF was officially renamed Kuaishou.

Thanks to the application of algorithm recommendation in content distribution, the matching degree between produced content and user interests has been greatly improved.

After the user experience was improved, a large number of YY anchors left and settled in Kuaishou, becoming content creators and mainstays, and even laid a solid foundation for the subsequent live streaming e-commerce monetization.

Therefore, with the dual support of live streaming and short video content, it hit the trend of the Internet at that time.

Then take off directly!
At that time, Yang Xiao only needs to wait for his friend to double-click 666 and he can make money without doing anything.

There is no need to say much about Kuaishou’s popularity, but the upcoming “North-South Kuaishou-Douyin War” is hard to say.

What Yang Xiao was considering was whether he should find a way to acquire shares.
Or... should I ruin it and create my own TikTok?
Speaking of which, Zhang Yiming actually thought about acquiring Kuaishou, but was unsuccessful.

This is how Tik Tok was born.

However, the rise of TikTok is actually inseparable from a foreign application software, its name is Music.ly.

The founders are also two Chinese living abroad.

This app is the predecessor of TikTok.

Zhang Yiming acquired it, then integrated and upgraded the recommendation engine and improved more functions, which led to the creation of Douyin, which stood out in the short video market.

To be honest, if Yang Xiao wanted to get involved in Douyin, he could have easily intercepted it.

As for the final result, it depends on Xiao Zhang's attitude.

In comparison, he thought it would be better for him to just get a share of the development trajectory of the original time and space.

After all, success is really hard to replicate, and the people involved have encountered or overcome many pitfalls along the way.

Yang Xiao couldn't imagine how many connections would be needed and how much resistance would be encountered during the process.

Yang Xiao would not do it himself unless it was absolutely necessary.

Investing is the safest way.

In comparison, Yang Xiao remembered several famous pitfalls.

For example, Kuaishou was named by relevant departments as being suspected of vulgarity, which dealt a heavy blow to it, greatly affecting both user loss and new additions.

Yang Xiao could have easily seized the opportunity and reminded Cheng Yixiao and the others to take advantage of this wave of "vulgar" traffic, and then quickly rectify themselves and avoid the spotlight before being "named".

When everyone is competing to see who is worse, get out first to avoid being caught up in the public opinion storm.

Of course, all this happened later.

For now, Yang Xiao doesn’t need to think about it. He can only take it one step at a time.

……

After Yang Xiao and Cheng Yixiao finished discussing the investment in Kuaishou, they went to Shenzhen Science and Technology Building.

As the boss of the company, he naturally has to wait for the holidays to comfort his employees.

Well, although he only had his hands empty.

During the National Day holiday, at Shiguang Culture Media, only a few people took turns on duty, answering business cooperation calls at the front desk or operating company-related information on the website.

Of course, most artists are busiest during holidays.

For example, the commercial performances I take on are basically during holidays, and I travel all over the country.

The mainstays of Shiguang Culture Media are still the same few: Benxi, Wang Sulong, and Xu Liang.

All three are talented singer-songwriters. They release new songs all the time, and their fans are crazy about singing their songs on the charts. Their popularity on the Internet is only increasing.

Their commercial value is the strongest today, and their ability to attract money is unparalleled!
Sometimes, because Benxi is busy with her studies, she has relatively less time to receive notices.

In addition, Lin Wantong is still busy with album production, striving to polish every song.

She is planning to use this album to win the Golden Melody Award.

Although there are relatively few announcements.

But her songs are at the top of the charts and have never fallen off the charts.

The song is popular, and the singer is popular too!

But the route taken is completely different from the previous three.

She still has a group of fanatical fans, and her fighting power is not bad!
Speaking of which, the public relations department of Shiguang Culture Media has already been following the fan circle operation approach.

It is under the official guidance and organization of the artists, so how can the popularity of the stars be bad?
Although maintaining a network of internet trolls and operating fan clubs is an additional company expense, it has to be said that it is worth it!
On Weibo, whenever a topic comes up, the comment section explodes immediately!

Some ignorant passers-by and netizens were confused by this.

"Is this artist so popular? One Weibo post has tens of thousands of comments?"

Celebrities on Weibo Hot Topics List——[Benxi, Lin Wantong, Xu Liang…]

Today's Weibo Song Rankings - ["Bubble", "Those Years", "What Should I Do If I Love You", "See You Tomorrow"...]

If someone pays close attention, they will find that artists from Time Culture Media occupy a large part of the lists on major platforms, major charts, and key hot words.

This popular image has also attracted the attention of some capital brands.

Data won’t lie, right?

With such a large fan base, it’s really popular!
A series of endorsements have come in, including sportswear, food and beverages, etc.

Due to her own positioning and the title of "Little Queen", Lin Wantong even received endorsements from some affordable luxury high-end brands.

And endorsement advertising has greatly increased their exposure!
It can be said that the popularity created by the four of them has already reached the level of first-tier singers in the domestic entertainment industry!

However, people like Benxi and the other two are indeed very popular.

But inevitably, controversy still exists.

Nowadays, some people still label them as "non-mainstream singers" and "non-mainstream culture", which makes it difficult for everyone to accept them.

They no longer cared about these things.

The PR department will take action!
Yang Xiao held a special meeting for them and provided them with guidance.

These are all good things!
Wherever there are black spots, there is fighting.

As I said, black and red are also red!

The more discussion, the hotter it gets!
In addition, let’s talk about the people in Shiguang Culture Media who cannot be promoted.

Zhang Shaoyu, who has several hit songs including "Those Years", "The Brightest Star in the Night Sky" and "The Unknown Person".

At present, he has stepped down as general manager to make way for more capable people.

Zhang Yue will take over.

It is really hard to say about Zhang Shaoyu's ability. He can sing these few songs for his whole life and just appear on TV shows on weekdays.

After all, he has been with Yang Xiao all the way, and the dividends from the shares he holds are enough for his retirement.

He had no complaints, knowing that he was not cut out for this, and usually after receiving a notice, he would go out to have fun.

I heard that after his two previous songs became popular, he went to find his ex-girlfriend and staged a "Thirty years in the east, thirty years in the west, don't bully the young and poor" drama.

It seems that he is currently together with a beautiful female fan and they are in a relationship.

It seems that there is a tendency to follow Han Yang's old path.

Not long ago, he came to Yang Xiao for a drink and talked about their "revolutionary" friendship more than a year ago.

When Yang Xiao heard that he had no plans to get married, he just gave him a piece of advice - keep himself clean.

Zhang Shaoyu nodded with lingering fear.

Don’t create any scandals or trouble, this is Yang Xiao’s bottom line.

Otherwise, you can kick him out at any time.

You know, all of Zhang Shaoyu's songs are authorized by Yang Xiao to be sung, but he does not have any copyright at all!

Apart from being able to receive dividends from the company's equity, as the singer of several popular songs, he basically doesn't get much in terms of income from this.

The bulk of the profits are in Yang Xiao’s hands!

Pure part-time job!

Of course, even Weibo’s revenue is in the millions.

Zhang Shaoyu is not a bad person by nature, so he is content.

He still remembered the lesson of Han Yang clearly, and he didn't dare to act like a troublemaker in front of Yang Xiao.

And the position of deputy general manager of Shiguang Culture Media.

Yang Xiao entrusted Zhao Wanlin to recruit a person with rich experience in the media industry for many years in Yanjing at a high salary.

As for other artists under the company.

Folk singers such as Zhao Lei and Ma Di are not very popular, and are only slightly famous in their folk music field.

There is also good news.

Just spend money to recruit Xue Zhiqian and try to train him into a top singer as soon as possible.

This is the low point in his career.

Xue Zhiqian has done a lot of weird things. His reputation as a "Weibo joke teller" once made him popular among the public, and various soft articles helped him to increase his popularity.

He fell into trouble again over the issue of women.

Even if the public relations is successful and the danger is averted in the end, you still need to be careful.

If used well, he is indeed a top singer and should not be underestimated.

In addition, Yang Xiao even asked someone to contact the Hong Kong female singer - G.E.M.

Currently she is still a small singer, and she needs to come to the mainland, which is the big stage for her to rise.

A rare and talented female singer!

Now is the perfect time to buy it at a low price and train it well.

There are more and more artists under Shiguang Culture Media, and its development momentum is also thriving.

On the same floor, on the other side is Easy Internet Technology Company.

Compared with the leisurely and deserted atmosphere of Shiguang Culture Media, their liveliness is no less than usual.

The company's name may sound lighthearted, but they are actually quite the opposite.

It's not easy at all when we do the work!

Although some people take this time off to go out and play or go back to their hometowns, most people are working overtime with triple the salary!

Kuaiya has been initially launched, but some bugs are still encountered during its operation.

For example, some users reported that it was not working and they were unable to transfer things to each other.

In fact, it is the incompatibility of WLAN functions of many copycat mobile phones.

Under the leadership of Huang Zhengfei, employees in the company are working overtime to improve.

Seeing Yang Xiao leisurely coming into the office with his hands behind his back, Huang Zhengfei immediately stood up to greet him.

"You are here, Mr. Yang."

Yang Xiao sat down on the sofa and said with a smile, "Thank you for your hard work, Mr. Huang. Everyone has worked hard during this period as well."

“It’s not hard at all. Everyone is very motivated and as long as we achieve results, no one has any complaints.”

Huang Zhengfei waved his hand and asked his assistant to make a cup of tea for Yang Xiao.

Although Yang Xiao looked rather casual, Huang Zhengfei admired him deeply in his heart.

Some things require creativity.

Their original team struggled for several years, came up with countless plans and designs, but still couldn't produce a decent product.

Now, under Yang Xiao's leadership, they have won victory after victory in just a few months.

The two products, Wifi Master Key and Kuaiya, have made a name for themselves in the industry.

This was a victory they had never had before.

And all these achievements are closely related to the young man in front of us.

Yang Xiao and Huang Zhengfei joked a few times, then asked about the current situation of the advertising department and gave a key instruction:

"I've tried our product these past two days, and I think there are still too few ads. We need to add more!"

……

(End of this chapter)