Chapter 218 One Day

Yang Xiao suspected that Li Zhuofan had no idea about the concept of entrepreneurship.

So I asked, "Do you think 20% of the shares is too much? Or too little?"

Li Zhuofan shook his head: "I'm afraid I won't do well and lose your money. Three hundred thousand is not a small amount."

"Don't worry about the money. Even if there's not enough money later, I will continue to invest."

Li Zhuofan still couldn't understand why Yang Xiao chose him alone.

In comparison, he would rather help Yang Xiao complete this task, and then take the opportunity to post his own work on this platform, and he would be satisfied.

But he has never had any idea of ​​starting a business.

"But, even if you find someone in society, you can still do this project, right? Why do you have to drag me along?"

Yang Xiao smiled and understood instantly.

This kid obviously looks unsure. Is he afraid that I will cheat him?

"Because I see your passion for literature. Also, are you not interested in this app I mentioned? Have we lost the basic trust between people? We are still alumni!"

I love my hobbies and I’m also an alumnus.

Li Zhuofan was a little moved, but not much.

Without the latter statement, Li Zhuofan really would not have agreed.

Yes, we are all alumni, so what is there to worry about?

What's more, he had already been attracted to her before.

Blame it on others, it’s because Yang Xiao’s aura was too strong before, and the pressure brought by the conversation was also very great!

Whether it is the speaking rhythm or the direction of the topic, he is the one who takes the lead.

This made Li Zhuofan subconsciously wary of capitalists.

Li Zhuofan is a junior student. Even though he has some social experience, he is still no match for Yang Xiao.

Finally, he couldn't resist the temptation and agreed.

then.

Preliminary consultations were held on the subsequent team building issues.

Li Zhuofan will then go to the school to recruit people to join the team and develop the APP as soon as possible.

In addition, from what he said, the members of their literary club would definitely be interested in this kind of thing. When the time comes, asking them to help provide content or serve as "review editors" would also be a good labor force.

The 20% shares that Yang Xiao gave to Li Zhuofan were not exclusively for him.

If he wants to recruit people, he has to consider the issue of distribution.

This 20% is more like a team's share.

Of course, not all shares are visible and intangible.

Yang Xiao also has to take a portion of the funds as salary.

This is the thing that can really keep people.

But in Yang Xiao's eyes, this little salary expense is like free of charge.

Of course, if Li Zhuofan can't even put together a makeshift team, then he can only consider recruiting an additional team of programmers like "Shiguang Cloud Music" to make this APP.

At that time, this thing had nothing to do with Li Zhuofan.

But this is the last resort.

Entrepreneurial passion is really important.

What's more, it is about "literary youth" and "youth literature", which are things that carry their own life emotions.

Yang Xiao wasn't just being perfunctory with Li Zhuofan before.

Only with passion can you do better.

Yang Xiao had read too much youth literature on the Internet in his previous life, but he only knew the most famous ones.

But this market, or this track, is itself a blank area that is currently not taken seriously.

A blue ocean!
On each platform, there are many excellent creators, like Li Zhuofan, who are generating electricity for love.

These authors, who are currently in the middle and lower levels, are a valuable resource.

As time goes by, a large number of giants will be born!

But Yang Xiao didn't have so much time to dig them out one by one.

Only by handing it over to Li Zhuofan, who also loves youth literature and is full of enthusiasm, can we see the effect!
Because Li Zhuofan is also a creator, he knows who his outstanding colleagues are.

He also knows exactly what netizens like to watch and where the tear-jerking moments are.

Even someone of his average level has thousands of die-hard fans.

What would happen if there was enough exposure?
Are you short of readers?

Are you short of users?

Nothing missing!
In this era, content is king!

Having high-quality content means mastering the code to wealth!
The carrier of these high-quality contents is this APP——【one day】

It actually originated from an app created by Han Han in his previous life——【one·一个】

This APP was only a dozen MB in size at first, but at its peak it had millions of daily active users and a valuation of over 100 million!
As for the content of the APP, it was the concept that Yang Xiao had just explained to Li Zhuofan.

An article, a picture, a question, a thing.

The last thing is an advertisement that recommends the product and clearly states the price.

A simple software named after literature and art can also make a lot of money!

But the way they make money is not just by recommending a product every day.

That thing still requires the user to actively click on that column.

Only curious users would click to take a look, while many people would just turn around and leave after reading the content.

What really makes money?

Only the first one, the article.

Why do you write so many original articles, or original stories?
It’s very simple, that’s the incubation of IP!
Their team relies on signing young writers to develop copyrights!
Book publishing, film and television publishing, etc., make a lot of money!

In particular, the latter's film and television copyright sales have supported a lot of bloody campus youth films
Copyright is money!
This is also the reason why Yang Xiao separated the copyright signing issue separately.

He planned to let Shiguan Culture Media run the business at that time. Naturally, the economic benefits would have nothing to do with this side. The two sides would at most have some labor relationship.

Talk about it.

This app, created by Han Han from the original time and space, was naturally eliminated and died by the market like many other software.

Because just sharing some pictures and texts, just writing articles, can be done on WeChat public accounts.

Is it necessary to download your software separately?

So, this is another application that died because it failed to find a direction for transformation!

Just like Sony.

Their founders never understood why Sony's game consoles, which have occupied the living rooms of the vast majority of young people around the world, have never been popular among young people in China?

In fact, the answer is very simple, because young people in China don’t have living rooms.

They just like to stay in their own rooms!

What does this mean?
Be market-forward!
Han Han’s idea of ​​[one] is on a good track, but the direction is wrong.

Therefore, as a reborn person, Yang Xiao has different ideas about this situation.

Just from the name.

Originally it was called [one·一个], which means "simple life, one is enough".

To put it nicely, one means concise content.

To put it bluntly, it’s all over after just one look!
How long do users stay?

To put it bluntly, the service concept of this app is totally wrong!

Everyone wants to retain users, but you have so little content that it drives users away after they finish reading it.

There is a problem with its own market positioning!
This limits development, makes transformation difficult, and makes it difficult to turn the ship around.

If you don’t die, who will?

The name [one day] set by Yang Xiao focuses on a multi-content application ecosystem.

The name gives people a different feeling.

one day!
This means users can spend time on it all day!

Only by retaining users can we create better value!
In order to retain users, it is essential to make the software interactive! Just sharing content?
Certain death!

In Yang Xiao’s imagination.

The original [one] had four columns, and two of them were quite useless.

Yang Xiao is different. He plans to open six columns directly!

They are articles, pictures, questions, music, movies, and product recommendations.

But Yang Xiao has clear goals in terms of their definition and direction.

article--

Used for the exploration and development of IP and the training of potential writers.

Picture and text——

It is beautiful and can be provided to literary and artistic young people to take screenshots and post on social platforms to show off, which can effectively attract and retain users.

question--

This was originally a question and answer about literature, quite literary.

But Yang Xiao felt that it was too literary and too pure, not good!
He plans to switch to the “Daily Topic Contest” that he previously held on Weibo!
Just copy it, move closer to the emotional direction, add a comment function, and focus on user interactivity.

In the end, it can be completely separated and transformed into an alternative "Zhihu"!
music--

This is not intended to be a music platform, Yang Xiao’s plan is to create a music radio station!
I have already thought of a name for the future transformation, it will be called Shi Guang FM.

Even the works of their own authors, combined with BGM, can be produced and sold by themselves, which is enough to support a music radio station.

Film and TV——

It is not about video function, but about film and television reviews, or recommendations of some classic movies, and soft articles about new movie releases (source of advertising fees)
As for the later transformation.

Need I say more? Of course it’s the self-media short video!
However, this all depends on future developments, and there is still a long period of trial and error.

Good things recommended——

Just like [one], it is pure advertising, which serves as the main source of income in the early stage.

Yang Xiao is very clear about the future market demand!

But in the early stage [one day], you don’t need to create too much content.

For now, just pictures and texts are enough!
Please wait for the follow-up and then exit the music section slowly depending on the situation.

Because if it involves music, the APP will take up too much memory, which is not conducive to the promotion of the APP!
As for the 20% shares of Li Zhuofan and others?
【one day】 is different from other APP development models.

Profitability is slow and cyclical.

For example, the discovery of young writers and the cultivation of IP both require a long incubation time.

There are many places where you need to invest money in the early stages.

As long as Yang Xiao continues to invest a few million, or once he attracts venture capital.

Li Zhuofan’s team will be thankful if only 1% of the shares are left by then.

Inside the coffee shop.

Yang Xiao and Li Zhuofan talked for a long time about product design opinions, content sections, etc.

As for the subsequent thoughts, I naturally won't tell him at the moment.

Then, Li Zhuofan will have to go to the school to complete the procedures in the next few days.

At the same time, he will be the legal person of the registered company.

We will apply for university student entrepreneurship projects and subsidies in his name.

The two chatted until half past twelve before they ended.

Li Zhuofan put away the paper and pen on the table that he had asked for from the coffee shop owner.

The paper was filled with product suggestions discussed by Yang Xiao and him.

Li Zhuofan checked the time on his phone and asked, "Boss, have you had lunch?"

Yang Xiao stood up and said:

"Come on, I'll treat you to a meal."

Hearing this, Li Zhuofan rubbed his hands and followed Yang Xiao excitedly, looking forward to what kind of feast a big shot like Yang Xiao would take him to.

Unexpectedly, I turned left after leaving the coffee shop and headed back to school.

Li Zhuofan muttered to himself, and walked downstairs to the cafeteria before he couldn't help but ask:

"Boss, shall we eat in the cafeteria?"

"if not?"

"Oh, it's okay, let's go, I still have money on my meal card, swipe my card!"

Li Zhuofan felt a little disappointed, then he took out his meal card and had a big meal with Yang Xiao in the cafeteria.

Then he went back to start his own business.

Yang Xiao returned to the dormitory slowly.

When he returned, several people in the dormitory were there.

Mu Xingwen said, "Brother Xiao, where did you go when you skipped class? When the last class was about to end, the advanced mathematics teacher called the roll again."

"Damn, why did they do this so unexpectedly? And they called my name twice?"

Yang Xiao was a little surprised, but then he didn't take it seriously.

Since it has happened out of bad luck, there is no point in worrying about it.

"But don't worry, I pinched my nose and changed my voice to answer for you, and the teacher didn't hear it."

Seeing that Yang Xiao was indifferent, Mu Xingwen immediately began to take credit.

Yang Xiao smiled, accepted his favor, and said, "Thank you, I'll treat you to dinner next time."

"It's okay. Isn't there still a Japanese buffet? This kindness is enough!"

Zhang Jun, who was playing on the computer, turned around, smiled and said jokingly,
"But then again, boss, you're skipping classes right after the start of the semester. Are you trying to find a way to join a club? Why is that necessary? In fact, it doesn't matter whether we win or lose. We're in the same dorm. I'm fine. It doesn't matter. As for the bets and stuff, forget it."

In Zhang Jun's opinion, Yang Xiao might have skipped class today just because of the bet last night.

The most likely possibility is that he should go find Minister Zhang from the Student Union who checked the dormitories before?

If one really wants to lower himself to find connections, it is possible to force Yang Xiao into a literary club.

His words were meant to stimulate Yang Xiao.

Afterwards, no matter whether he wins or loses, he can always find some excuses for himself, right?

"Forget it? No, this bet doesn't count at all."

Yang Xiao smiled. How could he not hear the sarcasm in Zhang Jun's words?

But it reminded him.

Damn it, I spent more than an hour discussing product details with Li Zhuofan, the boss of the literature club, and completely forgot about this matter.

But this was just a small problem and he never took it seriously from beginning to end.

Just say hello to Li Zhuofan on QQ and that's all.

"The club's recruitment should last for several days, right?"

"Yes, we are recruiting new students this week. It's in the small playground next to the boys' dormitory."

Mu Xingwen took over the conversation and kindly offered another way out, "Brother Xiao, if you really can't do it, why don't you come to our basketball club and play."

"Forget it, basketball is not interesting to me."

Yang Xiao shook his head and turned to look at Zhang Jun, "How much living expenses do you have left this month?"

Zhang Jun said: "There are about a thousand left."

"Well, that's enough. There aren't many days left. If you treat us to the meal, we should be able to make it to next month."

"Haha, you're sure to win?"

Zhang Jun looked disdainful, thinking that Yang Xiao was just putting on airs.

Yang Xiao did not explain much, just left a sentence.

"Let's go to the literature club tonight and see if they'll let me join."

Zhang Jun felt a little uneasy when he saw Yang Xiao's calm face.
But he won't cry until he sees the coffin, and he won't give up easily until the last moment.

"Go and go."

(End of this chapter)