Chapter 211 Advertising Kuaishou LOL
"Boss Yang, do you have any instructions?"

Zhao Qian, who just graduated from university in June this year, was among the first batch of employees recruited by Shiguang Culture Media after it settled in Shenzhen Science and Technology Building.

She worked with Zhang Yue for two months in administrative work.

After this period of training, he has been transferred to Yang Xiao to serve as his personal assistant secretary.

Before, Zhang Yue had always been in charge of most of Yang Xiao's personal affairs.

She is a deputy general manager and is already busy on weekdays, but she is still helping Yang Xiao with secretary work. It is really unacceptable.

She finally found a secretary to share her work.

Zhao Qian was standing in front of Yang Xiao feeling a little uneasy at this moment, unable to hide her nervousness and excitement.

Although I had met Yang Xiao several times in the company and heard that he was a kind person.

But for this group of new employees who had just come to Shenzhen, since they did not have much private contact, Yang Xiao's young face was always shrouded in a veil of mystery in their eyes.

Talented, handsome, rich, approachable, male college student.
With all the halos around her and the brainwashing of the company's old employees, she also became a fan of Yang Xiao.

So much so that I don’t know why at this moment.

Her heart was pounding, and she couldn't help but feel a little pressure.

This is an even more tense feeling than when facing Zhang Yue’s anger!
You know, Zhang Yue often plays the role of the good guy in the company and is also famous for his bad temper.

Yang Xiao didn't notice anything unusual.

Although Zhao Qian is a female college student who just graduated, she looks average and has had internship experience before. After joining the company, she was noticed by Zhang Yue and was trained by him for a period of time. She has the temperament of a bold and capable working woman.

Zhang Yue had met Luo Yao several times, but she didn't dare to look for a young and beautiful girl.

After all, a young man of Yang Xiao's age is probably very hot-tempered.

What's more, there is a classic saying circulating on the Internet today:
——When there is work, I work as a secretary; when there is nothing to do, I work as a secretary.

Zhang Yue is also afraid of something happening!

Got to avoid suspicion!
"By the end of next month, contact me with a studio in Shanghai called Mihoyo. I've sent you the specific information on QQ. When the time comes, tell them that I want to invest in them and ask their founder to come to Shenzhen to meet me."

"Okay, Mr. Yang, I've made a note of that. Also, if they ask for your information, do you need to tell them?"

"Well, you can disclose it appropriately."

Yang Xiao pondered for a moment, then continued, "By the way, their founders seem to be three people, and they don't seem to have much money. If they decide to come, book them plane tickets."

Today, miHoYo hasn’t even officially registered its company!
It’s just a makeshift team under the name of a studio!

As for why we should contact them again next month.

Because the game they made, [FfyMe2theMoon], has just been online for a month!

Now is the time when you are full of ambition and are in the limelight.

It won’t be too late to talk about investment until their monthly sales volume drops to 3000 and they realize what a failure it is.

Let reality dampen their enthusiasm first.

At that time, it will also be convenient for his investment negotiations.

Anyway, Yang Xiao is not in a hurry!
"Okay, Mr. Yang."

Although Zhao Qian didn't know why she had to wait until next month, with her professional ethics, she knew she shouldn't ask too much. She just nodded, and when she saw that Yang Xiao had no other instructions, she left his office.

It’s different in the past.

Yang Xiao is no longer the same as when he was studying in Lincheng.

At that time, he was at most an internet celebrity.

Nowadays, even if he only has a product called “WIFI Master Key”, he would be considered a big boss.

The cards and the style are all maxed out!

So why would he need to fly to Hangzhou in person to see Xu Yi and rush to give him money like he did last time?

Let Zhao Qian contact miHoYo and they will come over naturally.

After all, when MiHoYo was in the most difficult times, it had to beg for financing everywhere with a stern face, but it was in vain for a long time.

Yang Xiao booked air tickets for them!

I was really worried that they didn’t even have the money for a plane ride and wouldn’t dare to come.

The main point is sincerity!

This time, Yang Xiao does not intend to do as he did when he first invested in Bilibili, where he would just leave it alone and let it develop naturally.

The current mobile game market is still dominated by Fruit Ninja, Talking Tom, and Angry Birds!

The market is a blue ocean!
He's going to play the role of the godfather.

Teach these founders of miHoYo a lesson!
Let them know what the hell mobile games are!
As to whether better results could be achieved with his intervention, Yang Xiao couldn't say for sure.

However, since I have decided to contact miHoYo and become its angel investor, I will never know for sure until I try it!

Waiting for Genshin Impact?
Criticize God!

By the time Genshin Impact came out, it was already too late!
Moreover, Yang Xiao has already planned the next focus and direction of miHoYo's work.

1. Accelerate the birth of [Honkai Paradise] in advance, and at the same time, he will act as the middleman and connect with Bilibili to produce the effect of 1+2> as soon as possible, and the two will grow together.

Second, take advantage of their entrepreneurial enthusiasm and mobile game technical experience to develop other games at the same time!

These seem to be two different things.

But as long as you have money, it’s actually a matter of time.

Because they can all be done at the same time!
There is no way. The gaming industry has the most terrifying cash flow and is also one of the most profitable industries at the moment.

How could Yang Xiao bear to miss it?
Besides, as a reborn person, he is naturally an excellent venture capitalist.

Why not invest in these companies that you know are very popular?

This makes more money than starting a business!

What do you do with the money you earn from starting your own business?

Isn’t it for more investment and subsequent rounds of follow-up investment to avoid dilution of shares?
Make money to invest, invest to make money.

Well, shamelessly closed.

In the following time, Yang Xiao found Zhang Yue, and the two discussed the future development direction of Shiguang Culture Media.

"For now, as for artists, we are still focusing on supporting Lin Wantong and increasing the development of fan culture, but we need to guide fans in an orderly and healthy manner.

In addition, for some underage fans of Benxi, Xu Liang, and Wang Sulong who spent money to vote for the charts and picked them up at the airport, we should pay attention to the impact of public opinion and strengthen the control and correct guidance in this regard. "

"Okay, these are all fine, we are strictly emphasizing and paying attention to them."

Zhang Yue nodded. Yang Xiao's words were very subtle and he didn't make sweeping judgments.

Because fan culture is indeed an indispensable part of an artist's operation.

To put it simply, you can make money from fans, but you can't make money from everything. You have to pay attention to the methods and approaches.

During the first "Super Girl" contest, many children used their parents' mobile phones and paid to send text messages in order to support their idols.

It is not uncommon to see parents easily spending dozens or even hundreds of dollars on their phone bills.

Moreover, for celebrities’ offline album signings and autographed items, they need to spend real money to get on the charts!
For example, if you buy more than 20 genuine albums, you will have the opportunity to get an autograph.

If you purchase more than 50 tickets, you will have the opportunity to take a group photo.

In fact, they are all inducing consumption!
But anyway, star-chasing is actually a form of cutting leeks.

But the poor are basically not cut off.

What I’m afraid of is that children will steal money from adults at home and do something stupid.

Benxi and his fans have the lowest age limit, so they need to pay more attention.

Zhang Yue also conveyed Yang Xiao's order and implemented it strictly.

But there is no way around it, these are the ways artists use to make money at this stage.

There are too many fans who are not short of money.

Even when idol culture became popular in later generations, it was still the same.

It’s just that the way of ranking is becoming more and more outrageous and crazy.

It's almost illegal fundraising.
This is the fan culture.

However, the most powerful people on Yang Xiao’s side are actually the navy.

Fans are born with strong combat effectiveness as a water army, and their company’s public relations department is a professional water army that is on standby at all times.

The popularity of artists under Shiguang Culture Media is higher than that of other companies, which is also due to this aspect. "Now, apart from the artists, let's talk about the issue of Weibo self-media matrix accounts. We should not only develop our own big V accounts in our respective fields, but also focus on other bloggers with excellent content output and potential."

Zhang Yue nodded, agreeing with him.

Yang Xiao mentioned before that we should focus on some areas that can be monetized currently.

For example - photography.

In recent years, the tourism trend of Lijiang Ancient Town, Xiamen Gulangyu Island and Tibetan City 318 has been rising, bringing a large number of travel bloggers into the spotlight!

These popular travel bloggers all have one thing in common.

That's good photography skills.

Just post some photos on Tieba and you can make a bunch of newbies and passers-by happy.

The huge chain of interests behind this is the camera.

Zhang Yue has already signed a blogger who does text live broadcasts on Tieba, with the water army of Shiguang Culture Media behind him to create hype and insert some soft advertisements for cameras.

Similar soft-article posts are posted by the internet trolls on Tieba, Douban, Weibo, etc.

A business order for camera advertising can range from tens of thousands to hundreds of thousands!

From there it spread to other areas.

[Riding 318 bicycles is recommended! ]

[Which car is more cost-effective for commuting to work? 】

[Xiao Chen talks about cars, can you bear this? ]

The brand investors behind cameras, cars, bicycles, etc. are very powerful. They have taken a fancy to Shiguang Culture Media's ability to write soft articles and hype products with online marketing, and have come to them to advertise.

As a result, business orders came one after another, and Shi Guang Culture Media was overwhelmed!

Of course, this is limited to certain areas of life that can be monetized in the present, not all.

For example, one of the areas is life humor.

There is such an operator in Shiguang Culture Media. He actually has the most fans and is the TOP1 among all the bloggers under it!

However, due to the nature of the field, it is the most difficult to monetize.

He quickly accumulated nearly 150 million followers by moving GIFs and some hilarious videos around.

But unfortunately, it's useless.

Fans are all just watching for fun.

Apart from the advertising incentive share brought by Weibo, there is no financial income.

The benefits brought by a large car V worth one or two hundred thousand are not as high.

My grades are so good, but I just can’t make any money. I’m doing this purely out of love.

The operator of that account was almost crying.

It just doesn't make sense!
It was after Yang Xiao found out that he took the initiative to raise his base salary to 10,000 yuan.

After all, this guy has 150 million fans, so his operational ability is pretty good.

Yang Xiao also followed him.

Well, there are some borderline GIFs mixed in from time to time.

It means that you have accurately grasped the user portrait.

Besides, speeding without getting caught is also a skill of this employee!
Yang Xiao gave him a raise in order to retain him.

In other words, it is to retain this huge user group.

Just because it cannot be monetized now does not mean it cannot be realized in the future.

Speaking of which, there is an APP community on the Internet that has been online for nearly half a year and is dedicated to making and sharing GIF animations.

——That’s GIF Kuaishou.

Yes, now Kuaishou has a prefix "gif" in front of its name.

The founders of Kuaishou are two people, named Su Hua and Cheng Yixiao.

Both are top programmers.

Cheng Yixiao came from Renren.com, where he worked for two years on the iPhone client.

Seeing the current Internet wave surging, he couldn't help but start his own business.

I got Kuaishou out of this mess.

The latter, Su Hua, is even worse. He is a PhD from Tsinghua University, then went to work at Google, and later became an executive at 360, with an annual salary of up to one million.

Later, Cheng Yixiao joined in the middle of the process, and Su Hua was responsible for products, which made Kuaishou gradually bigger and stronger.

As the first short video stock in the future, Yang Xiao had already noticed his news.

Because some time ago, He Jiong from Mango TV used this APP on his mobile phone to splice a GIF of him and Wang Han taking a photo together.

These animated images have been widely circulated and reposted on platforms such as Weibo.

We mentioned before that in today's entertainment industry, the most popular people are not the famous actresses or handsome men.

But it’s these hosts of Mango TV!

Their own traffic popularity is higher than that of celebrities!
It was also because of He Jiong's sharing of GIF animations on Weibo that GIF Kuaishou became a little popular and gained tens of thousands of users.

But now, Cheng Yixiao is still struggling to attract investment everywhere!
Because when he first started his business, he received a two million angel round investment from Morningside Capital.

Now the user growth has stagnated and we can’t hold on any longer!

Since I'm already paying attention to miHoYo, I might as well ask my assistant Zhao Qian to contact them and arrange a time to discuss investment matters.

Although Yang Xiao had dealt with Zhang Yiming before, for the sake of safety, he decided to make a profit even if he bet on both sides.

When it comes to angel investing, you have to do both well!
Yang Xiao stayed in the company until about five in the afternoon.

When Zhou Hongyu finished his driving practice, sweating profusely, and rushed to Shenzhen Science and Technology Building, Yang Xiao slowly walked downstairs.

The two found a place to have dinner together, and then strolled leisurely outside.

"By the way, Tencent released a game called League of Legends a few days ago. It seems to be the Chinese version of Dota. Should we go to the Internet cafe to play it?"

"League of Legends?"

Yang Xiao took out his mobile phone, searched, and sure enough, he saw the relevant promotional reports.

【Created by the original DOTA team, a DOTA-like game! 】

[Chinese version of DOTA is now online! Very fun! ]

【.】

Ugh.
This is the current giant in the gaming industry.

Yang Xiao knew that this up-and-coming app would sweep university dormitories and all Internet cafes across the country.

Even for a long time in the future, its unparalleled vitality will make it an evergreen tree in the circle of netizens!

It has also brought huge economic benefits to Tencent and promoted the development of the e-sports industry.

Unfortunately, Yang Xiao has basically no chance of joining the game.

Well, don’t think about all these nonsense. You can’t play online games for the time being, so you have to figure out mobile games first.

Yang Xiao shook his head and abandoned these "I want them all" thoughts.

Zhou Hongyu and I found an Internet cafe on the side of the road and went in, planning to play a few games and then return to school.

"Let's go play this new game you mentioned."

Zhou Hongyu smiled and said, "They say it's exactly the same as DOTA. A talented player like me will probably get the hang of it quickly."

"Haha, Pu Xin Nan!"

"What do you mean by that look? If you don't agree, let's have a duel? Just pick a random hero and have a one-on-one duel?"

Yang Xiao smiled and said jokingly, "That's not necessary. If you play this game, I'll beat you like a dog."

The opportunity is coming!

Zhou Hongyu raised his eyebrows and said:

"I don't believe it, let's make another bet!"

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(End of this chapter)