Chapter 198 New Media Video Company Established

In the early days of the Internet, becoming an Internet celebrity was not a good thing.

Looking at the first generation of Internet celebrities.

Such as Sister Furong, Sister Feng, Brother Sharp, including Milk Tea Sister and others.

Either they say shocking things to attract attention, or they are ugly or beautiful.

This group of people generally do not have any talent, but they must have distinctive looks.

Their fame, more than anything else, is due to the unexpected nature of their occurrence.

But with the development of the Internet, if you want to become an Internet celebrity, you must have some strength.

Around 2010, the internet celebrities who began to become famous can basically be regarded as the second generation of internet celebrities.

Among the second generation of Internet celebrities, many rely on major online platforms.

Douban, Tieba, Weibo, Hupu, Tudou, Youku, etc. all have their own "pillars".

This group of people have hundreds of thousands or millions of fans on their respective platforms and have a stable output of content.

Although he may not be completely out of the circle, he can barely be called a second-generation internet celebrity.

Jiaoshou Yi Xiaoxing is such a person.

In addition, Yang Xiao can now be considered a second-generation Internet celebrity.

Moreover, his platform span is the largest.

He has been active on Douban, Tieba, and Weibo for many years, and has become more popular than others.

The total number of his fans on these three platforms should be around 10 million.

But there is too much water in this, and the actual number of fans is probably going to be discounted.

However, idols always submit to bigger idols.

Those who burn incense are afraid of meeting those who burn money, clay Buddhas are afraid of meeting living Buddhas, and abbots are afraid of meeting idiots.

This was the feeling Yi Xiaoxing had when he was sitting in front of Yang Xiao.

Even though Yang Xiao looked very young, he didn't dare to underestimate him at all.

Because in terms of the value of internet celebrities alone, Yang Xiao can be said to be much better than him.

He is just a minor character who became famous by making spoof videos, and his audience is limited.

Without Tudou, no one knows him.

But the Yang Xiao in front of us is different. He writes songs, books, makes documentaries, and does media business. He has a wide range of interests!
Even using the word "Internet celebrity" to describe him seems insulting.

He can already be considered a capitalist.

In a business tea room.

Yi Xiaoxing scratched his bald head and asked:
"Boss Yang Yang, I didn't expect you to be so young. Are the rumors online that you are a high school student true?"

"Haha, it's half true and half false. Now that the version has been updated, I should be considered a college student."

"It's true that a hero comes from a boy."

"Aren't you only in your twenties?"

"That's true."

The two of them flattered each other, and Yi Xiaoxing gradually relaxed.

After chatting about some interesting things on the Internet recently, Yang Xiao didn't waste any more time and went straight to the point:

"How have you considered joining Shiguang Culture Media?"

Yi Xiaoxing looked embarrassed and said, "Mr. Yang, I'm sorry. After careful consideration, I have no intention of signing a contract with your company for the time being. I hope we can have a chance to work together again in the future."

In fact, Yi Xiaoxing had already given a reply some time ago, clearly stating that he was unwilling to sign the contract.

However, Yang Xiao directly promised on QQ that he would give the other party full support in producing self-made dramas, which is equivalent to that the entire short video department will revolve around him and he will be responsible for producing the content.

Yang Xiao's generous conditions made Yi Xiaoxing hesitate again.

However, they haven't been in contact for a while. When they talked about this matter face to face, Yi Xiaoxing changed his mind and directly refused again.

Yang Xiao raised the corner of his mouth and said with a smile:

"You came to Yanjing this time to start a business, right?"

"Uh"

Hearing Yang Xiao's words, Yi Xiaoxing seemed to have hit the nail on the head, and suddenly looked embarrassed, "I do have this idea."

Yang Xiao continued: "With those people from Tudou.com? Working on content brand operations?"

"How do you know?"

"Haha, I guessed it."

In fact, Yang Xiao had already expected Yi Xiaoxing to come to Yanjing at this time.

He was originally from Xiangcheng. He quit his stable job and came to Yanjing to start a business.

And Yi Xiaoxing’s partner is not anyone else.

They are several senior executives from his former employer, Tudou.com.

A man named Fan Jun, who was then the vice president of advertising sales at Tudou.com.

He is an alumnus of Wang Wei, the founder of Tudou.com.

The other one is Bai Zhongchun, who is also the production director of the advertising department of Tudou.com.

At the end of this year, Yi Xiaoxing will follow them to set up a new media film and television company called Wanhe Tianyi.

Fan Jun is the CEO and Bai Zhongchun is the COO.

Yi Xiaoxing became the CCO responsible for content production.

As a "pillar" promoted by Tudou.com, it is normal for Yi Xiaoxing to have connections with these people.

When you drink water, remember the person who dug the well.

According to Yang Xiao's estimation, they are already in the process of preparation at this point in time.

no way.

Tudou.com is now firmly in second place.

Although the number of users is still large, compared with Youku, its market value is less than one-third of that of Youku!

One step at a time, one step at a time.

In addition to the current copyright war, Tudou has sold too many copyrights in the early stages and it is no longer possible for it to surpass Youku.

It can be said that the end that awaits Tudou.com is death.

As the saying goes, when the tree falls, the monkeys scatter.

After Fan Jun and others left, they set up a new film and television company and could still wait for Tudou to be acquired by Youku through a share swap and borrow their connections and resources.

Although there is some meaning in it that it is better to be the head of a chicken than the tail of a phoenix.

But it must be said that this is actually a very wise choice.

"What a pity. I originally planned to let you build a long-term brand culture, and even split out the short video department and operate it independently. But since you have made up your mind, I will not stop you. We can only see you in the market in the future."

"Boss Yang, are you planning to get involved in this area as well?"

"You know, I'm also one of the producers of 'Diaosi Men', right?"

"what?"

Yi Xiaoxing was surprised when he heard this.

He already has the outline of "Never Expected" in his mind, but he also has some elements of tribute.

It can be said that the object of tribute is "Diaosi Man".

As "Diaosi Nanren" is the most popular short drama with the highest number of hits on Sohu, he can't help but pay attention to it.

It proves that short plays are a viable and viable path!

I originally thought that Yang Xiao was just a layman in this area, but I didn't expect that Yang Xiao was actually an expert!
Even many of the classic subplots in the drama were written by him.

"Including "Diaosi Nanren", it is actually a long-term content brand. This is the trend of future video development. You should know this, right?"

"Well great minds think alike."

Yi Xiaoxing deeply agrees with Yang Xiao's views.

Now the copyright war among major video platforms is fierce.

Now even Tencent has entered the market.

Their new media video company is planning to find a way out through self-produced dramas.

Unexpectedly, after listening to Yang Xiao's words, I realized that his concepts and ideas coincided with those of Fan Jun and others.

And from Yang Xiao's tone, it seems that he is also planning to make a name for himself in his own dramas?
This is bad.

Although Fan Jun and his team have the support of Tudou.com, they have channels for broadcasting and distribution.

But looking at Yang Xiao's side, he is no pushover either.

He himself has a background in media companies.

And he is personally talented.

We have content and we have platform.

Sohu is still the third largest company, but its strength is not to be trifled with.

Well. In Yi Xiaoxing's eyes, Yang Xiao has already boarded Sohu's train.

Otherwise, he wouldn't look so confident and want to pull him along.

It even looks like he's planning to challenge them?

Thinking of this, Yi Xiaoxing sighed in his heart.

Yang Xiao had invited him many times and valued him so much, which touched him deeply.

But Yang Xiao didn't care what he thought in his heart. Since there was no chance of cooperation, he would just look for someone else.

"I still have something to do, so let's leave it at that. As you said, we can cooperate again in the future." "Okay."

Yang Xiao stood up, nodded, and walked away without any hesitation.

Yi Xiaoxing stood up awkwardly and looked at his leaving figure.

After seeing Yang Xiao push the door and disappear, he sat in his seat and pondered for more than ten minutes.

Then he took out his cell phone and made a call:

"Brother Jun, I want to discuss something with you."

After returning to the hotel, Yang Xiao was enjoying the air conditioning while carefully thinking about the subsequent development plans.

Yang Xiao doesn't want to stick to short videos.

You can't make much money from this stuff.

But there is no other way.

Today's film and television market.

It is a capital game, a bloody period of fighting between gods.

Even Sohu will die in this copyright war.

It means using money to buy big IPs, and the copyrights of major film and television dramas have been hoarded.

Short dramas, short videos, self-made dramas, and micro-movies are the only breakthroughs.

Yi Xiaoxing and his team at Wanhe Tianyi are taking this path.

They were the first company to scale their own content.

This is also Yang Xiao’s final plan. He wants to form an industrial chain with balanced development around content, publicity and operations.

Only in the later stage can we really enter the competition.

He also has a video platform!
Bilibili is waiting there, developing and growing!
Now that the attempt to recruit Yi Xiaoxing has failed, we can only try to cooperate with Zhao Wanlin.

But there is a lot of uncertainty here.

But he really didn't want to miss this opportunity for development unless it was absolutely necessary.

Suddenly, the phone rang.

Yang Xiao took a look and saw that the caller was Yi Xiaoxing.

"Jiaoshou, it's been less than two hours since we last met, have you changed your mind?"

"Mr. Yang, are you free tonight? I'd like to treat you to dinner."

"Haha, I'm afraid there's someone else who wants to treat me?"

"Uh, I'm with two friends."

Yi Xiaoxing on the phone paused for a moment, obviously Yang Xiao had guessed it right again.

"Send me the address, I'll come over later."

After hanging up the phone, Yang Xiao raised the corner of his mouth slightly.

It looks like the fish behind has taken the bait.

When he explained to Yi Xiaoxing the pros and cons of short videos, he was not just talking to him alone.

Yang Xiao knew that he would definitely have concerns and pass them on to the "boss" behind him.

What he didn't expect was that the wait would come so soon.

This beast is really a bit anxious.

But this is also a good thing.

Yang Xiao can't stay in Yanjing for a few days, so it would be best if this matter could be finalized.

At six o'clock in the afternoon, Yang Xiao slowly walked over.

Sure enough, in the dining box, there were two other people besides Yi Xiaoxing.

These two people were Fan Jun and his right-hand man, Bai Zhongchun.

As the middleman, Yi Xiaoxing quickly introduced them to each other.

After the guests and hosts were seated, Fan Jun ordered people to serve the dishes.

Perhaps knowing Yang Xiao’s taste, the dishes on the table were all Sichuan cuisine.

After a few days, Yang Xiao really missed this taste.

Although he knew the intentions of Fan Jun and others, he pretended not to understand and just focused on eating and chatting with them about irrelevant things.

The scene was a bit awkward, and it was Yi Xiaoxing who took the initiative to smooth things over.

"Boss Yang, what you mentioned today about splitting up Shiguang Culture Media Company, is this really your intention?"

"Haha, of course it's true. Do you think I tricked you into joining me?"

Fan Jun took over the topic and said, "Mr. Yang, today I heard Jiaoshou tell me about your vision for the length of current videos. I think we may be able to cooperate deeply."

Yi Xiaoxing agreed, "Yes, Mr. Yang, this is why Mr. Fan, Mr. Bai and I invited you here today. Do you have any interest in this?"

"Oh? How can we cooperate?"

"Mr. Yang, the current video market can be said to have been monopolized. It is difficult for traditional film and television companies to make a breakthrough."

Fan Jun said enthusiastically, "As you said, only by focusing on the industrialization of content can we break through."

"Mr. Fan, you might as well speak frankly."

Perhaps it was because of the custom to adapt to local customs, Yang Xiao, like Yi Xiaoxing, always addressed him as "you", which made him feel a little awkward.

"How about we set up a new media film and television company together?"

"Why should I be with you?"

"Isn't it because we have the same consensus? Is there anything more important than owning this thing?"

Fan Jun smiled with confidence, "I believe you have the ability to produce high-quality content, but we have more and broader advantageous platform distribution resources, as well as brand operation capabilities and experience. Aren't these bargaining chips?"

"What about the share distribution?"

"You can invest 3 million and I'll give you 30% of the shares."

"Too little. I'd rather do it myself."

Hearing this, Yang Xiao shook his head playfully.

"But will you succeed?"

"Haha, I don't know whether it will be successful or not, but I know that at any time, content is king. Unfortunately, the things I produced have not been a success yet."

After Yang Xiao finished speaking, Fan Jun and the others looked a little unhappy.

Before they came, they naturally learned about Yang Xiao's background from Yi Xiaoxing.

I even asked someone to verify it.

As he said, Yang Xiao seems to really have the ability to produce stably.

So why doesn't he do it himself?
"As for the advantageous platform resources you mentioned, I may not have much at present, but I don't care. The way of new media video companies is just to pay attention to a long tail effect. I am confident that I can produce more high-quality works. And what is the current development of Tudou.com, whether it is good or bad, I think you know better than me."

Fan Jun and the others' expressions changed again at this time, and they secretly cursed Wang Wei as a fool.

He originally had the opportunity to become a leading video website, but it was ruined because of his wife.

Otherwise, how could Yang Xiao have the chance to negotiate terms with them now?

"So what is your expectation?"

"60%. Anything less than that is out of the question."

"No way, it's too high. I can only give you 40% at most."

Finally, after some negotiations, Yang Xiao got 51% of the shares and had absolute controlling rights.

Fortunately, the timing of this negotiation was good.

Fan Jun and others only had concepts at this time.

Bai Zhongchun is still working at Tudou.com, and Yi Xiaoxing is still busy updating videos on Tudou.com.

This so-called new media film and television company is still in the discussion stage and there is no sign of it at the moment!
The concept of "new media film and television company" was also first proposed by Yang Xiao.

If he really wants to do it, he can raise a flag and start doing it tomorrow!

So that they can't catch up with this first "limelight".

Many times, the first person to try something is very important.

Even if you just shout slogans and take a little action, you can attract a lot of people's attention.

They fully believe that Yang Xiao has this ability.

Alas, it’s also Tudou’s fault that it is gradually declining.

In times of storm, people's hearts are scattered.

If Tudou and Youku were in the same position now, they would never have thought of starting their own business.

Of course, a skinny camel is bigger than a horse.

Fan Jun, Bai Zhongchun and others are also talents with rich management experience and market planning.

Yang Xiao still plans to hand over the operation and management of this company to the two of them.

The position remains unchanged from the original time and space.

Including the company's name, it has not changed.

It’s called Wanhe Tianyi.

The same goes for Yi Xiaoxing, who owns a small amount of shares and serves as chief content officer.

Yang Xiao handed the script of "Never Expected" that he had prepared long ago to Yi Xiaoxing as a good start for the new company.

By the way, Yang Xiao followed the agreement.

The short video department of Shiguang Culture Media was split out, and all the trained original staff were integrated into it.

The knives are sharpened and the fight with pigs and sheep can start immediately!
(End of this chapter)