Chapter 159 Mobile Phone Factory Store

"Nicai mobile phone?"

Hearing this name, Yang Xiao also remembered: "I roughly know it. Why do you want to join this for no reason?"

Yang Jiafen said: "This Nicai phone is exactly the same as an Apple phone! I heard it's a smart phone, and the price is only a fraction of the Apple phone, so it must be selling like hot cakes, right?"

At this point, Yang Xiao suddenly realized.

He remembered something from his previous life.

In his previous life, Yang Xiao had seen this mobile phone through a glass cabinet in his aunt’s mobile phone store.

At first, he thought it was a real Apple phone and he was itching to try it.

When the eldest aunt saw this, she gave him one directly.

Yang Xiao was immediately overjoyed.

After using it for a few days and comparing it with classmates who actually had Apple phones, Yang Xiao discovered that this thing was actually a fake!

So much so that I was laughed at for a long time.

This thing probably costs less than a hundred bucks!
No wonder his cousin didn't feel sorry at all when she gave him a cell phone.

As telecom agents, Liu Yuxia and Yang Jiafen are well aware of the current position of Apple phones in the domestic market.

It’s a unique ceiling!
No rebuttal!

Many respectable young people, such as those working in the system or state-owned enterprises, come to their store to sign up for expensive mobile phone packages, paying four or five thousand yuan in advance, just to get a contract-based machine.

Yang Xiao is currently using an iPhone 4, which he bought from a scalper at a high price late last year.

When Liu Yuxia found out and questioned him, he said it was a friend's phone that he borrowed to use, leaving him almost speechless.

Even just last month, an incident broke in the news that shocked the Chinese people!

In Hunan Province, a teenager was so vain that he sold his kidney in order to buy an Apple phone!

Then, due to incomplete disinfection during the operation, the wound became infected, which worsened and made him seriously ill.

After being discovered by the parents, they angrily sued!
This incident caused a lot of uproar at the time and attracted the attention of people all over the country.

Several black intermediaries, attending doctors, and buyer patients were thrown into jail as a result.

In the end, the student was compensated more than one million yuan.

This incident completely refreshed people's three views at that time, and also caused widespread discussion and deep thinking in society.

This also led to the Apple mobile phone at that time being called the "kidney machine".

This also indirectly illustrates the dominant position of Apple mobile phones at that time.

When iPhone 4 was popular in mainland China.

A smart coal mining businessman keenly smelled this business opportunity.

His name is Lu Hongbo.

Thanks to his efforts, the Apple copycat god - Nicai mobile phone, came into being.

Lu Hongbo is also a legendary figure.

Although he was from Sichuan Province, he traveled around and became a coal boss in Shanxi Province.

I have to say that he is a very powerful dragon crossing the river.

Otherwise, it is really hard to imagine why he, an outsider, could own three coal mines in a place like Shanxi Province. His means and background are really unfathomable.

That is the money brought by the coal mine.

This made Lu Hongbo run to the mobile phone factory in Huaqiangbei, Shenzhen, and start cooperating with others.

And he has only one condition, that is:
The price must be cheap enough and the appearance must be similar enough to iPhone 4.

When the people who make mobile phones in Huaqiangbei heard this, they immediately laughed.

Isn't this a coincidence? Fellow Daoist!

So, they only replied to Lu Hongbo with four big words - Me too!
Soon.

With Lu Hongbo's investment, Nicai mobile phones went into mass production.

It was launched in March this year.

And in the month of its release, 350 million units were sold!

Coincidentally, Lu Hongbo had once been involved in the health care products industry, and he was well aware of the importance of "advertising and marketing."

He immediately spent a lot of money to place advertisements in newspapers everywhere, and then bought a lot of junk time on TV to broadcast his mobile phone advertisements.

It is obvious that the advertisements of some mobile phone manufacturers at that time were all tending to be high-end and classy, ​​with the main focus on being classy.

For example, the BBK music phone.

How many people’s childhood memories have been awakened by the song “Daleng Dalen, Dareng Dalen! Dareng Dalen? Dareng Dalen~ Dareng Dalen Da~”?

This wonderful song called "I Caught a Cold in That Corner", coupled with the beautiful Song Hye Kyo in white clothes, has become the first generation goddess in the hearts of many people.
In comparison.

Nicai mobile phone is simply a mudslide in the mobile phone advertising industry!

It's like those advertisements for health products, with extras and brainwashing slogans.

[Don’t want 999~Don’t want 699~Just 399~]

It lasts for more than ten minutes and is disgusting!
How much has this forced down the standards of our competitors?
Of course, the Nicai phone is a scam in itself and has nothing to do with being high-end.

In the advertisement, Lu Hongbo claimed that his Nicai mobile phone "can access the Internet for free forever, without the need for data traffic" - meaning it can connect to WIFI.

"It has everything that Apple phones have." - This means that the appearance is 99% similar.

We even invited many celebrities to endorse the product.

At that time, the famous crosstalk artist "Teacher Dabing" on Mango TV praised this mobile phone to the sky.

Later, celebrities including Wang Baoqiang and Zhang Zhilin participated in the endorsement.

It eventually became a black history that could not be washed away.

There's nothing I can do. I gave too much.

Celebrities and the like, don’t even mention conscience in front of capital.

Even if they have some conscience, it is not much, and even if you pay more money, the little conscience left can be eliminated. The most outrageous thing is that the official website of Nicai mobile phone and the mobile phone demonstrated in the TV commercials are all directly using the original iPhone and original pictures for demonstration and promotion.

And it has been used for several years and has never been taken off the shelves.

I don't know if it's because the background is too hard.
Or too much tribute
Of course, the effect brought by Nicai Mobile's high advertising investment is also very significant.

Sales are up!

This also directly led to an increase in the strength of offline franchising!
In just a few months, more than a thousand directly-operated stores were opened offline.

The degree of exaggeration in offline advertising is no less than that in online advertising.

The broadcast is loud and there are often long queues at the store, creating a very lively scene.

Many young people and students at that time were fascinated and couldn't help but want to watch it.

And the most fatal thing is its price, which is just a fraction of iPhone 4.

——399 yuan!
This price is so sweet!
It also sold out!

Xiaomi has previously been called a "price butcher".

But the one that was given this title before it was this Nicai.

Even at that time, it attracted other copycat phones to copy Nicai!
There is a saying that goes, "The best copycat phone among copycat phones" and this is where the saying comes from.

It's absolutely outrageous!

At that time, Nicai's annual sales even reached 20 billion.

Huaqiangbei has always been making copycat mobile phones.

But Lu Hongbo was the only one at that time who made such an awesome copycat phone.

The media even called him "the disruptor of the mobile phone industry."

So, Lu Hongbo became arrogant.

Then he bragged.

He declared that he would defeat Xiaomi in the next two years and catch up with Apple in the next three years.

Then two years later, Xiaomi and Apple are still there.

But Ni Cai is already gone.

However, his boasting at that time actually deceived many consumers.

After all, powerful entrepreneurs like to brag, such as Lao Ma
But Lu Hongbo's boasting is more about self-marketing.

This made many consumers mistakenly believe that it was a truly promising technology company, and they all paid for Nicai mobile phones.

But who would have thought that he was here to reap the profits.

And he just runs away after cutting!

So exciting!

In fact, Lu Hongbo once had the opportunity to transform.

Nicai Mobile's start was obviously not too late, as China Cool Alliance was still in the exploratory stage at that time.

If only he was willing to use half of the money he earned from advertising to seriously develop smartphones.

It is estimated that he will have a place in the domestic mobile phone market.

Unfortunately, he is just a pure black-hearted businessman.

after eating.

My aunt called in advance.

He made an appointment with his friends and planned to go to a "Nicai Mobile Phone Factory Store" which was open in Lincheng first.

Yes. At that time, Nicai Mobile Phones claimed to be factory direct sales, with no middlemen to make a profit from the price difference. They only made ten yuan for each phone, so all their stores were called Nicai Mobile Phone Factory Stores.

However, the truth is that it is a bunch of mobile phone accessories shipped from Huaqiangbei.

My aunt and her family noticed this and wanted to invest in a business with others.

Yang Jianguo and his wife were also a little curious. There was currently no exclusive store in Huicheng, and they also wanted to see this emerging thing that was no different from Apple.

So they all drove over together, planning to inspect the store before going to look at the house.

South China intersection.

A couple had been waiting here for a long time.

Yang Jiafen looked at the two of them with a smile on her face. She stepped forward and held the woman's arm. She first introduced everyone and then talked about the past.

Yang Xiao was with his aunt, so he understood the situation clearly.

It turned out that the woman was Yang Jiafen’s former elementary school classmate who had just returned from another place.

They claimed to have connections and could easily get the agency rights for Nicai mobile phones. Even the deposit for joining was the lowest to save their face.

Knowing that Yang Jiafen ran a mobile phone store in Huicheng and had sales experience in this area, I contacted her.

He planned to form a partnership with her and open another store in Huicheng, which would be run by the couple.

The woman smiled and said, "Let's go and take a look first. This Nicai mobile phone store is in the middle of Huanan Road."

"Oh, is that over there? There's a long queue there?"

Yang Jiafen pointed to a crowded store not far ahead and said, "Wow, the speakers are so loud that I can hear them from such a distance."

Yang Xiao followed with his parents.

The door billboard had a blue background, and the store was packed with people.

They squeezed in and took a look around, and saw that there was more than ten square meters of space behind the mobile phone counter.

The mobile phones there were packed in more than a dozen boxes, stacked up on top of each other, forming a wall more than one meter high!
There was also a Changan van at the door, and workers were moving goods in.

Several people were secretly shocked.

This business is so good, they must sell hundreds or even thousands of units a day, right?
Yang Jiafen asked, "How long have they been open?"

"It's only been a week! In the first few days, we were sold out almost every day!"

(End of this chapter)