Chapter 139 The Originator of Short Videos

"Short videos? Boss, what exactly are we going to do?"

"The video content can be from tens of seconds to several minutes, and can be down-to-earth funny content or talk show jokes. You can say whatever is interesting."

"For example, you can shoot a scene where a loser goes out to a restaurant with a beautiful goddess. When it's time to pay the bill, the loser pretends to be drunk and falls on the table. The girl has no choice but to pay the bill. However, after the girl pays the bill, the loser suddenly sobers up."

"Or, you can film a loser going to a foot massage parlor for a foot massage, and the one serving him is a male technician. But he has bad intentions and wants to do irregular content. At first, he was replaced with a beautiful technician who cost 98 yuan, but he was not satisfied and wanted something more expensive, so he ordered a set meal of 298 yuan. Unexpectedly, the one who came in at the end was a fat girl weighing 298 pounds to serve him."

"It highlights a lustful prostitute and a brainless male health worker, and plays on the contrasting sense of humor."

"Hahaha, Xiao Ge'er, what are you thinking? I'm so happy to hear you talk about it."

"Anyway, it's just some funny jokes, looking for inspiration from life, work, relationships between men and women, embarrassing things, etc., whatever is fun to shoot!"

"Boss, isn't this content a bit vulgar? Didn't you just say that we want to create positive energy content?"

Zhang Yue was also laughing, but he saw the crux of the problem and couldn't help but raise it.

"Music and short videos cannot be generalized. Their audiences are also different. The market for music is high school students and below, while the market for short videos is high school students and above. This is called double bloom, do you understand?"

Yang Xiao patiently explained, "What's more, the current video content is not vulgar and has no gimmicks, so no one really watches it."

The example Yang Xiao gave earlier was the content of Dapeng's "Diaosi Man".

If we talk about the originator of short videos in China, the short drama "Diaosi Man" does have its place.

Although it also claims to be inspired by a German film called "The Loser Lady" and borrowed some parts from it.

But the content is quite explosive.

Damn, they even invited famous actresses from the romantic action movies in Xiao Ri Zi Country.

What with the passionate participation of Mr. Hata and Mr. Yoshizawa, half of the secret is exposed and it can't be covered up!
Full of gimmicks!

The main feature is a large scale!

In addition to "Diaosi Nanren", there is also "Wanwan Expected", as well as "Baozou Dashijian", which criticizes current social ills and covers various fields, and they are all objects that can be adopted and learned.

But this is all for later consideration.

In fact, funny short dramas like "Diaosi Man", "Never Expected", and "Chen Xiang Six-thirty" were already popular even before the short video APP came out.

In the early video platform.

There was even a period of time when micro-movies were popular!
The funny comedy and short plays derived from micro-films, including the above-mentioned short plays, were a huge success at the time.

But unfortunately, there is no way to monetize it.

No matter how many views you have, if you don’t make money and don’t see any prospects, it’s still a dead end.

However, they still gained a large number of fans.

It laid the foundation for subsequent development.

Dapeng became well-known on the Internet through the drama "Diaosi Nanzi", and used it as a stepping stone to enter the film industry, becoming an actor and director.

The director of "Never Expected" is Yi Xiaoxing, who also follows Dapeng's path.

The main creative team of "Chen Xiang Six-thirty" was initially present on all major platforms, and his creative presence is still present on Douyin.

Yang Xiao thought about it, and then said to Zhang Yue:

"If that doesn't work, we can find some excellent video talents to be the protagonists, or some amateurs with funny looks. In addition, the company can recruit and train some text bloggers who are good at writing copy and storytelling."

"Okay, boss."

He talked about a lot of things that were too advanced, which made Zhang Yue's mind confused.

Fortunately, he is not only taking notes now, but also brings a special recording device so that he can digest it slowly when he goes back.

Zhang Shaoyu listened for a long time and suddenly interrupted with great interest: "Xiao brother, why don't you let me act?"

"you?"

Yang Xiao glanced at him, then looked around, "Hey, you know what, you actually look... quite humorous."

After taking a closer look, Yang Xiao discovered that Zhang Shaoyu and Bai Ke actually looked somewhat similar.

It's not that they look alike, but they both have a sense of comedic humor, and Zhang Shaoyu even has a stronger diaosi temperament.

"That's fine. I'll write a few articles for you first. If you have time, you can also give it a try."

Yang Xiao nodded and agreed. Suddenly, as if he thought of something, he looked at Zhang Yue again.

“How was the previous Weibo matrix account run?”

"Boss, some accounts have shown some results after your traffic flow, but the best result is a zodiac account. One of our employees has been researching these accounts. As for the other accounts, they are half dead."

"constellation?"

Yang Xiao smiled helplessly.

He thought of a sentence.

Between self-confidence and belief, people choose superstition.

Between asking for help and seeking for oneself, I chose to seek help from the Buddha.

Between going to work and making progress, I chose to burn incense.

It seems that these mysterious things really come with their own traffic.

In fact, from another perspective, there is nothing we can do.

Because people are gradually realizing that the truth is so cruel.

You can’t get rich by working hard, only by reincarnating.

Or buy a lottery ticket.

But lottery is also a kind of superstition, and it is still a vague spiritual sustenance.

"Since the horoscope account is doing well, we should focus more on it. The market behind it is huge!"

Yang Xiao continued, "As for other accounts that are not doing well, we should try to find some professionals to do it, or see if there are some amateur accounts that are doing well, and spend money to sign both the person and the account."

After saying that, he sighed and shook his head.

It is not something he can do personally, so it would be too difficult to leave it to others.

Even with the guidance, the actual results were completely different from what Yang Xiao had expected.

But Yang Xiao couldn't take on all the tasks. He would be exhausted to death and wouldn't even have time to study.

A company is a group of people doing things.

Similarly, he should give those below him the opportunity to make mistakes.

No matter what, the decisions made by him in his company are always at the forefront.

Even if they fall into a trap, they are the ones who get to take the first bite of the crab.

"Okay, Zhang Yue, you can discuss the follow-up matters with others, and then formulate a specific plan and execute it."

After Yang Xiao finished the arrangements, he, Zhang Shaoyu and Zhang Yue called everyone together for a short meeting.

The first is the adjustment and announcement of positions.

Zhang Yue was appointed as deputy general manager.

A short video department was also established, and the person in charge is the fan named "Guan Chun".

His real name is Bai Wanqiu, he is 26 years old, and has decent overall abilities. His most outstanding feature is his photography skills. He is the one who leads and completes some of the company's MV shoots and is very experienced.

As for music, the focus on resource training for Benxi, Wang Sulong and Xu Liang also gave the three of them reassurance.

Especially the latter two, they were extremely delighted to hear that Yang Xiao had written a poem tailor-made for them.

After the meeting, there was a brand new team-building dinner.

Yang Xiao also returned only after having fun.

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(End of this chapter)