Chapter 131: The E-sports Yilins Crushed by Pei Yunteng
In fact, Feng Xianjun's impression was correct.
In the original timeline, until next year's Honor S10 season, print media such as Esports Weekly have always played a leading role in public opinion.
Even large media outlets like Esports Home have their own press stations in major cities, which are large enough to rival those of mainstream print media.
At that time, their influence was even enough to interfere with the decisions of many sponsoring companies.
But alas, that happened in the original timeline.
And now in the timeline, there is a new person named Pei Yunteng who suddenly appeared.
Of course, Pei Yunteng works in the Internet industry, and his business had not been involved in e-sports before he started League of Legends. Logically speaking, he has no grudges against these print media.
But unfortunately, for print media, the Internet, especially mobile Internet and the self-media industry it has spawned, is a complete dimensionality reduction attack.
Around 2015 or 16, Pei Yunteng and Tenghai made their first fortune through game development.
Seeing that there was no product similar to ByteDance’s Toutiao on the market, I knew that my chance as a time traveler had come.
There was no reason for Pei to miss out on short video applications, which were a great thing that could bring him absolute wealth, fame and power.
Thus, the Xianyu short video, which replaced the ecological niche of a certain section before Pei Yunteng traveled through time, was born after Tenghai's all-in research and development, and changed the public opinion and media ecology.
With the global popularity of short videos and self-media, the right to speak in public opinion has begun to sink rapidly. It is no longer possible for print media to call the shots in the public opinion field with their own pens as before.
Giant media like Esports Home reacted quickly enough, quickly established their own short video operation department, and shifted the focus of operations there.
The "Esports Weekly", which was originally one of the core voices, was naturally neglected and went into decline.
This situation also occurs in countless traditional paper media in various fields across the country.
It can only be said that when Pei Yunteng was making short videos, he really never thought of deliberately targeting these guys.
But Tenghai and Xianyu Short Video are like a giant elephant with great power. The aftermath of their passing is enough to crush the ants on the roadside.
However, in the past few years, although Pei Yunteng's mobile Internet empire has been expanding rapidly, these e-sports print media have been able to continue to survive.
After all, the Honor of Kings, the absolute overlord in the e-sports field in recent years, is also a relatively conservative antique.
Relying on the relatively traditional news interview model maintained by Honor, e-sports print media can still get a share of the pie.
But the problem is that Pei Yunteng is here again.
This time his target is Honor Esports itself. He first used wave after wave of Internet public opinion wars to let all practitioners and audiences see what a truly powerful traffic tool is.
After repeatedly torturing the Glory Alliance many times, he led almost half of the alliance to defect.
The result of this smooth operation was that Honor was almost in a desperate situation of public opinion and was forced to shut down and lie dormant.
And in the end, the ones who suffered the most were these weak, pitiful and helpless e-sports print media.
The vulnerability of traditional print media in front of Internet self-media is thoroughly exposed, which is almost like slapping the print media in the face.
In addition, the suspension of Honor meant that reporters had nothing to write, and countless newspapers and magazines were suddenly littered with corpses.
Eventually, I was left with no other options and ended up in the situation I am in today.
When gods fight, little devils suffer.
Although this is a relatively obvious truth, many arrogant print media practitioners cannot see it.
Or even if they saw it, they would be too embarrassed to admit that they were crushed to death by the aftermath.
So, when Yi Lan told the story, it became another version of the story.
"Alas, there is nothing we can do. Today's young people are addicted to cheap, fast-paced and lacking in nutrition entertainment. Traditional classics like newspapers are being read less and less!"
His typical attitude of accusing others and shifting the blame immediately made Feng Xianjun a little uncomfortable. That's right, it's just right.
That's it!
The stench of sour and corrupt scholars! It makes one's nose choke!
If it weren't for the need to maintain the necessary dignity of the person in charge of Tencent Esports, Feng Xianjun really wanted to point at his nose and curse him.
No, if you were a century-old newspaper and claimed to be a traditional classic, I would just accept it.
You are a newspaper that specializes in games, and you have the nerve to say these things?
You really don't know who you are just by smelling a little ink, right?
Feng Xianjun felt extremely happy at this moment.
President Pei did a great job! This is what these sour and pedantic writers deserve!
Damn it!
But on the surface, he still has to act like a friendly and generous big company.
So he asked with concern: "So that's how it is... So Lao Yi, what do you want us at Tencent Esports to do?"
Finally, it was time to talk about business. Yi Lan perked up and immediately made the request he had prepared long ago.
"We also know that if we want to survive in the current severe situation where young people are impetuous, we must have our own unique advantages."
"So we hope that Chairman Feng can give us some opportunities to do exclusive interviews like he did before, so that we can get detailed and unique information about some of the players."
To put it bluntly, they just want an exclusive channel and some exclusive news as a selling point for the newspaper.
“Oh——————” Feng Xianjun had a look of sudden enlightenment on his face, and then his face almost turned red.
But on the surface, he still had to pretend, "Sure, sure, it's just an interview, easy to arrange."
"But we at TengJing also have a small, unwelcome request."
"Please go ahead!" Yi Lan's heart skipped a beat.
Feng Xianjun said in all seriousness: "After all, our Tencent Esports and LPL are newly established leagues with unstable foundations. Although we should accept supervision and criticism from the media, too much speculation will affect the growth of the players."
"I hope that Editor-in-Chief Yi and other friends in the news industry will maintain rational discussions and objective analysis when writing press releases, rather than blindly grasping at rumors and making a mountain out of a molehill."
Old fox! Yi Lan cursed inwardly.
This sentence not only indirectly criticized the print media for their previous articles as being groundless, but was also a subtle threat.
If the print media accepts this gift, they will be rewarded with a bowl of rice by Tencent.
If anything goes wrong in the future, we will have to speak up for Tencent Esports and LPL.
However, Yi Lan's anger only lasted for a moment, and he finally gave up in despair.
When you are in the world, you have to bow your head.
"I understand. We will go back and urge our editors and authors to pay attention to these issues!" Yi Lan said this with some gritted teeth.
Feng Xianjun felt a sense of accomplishment as he watched the smelly and hard stone in front of him yield.
In his opinion, as the world's top master of public opinion manipulation and a devil who plays with people's hearts, Pei Yunteng should be very happy to see him make such a breakthrough in public opinion.
How about calling President Pei to announce the good news?
The second update brings me to the point where I’m so sleepy.
I don't know what to do to make the grandpas change their minds, so I can only grit my teeth and update more often.
So why don't you come back and have a look?
(End of this chapter)