In the imperial capital, inside the Pinggu Feilong Film and Television Base.

Directors Lin Cong and Shang Jing, as well as the boss of Imperial Capital Alliance Pictures, Hao Yaning, now feel that they seem to be somewhat redundant.

Because although they were sitting at the same table, Li Ruigang, the most senior figure present, was chatting happily with the young actor.

"I think there has to be other new selling points besides the mismatched competition among all-male talent shows like 'Luohan Hall'."

Zhang Yuan's idea caught Li Ruigang's curiosity.

"Oh, tell me, do you have any creative ideas?"

Mr. Li originally came here only to inspect the site today.

After all, since we have used SMG's money to invest in films outside Shanghai, we must give an explanation to Shanghai and cannot just sit back and do nothing.

Unexpectedly, there was an unexpected gain.

The all-male talent show proposed by Zhang Yuan aroused his interest.

After all, this road is almost blank in the country and is still a blue ocean.

Just as General Fan, who is also from Shanghai, said.

You must first understand the concept of football!
"I think we need to understand the concept of the talent show first." Zhang Yuan's way of speaking became increasingly "outrageous".

Lin Cong, who came with him, felt scared when he heard him say that.

Good man, are you planning to teach a lesson to the president of SMG?
Zhang Yuan has always been so rude.

It has to be shown when it's time to show.

After all, I am just a young man in his early twenties. What's wrong with being a little crazy?
Just like Wang Fei said, she likes to be crazy.

Many leaders are the same. They dislike young people who are timid and think they are incompetent.

You can be a little arrogant, but if what you do and what you say makes sense, people will look up to you.

Of course, the prerequisite is that you have real ability.

Li Ruigang was a little surprised to hear him say this, but he still smiled and answered gently with a leadership aura.

"Okay, I'll listen to your draft philosophy."

"First of all, I think it doesn't matter whether the contestants are mainly girls, mainly boys, or a mix of boys and girls."

"Its audience must be mainly women."

"It's not that there aren't any male viewers, but the ratio is definitely very low. I estimate it's at least 20:80."

"Oh." Li Ruigang said hesitantly.

Because Zhang Yuan’s guess was correct.

After the first season of "My Style My Show" was broadcast, the TV station conducted a survey, in which the ratio of male to female viewers was about 30:70, which is not far from 28:20.

“So, whether it’s a male or female player, the supporters are mostly women.”

"And according to my observation, the majority of them are women between the ages of fifteen and thirty-five."

Li Ruigang nodded. He was right again. It was completely consistent with the station's investigation report.

The key is how did he know this data?
Guess?

Actually, there is no need to guess.

The ratio of male to female audiences on Mango TV in later generations was so exaggerated.

Whether it is a satellite TV station or an online platform, Mango TV focuses on the young female market.

Its TV dramas, variety shows, and reality shows all aim to attract young women.

Not only do they focus on the female market, they are also screening and refining the audience through these programs.

Of course, the internal structure of Mango TV was not united at the beginning. Everyone was determined to make money from women.

But a very extreme example will soon occur.

His name is "The Ming Dynasty 1566"!
The director of this film is Zhang Li, the hot-tempered director of photography in "A World Without Thieves".

Mango TV and other investors invested 4000 million in production costs!
This film aims to surpass "The Qianlong Dynasty" and "The Kangxi Dynasty".

The quality of the film, just like the box office failure of "A Chinese Odyssey", is that gold will always shine.

After "Emperor Wu of Han", Mr. Chen Baoguo rejected more than a dozen TV series and movies in which he was offered the role of emperor, because he felt that playing the role of emperor was too tiring and too hard, and most of the roles were of the same genre.

As a performing artist, he doesn't like to play repetitive roles.

But after receiving the script of "The Ming Dynasty 1566", he was attracted by this atypical emperor who was heavy-minded, conceited and suspicious.

Besides him, there are Ni Dahong's Yan Song, Huang Zhizhong's Hai Rui, Zhang Zhijian's Little Cabinet Minister, Wang Jinsong's Yang Jinshui, and Wang Qingxiang's Hu Zongxian.

There is not a single actor with poor acting skills; every role is well-thought-out, and every character is portrayed vividly.

However, after this film was broadcast on Mango TV, it received an extremely low viewership rating of 0.5%!

Horrible!

At the same time as his show, "Again, I Met You" was broadcast on Mango TV and achieved a viewership rate of nearly 5%, almost ten times that of his show.

If you talk about the quality of the film, "The Ming Dynasty 1566" can definitely beat "Once Upon a Time in China" single-handedly. The two are not at the same level at all.

But there are many cases in this world where bad money drives out good money.

With such a huge investment and hard work, and the gathering of so many great actors, this is the result.

The supporters of Mango TV who prefer big-budget dramas were completely humiliated.

From then on, Mango TV completely embarked on the path of full entertainment.

The 09 ratings champion is "Let's Watch Meteor Shower Together".

The 10-year ratings champion "Let's Watch Meteor Shower Again".

"Temptation to Go Home", the 11 ratings champion.

"Palace Lock and Bead Curtain", the 12 ratings champion.

Except for "In the Name of People" which appeared accidentally in 17, no serious drama has appeared on Mango TV's annual ratings list.

Therefore, based on the audience choices of Mango TV, a TV station that excels at talent shows and hype, Zhang Yuan can roughly infer the composition of its audience.

The failure of "The Ming Dynasty 1566" lies in its wrong platform choice.

He was on a TV station that mainly had female viewers, and he broadcast a large-scale drama focusing on anti-corruption, power struggles, and the mind of emperors. There wasn't even a single handsome actor or female idol in the show. If he didn't die, who would?

“So, audience positioning is very important.”

"I think that since we are doing talent shows, we should just give up the likes and preferences of male audiences and focus on the female market."

Li Ruigang nodded continuously after listening to this.

Clear thinking and decisive judgment.

This young man has an innate ruthless character.

"Then the question is, what do female audiences like to watch?"

"Interesting, tell me about it." Mr. Li became more and more interested.

He found that this young actor's thinking was different from that of ordinary people.

"Mr. Li, Mr. Hao, we have all been in love before, and we should know that in love, the habitual thinking of men and women is different."

"Women are more willing to grow up with men."

"Men, on the other hand, prefer to get a female partner who perfectly matches their requirements right away."

"In summary, women like to cultivate and transform men, while men like to get rewards immediately and don't like to wait."

"I call this the development preference."

"I think this preference should come from the maternal part of female genes. After all, mothers treat their children by constantly nurturing and transforming them."

“They have a natural ability to have fun with it.”

This is the origin of the term “mom fans”.

And this is not something that appeared in later generations. As early as the period of the "Four Heavenly Kings", groups of mom fans had already appeared.

“So I think that in talent shows, contestants should be trained not just as idols.”

"The program also requires training, growth, friendship, mutual progress, and finally the completion of the transformation process."

"In today's draft system that focuses on results and competition, enhancing the experience of the process is the best way to break through."

Clap, clap, clap... Li Ruigang started clapping his hands after hearing this.

"Okay, okay, well said."

This person graduated from Fudan University, where he majored in Journalism and Communication. He obtained a master's degree in Journalism in 94. He is definitely a rare talent and a top student.

You tell him to invest 80 million to build the best set in the world and use the best special effects... but he is actually not very interested and even looks down on it.

Everyone knows how to spend money. Is there any technical content involved?

Besides, you and I came to Shanghai to withdraw money? GDP has been the highest in the country for more than 40 years.

At its highest point after the founding of the People's Republic of China, it accounted for 1/6 of the national GDP.

Unless you are an emperor, you don’t know how low your position is; unless you are a devil, you don’t know how little money you have.

When it comes to spending money, Li Ruigang is not at a loss wherever he goes in the country.

But even if you have money, you can't spend it carelessly.

But what he heard from Zhang Yuan was that he combined the audience's behavioral psychology to analyze the market positioning and future program development.

For such highly educated people, it is very useful.

Moreover, the program format proposed by Zhang Yuan to enhance the "growth process" is indeed novel at the moment.

President Li keenly saw the business opportunity and the chance for Shanghai TV to regain ground against Mango TV.

"I think your theory of talent shows is worth studying."

"Well, come to the Magic City when you have time and have a discussion with our SMG."

“If there is a chance, I can plan a brand new talent show.”

Mr. Li was delighted to see the talent and extended an invitation.

Lin Cong didn't even dare to breathe.

This kid is taking a risky move. Most young people would not dare to speak loudly when meeting such a big shot.

But he chose to give a long speech and convinced the other party.

If he could reach a cooperation with SMG, he would have a connection with Shanghai TV in the future.

"Okay, if Mr. Li invites me, I will definitely go." Zhang Yuan replied with a smile, but his face soon turned cold.

"But if you want to plan a talent show, you have to do it as soon as possible."

Li Ruigang narrowed his eyes and asked, "Why?"

"Because I think that TV dramas and talent shows will become the focus of competition between TV stations."

"I think the current chaotic situation among satellite TV stations across the country will change drastically in the next few years."

“In the end, only a few companies will emerge as the next big thing, while the rest will be mediocre and no longer be able to compete with the leading companies.”

After hearing this, Mr. Li's heart started pounding!

exactly!
It coincides with my judgment!

Why did he take the lead in organizing the SMG Group?

It is because they saw a large amount of hot money pouring into the television industry and foresaw a situation in which a few companies would dominate the market in the future.

This is indeed the case.

Hunan Satellite TV, Dragon TV, Jiangsu Satellite TV, and Zhejiang Satellite TV are collectively known as the four major satellite TV stations in the country.

Li Ruigang did not expect that this young man not only had unique insights into program production, but also had such a big picture view of the situation of television media.

He almost stood up and held Zhang Yuan's hand.

"Please join our team..."

But the boss was still very graceful and just chatted with him happily for a long time.

Zhang Yuan finally turned the topic back to "Wulin Waijia".

“I think this script is unique.”

"Unlike previous sitcoms that were more suitable for family audiences, the target audience of "Wulin Wai Zhuan" should be more inclined towards younger groups, especially students and intellectuals."

“It should be somewhat similar to the audience of A Chinese Odyssey.”

"After all, there are a lot of spoof elements in it."

"Yes, I think so too!" Ning Caishen spoke up at this moment: "This is actually a love letter I wrote to traditional martial arts."

"So you think that this movie should be shot for a full eighty episodes instead of just shooting forty episodes to test the waters." Li Ruigang looked at him.

"Yes, it will be cheaper to shoot together. I think this film has great potential."

"At least as a young person, I like it very much." Zhang Yuan expressed his attitude.

Mr. Li touched his chin and looked at Hao Yaning.

"I personally still hold a conservative opinion." Mr. Li remained firm: "But after all, I am in my forties and there is a generation gap between me and the younger audience."

"As a young person, Zhang Yuan should understand the thoughts of young people better."

"Mr. Hao, I think it may not be a bad thing for multiple people to invest and share the risk."

Hao Yaning knew that Zhang Yuan had gained Li Ruigang's trust and that he now had the intention to cooperate with the young man.

Soon, several people signed a cooperation agreement.

Zhang Yuan will pay five million to obtain half of the copyright and broadcast revenue of this film.

Shang Jing and Ning Caishen were naturally extremely excited, after all, they could shoot all the scripts in one go.

After giving the money, Zhang Yuan completely emptied his pockets.

There really wasn’t a drop left.

He even wanted to go to Brother Qian's house to eat and spend the day.

If Cheng Hao hadn't told her that he would soon receive a sum of several hundred thousand from the snack commercial he had filmed, he would have wanted to find a woman to live off of.

Return to the imperial city with Lin Cong.

The female director kept looking at him all the way.

Zhang Yuan was a little scared.

Maybe your life is not harmonious and you want to take my sperm.

But Lin Cong was thinking.

He was able to "fool" Li Ruigang into submission, so this kid will definitely achieve great things in the future!

How about involving him in the sequel to "Home with Kids"?
After all, the current investors are really too stingy!

Because it is a sitcom, the budget for one episode is only 8 yuan.

Moreover, the producer is the former director of CCTV, who has absolute power and the salaries he pays to the actors are pitifully low.

Teacher Song Dandan only gets 1000 yuan per episode and has to shoot for more than ten hours a day.

Lin Cong, the screenwriter, and the actors actually wanted to rebel, but they didn't dare to.

Now that the movie is a hit, the investors are making a lot of money.

So they came to discuss making a sequel.

But they are unwilling to increase the budget and employee salaries by even a penny!

The guy with the big beard also came from CCTV, so you can imagine the style of the people there.

They always think that it is me and the platform behind me that gave you the opportunity to become famous.

If you want to add money or even ask me for money, you are ungrateful.

Wasn’t it because of this that Chen Peisi and CCTV had such a big fight back then?

Lin Cong was thinking that the second part was about to start shooting and everything had been arranged, but now it was too late.

If there is a third part, it would be a good choice to find Zhang Yuan to work with.

Not only is he generous, but he also doesn't interfere with the crew and creation. Where can you find such an investor?

The next day, Zhang Yuan had finalized all the contracts for "Wulin Waijiao" while also having to tell stories in Guangde Building.

After putting together The Philosopher's Stone and The Chamber of Secrets, half the work was done.

According to the contract with Warner Bros., he has to finish filming "Prisoner of Azkaban" and "Goblet of Fire" before the new film is released at the end of the year.

There are benefits to being so busy. After filming "The Sorcerer's Stone" and "Chamber of Secrets" and recording and editing them, Warner Bros. paid him two million yuan in labor fees, which made him earn some money.

At last he was brought back to life.

After finishing this, he rushed to Hengdian without stopping.

I also have to participate in the filming of "New Strange Stories from a Chinese Studio".

As a result, as soon as he arrived at the set that day, Liu Shishi came to him crying.

"Junior brother, I don't want to shoot anymore!"

Zhang Yuan thought something big had happened, so he hurried to find the director Wu Jingyuan.

The result was a ridiculous answer... (End of this chapter)