Chapter 449: Delay it a bit, she will perform better at night
"Even if you really want to play like this, you don't need them. They can't stand in my place."

Lin Jiang straightened his expression, focused on the business, and said:

"But since an internet celebrity of this level can be signed, it seems that the development is pretty good."

"Now, in addition to Douyin, Kuaishou, Weibo, and WeChat, we are the fifth largest platform, and we have firmly established our foothold."

Qiu Yunong said:

"I asked you to come here today because the company's development has reached a bottleneck, and I want to talk to you about future strategic development."

As she spoke, Qiu Yunong handed over a document.

"These are the data from major websites in the past two months."

Lin Jiang picked up the cup, took a sip of tea, and watched carefully.

Judging from the data, Chaohuiwan has indeed secured its position as the fifth largest platform, but this does not mean anything.

There is still a big gap, or an extremely big gap, between it and a certain book ranked fourth.

The reason why it ranks fifth is that other similar software are too poor, otherwise such a situation would not have occurred.

"Have you ever calculated how much profit you can get by signing a contract with a big internet celebrity?"

"This plan has just been implemented, and the specific effects will only be seen later."

"It may not necessarily bring high returns, but it can't be said that this move is a wrong one. However, it is still a bit unrealistic to rely on this method to save the current situation."

"I'm aware of this, so I wanted to discuss this with you."

Lin Jiang looked at the data in his hand with a serious expression.

According to the data, the current situation has basically stabilized, and it is not easy to drag any of them into the water.

Moreover, these four major social platforms almost all have their own moats, and it is extremely difficult to break through them.

It is not an easy task to make a breakthrough on this track, otherwise it is impossible to form a top four team.

Just like TikTok before, it wanted to enter the graphic and text track of a certain book, spent a lot of money, and poured a lot of traffic, but in the end it failed to make a splash and had to end it early.

Now that this problem is before us, it will certainly not work if we don’t think about it carefully.

"Has the company held any meetings to study this matter?"

"We have discussed some solutions, but none of them can be called a breakthrough. We just want to proceed steadily, maintain the current size and style, and then move forward steadily."

"But now, we don't have our own moat. It may not be a problem in the short term, but over time, or if other companies of the same type enter the market with big capital, we will be easily replaced."

"This is what I'm worried about. Although it seems to be prosperous now, once problems arise, it will quickly collapse. So I have been thinking about how to stabilize the plate and build our own moat."

Lin Jiang is very optimistic about Qiu Yunong's sense of crisis and preparation for a rainy day.

This quality is also rare among many entrepreneurs. It seems that my casual investment at the beginning has achieved very good results.

"Do you still remember the plan I told you about?"

"Are you talking about bringing in the goods?"

"This is just one of them. There is also an offline gathering." Lin Jiang said:

"The core content of the product is to create a circle of people with common interests, so offline is a point that cannot be ignored."

After listening to this, Qiu Yunong's eyes lit up, and she seemed to have finally understood something.

"Now, our foundation is mature and we can make efforts in this direction."

"But I'm afraid something might go wrong." Qiu Yutong expressed her concerns.

"I'm afraid that doing so will leave a fixed impression on netizens, just like the current certain book. When people mention this software, the first label they give is that it's borderline. I'm afraid that we will be positioned in the same way in the end. Once this label is attached, it will be difficult to remove it."

Lin Jiang smiled, "Netizens haven't thought of this yet, but you have."

"Am I wrong?"

"You stereotype parties as activities that can be avoided, which will naturally leave such an impression on netizens. However, hobbies are diverse. Cycling and yoga are hobbies, chess and table tennis are hobbies, history and biology are also hobbies. We need to carry out multiple activities and put our labels on them."

"This is just one of them. We should start to build our own anchors, like Ba from Kuaishou, Yang from Douyin, and the guy who sells eyebrow pencils on Taobao. We also need to cultivate such anchors. As long as we mention them, we will know that they are from our platform."

"That's a good idea."

"The female anchor just mentioned has pretty good looks and a lot of fans. You can talk to her and see if she has any interest in this."

"I think it's difficult. What TikTok can give her is much more than what we can give her. Not to mention her, I probably wouldn't even consider it if it were me."

"What we can't give, netizens can give, so your worry is a bit unnecessary."

Qiu Yunong was a little confused by what was said and didn't understand what it meant.

"Let her come here to do live streaming and selling goods, so her profits can be earned through live streaming and selling goods, you know what I mean."

“I understand, but our daily active users are completely different from Douyin, and our purchasing power is not as strong as theirs. Even if we both sell goods through live streaming, we definitely can’t make as much as Douyin.”

"Don't worry, you are not fighting alone." Lin Jiang said with a smile:
"Mu Xing's beef, the instant soup in the noodle shop, craft fruit wine, and many of Berkeley's best-selling items can all be given to her as exclusive products. You can imagine how much profit will be made." Qiu Yunong was moved by what he said.

If you have the support of these exclusive products, you really don’t have to worry so much, and there is a high probability that you can do a good job in this regard.

"Back then, the online shopping landscape was divided equally between Taobao and JD.com. Although there were other online shopping platforms that have survived, their scale was far from enough. At that time, everyone believed that the existing online shopping landscape could not be broken. However, the emergence of Pinduoduo changed the business landscape. Regardless of their reputation among the people, they are at least successful in business. So in terms of live streaming, you can also take this route, but this matter requires you to hold a meeting to study, first determine the tone, and then work hard."

Qiu Yunong nodded. "From my personal point of view, this idea is very good, but have you ever thought about what to do if this path doesn't work?"

"If it doesn't work, then it doesn't work. What else can we do?"

Lin Jiang looked at Qiu Yunong, "There are so many smart people in the world, why should we be the ones to make all the money? With such a heavy psychological burden, you won't be able to do anything well."

With such a heavy burden, no matter what I do, I can't do it well...

Lin Jiang's words woke Qiu Yunong up.

When the company achieved some success, I seemed to become timid.

Many decisions are not made for fear that something might go wrong and the company would be plunged into the abyss.

But as Lin Jiang said, doing business is never smooth sailing.

Failure is the main theme of life. After all, I started from scratch and had nothing.

"But there is another point. If we do this, I am afraid that once it becomes big, the anchor will use the emperor to control the princes and in turn threaten the platform."

“TikTok has done its homework on this matter. It’s decentralized, so you just need to copy it.”

Qiu Yunong thought for a moment and said, "Then let's pick up a few first, and then handle them in a decentralized manner."

"Yes."

"Then I'll do as you say. Liu Lu and Mo Xiaoyang happen to be here. Let's see if we can finalize this intention."

"You are more professional than me in this area, so you can do it." Lin Jiang said:

"Although the strategic guidelines have been set, we still need to proceed steadily and step by step."

After thinking for a while, Lin Jiang continued:
"As for signing internet celebrities, except for these two, other plans can be put on hold for now. I'll let Tang Wan and He Wenyi come over and open an account. With the blessing of celebrities, the popularity of Super Play Club can also be improved."

Qiu Yunong's eyes lit up, "This is a good idea, why didn't I think of it."

"By the way, has Rie Eida come to see you?"

"Here I come." Qiu Yunong said:
"We talked for a while. Her ideas are still a little naive, but considering her age, she has done very well."

"This is also a good breakthrough. It can be treated as a special topic or activity, but it needs to be well planned and cannot be done blindly." Lin Jiang said:

"If it's done well, it might have unexpected effects, but if it's done badly, it's just a bunch of shit."

"I see."

"That's it for now."

Lin Jiang looked at his watch and found that it was almost time, so he had to go find Li Zhiyi.

"I have something else to do, so I won't stay here with you. You can handle the rest."

"It's noon already, let's have a meal together before leaving." Qiu Yunong stood up and said.

"Don't eat. You can use this time to arrange your things and have a good chat with them."

"also."

Qiu Yunong opened the office door and the two walked out together.

Liu Lu and Mo Xiaoyang hadn't left yet and were waiting for Qiu Yunong to come out.

"Mr. Lin."

Seeing Lin Jiang coming out, the two stood up and greeted him.

No matter how big your relationship is with them, they are all big investors, so you must be polite when you meet them.

Lin Jiang smiled, nodded, and left.

In the elevator, Lin Jiang looked at his mobile phone, which contained photos sent by Li Zhiyi and messages from her.

Li Zhiyi: Picture, JPG.

Li Zhiyi: "Brother Jiang, I plan to wear these stockings this afternoon. Do you think they look good?"

Looking at the photo, Lin Jiang smiled.

Looking at this situation, I can’t help it.

But it’s better to postpone this kind of thing.

She will perform better in the evening.

(End of this chapter)