Chapter 440 Zhao Fangfei's unique insights
Hearing Lin Jiang say this, Zhao Fangfei seemed to suddenly gain confidence.

"Then I will speak boldly."

“Speak freely.”

"I think we can't take too big a step. It's like when we two are playing together, I can't be too arrogant or I'll suffer a loss easily."

Lin Jiang was a little amused and confused. This metaphor was quite apt.

"We should proceed step by step, starting with promotion in Zhonghai, striving to be the number one after Disney, and to distance ourselves from the second place. In this way, people who have been to Disney will choose Zhonghai Happy Valley as their first choice. This way, we can guarantee income, which is also the foundation of everything."

“After we achieve this, we will set our sights on the whole country. We will still use the same strategy as before. We want people all over the country to know that besides Disney, there is our Zhonghai Happy Valley. At this stage, we must continue to strengthen our brand image and form inherent cognition so that people will believe that besides Disney, we are the best amusement park in the country.”

Zhao Fangfei's words really surprised Lin Jiang.

Although it is not a subversive idea, people who have been in the industry for many years may not be able to say such a thing.

"Then what? Should we expand our business nationwide to build our brand value?"

"I don't think it's necessary to do this. It will have a bad effect."

"What do you mean by bad effects?"

"Large-scale amusement parks like this are usually located in provincial capitals, and almost every provincial capital has its own large-scale amusement park. If we open one in other cities, we will have different competitors in each place. This will not only be time-consuming and labor-intensive, but also consume a lot of money. As long as we fail to become the No. 1 in the local area, all our efforts will be in vain, and our brand value will be affected."

Such remarks were beyond Lin Jiang's expectations and provided him with a different idea.

"Go on."

"My idea is to open one in Zhonghai and another in Beijing. These two cities have a large population. Even if we can't compare with Disney and Universal Studios in Beijing, we can still attract a lot of tourists. Even if we can't gain fame, we won't lose money. Profits can be guaranteed."

After a pause, Zhao Fangfei continued, "But I think the most important thing is to enhance our core competitiveness, which is what I just said, to provide tourists with a sense of atmosphere so that they can completely relax under the pressure of life and work."

"That's great. I didn't expect these ideas of yours. They are very feasible."

After receiving Lin Jiang's praise, Zhao Fangfei's eyes narrowed into crescents.

"After you told me about this the other day, I started to learn about this aspect. Also, when we were at the sales center, our leaders would sometimes show off their superiority in front of us and talk about some business matters. Then I combined some of my own ideas and showed them off in front of you."

"I'm not showing off. What you said is indeed remarkable. Although there are still many immature parts, it is already very good."

"Hey, as long as you are satisfied."

"It seems that transferring you to work here is a wise move." Lin Jiang said:

"You will be the vice president here first, and get familiar with the business. When the time is right, I will promote you to the position of regular employee. However, please do not disclose our relationship, otherwise it will be difficult for you to carry out your work, and what you see may not be the most authentic."

"Brother Jiang, don't worry. I will definitely be your good wife."

"That's all you have to say. It's up to you to decide when to report in."

"understood."

After a brief stroll in the park, the two of them went out, and Lin Jiang said:

"You guys agreed to go and resign this afternoon, right?"

"Anything else?"

"Let me show you another place."

As he spoke, Lin Jiang drove the car to China Overseas Ocean World.

Zhao Fangfei looked at him in surprise.

"Don't tell me you bought Zhonghai Ocean World as well."

"I'm not that extravagant yet." Lin Jiang parked the car and unbuckled his seat belt, saying:

"Didn't you just say that the first step after taking office was to eliminate the competitor's company? Here it is."

"Then I'm interested. I'll buy a ticket first and then we can go in and take a look."

Soon Zhao Fangfei bought the tickets and the two of them walked in together.

Lin Jiang did not disturb her, and he was also observing the situation here.

Compared with the amusement facilities, this place is really not as good as Happy Valley, and it can even be said to be much worse.

But there are abundant water facilities here, and there are many young women wearing swimsuits having a lot of fun in them, which has become the most beautiful scenery in the park.

"How does it feel?" Lin Jiang asked casually.

"I don't think it's a big deal. It's quite easy to bring them down." Zhao Fangfei said easily.

"Can you tell me again? It's easy?"

"Find some marketing accounts and say that the E. coli in the water exceeds the standard. As long as we can stir up the pace, we can at least damage their brand image, if not bring them down."

"You are committing fraud."

"Brother Jiang, I can see that you don't know much about places like water parks. I said that the E. coli level exceeded the standard, which was already very high for them. If we really take it for testing, the results might be even more outrageous." Zhao Fangfei said.

"According to what you said, we can't go to places like the swimming pool anymore."

"If it's more reliable, you can still go. Even if the swimming pool is not clean, it's better than places like this because there are too many people." Lin Jiang found that Zhao Fangfei's method was quite wild. At least he hadn't thought of this method.

"The problem you mentioned does exist, and you have to admit that this method is indeed a big selling point. At least it can attract a lot of men."

Zhao Fangfei looked at Lin Jiang and said, "Brother Jiang, I find that you understand women more and more, but you don't understand men very well."

"Why do you say that?"

"Most women rely on clothes and makeup to set off their looks. When they take off their clothes and makeup, they are just that beautiful. If you don't believe me, just look at these people. There are actually not many who can really catch your eye."

Zhao Fangfei said:

"If you wear a short skirt and black stockings, the feeling will be different. Any one of them will look good. It will attract more attention than wearing a swimsuit."

After hearing what Zhao Fangfei said, Lin Jiang suddenly realized what was going on.

“It seems to be the case.”

"This is the atmosphere I just mentioned. A short skirt, Balenciaga, and a tight shirt, won't these men be fascinated? The effect is definitely not worse than that of Ocean World."

"You really have dug out these selling points clearly."

"I used to work in sales, so I must be more sensitive to this kind of thing. And after all, this is also a kind of sales, but the things sold are different, so the routines are naturally different."

"I suddenly realized that leaving the amusement park to you is a wise choice."

"Oh, Brother Jiang, I was just talking nonsense. You must not have too much confidence in me. If you can't do it well, you will be embarrassed."

"No, I don't think you'll have any problem, just do your best."

"I will work hard."

After walking around inside for a while, the two went out.

They went to have dinner first, then Lin Jiang sent Zhao Fangfei to the sales center to go through the resignation procedures, and then drove to the media company.

What Zhao Fangfei said is indeed in line with strategic development, but it does not solve the core problem, which is how to improve brand competitiveness.

It is difficult to surpass Disney simply by relying on online promotion and operations.

After all, it has been operating for so many years and has become a world-renowned IP. It is not something that can be caught up with just by catching up.

"Atmosphere..."

Lin Jiang muttered to himself that he would have to work harder on this aspect in the future.

When I arrived at the office, Fang Jie was talking to the secretary.

She was wearing a beige trench coat and black high heels. The overall combination was simple and capable, and she exuded the temperament of a strong career woman.

"Mr. Lin."

Seeing Lin Jiang coming, the female secretary was the first to greet him.

"You guys chat first, don't worry about me."

Lin Jiang sat aside, picked up a magazine, and flipped through it casually, while listening to the conversation between the two. The topic was focused on He Wenyi and was related to the recorded music variety show.

But the situation seems not optimistic.

The two chatted for another ten minutes before they were done.

"Boss Lin, I'm leaving first."

Lin Jiang nodded, the female secretary left, Fang Jie poured a glass of water for Lin Jiang and came to him.

"You called me over here to talk about He Wenyi?"

Fang Jie nodded, "It's already the later stages of recording, and her ranking is a little pessimistic."

"Why are you pessimistic? Tell me slowly."

"From the whole show, it's still good, but this is not our goal." Fang Jie said:

"In these matches, she has never fallen out of the top five, and even ranked at the top in many matches. However, she has never won first place, and twice she was second. Yu Na was ranked first. In every match, no matter what her ranking is, Yu Na will be ahead of her. Even in two matches, she performed better than Yu Na, but her ranking was still behind. I think there is a big problem here. It should be a secret operation, and it is very targeted."

When talking about this, Fang Jie was very calm. She naturally knew what kind of people these people were, but she was powerless to change the situation.

This situation was also within Lin Jiang's expectations.

Lin Jiang tapped the armrest of the sofa with one hand and thought for a long time.

"You said that in two episodes, her performance was better than Yu Na's. How much better was it? Was it to the extent that the difference could be seen at a glance? Or was it to the extent that ordinary people could tell the difference?"

"If ordinary people want to distinguish, there may be some controversy, but if someone who knows a little bit, or a music lover, they will definitely be able to hear the difference at a glance." Fang Jie said:

"And they've been doing some weird things again recently."

"What are you going to do next?"

“Compete for originality.”

(End of this chapter)