Chapter 254: Plan to Take Down Huipin Group
The next morning.
After washing up, Lin Jiang drove to the company.
When they arrived at the company, Yang Tao and the other two were already there, but Chen Jingxian was not there. She must have been busy with the formalities.
He Siyao made the tea and brought it to Lin Jiang's office.
"Mr. He made tea for us, but we dare not drink it. It's better not to put it in front of us." Yang Tao said.
"Comrade Xiao Yang, if you continue like this I will ask Sister Xian to deduct your salary." He Siyao teased.
"No, no, no, I rely on this salary to find a wife."
"Don't leave yet. This matter also concerns you."
Lin Jiang called He Siyao, straightened his expression and said:
"We have almost finished the supply chain, but we still have a lot to do here. We need to show our unique features in the future."
"For noodle soup in noodle shops, we contacted a reliable manufacturer and made it into a plastic-sealed package so that customers can take it away when they arrive at the store."
"We contacted the manufacturers to bottle the sour plum soup from the noodle shop and the fine fruit wine from the barbecue restaurant, and will supply them exclusively to the shopping malls in the future."
"Over at Muxing, we have carefully selected a batch of C5, B5, and A5 steaks. But remember, we will not use the island country's evaluation standards in the future. We will use our own S-grade, A-grade, and B-grade standards."
"The beef from the barbecue shop can be made into semi-finished products and grilled at home."
"Things like sour plum soup, craft wine, and beef can be packaged in gift boxes. You can decide how to package them."
"Remember, these things can only be sold in our mall. They will not be distributed to other channels. Yang Tao, you three will handle this matter. Yaoyao, you will be responsible for connecting with them and arranging this matter." Lin Jiang said:
"The workload in this area is not small, so hurry up."
"understood."
After arranging these matters, Yang Tao and the other two left.
In Lin Jiang's view, these are his trump cards, and with these things, he can attract traffic.
But after that, whether you can plan the shopping mall into what you want will have to stand the test of time.
This killing mission may take longer than expected.
You have to make more preparations, otherwise it will be difficult to defeat an old supermarket.
After the meeting, Lin Jiang went to Berkeley again and called He Jing.
She was wearing a white shirt and work skirt, with stockings on her legs, which was also the outfit He Jing wanted to wear for dinner.
"Mr. Lin."
"come on."
Quietly, He Jing turned around and locked the office door.
She arrived in front of Lin Jiang and did what she was supposed to do.
"In the food court on the fourth floor of the mall, reserve two stores. The larger the better, at least 500 square meters."
"There are a few vacant stores on the fourth floor, but they are all over 300 square meters. We don't have any stores over 400 square meters here."
"Ask the engineering department if they can build a door. It will be fine as long as they can be connected. If not, contact Director Liang and find a way to connect the two stores through design."
"I understand, Mr. Lin."
After taking a bite, He Jing raised her head and looked at Lin Jiang longingly.
"Mr. Lin~~~"
"The pace is just right. Your lunch is ready."
He Jing stood up and leaned down next to the desk.
About an hour later, Lin Jiang ended the battle...
He Jing collapsed to the ground and couldn't stand up.
She has fallen in love with this feeling, and every time she has a different experience, she even thinks about it every day...
After a while, He Jing stood up and took off her stockings as she could no longer wear them.
Ring ring ring…
Just then, He Jing's cell phone rang...
"They came together?"
"Okay, let them wait in the conference room, I'll go over now."
"What happened?" Lin Jiang asked.
"Some businesses want to cancel their leases, and they are all well-known chain brands. They came to me yesterday. I comforted them and told them to reconsider. I thought everything was fine, but they came again today..."
"Is it because the mall is undergoing renovations and they want to cancel the lease?"
He Jing nodded.
"Didn't you make compensation according to the mall's regulations?"
"According to the mall's regulations, the extension is two months. I had a meeting with Mr. Huang and finally decided to give them another month's extension, but they were still not satisfied."
According to the current progress, the renovation project will be completed in another three months. Giving three months of compensation is considered to be the most we can do.
Now that they are coming together again, it’s not normal.
A similar thing happened before when Mu Xing signed a contract with those cattle farmers. It seems that this matter is not simple.
I looked at the time. It was now past two in the afternoon, so I still had time to go to Xu Lin's place in the evening.
"Let's go, I'll go take a look with you."
"it is good."
After a simple tidying up, Lin Jiang and He Jing walked out of the office and went to the meeting room.
There were more than a dozen people sitting in the conference room, all of them were owners of various businesses, and some young store managers who came to conduct the meeting on behalf of the meeting.
We all came here today to discuss the termination of the lease.
"In terms of area alone, the commercial complex of Xingchengwan Phase II is not as good as that of Berkeley. If we go there, the effect may not be good. Do you want to reconsider it carefully?"
The person who spoke was a middle-aged woman named Wang Dandan, who was also the owner of Tanhua Hotpot.
This is a local brand of China Overseas, which is quite famous in the local area and has stores in major commercial complexes.
"The commercial complex in the second phase of Xingchengwan was opened by Huipin Group. As a local brand of China Overseas, their strength is unquestionable. Moreover, I think their business is better than the lifeless Berkeley."
The person who was speaking was Cao Tianqiang, the owner of Qinghe Grilled Fish.
"With such a big group behind it, I think the future will be good. It will definitely be better than the lifeless Berkeley." "But the mall has been renovated and they gave us three months of compensation, which is very good. If it were somewhere else, two months would be good enough."
"I think this is a sign of guilty conscience. They want to keep us here, so they give us more preferential treatment," said Cao Tianqiang.
"This time, Huipin Group obviously wants to squeeze out Berkeley and gain a foothold in the Ning'an District business circle. Otherwise, they wouldn't have recruited us and given us so many discounts. If we don't make a decision in the next few days, the discounts will be gone."
No one else said anything, but nodded secretly, agreeing with Cao Tianqiang's opinion.
The flow of people to the Berkeley Mall is decreasing day by day, and even if it is upgraded and renovated, it may not necessarily improve.
Coupled with the covetous Huipin Group, the road ahead will become increasingly difficult. It is better to take this opportunity to leave to avoid regret later.
Just then, the door of the conference room was pushed open.
When they saw that the person who came in was Lin Jiang, the expressions of these people changed to varying degrees.
He sat up straight subconsciously, with a hint of fear in his eyes.
They all knew Lin Jiang. After all, he had been active in Berkeley recently.
After acquiring Berkeley, it carried out drastic reforms and even broke off negotiations with Huipin Supermarket, allowing such a large supermarket to leave.
Even though many of the people present were old hands, they had to sit up straight when facing Lin Jiang and did not dare to look down on him because of his age.
"I have seen some of you here before, but some of you are new faces. Please introduce yourselves and tell me the name of your brand and store so that I can have a general understanding."
Lin Jiang made a gesture of invitation to the middle-aged man on his left.
"I'm Cao Tianqiang from Qinghe Grilled Fish."
"I'm Wang Dandan from Tanhua Hotpot."
"I'm Liu Xiaoli from Jinxiu Women's Wear."
"I'm……"
Everyone introduced themselves in turn, and Lin Jiang also gained a general understanding of these brands.
Either some well-known local brands or national chains.
They are all more or less famous and are the backbone of the shopping mall. Almost half of the customer flow depends on them.
"I heard from Mr. He that your business has been affected because of the renovation. From a business perspective, we are all here to do business. I understand your feelings. The mall has given you a three-month extension as compensation, which is almost the same as the renovation period. I would like to ask everyone, what else are you dissatisfied with?"
Everyone looked at each other, and no one dared to stand up at the first time.
The atmosphere was deadlocked for more than ten seconds, and the owner of Qinghe Grilled Fish, Cao Tianqiang, said:
"There is no problem with the mall's compensation, but the customer flow of Berkeley has not been improved, and our business has always been tepid, so we came up with this idea."
Lin Jiang nodded and looked at the other people in the meeting room.
"Besides this, do you have any other ideas?"
Everyone looked at each other again, and no one spoke.
Lin Jiang was not in a hurry and said slowly:
"I guess this is the reason why you didn't stand up and express your views."
"I have noticed this problem since the day I bought Berkeley. The mall is responsible, so I reorganized the operation team and upgraded the mall. If possible, I hope to give the mall some time. There is no need to rush."
"The competition in today's commercial complexes is greater than we imagined. We feel that even after upgrading and renovation, there won't be much effect. There are only past experiences to learn from in this regard, so..."
Lin Jiang smiled and said, "So you have lost confidence in the shopping mall, right?"
No one said anything, and everyone agreed with what Lin Jiang said.
"Even if the deal doesn't work out, we still have friendship. After all, we have been working together for so many years, there's no need to make it unpleasant."
Lin Jiang looked at He Jing and said, "Since everyone insists on their own ideas, just give them a refund. There is no need to make a fuss."
"I understand, Mr. Lin."
"If other merchants want to cancel their leases in the future, don't stop them, just refund them."
"clear."
Lin Jiang stood up and looked at the people in the conference room with a smile.
"I will stop this meeting here. You can discuss the follow-up issues with He Jing. I will not participate."
The dozen or so people in the conference room all sat in their chairs motionless.
No matter what, my own store is considered a well-known brand.
They thought that after Lin Jiang came, he would earnestly persuade everyone to stay and even offer more discounts. However, they never expected that he just said a few polite words and agreed to the idea of canceling the lease.
Especially what he said when he left the table. He said that if other merchants came to cancel their lease in the future, he would not try to keep them. It was obvious that he did not take the merchants seriously. It did not matter to him whether they left or stayed.
They thought they were important people and would be treated with respect, but they didn't expect that they were not taken seriously at all.
This also destroyed their remaining sense of superiority.
"Everyone can go back now. I will ask someone to prepare the contract and procedures. Once they are completed, I will contact you to handle the relevant matters of rent withdrawal."
No one said much, they quietly stood up and left the meeting room.
"It seems that they really don't take us seriously. Then we can only go to Huipin." Wang Dandan said.
"After we leave, the vacancy rate of the mall will be even higher, and other merchants will definitely cancel their leases. By then, no one will be willing to come to Berkeley. He won't take us seriously, and he will definitely regret it!" Cao Tianqiang snorted coldly.
Cao Tianqiang's words were recognized by others.
"He is a big boss and we are just small traders. It's normal that he doesn't take us seriously." Someone said sarcastically.
"As the old saying goes, water can carry a boat, but it can also capsize it. Although we are insignificant, if we all leave, the effect will be different."
Cao Tianqiang said:
"He thinks that he can attract traffic back by renovating the place, which shows that he is still young and has no experience at all. He is taking things for granted."
"That's how it is said. We are not afraid of the second generation of rich people who indulge in drinking, whoring and gambling, but we are afraid of those who want to start a business to prove themselves. When the second phase of the Xingchengwan shopping mall opens, he will know that business is not so easy to do."
While they were talking, more than a dozen people returned to the store, each with a different expression.
All the surrounding merchants gathered around, and Huipin Group's investment promotion staff also approached them, but these people were still waiting and watching, and had not made a decision for the time being.
Now that those who went out to explore the path have returned, they all want to get first-hand information and want to know what Berkeley’s attitude is.
"Brother Cao, what did Mr. He say? Has he canceled your lease?" asked the owner of the barbecue restaurant next door.
At the same time, several nearby store owners and managers also came over and wanted to talk to Cao Tianqiang about the situation.
"The person who convened the meeting for us was not Mr. He, but the big boss Mr. Lin. His meaning was very simple. The mall didn't need a few of us, so they just canceled our lease. They also said that if others wanted to cancel their lease, they could do so at any time and they wouldn't stop them." Cao Tianqiang said sarcastically.
"No way, you are all well-known chain brands. Once you leave Berkeley, the remaining ones will be unknown small brands that ordinary people will not recognize. How dare they do that?"
"Needless to say, they just look down on us." Cao Tianqiang said:
"So, everyone should be more cautious. Without brand power, the mall will be deserted and will fall into a vicious cycle. Bankruptcy is inevitable."
(End of this chapter)