Chapter 370

The next day, eight o'clock in the morning.

Huang Xu and Lee Soo Man stood by the window, watching the black business car gradually going away, and asked curiously.

"Wouldn't you like to go and meet him together, uncle?"

"You didn't go either?"

"And have you ever seen a company that lets the CEO come out for the first negotiation?"

Lee Soo-man rolled his eyes at Huang Xu, then turned away from the window and sat down at the tea table in the room.

Then he picked up the tea box and waved to Huang Xu.

"Come, sit down and have some tea first. They won't be back for a while."

"By the way, what kind of tea did you make for me yesterday? It was quite delicious."

"The contents of that black bag are Anhua black tea, a specialty of Hunan Province."

Huang Xu came and sat down opposite Lee Soo Man, pointing to the tea box that contained the tea they drank yesterday.

Last night, after Huang Xu picked them up at the hotel, he took them to taste some special Hunan cuisine.

After that, he brought Kim Tae-woo to visit Lee Soo-man and discussed the specific negotiation arrangements.

There's no other way. This time, they were able to connect with the cultural and tourism department mainly because of the names of SM and Lee Soo Man.

SM Company, as one of the giants in the Korean entertainment industry, is much more useful than his MBK.

Following Huang Xu's finger, Lee Soo Man took out the tea leaves, observed them briefly, opened the tea bag, and began to brew it skillfully.

Although young people in South Korea rarely drink tea nowadays, drinking tea is not unfamiliar to some older people.

Even South Korea imports large quantities of various teas from China every year.

Huang Xu was not surprised to see Lee Soo Man's skillful brewing technique.

Two minutes later, Huang Xu tasted the bright red and yellow tea soup, felt the mellow and long-lasting aroma of the fermented tea leaves, and nodded with satisfaction.

"Yeah, that's good. I think I can buy some to take back when I leave. Otherwise, it's not easy to buy tea of ​​this quality in Seoul."

"Yes, Chinese tea is still better."

Lee Soo-man also nodded in agreement, expressing his approval of Huang Xu.

Then the two of them started chatting about tea. Ten minutes later, after they had finished their two glasses of tea, Huang Xu suddenly remembered his doubts from the past few days.

"By the way, uncle, can I ask you a question?"

"Sure, is there anything you want to know?"

Lee Soo Man looked at Huang Xu with a smile, showing an expression of knowing everything, and at the same time, a hint of curiosity flashed in his eyes.

He and Huang Xu have known each other for a few months and have met each other several times.

But in his mind, although Huang Xu is young, he has a maturity that does not belong to his age.

Now that he suddenly had a question to ask himself, he was quite interested.

When Huang Xu saw this, he did not hide anything and directly told about the doubts he encountered in the past few days.

"Actually, a few days ago, when I was formulating Tara's future development plan, I suddenly discovered a problem."

"That is the general fan base of girl groups. Most of them are male fans, and female fans only account for a small part."

"But the girl groups of your company, whether it's Sunny and the others, or FX, their female fans seem to account for a larger proportion than the average girl groups."

"Especially Sunny and the others, the number of female fans is more than male fans."

"What's the reason for this?"

"This?"

Lee Soo Man looked at Huang Xu, his eyes were shaken and his expression revealed a hint of hesitation.

However, looking at Huang Xu's inquiring eyes, he thought for a while and asked back:
"What made you ask this question?"

"Isn't it for money?"

Huang Xu did not hide anything. He looked straight into Lee Soo Man's eyes and began to tell the story.

"After I bought Tara and the others, I started collecting some information so that I could formulate a development plan for them in the future."

"Of course, when I was collecting information, I also collected a lot of information about other girl groups as a horizontal comparison reference. Then after seeing the information about Sunny and her friends, I discovered the problem."

"Generally speaking, girl groups basically rely on male fans to support their market."

"But the spending power of male fans is totally incomparable to that of female fans."

"This is also an important reason why girl groups cannot compete with boy groups."

"But Sunny and the others are different. Not only do they have a huge number of male fans, they also have a large number of female fans supporting them. That's why their operating income exceeded that of boy bands last year."

“So I kept wondering, why is this happening?”

"But I have thought about it for a long time and still haven't found an answer, so I hope you can help me solve this problem."

"It seems like you have really gotten started."

After listening to Huang Xu's words, Lee Soo-man did not directly answer Huang Xu's question, but looked at Huang Xu with emotion.

"I didn't expect that many people who have been in the industry for half their lives can't see things as clearly as you, a person who just started out, and can see the essence of things better."

"It's true that you haven't grown to where you are now by luck."

"Uncle, you are too kind. I am still confused."

"No, you deserve this compliment."

"You can see the difference in the fan base and the difference in spending power, which is more than most people."

Lee Soo Man looked at Huang Xu with eyes full of relief.

"As for the fact that you haven't figured it out yet, it's because you've only been in this industry for a short time. It won't take too long for you to figure it out."

"."

Huang Xu felt a little embarrassed after hearing what Lee Soo Man said.

As a reborn person, he doesn't think his abilities are special or superior to many others.

At most, it is just hindsight, working backwards from the results to the causes.

Lee Soo Man looked at the silent Huang Xu, poured him a cup of tea, and then slowly explained.

"The reason they have so many female fans is actually mainly related to their personalities."

"First you have to change your mindset and view them as a commodity, a special commodity for consumers."

“As long as it is a commodity, there will be a target customer.”

"But normally, the target customers of boy bands are those star-chasing girls, so their image and personality are cool, handsome, sunny and female-oriented."

"Girl groups are the opposite of boy groups. They need to show their charm and attract the love of male fans."

"But Sunny and the others are a little different. Before they formed the group, we had already made detailed character plans for them, and the path they would take after their debut was also carefully considered."

"Including their song selection, the following"

"." "So that's how it is!"

Listening to Lee Soo Man's analysis, Huang Xu slowly revealed an expression of sudden enlightenment.

It turns out that before Sunny and the others debuted, SM company treated them like commodities, drawing up a super detailed development route for them and creating different personalities for them based on their different personalities.

Even their songs and styles have been carefully considered, and many of them are about dreams, hope, self-reliance and independence.

It can be said that compared to other girl groups on the market today, those that focus on the complaining woman style and sexy style and have been trying to please men.

Girls' Generation embodies many things that women like, is more in line with women's preferences, and even conforms to the idea of ​​the rise of feminism in South Korea.

This is the reason why they are leading by a huge margin among the girl groups and even surpassing the boy group to reach the top.

But when he learned all this, Huang Xu suddenly felt numb.

He originally thought that once he figured out the reason, he could let Tara follow Girls' Generation's path, increase the proportion of female fans, and reap more profits.

Now I find that this is not so easy to do, and Girls' Generation is not so easy to imitate.

Lee Soo Man looked at Huang Xu's dull face and smiled gently.

Girls' Generation is one of his most successful works, and it is not easy to imitate even if you know the inside story.

As they grew up, they reached their current positions by chance and coincidence.

If they are really that easy to imitate, then why don't you continue to cultivate them?
Even the current FX, after its debut, has been given high hopes by the company and has recruited many strong trainees.

Although the current results are pretty good, there is still a big gap between them and Girls' Generation.

So he looked at Huang Xu's distressed expression and gently persuaded him.

"Okay, Xiaoxu, there are too many coincidences for Sunny and her group to grow to where they are now. It's hard to achieve it through planning."

"And the Tara you bought now is not bad either, she is both beautiful and capable."

"Even if it wasn't for what happened last year, they would have attacked Sunny and the others even though they have fewer female fans."

"Yes."

Huang Xu smiled bitterly and nodded.

He originally wanted to learn from Girls' Generation and increase the proportion of female fans of Tara and others to increase his income.

But now that hope is gone.

However, thinking about Tara's huge group of male fans, Huang Xu began to ponder.

Since it is impossible to increase the number of female fans now, it seems that the only way out is to continue to cultivate the male fan market.

Recalling the military-like cheering slogans in Tara's concert video in his previous life, Huang Xu gained a little more confidence.

Yes, the spending power of male fans is indeed not as strong as that of female fans.

However, when the number of male fans reaches a certain level, they can also unleash shocking power.

For example, didn’t Tara and her group’s performance last year approach that of Girls’ Generation thanks to their male fans?

Moreover, didn’t Wang Xinling and Mei Yiliya, who had the script of offering sacrifice to heaven in their previous lives, become popular again thanks to their male fans?
Thinking of this, a smile finally appeared on Huang Xu's face.

Since Tara and her friends were able to make such a big name for themselves in China in their previous life, then in this life, with my help, they should be no worse off than in their previous life.

I might even be able to make some money from them so I don't lose money.

Along with Huang Xu's smile, Lee Soo Man's voice rang out again.

"What? Have you figured it out?"

"Well, I've figured it out. Since female fans can only go with the flow, then I'll just continue to exploit male fans."

“Now it depends on how well they perform after they appear on the show.”

"Don't worry, the effect should be good. They are all really good-looking. After all, they are a rare group of perfect-looking people."

Lee Soo Man said this with a look of emotion on his face.

"You are really lucky to be able to take advantage of this opportunity to take down Kim Kwang-soo and his company."

"Let's not talk about his company first. His personal ability is actually pretty good."

“Train new people and have a better grasp of the market than most people.”

"It's just that I don't know how to run a business, or I just have bad luck."

"Yeah, I just don't know how to run a business, or I just have bad luck."

Lee Soo-man picked up the teacup, repeated Huang Xu's words, and then laughed out loud.

As an old rival for decades, he found that Huang Xu's evaluation seemed quite accurate.

If he didn't have this problem, his CCM might really cause him a lot of trouble.

But it's okay now, he has been bought out by his niece's boyfriend.

"Everything in the world is impermanent!"

After sighing, he also fell into silence.

Now he is in his seventies, and there are not many friends who are still active on the front line.

While Huang Xu was sighing, a new idea suddenly came to his mind.

After thinking for a while, he said goodbye to Lee Soo Man.

"Uncle, I may not be able to stay here with you for the next two days. I have something to take care of."

"Oh~~"

"What? You don't care about the outcome?"

Lee Soo Man looked at Huang Xu in surprise, his eyes full of disbelief.

You were clearly paying close attention to the results of this meeting before, why is you suddenly leaving now?

Huang Xu looked at Lee Soo Man with a smile on his face and said.

"It's not that they don't care, but like you said, they won't refuse such a win-win situation."

"At most, there are some differences in details."

"What I'm leaving to do now is more important than this, and it has a lot to do with you, too."

"Is it?"

Although Lee Soo Man was wondering what Huang Xu was going to do, he looked at Huang Xu's confident smile and nodded slightly.

"I think if I ask you now, you won't tell me, so I won't ask."

"I just hope you won't keep an old guy like me waiting too long."

"Don't worry, I will definitely give you a surprise."

After Huang Xu finished speaking, he drank the tea in the cup and stood up to say goodbye.

Then he went back to his room, thought about it, and when he felt it was feasible, he went to Huang Chao's room and said to him.

"Brother Chao, I need your help with something now."

(End of this chapter)