Chapter 215 Hello Uncle
A little after eleven o'clock in the morning.

Chen Fangyi took Ran Xin to open Huang Xu's car door while yawning.

Yesterday, the two of them played with Huang Xu until the early morning before going back, and then slept until now. They only woke up after hearing Huang Xu's call.

But even though I'm awake now, I still feel like I haven't gotten enough rest.

After the two men opened the door and got in the car, Chen Fangyi, who had become very familiar with Huang Xu after yesterday's day, looked at Huang Xu in the driver's seat and asked.

"Boss Xu, what delicious food are you going to take us to eat at noon?"

"I'll take you to taste authentic Jeonju bibimbap at noon, but I'm not sure if you'll find the authentic Korean taste a little strange."

"It's okay. After I get here, I must try some authentic Korean food."

Chen Fangyi listened to Huang Xu's words and said nonchalantly.

It was indeed as he said, since they came here, they must try the authentic Korean food.

Otherwise, wouldn’t this trip be in vain?
And he was actually quite curious about Jeonju bibimbap.

Although he was not very interested in Korean entertainment, he naturally wanted to try it because he had seen the celebrities eating delicious Jeonju bibimbap in the Korean TV dramas and variety shows he watched with his girlfriend.

And it's not just him. As a fan of Korean entertainment, Ran Xin was naturally quite interested in Huang Xu's proposal.

However, it was only for now. Once the car door closed, they lost interest in Jeonju bibimbap.

Because at this time, a young girl in the co-pilot seat was looking at them with a smile and greeted them in Chinese.

"Hello, I'm Sunny, nice to meet you."

"Sunny, you are Girls' Generation's Sunny!"

After seeing Sunny's face clearly, the two quickly recognized Sunny's identity. They were surprised at first, and then shocked.

Compared to KARA, the group Goo Hara belongs to, Girls' Generation's popularity and influence are incomparable.

KARA's popularity is basically concentrated in Japan, their home base is also in Japan, and only there, they are a first-tier girl group and can compete with Girls' Generation.

If we talk purely about their popularity in Korea, they are actually just a second-tier girl group. Their music performance and popularity cannot be compared with the current popular girl groups.

Not to mention the allegations against Girls' Generation.

Of course, their poor performance in Korea does not mean that their status is low.

As the best-developed girl group in the current Kpop circle in Japan, their status in South Korea is not low, and many people treat them as a first-line girl group.

After all, they are a group that is able to become famous in the country, and their performance in Japan is indeed quite impressive, so their status and position have a special bonus.

But this only happens in Japan and South Korea. If we turn our attention to China, the situation will be a little different.

Girls' Generation, the group that Sunny is in, is a little different. They are not only well-known in Korea, but now they are also very well-known in the entire East Asia region.

They are not only the top girl group in South Korea, but also have good popularity in Japan, China, and even in places like Vietnam and Thailand.

It can be said to be a truly top-tier girl group.

Even Chen Fangyi, who is usually not interested in Korean Kpop culture, recognized Sunny's identity.

He could recognize Sunny. On the one hand, their group was quite famous, and on the other hand, Sunny was very recognizable.

However, these only made them feel surprised at most. What really shocked them was that the meeting place was a little special.

They were in Huang Xu's car and saw Sunny in the passenger seat.

After yesterday's experience, they have actually accepted the fact that Huang Xu has a lot of connections in Korea, in the Korean entertainment industry, and knows many celebrities.

They even accepted his girlfriend, Goo Hara, a well-known girl group idol.

So what is the situation with Sunny who was sitting in the passenger seat today?

Sunny looked at the two people who were so excited and didn't feel surprised. Instead, she calmly raised the cup of coffee in her hand to them.

"Yes, I'm Sunny from Girls' Generation."

"Would you like a cup of coffee first?"

Looking at the coffee handed over by Sunny, the two thanked Sunny and then took the coffee in a daze.

Huang Xu looked at the two shocked people and hurriedly introduced them with a smile.

"Boss Yi, sister-in-law, this is my girlfriend Sunny."

"girlfriend?"

After hearing this, Chen Fangyi and Ran Xin felt that their worldviews were somewhat shattered.

When they met Goo Hara yesterday and learned that she was Huang Xu's girlfriend, it took them a long time to slowly accept this reality.

After all, it is not a strange thing for rich people in China to support celebrities.

But today Huang Xu introduced Sunny as his girlfriend, so what’s going on?
At this time, although Chen Fangyi was still quite shocked, he had recovered a little from the shock.

When he saw Ran Xin was about to ask what was going on, he directly grabbed her hand and signaled her not to speak.

And the actions between the two of them were seen clearly by Sunny who was sitting in front.

But she didn't give any explanation, as if she didn't notice their actions. She took the two of them to a nearby bibimbap restaurant and let them taste an authentic Jeonju bibimbap.

But at this time, the two of them were no longer in the mood to taste the bibimbap.

Although the bibimbap in front of them smelled delicious and looked very tempting, at this moment they were thinking about the relationship between Huang Xu, Sunny, and Goo Hara yesterday.

After all, from the interaction between Huang Xu and Sunny during the meal, it can be seen that these two are really a couple.

Otherwise, their interaction would not be so natural and intimate.

But what about Goo Hara yesterday?

When they were having dinner and going to the nightclub last night, they could also clearly perceive the relationship between the two.

It was precisely because of this that the two became even more confused.

At the same time, I had some bad guesses in my heart.

"Huang Xu is not a two-timing playboy, is he?"

Yes, in their minds, the only answer is that Huang Xu is a playboy.

Otherwise there is no way to explain the current relationship between Huang Xu, Sunny, and Goo Hara.

After this guess came to their minds, the way the two looked at Huang Xu changed.

Chen Fangyi looked at Huang Xu, his eyes full of envy and fear.

I envy Huang Xu for being able to have two girlfriends at the same time, and these two girlfriends are young, beautiful and well-known actresses. As a man, how can he not be envious?
As for fear, it is because of Huang Xu's background.

As popular actresses in South Korea, Sunny and Goo Hara’s net worth and income are naturally extraordinary.

So what is the identity of their common boyfriend, Huang Xu?

The second generation of Guan? The second generation of rich?
Or something else?
But no matter what his identity is, it proves that Huang Xu has a deep background.

Therefore, there was a hint of fear in the look he gave Huang Xu.

However, his girlfriend Ran Xin looked at Huang Xu with a hint of disgust in her eyes.

As a woman, she naturally wouldn't like a playboy like Huang Xu who had multiple relationships at the same time. It could even be said that she had a natural dislike for him.

It’s just that now Chen Fangyi still needs to cooperate with him, otherwise Ran Xin’s feelings might not just be as simple as disgust.

Huang Xu and Sunny naturally noticed something when they saw the change in their eyes.

However, the two had no intention of explaining, and Huang Xu could only helplessly endure Ran Xin's contempt.

At around 1:30 in the afternoon, Huang Xu drove to a small street near SM Company.

Sunny looked at this familiar scene, then took out three passes from her small bag and handed them to Huang Xu and the others.

"This is the company's pass. There are too many people here, so I won't go down. It would be bad if someone saw me."

"You can go in directly with your pass. Just tell the front desk and they will take you to the meeting room."

"Okay, thank you for your hard work, Sunny."

After Huang Xu took the pass, he handed the car keys to Sunny.

"Then you can also drive to find a place to rest for a while. I will call you when I am done."

"Well, see you tonight then!"

Sunny first made an OK gesture to Huang Xu, and then said goodbye to Chen Fangyi and Ran Xin with a smile.

"Oh, see you tonight."

After Huang Xu's translation, Chen Fangyi and Ran Xin waved goodbye to Sunny with complicated expressions, and then got out of the car behind Huang Xu.

Before they had walked a few steps, they saw photos of various celebrities and various support items on the roadside.

Similarly, there are many young men and women who come here to check in and take photos.

Ran Xin followed the crowd of people checking in and saw the several-story building not far away. Her face was full of disappointment.

"Is this SM company?"

"Yes, this is SM."

Huang Xu looked at the SM sign on the small building, nodded at Ran Xin, and pointed at the group of people taking photos and checking in nearby.

“Look at how many people are here taking photos and checking in.”

"Well, it is indeed here, but I still feel a little disappointed."

Ran Xin looked at the surrounding environment and confirmed that this was the legendary SM, which was also the agency of her idols TVXQ and Super Junior.

However, she was a little disappointed that the SM company, which she imagined should be very high-end, now has an office building that is just a small building with only a few floors.

At this time, Huang Xu also understood Ran Xin's feelings better.

When I first came to Korea and saw this place, I was also a little disappointed.

But now Huang Xu has let it go, or has understood the ins and outs of this.

South Korea's Kpop seems to have existed for a long time, but what really made them break out was not until 2000, when they went beyond South Korea and entered various countries in East Asia.

But at that time, they were still part of a subculture, just like the Shamatte, and were not accepted by the general public.

It was not until the rise of the second generation of boy bands and girl bands that Kpop culture became truly popular in East Asia.

And South Korea's major economic companies have only slowly begun to earn a little money.

Although it may sound a bit cruel, this is the reality.

It seems that South Korea's Kpop industry is in full swing, but it is just a name. The scale of its industry has actually never been very large.

South Korea has three traditional economic pillars: shipbuilding, finance and automobile manufacturing, and later an electronics industry was added.

However, with the development of China in recent years, these pillar industries have lost a lot of market share.

After Kpop became popular in Asia in the past few years, they came up with the idea of ​​supporting the Kpop industry and forming a new pillar industry.

After all, Japan is a very obvious example.

Although the area is also relatively small, relying on the tertiary industries such as animation and games, it has created considerable profits and even directly formed a new pillar industry.

South Korea naturally wants to learn from them and see if it can promote its own Kpop culture globally and make it a new pillar of the national economy.

But Huang Xu wanted to say that they were overthinking it.

I remember that in my previous life, after the advent of the mobile Internet era, Korean Kpop stars became very popular on the Internet and had a lot of traffic.

Even many well-known international luxury brands have begun looking for them to be their spokespeople.

In fact, certain breakthroughs have been achieved.

But these are all false prosperity. When someone takes out their overall revenue data, it is somewhat disappointing.

The overall revenue of South Korea's Kpop is actually not as high as that of China's MiHoYo's Genshin Impact, which has high revenue, not to mention the profits.

Seeing this, the data they usually publish and the false prosperity on the Internet are completely exposed.

It is obvious how much water they inject into their daily data.

This data also represents that their Kpop culture has not actually entered the mainstream of the world, but has always been just for their own entertainment.

Although they also have a world tour.

But there are not many genuine foreign fans, and he still relies on fans in Asia to hold some small concerts.

But this doesn't mean they have failed.

If Huang Xu remembers correctly, the overall revenue of these Korean economic companies will still double within the next few years.

In a few years, SM Company will purchase several buildings and use them as its own office space.

Although Huang Xu knew all this, he did not tell Chen Fangyi and the others. Instead, he took the two of them directly into SM's office building amid the envious eyes of the group of fans who were checking in.

After talking to the front desk, I was guided by the front desk to a meeting room upstairs.

They had just sat down for a few minutes when Minister Jin, who was in charge of this matter, came into the meeting room with several staff members. "Hello, Mr. Huang, I am Jin.,"

"Hello, I am"

However, just as the two groups had finished their introductions and were about to get down to business, another figure entered the meeting room.

Then several people from SM company and Huang Xu stood up.

When the visitor saw this situation, he first waved his hand to signal not to be nervous, then looked at Huang Xu and said:

"You must be Huang Xu, right? It's the first time we meet. I'm Lee Soo Man."

"Oh, hello, President Li."

Huang Xu looked at Lee Soo Man, who was already sixty years old but still looked very young, and greeted him respectfully.

If it was a normal business negotiation, his attitude and approach would obviously be undesirable and would put himself and his company in a passive position.

But the situation is different now. Lee Soo-man's identity is not as simple as the boss of an agency.

To Huang Xu, his identity as Sunny's uncle is obviously more important, which is why Huang Xu is so respectful.

Lee Soo-man looked at Huang Xu's respectful expression and a satisfied smile appeared on his face.

"Yes, he is indeed a talented person."

"After you guys finish chatting, are you interested in chatting with an old man like me?"

"I have time, but I'm afraid to disturb you."

When Huang Xu heard Lee Soo Man's invitation, he felt a little confused and for a moment he couldn't understand what he was thinking.

"That's fine. I just happened to have some famous Chinese tea given to me by a friend. Can you help me taste it later?"

Then, without waiting for Huang Xu to say anything, he waved his hand at everyone and said:

"Okay, I'm done with my work as an old man, so I'll leave now. You guys continue with your work."

After saying that, he turned around and left the meeting room, leaving everyone still a little confused.

However, it might be because of his arrival that the subsequent negotiations went very smoothly.

Minister Jin seemed very accommodating to Huang Xu's request for a certain number of years of endorsement, as well as his request to cooperate with their publicity and record video commercials.

Even the fees for endorsements have been kept to a very low level.

It only took the group of people more than 20 minutes to finish discussing the endorsement contract, and the only things left were some details.

Looking at this progress, Huang Xu also felt a little emotional.

"It seems I have to thank Sunny's uncle."

But even if Lee Soo Man hadn't shown up, there wouldn't be much they could talk about today.

After all, this is just a normal endorsement contract.

This type of endorsement contract is very common, even universal, in South Korea, where the entertainment industry is very developed.

Most of the clauses in it have fixed templates.

Even the prices of their endorsements have very clear prices.

What they can actually discuss is the length of the contract, their promotional methods within the term, and how many times they can appear on stage.

Before Huang Xu came, he was still a little worried about how to talk to them so that they would do more to promote the company in China.

But because of the appearance of Lee Soo-man, when they were discussing these things, they could basically get whatever they asked for.

This made Huang Xu a little confused about what to do.

In fact, what Huang Xu wanted at the beginning was to achieve his goal by spending money.

After all, in Huang Xu's mind, the current endorsement fees of Korean artists have not yet caught up with the world's level and are still at a relatively low level.

Yes, it's cheap.

Compared with the endorsement fees of Chinese stars, which can easily reach several million or even tens of millions, the endorsement fees of Korean artists are not worth mentioning.

Take Kim Soo Hyun as an example, who became famous for his role in "The Moon Embracing the Sun" last year. He should be the most popular star in Korea right now.

But his current endorsement fee is only 600 million won.

Converted into Chinese currency, that's 3.3 million per year.

This number may seem like a lot, but it cannot be compared with the endorsement fees in China.

Moreover, the endorsement fee also includes a series of means such as many commercial performances and online promotions.

His current target is EXO, which debuted only last year, and their current endorsement fee has just reached 300 million won.

That translates to more than one million per year.

And if Huang Xu insists, the price can be lowered a little bit.

After all, EXO has only debuted for a year, and their current endorsement prices are actually relatively low.

Most importantly, they also gave away two promotional videos and six commercial performances every year.

It can be said to be very cost-effective.

Therefore, Huang Xu quickly negotiated the price with the other party and was prepared to sign a three-year contract at one time.

Businesses in Korea prefer to sign short-term endorsement contracts, and rarely sign contracts for so many years at once.

Because the celebrity idols here change very quickly, when they become popular, businesses will come to them and ask for short-term endorsements.

Many people even sign six-month contracts, and some even only sign three-month endorsement contracts.

In this way, businesses only need to spend very little to get Qingdao’s popular celebrities to endorse their products.

As an agency, they also want to cash in as much as possible when their artists are popular.

Therefore, when Minister Jin heard that Huang Xu was ready to sign a three-year contract, he took the lead and gave him the opportunity to shoot a short advertising film and attend commercial performances.

However, just when Huang Xu finished the discussion with the other party and was about to end the meeting and let the legal departments of both parties coordinate the details and sign the contract, Chen Fangyi finally reacted.

"Boss Xu, are we done talking now?"

"Yes, that's good."

Huang Xu looked at Chen Fangyi and acted as if it was normal, not finding anything strange.

However, Huang Xu remained calm, but Chen Fangyi was a little uneasy.

Although he has just graduated, he has been through quite a few business negotiations and has a lot of experience in business negotiations.

In the previous meetings he had experienced, the participants would have very heated discussions on various prices and terms in the contract. It was hard to tell who was so easy to talk to like Huang Xu.

So he continued to ask Huang Xu.

"Business negotiations should not be"

"Oh I see."

After listening to this, Huang Xu finally understood what Chen Fangyi was talking about, so he began to explain.

"Boss Yi, this place is a little different from China. The entertainment industry here is very developed, which makes the endorsements of various celebrities very transparent."

"It can even be said that the various clauses in the contract have fixed templates."

"."

“Therefore, the process of hiring a spokesperson here is relatively simple, without so many tricks.”

"The most important thing is that the president of their company just came over to support us, so everything went so smoothly."

"Their company's boss?"

Chen Fangyi recalled the middle-aged man who suddenly appeared when they had just arrived here and the meeting had not yet started, so he looked at Huang Xu with some confusion.

"Is that old man Lee Soo Man, the president of their company?"

"Yes!"

"Well! That's not surprising then."

After hearing this, Chen Fangyi understood why the meeting went so smoothly.

After all, their president came to support them and acted very close to Huang Xu, so what else is there to say?

But at this time, he became even more wary of Huang Xu's background.

What is his identity and background in China that allows him to be so successful in Korea?
So then he stared at Huang Xu with a curious look, trying to see something from him.

Huang Xu, who had just finished negotiating with the other party, also felt Chen Fangyi's gaze, so he looked directly at the other party.

"What's going on, Mr. Yi? Why are you staring at me?"

"not me."

Chen Fangyi was about to say something, but he quickly reacted and asked Huang Xu.

"I'm just curious as to why President Xu has such great confidence in them that he signed a three-year endorsement contract right away."

"Well, you can find out if you go over and take a look, right?"

Huang Xu did not give any explanation, but suggested that he go over and take a look himself.

Then he said to Minister Jin:
"My two friends want to see some members of EXO, is that convenient?"

"Convenient, this must be convenient, right?"

Minister Jin responded very readily to Huang Xu's request.

As the most important party of the EXO team, how could they refuse such a meeting request?

Compared with other parties' requests to accompany drinking or even sleeping together, Huang Xu's request can be said to be the simplest.

Therefore, after he agreed to Huang Xu, he said to his men:

"Go ask their agents where they are now. If they are not in the company, get there as soon as possible."

"Okay Minister, I'll go now."

After hearing Minister Jin's words, someone quickly walked out of the meeting room, and came back in less than two minutes, saying something in Minister Jin's ear.

After listening to this, Minister Jin said to Huang Xu with some apology.

"I'm really sorry, they are currently performing at a commercial show, but we have notified them to come back. They will be at the company in at most an hour."

"It's okay. The more commercial performances they have now, the more famous they are, and the greater the benefits to us."

Huang Xu is quite understanding about this matter.

Korean artists actually have a lot of schedules, and sometimes they may have to rush through seven or eight schedules in one day.

Huang Xu even saw that those stars who suddenly became popular in his previous life basically had no time to sleep. They were either performing in commercial shows or on the way to a performance.

Even the only way to sleep is to take a short nap for a few minutes while driving somewhere.

This is the origin of the well-known "murder schedule" in the Korean entertainment industry.

And this name is not a joke, nor is it an exaggeration, it can really kill people.

Huang Xu remembers many such examples.

Thinking of this, Huang Xu suddenly had an idea.

The question is whether or not to buy a nanny car for Sunny and the others.

In this way, she can get a better rest when she is busy, which is beneficial to her body's recovery.

But this was just Huang Xu's idea. He could ask Sunny about it later, and then he put it aside.

Because he saw Ran Xin, who was doing nothing and looking around in the conference room, and he also remembered Chen Fangyi's introduction before.

She said she was a fan of SJ and Dongfang Shenqi, so Huang Xu said it to her again.

"My friend is a fan of TVXQ and SJ. Can you take her to visit here? If possible, it would be best if she can get an autograph or take a photo with her."

"No problem, of course there is no problem with this."

Minister Jin attached great importance to Huang Xu's request. He directly called a staff member who knew Chinese and took Chen Fangyi and Ran Xin to visit the company.

By the way, let’s see if the two groups she likes are in the company now.

If she were there, she could directly fulfill her dream as a fan and get a photo and an autograph.

At this time, Huang Xu went straight to Lee Soo Man's office.

"Hello, President Li."

"Still calling me president?"

"Hello, uncle."

(End of this chapter)