Chapter 153 Doubts
"Brother Chao, please report the current progress."
"I see. After more than a month of investigation, I now have a basic understanding of what's going on."
After hearing Huang Xu's question, Huang Chao stood up, took out the information he had found out before, and began to report to Huang Xu and Song Yiming about what he had found out during this period of time.
He has not been to South Korea since the Chinese New Year this year, but has been running around the country investigating the matter.
More than a month has passed now, and he has gradually figured out the general situation of this industry.
Shandong Province only started exporting kimchi to South Korea last year, and only a year has passed now.
Of course, this is just the start of sales.
The production of kimchi in Shandong Province actually started in the winter of 2011.
At that time, Shandong Province was a major vegetable-growing province, and the bumper harvest of cabbage that year caused the purchase price of cabbage to drop to as low as two cents per pound.
Yes, that’s two cents per pound.
This purchase price not only caused many vegetable farmers to suffer huge losses, but also caused many vegetable vendors who purchased cabbage in the early stage to suffer a lot of losses.
There are even some extreme vegetable farmers who don’t even harvest the cabbages and let them rot in the fields.
It was also at this time that several bosses in Shandong Province accidentally heard the news that prices in South Korea were extremely high.
Especially their kimchi, which costs as much as $3.75 per kilogram.
So they came up with an idea, which was to make the local cabbage into spicy cabbage and then sell it to South Korea.
So they went directly to South Korea to investigate, and after confirming the authenticity of the matter, they returned home and started building a factory to sell kimchi to South Korea.
Although a year has passed, there are already five or six factories there that specialize in making kimchi for export to South Korea.
It’s just that their sales are not very good at the moment, and the acceptance in the Korean market is just average.
After listening to Huang Chao's story, Huang Xu and Song Yiming also had a clear understanding of this market.
And now, just by listening, you can tell that there is great money to be made in it.
After all, there is such a high price difference. As long as the market can be opened up, the profits will be very lucrative.
Therefore, after listening to Huang Chao's report, Song Yiming looked at Huang Xu.
"Mr. Huang, let's get started."
"Mr. Song, don't worry, let's investigate the matter first."
"Time waits for no one, Mr. Huang. We have to hurry up, otherwise it will be too late for us to enter their market after it opens up, right?"
Looking at Huang Xu's leisurely expression, Song Yiming seemed very anxious at this time.
After all, the profit in the middle is really too huge.
Take Korea's most common spicy cabbage kimchi as an example. The current domestic ex-factory price, or cost price, is just over one yuan per pound, and no more than two yuan at most.
However, after being shipped to South Korea, the selling price is as high as more than 20 yuan, which is a price difference of more than ten times.
Although the tariffs on South Korea's imports and exports are quite severe, the profits are very attractive.
As the saying goes, if there is a 30% profit, people will take risks; if there is a 100% profit, they will trample on human conscience; if there is a 300% profit, some people will risk being hanged for it.
In this business now, the profit is not just 300%, but more than ten times.
You can imagine how excited Song Yiming is now.
"Huang Xu, time waits for no one now?"
"I understand, but things haven't been fully figured out yet, so let's not get excited yet."
Looking at the excited Song Yiming, Huang Xu did not get excited, but comforted him calmly.
After all, things in South Korea are not that simple and require long-term planning. At least we need to understand the ins and outs of the matter first.
So after calming down Song Yiming, he looked at Huang Chao.
"Brother Chao, you said that their current market acceptance is not high. Do you know what the problem is?"
"I'm still investigating, but I've only heard that the supervision there is stricter, and they don't approve of imported goods."
"See, Mr. Song, I told you there must be something wrong."
Hearing what Huang Chao said, Huang Xu turned his head and looked at Song Yiming.
When Song Yiming heard this, he calmed down a little. After all, he had been in the business world for so many years, so how could he not know that there was something wrong when he heard this?
I just said that I was dazzled by the huge profits.
Now that I have calmed down, I have started to think about how to solve the problems facing the kimchi market.
"Now, in order to open up the market, we need to solve the problem of market acceptance and market supervision, right?"
"That's right, Mr. Song, do you have any good ideas?"
"No, but now that we understand the problem, let's just find a way to solve it."
Although Song Yiming had no solution to the problem at this time, he was full of fighting spirit and was ready to find a way to solve the problem.
After all, there is ten times the profit waiting for him ahead, there is no way he will give up.
Now it's just a matter of solving the problem.
So he stood up and prepared to look for someone he knew before to see if he could find out something.
However, seeing Song Yiming was excited and about to take action, Huang Xu quickly held him down.
He actually already had some ideas about this matter.
Although he had never done this kind of business in his previous life, he had heard of it.
Although the Korean market is somewhat reluctant to accept China's past kimchi, after a few years, kimchi produced in China is basically sold in the Korean market.
This shows that these problems can definitely be solved.
And according to Huang Xu's idea, the market is difficult to open up because the target has not been identified.
Ordinary people can stick to themselves and refuse these imported kimchi, but those restaurants are not so aware.
After all, which businessman can resist these lower-cost kimchi?
Therefore, Huang Xu is not in a hurry about this matter, but has enough confidence to open up the market.
However, he did not tell the two of them about this. Instead, he planned to investigate the matter himself before discussing it.
Next, he began to care about the supply of goods to his franchise stores.
Although Song Yiming has been supplying goods to Seoul for several months now, nothing has gone wrong.
But don't forget, things are not that simple this time.
After the Chinese New Year, they started the second round of investment promotion, and now more than a hundred stores have joined.
Including the stores that joined in the first round, there are now more than 150 stores.
This is not a small amount.
Therefore, the supply of materials for these stores is a relatively important issue.
After all, when they join their own company, in addition to the brand effect, they also benefit from the materials that their own company can provide.
Moreover, these materials are also related to his future income. After all, when more than 100 stores are opened, it will be a huge project just to supply these stores.
Now in South Korea, Huang Xu and his colleagues are still recruiting employees and have even started purchasing freight vehicles to transport supplies to these stores.
Although the situation in China is better, it is still not that simple and there are still many miscellaneous things to do.
Therefore, Huang Xu’s first destination this time was here.
It is to investigate whether Song Yiming can provide the materials needed over there with guaranteed quality and quantity.
Hearing Huang Xu's question, Song Yiming also sat down and began to report to Huang Xu about the preparations he had made.
By the time he finished his report, it was already past six in the evening.
After Huang Xu confirmed that Song Yiming was ready, he said goodbye.
There are two girls in the hotel now, waiting for him?
Therefore, after rejecting Song Yiming's invitation to dinner, Huang Xu drove Huang Chao's car to the hotel.
But even so, when Huang Xu returned to the hotel, it was already past eight o'clock.
At this time, Goo Hara and Choi Jinri had already woken up and were chatting casually in the hotel.
Looking at the two bored people, Huang Xu also felt a little sorry.
He didn't expect that there would be so many chores today that he finished late, and when he returned to the hotel, he caught the evening rush hour.
It normally takes less than an hour to get here, but it took me nearly two hours to get here.
"Sorry, I came back a little late. Are you hungry now?"
Looking at Huang Xu's apologetic look, Goo Hara and Choi Jinri were not angry. After all, he came back this time with some important matters to deal with.
Therefore, when looking at Huang Xu who had rushed back, Goo Hara also became concerned about his work.
"Oppa, it's okay. Your work is more important. Are you done now?"
"You're done, don't worry."
Huang Xu looked at Gu Hara who was concerned about him, walked to her side, took her hand and said:
"Let's go, let's set off now and take you to taste the delicious food here."
After saying that, he took the two girls and went straight to the restaurant where they had made a reservation.
This was the hotel he had booked after he came back in the afternoon. It was also a very famous hotel locally.
Until Huang Xu was reborn, it was one of the places where locals often went for dinner.
The main reason is that although the food here is not too cheap, the variety is quite complete.
In this restaurant, you can basically eat the most representative food from all over the province, which is why Huang Xu brought them here.
After arriving at the restaurant, Huang Xu did not politely ask them to order, but instead made the decision himself and ordered a few more well-known dishes.
Huang Xu ordered all the classic Henan dishes like braised Yellow River carp and fried tofu with jelly.
When the food was finally served, there was a whole table full of food.
They were both shocked when they saw the table full of dishes.
Because in Korea, there are only a few staple dishes at mealtime, and the rest are filled with kimchi.
Although it looks quite rich, in reality, there is not much in it.
Even when they went to Japan, the food they ate was only presented delicately. It was nothing like what Huang Xu had now, with large plates of dishes.
Especially the big carp, which is about forty to fifty centimeters long and looks very domineering.
It was this dish that made Goo Hara and Choi Jin-ri look so surprised.
So before even starting to eat, he picked up his phone and started taking pictures.
Huang Xu felt helpless as he looked at the two girls who had already mastered the art of taking photos before eating.
He didn't expect that the habits that were not developed until the era of self-media in his previous life have now been mastered by the two of them.
However, Huang Xu did not rush them. Instead, he waited patiently for them to finish taking photos and send them to the group to show off. Only then did he begin to introduce the food and take them to taste it.
"Oppa, this fish is delicious!"
Goo Hara said in surprise, pointing at the braised carp in front of her.
The fish she had eaten in Korea or Japan before were mostly stewed or fried.
I have basically never eaten this kind of food that is fried first and then braising.
Therefore, Goo Hara and Choi Jin-ri, who tasted this flavor for the first time, were also surprised.
Looking at the two surprised people, Huang Xu felt very proud in his heart, but his expression was very calm.
"You're just getting started. I'll take you to taste other dishes tomorrow. Now just try this."
Then Huang Xu pointed at the fried jelly in front of him and started introducing it.
However, just as Huang Xu was taking them to taste various delicacies, the photo that Choi Jin-ri had just sent to the group group caused a crazy discussion in their group.
Especially their captain Victoria, who asked directly in the group where they had eaten.
As a Chinese, she was tempted when she saw the authentic Chinese food in the photos.
After all, after living in Korea for a long time, I miss the delicious food from my hometown very much.
Although these dishes are not from her hometown, as long as they are Chinese delicacies, they are temptations to her now.
So she asked directly in the group where Choi Jin-ri had eaten such authentic Chinese food.
You know, she has been in Seoul for so many years and has never found such an authentic store.
But she didn't expect that the message she sent did not receive a reply.
This made her feel a little strange, so she called her directly, wanting to check on Choi Jinri and also to ask her where she had eaten the delicious Chinese food.
But at this time, something even more confusing happened. The call didn't go through, and she only heard a message saying it was out of service area.
She was terrified to hear the result, so she frantically sent messages to Choi Jin-ri, wanting to know her location and whether she was in danger.
Her behavior finally made the three people who were tasting the food notice something unusual.
"Zhen Li? Your phone keeps flashing. Why don't you check it? Is there something I need from you?"
"Ah? Any information?"
Choi Jin-ri, who was immersed in the delicious food, heard Huang Xu's words and then saw her flashing cell phone.
"Ah, V's mom is looking for me."
Looking at the continuous messages on the phone, Choi Jin-ri hurriedly responded to her questions.
But what she didn't expect was that because of her reply, Victoria was even more confused.
"Why is Shirley in China?"
I haven't heard of any activities she has in China?
And if she had any activities, as her captain, how could I not know about it?
So she looked at Choi Jin-ri's reply on her phone with an even more confused look.
(End of this chapter)