Chapter 91 Refresh the record
In the office of the CEO of China Film Group in Beijing, Han Sanping was still in shock. "Fortunately, the cinema manager responded in time, otherwise it would have been troublesome if violence or trampling had occurred!"

Jiang Heng nodded slightly, agreeing with it deeply.

As the saying goes, small fame depends on promotion, big success depends on luck. People in the film and television industry are more or less superstitious, otherwise they would not pray to gods before starting filming and believe in this and that!
If there had really been a violent conflict at the cinema that night, it would undoubtedly have poured cold water on the popular "Pacific Rim". Even Jiang Heng, who had always been in high spirits, would have been plagued by rumors. Fortunately, it was resolved smoothly.

"In fact, after all, IMAX's projection system is not mature enough. With this lesson, IMAX's technical support must be strengthened, and theaters must also provide training for their employees!"

Jiang Heng made a suggestion, and then said, "That manager, there should be a reward!"

Han Sanping smiled, "Of course, the theater company will give him a bonus, and after the summer vacation, they will arrange for his family to travel abroad. If there is a suitable position in the future, they will also give him priority consideration."

Jiang Heng was quite satisfied after hearing this and stopped paying attention to it.

Han Sanping picked up a report on the table, which contained various detailed data analysis since the release of "Pacific Rim".

It includes not only the box office on the first day of release and the box office in the first three days of the weekend, but also the single-day box office, the box office of each theater chain, the box office of each city, and the box office ranking of each theater. It is written in great detail.

However, in Jiang Heng's opinion, this thing is purely used to prolong the meeting time.

Which cinema has high box office and which has low box office? What’s the use to the producers?

He only cared about the single-day results and the cumulative box office. He took it and glanced at it, first looking at yesterday's box office data, 3790 million, which was higher than the 3620 million on the first day of release. Naturally, it broke the box office record previously held by "Lion Camel Ridge" and achieved a box office of over million at a faster speed.

Recalling the domestic data of "Lion Camel Ridge" when it was released, Jiang Heng smiled, "Looking at this performance, 500 million is a sure thing!"

"Five hundred million? Some people have already set their sights on six hundred million!" Han Sanping said.

"Who is more confident than us?"

"Of course it's the media. Look at what's written in the newspaper. It contains all kinds of data and calculations. It's so detailed!"

Jiang Heng took it and took a look. It turned out to be the "China Film News". The front-page headline wrote the box office expectations for "Pacific Rim". It was based on the box office performance on the first and second days of the film's release, as well as the popularity of the film in various places. It was compared with various data when "Lion Camel Ridge" was released, and analyzed from the aspects of film type and release date, thus concluding that it is possible for Chinese-language films to cross the 500 million threshold and directly leap from 400 million to the 600 million era.

The entire report was so detailed that even director Jiang Heng felt it made sense, not to mention the ordinary audience who did not know the truth.

"It's really well written. I feel more confident after reading it!"

Han Sanping laughed. "If you ask me, this report is well written. I must meet the author if I have the chance!"

Jiang Heng nodded slightly. The film industry is also a world of its own, and as such, it is natural that personal relationships and social etiquette must be respected.

Whether a movie is good or not is one thing; censorship, distribution, theaters, media, film critics, and even the actors' popularity can all affect a film's box office performance.

If Jiang Heng wants to take root in the mainland, he must be kind to others and make friends widely.

"When the box office exceeds 600 million, we will hold a grand celebration party and invite him over!"

Han Sanping laughed, "If that day comes, I'll send a car and invite everyone from the newspaper office to come over to thank him for his good words!"

Jiang Heng also laughed, "Boss Han is so generous!"

Han Sanping waved his hands, "Not really, not really. Speaking of which, there is one thing that makes me angry. As soon as the movie was released, a lot of toys based on the mechas in the movie appeared on the market, especially in Guangdong. I heard from the cinemas there that they were blocking the entrance to the cinema to sell them, and they couldn't be driven away. It seriously affected the sales of our genuine products!" "Pacific Rim" was a big hit in the mainland summer season. There was no other movie showing at the same time. "SPL" which was released two weeks later was also produced by Jiang Heng's Hong Kong Youteng Film and Television Company, and Jiang Heng made a guest appearance.

It can be said that the entire summer season in mainland China has been monopolized by Jiang Heng.

Even the usually arrogant pirated CD groups couldn't get a share of the pie.

After all, we all know that "Pacific Rim" is a visual effects blockbuster, not a storyline. With the current quality of televisions in China, even if you use the best color TV to play pirated discs, there will not be any good viewing experience. It is better to spend a little more money to go to the cinema!
Therefore, the impact of pirated discs on the box office of "Pacific Rim" is minimal.

But in terms of peripheral toys, the genuine products authorized by China Film and iQiyi, Youku and Tencent Video are no match.

There were so many imitation toys that they were sold right at the entrance of the cinema.

Some viewers were bored while waiting in line and saw that the items were not expensive, so they bought some to play with.

Some people are still excited after leaving the cinema and buy things on impulse.

The authentic products are different. They are beautifully packaged, expensive, and most importantly, displayed on shopping mall counters. How can they compete with cheap imitations?

Jiang Heng didn't take it seriously and said with a smile: "I just said it casually, do you think it makes sense? You know the situation in China. First of all, there is no copyright awareness and piracy is rampant. But in terms of toys, I don't think it's a bad thing. Toys are usually bought for children. Genuine ones are too expensive. If children cry for them, it will cause financial burden to many families. There are cheap ones. Parents can spend a little money to satisfy their children's wishes, which is also a good thing!

Anyway, they can’t afford our genuine products anyway, so let’s leave them to those with better financial conditions!”

Han Sanping was stunned when he heard this, then he smiled bitterly: "I never thought that you, who are so rich, would still care about the poor. How about donating a batch of genuine toys to the children in the mountainous areas?"

Jiang Heng smiled and said, "Just donate it. I don't need this little money."

At this point, he suddenly remembered something and said, "Let's donate to a group of Hope Primary Schools!"

Han Sanping saw Jiang Heng suddenly look lonely and joked, "Why, you can't bear to let him go?"

"Oh, do I care about this? I'm afraid that the money will be donated and not spent on the right things, and the house will not be built well. I won't agree to that!" At the end, his expression became very serious.

Han Sanping said: "It's okay, I'll help you find a contractor. There are so many departments in China Construction, which one do you want to designate? I'll help you negotiate!"

"Is that really the case?"

"Of course, as long as the money is in place, I'll run this errand for you, for the sake of the child!"

"Okay, let's talk about this today. I'll pay for it!"

Han Sanping saw that Jiang Heng was serious and knew it was not a joke, so he asked tentatively: "How much do you plan to pay?"

"I'll give you 100 million!"

"one……!"

Han Sanping almost fell down when he heard this. He really wanted to say, "Brother, the popularity of Pacific Rim is almost self-igniting. This is not the way to create hype."

Once the news of your donation comes out, the media will explode!
(End of this chapter)